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SEO Experiments Vs Hearsay

One thing I hope folks appreciate about the articles and topics I cover is the experimentation. This article is not any different from our previous discussions based on real world observations. Some of these original articles based on experiments include:

Its important to read what others have discovered but you have to take everyone’s opinion for what it is … an opinion. If its based on hearsay, then its not even their opinion … its just a repeated opinion from some unnamed source. With that said I’ll stop preach on

What Is The Value Of SEO Backlinks From Press Releases in 2020

Recently I signed up to be included in a press release. The link to our site’s homepage was distributed on PRWeb to 102 outlets. The main question now is how will this affect organic ranking and visibility. From experience I’ve found its best to assess the outcome a month after the publication. June 4 was the go live date so July 4 will be the close of this experiment. We’ll measure the site’s metrics on many areas, as this isnt a vacuum multiple factors will be happening along this month making it difficult to attribute this or that to any one SEO tool. With many measurements we will at least have an indicator hopefully.

So the baseline of ultimateseo.org today.

Search Console Shows The Last 7 days…

So thats a 7 day report on the site’s search performance. 738 Clicks, 64,600 Impressions giving the site a CTR of 1.1% and an average position of 55.3

Search Console is basing these numbers on over 1000 queries.

Search Appearance

Search Queries


Additional Info From SEMRush.com

Authority Score: 29 ( This has actually been in a year long decline from 40 as the total number of domains linking has declined)

Backlinks: 726.5K Referring Domains: 1,200. Referring IPs: 650. Organic Search Traffic Est. 50 (down 3%) Keywords 786 (down)

A Trend Of SEO Growth


(Note the estimated Organic Search Traffic is only based on the SEMRush tracked keywords. This is ALWAYS under reporting .. Search Console shows 738 clicks in one week….so just keep in mind were looking at the trend, not the accuracy of the reported number.)

Accurate Metrics?

SEMRush and Search Console report on the keywords as they are now. That being said an average position of 50 that becomes an average position of 55 is not the whole story. How many keywords were used to determine the average. For example if I have 2 keywords one ranked number 1 and the second ranked 100, my average position is 50. If a month later I have 100 keywords of which their average position is 55 thats not a depiction of a decline of 5 spaces.

SEOProfiler

For that reason we’ll look at SEOProfiler which has been tracking ultimateseo.org for 2 years now basically using the same keywords. SEOProfiler is watching 136 keywords on Google, Google Mobile and Bing.

On Visibility: 54.4% “Good”

On Backlinks: 73735 links 35% LIS

SEOProfiler Charts Gallery

Now I’ve provided several points of reference for us, from 3 sources and these will be constantly monitored.

In about two weeks I’ll return with any early results, but in one month lets see the effect of 102 backlinks from the following sites

The Backlinks

Sites are listed next….but its also worth noting that these backlinks each have to be qualified as…

  1. Strength of the site
  2. Follow / NoFollow / UGC?
  3. Indexed Pages

That is to say just because 102 sites have a url on them to ultimateseo.org doesn’t mean they are backlinks.

A random cross section of these sites metrics show:

URLPage AuthorityDomain AuthoritySubdomain Spam Score
URLPage AuthorityDomain AuthoritySubdomain Spam Score
https://erienewsnow.com46722
https://financialcontent.com53752
https://weny.com47592
https://wfmj.com50693
https://wrcbtv.com50771
https://yahoo.com77901
markets.winslowevanscrocker.com35291
wicz.com47551
wrde.com38372
https://finance.yahoo.com/news/top-digital-agencies-2020-according-104500695.html
https://www.wrde.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.wrcbtv.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://markets.financialcontent.com/wral/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://markets.winslowevanscrocker.com/winslow/news/read/40026591
https://www.wicz.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.erienewsnow.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.wfmj.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.weny.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.fox21delmarva.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.wboc.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://business.wapakdailynews.com/wapakdailynews/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://markets.financialcontent.com/fatpitch.valueinvestingnews/news/read/40026591
https://business.times-online.com/times-online/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://markets.financialcontent.com/townhall/news/read/40026591
https://business.bentoncourier.com/bentoncourier/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://business.punxsutawneyspirit.com/punxsutawneyspirit/news/read/40026591/The_Top_Digital_ Agencies_Of_2020
https://business.thepostandmail.com/thepostandmail/news/read/40026591/The_Top_Digital_Age ncies_Of_2020
https://business.thepilotnews.com/thepilotnews/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://business.observernewsonline.com/observernewsonline/news/read/40026591/The_Top_ Digital_Agencies_Of_2020
https://business.newportvermontdailyexpress.com/newportvermontdailyexpress/news/read/40026591/ the_top_digital_agencies_of_2020
https://business.am-news.com/am-news/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://business.kanerepublican.com/kanerepublican/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://business.theeveningleader.com/theeveningleader/news/read/40026591/The_Top_Digital_Ag encies_Of_2020
https://business.dptribune.com/dptribune/news/read/40026591
https://business.smdailypress.com/smdailypress/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://markets.chroniclejournal.com/chroniclejournal/news/read/40026591
https://finance.azcentral.com/azcentral/news/read/40026591
https://business.theantlersamerican.com/theantlersamerican/news/read/40026591/The_Top_Digital_Ag encies_Of_2020
https://www.telemundolubbock.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://techsocialnet.com/pages/technews?rkey=20200604UN25298&filter=8843
https://markets.financialcontent.com/tamarsecurities/news/read/40026591
https://business.sweetwaterreporter.com/sweetwaterreporter/news/read/40026591/The_Top_Digital_A gencies_Of_2020
https://www.snntv.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://business.starkvilledailynews.com/starkvilledailynews/news/read/40026591/The_Top_Digital_ Agencies_Of_2020
https://www.spoke.com/press_releases/5ed8d6bf30b352c1000133cd
https://www.rosemansolutions.com/wordpress/pr-newswire/?rkey=20200604UN25298&filter=10387
https://markets.financialcontent.com/gatehouse.rrstar/news/read/40026591/The_Top_Digital_Age ncies_Of_2020
https://business.ridgwayrecord.com/ridgwayrecord/news/read/40026591/The_Top_Digital_Agencie s_Of_2020
https://www.rfdtv.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.prweb.com/releases/the_top_digital_agencies_of_2020_according_to_designrush/pr web17167122.htm
https://business.poteaudailynews.com/poteaudailynews/news/read/40026591/The_Top_Digital_Agen cies_Of_2020
https://markets.post-gazette.com/postgazette/news/read/40026591
https://www.onenewspage.us/prnewswire.php?rkey=20200604UN25298&filter=4884
https://www.onenewspage.com/prnewswire.php?rkey=20200604UN25298&filter=3968
https://www.oldies977lubbock.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://stocks.newsok.com/newsok/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://newsblaze.com/pr-newswire/?rkey=20200604UN25298&filter=12684
https://southeast.newschannelnebraska.com/story/42209327/the-top-digital-agencies-of-2020-acco rding-to-designrush
https://rivercountry.newschannelnebraska.com/story/42209327/the-top-digital-agencies-of-2020-acc ording-to-designrush
https://plattevalley.newschannelnebraska.com/story/42209327/the-top-digital-agencies-of-2020-acco rding-to-designrush
https://panhandle.newschannelnebraska.com/story/42209327/the-top-digital-agencies-of-2020-a ccording-to-designrush
https://northeast.newschannelnebraska.com/story/42209327/the-top-digital-agencies-of-2020-acc ording-to-designrush
https://midplains.newschannelnebraska.com/story/42209327/the-top-digital-agencies-of-2020-ac cording-to-designrush
https://metro.newschannelnebraska.com/story/42209327/the-top-digital-agencies-of-2020-acc ording-to-designrush
https://central.newschannelnebraska.com/story/42209327/the-top-digital-agencies-of-2020-acco rding-to-designrush
https://money.mymotherlode.com/clarkebroadcasting.mymotherlode/news/read/40026591
https://mysillylittlegang.com/prnewswire/?rkey=20200604UN25298&filter=951
https://finance.minyanville.com/minyanville/news/read/40026591
https://business.minstercommunitypost.com/minstercommunitypost/news/read/40026591/The_To p_Digital_Agencies_Of_2020
https://media.newswire.ca/marthacisneros.html?rkey=20200604UN25298&filter=16702
https://thenumbers.marketplace.org/publicradio/news/read/40026591
https://manhattanweek.com/?page_id=1478&rkey=20200604UN25298&filter=4113
https://business.mammothtimes.com/mammothtimes/news/read/40026591/The_Top_Digital _Agencies_Of_2020
https://business.malvern-online.com/malvern-online/news/read/40026591/The_Top_Digital_ Agencies_Of_2020
https://www.magic1065.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.ktvn.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.doublet973.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.mylubbocktv.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.1077yesfm.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.lubbockcw.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.937theeagle.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.htv10.tv/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.fox34.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://www.kake.com/story/42209327/the-top-digital-agencies-of-2020-according-to-designrush
https://jotup.co/node/807295
https://business.inyoregister.com/inyoregister/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://invertirusa.com/entertainment-media-news/?rkey=20200604UN25298&filter=15947
https://markets.financialcontent.com/ibtimes/news/read/40026591
https://nashville.iabc.com/newsfeed/?rkey=20200604UN25298&filter=18774
https://markets.financialcontent.com/gafri/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://markets.financialcontent.com/franklincredit/news/read/40026591
https://media.newswire.ca/forefrontmedianews.html?rkey=20200604UN25298&filter=20509
https://markets.financialcontent.com/prnews.pressrelease/news/read/40026591/the_top_digital_ agencies_of_2020
https://quotes.fatpitchfinancials.com/fatpitch.financials/news/read/40026591
https://markets.financialcontent.com/dowtheoryletters/news/read/40026591
https://business.decaturdailydemocrat.com/decaturdailydemocrat/news/read/40026591/ The_Top_Digital_Agencies_Of_2020
https://www.datelinecarolina.org/story/42209327/the-top-digital-agencies-of-2020-accordi ng-to-designrush
https://business.dailytimesleader.com/dailytimesleader/news/read/40026591/The_Top _Digital_Agencies_Of_2020
https://markets.financialcontent.com/dailypennyalerts/news/read/40026591
https://finance.dailyherald.com/dailyherald/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://markets.buffalonews.com/buffnews/news/read/40026591/The_Top_Digital_Agencies_Of_2020
https://business.borgernewsherald.com/borgernewsherald/news/read/40026591
https://business.bigspringherald.com/bigspringherald/news/read/40026591/The_Top_Digit al_Agencies_Of_2020
https://markets.financialcontent.com/bpas/news/read/40026591
https://axcessnews.com/pr-newswire/?rkey=20200604UN25298&filter=12685
https://markets.ask.com/ask/news/read/40026591
https://markets.financialcontent.com/ascensus/news/read/40026591
https://arlingtonwatches.com/pages/watch-industry-news?rkey=20200604UN25298&filter=14347
https://www.lubbocks969thebull.com/story/42209327/the-top-digital-agencies-of-2020-acc ording-to-designrush
https://markets.financialcontent.com/1discountbrokerage/news/read/40026591
https://www.1007thescore.com/story/42209327/the-top-digital-agencies-of-2020-acc ording-to-designrush

Its also worth noting that the site seems to be experiencing a slump in Google ranking in the last week. This may be inactivity, maybe a loss of backlinks .. any number of things.

I can say for sure that there is no manual action on the site.

With these conditions noted and the baseline set, lets see what happens.

Matthew Leffler
Author: Matthew Leffler

Matthew Leffler is a freelance SEO on Upwork.com and SEOClerks.com with 20 years of technical experience and a technical education background. In those years of experience he's worked in several technical roles in informtation technology and software training. Matt has worked at Hewlett-Packard and Gateway Computers. Matthew earned his BSIT, MBA in Technology Management and MEd in Instructional Design. He holds over a dozen active technical certifications including A+, Netowrk+, Security+, Project+, is a Certified Webmaster Professional, and a HDI Help Desk Analyst.

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