Manage the daily activities of social media management, content curation and dissemination, and lead generation activities.
Plan, develop, and execute direct marketing campaigns via email, social media, and the company blog and website in an efficient and effective manner.
Produce creative material, including procuring photography and/or graphics, drafting content, and/or working with freelance vendors to produce collateral that supports the brand vision and product goals.
Develop and maintain messaging house for press/media, email, social, and all customer- and financier-related collateral. Use and educate team on best practices particularly as it pertains to LinkedIn, Facebook, Twitter, Instagram,YouTube, and blog.
Create KPIs and definitions; Consistently collect, analyze, and routinely report on performance.
Follow industry and market trends to keep content fresh and consistent; must have an understanding of SEO best practices, metadata, categorization and structure, distribution and measurement and make relevant changes to the website according to best practices.Posted On: June 14, 2019 13:05 UTCCategory: Sales & Marketing…