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SEO Articles

All Seeing Eye Of Data

Google Data Studio Knows Everything SEO, Or It Can

SEO Integration With Google Data Studio
This is a big project that has been in the works for a year unbeknownst to anyone until it was … A client implemented a new inventory and POS solution and during a meeting he’d asked about Reporting and I then laid the desire out to utilize Google Data Studio.The use of Google Data studio was so attractive because it integrates into so many data repositories.  The more data the more we miss but the more integrated data that’s unstoppable insights.“If HP knew half of what HP knows, we’d be unstoppable.” – Lew Platt HP CEOSEO Is Big Data.Lets consider the implications of integrating our data into one visual tool. 
  • Google Search Console
  • Google Analytics
  • Google My Business
  • Adwords
  • Mail Chimp
All easily already integrate into Google Data Studio..  The value add of these 5 tools in itself is impressive.  Data Studio Demo Report The brilliance though …
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SEO Metrics

SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking.

SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking. If the title confuses you don’t worry. Id expect even intermediate SEOs are not familiar with all of those letters. Domain Authority or DA is a well established SEO metric by Moz.com that many often confuse with Google’s ranking of keywords.  Lets just remind everyone interested in their DA …that it has NOTHING to do with Google’s search results.  It MAY be based on some of the same similar metrics as Google uses but its just a number someone other than Google guessed. What are the other SEO Metrics? Domain Authority Alternatives DS – Domain Score by SEMRush DR – Domain Rank DP – Domain Pop DT – Domain Trust by SEMRush AS – Authority Score by SEMRush TF – Trust Flow by Majestic CF – Citation Flow by Majestic Moz Spam – Is Another Moz …
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Cloud Computing: Digital Ocean vs Google Cloud vs AWS

This post originally only focused on cost and user experience but after a real world case study and experiment I have some performance data and it is actually surprising. Teaser here … in a head to head test between AWS and Digital Ocean one of these  two out performed the other in
  1. rate of requests handled
  2. number of requests processed
  3. time it took to process each request. 
  4. The same winner of those won 10 / 10 speed tests and the results were not close.
The results of these tests convinced a previously skeptical client’s IT team into switching cloud providers.Scroll down to the section “VPS Performance” to see more about that specific use case scenario.  Ultimate SEO has accounts on all but Azure and has powered its servers from AWS, Google Cloud and Digital Ocean at some point.  We’ve consolidated to one provider and its the same one who performs best in these tests.Want to see …
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Louisville's New Bridge

Louisville SEO: More Than Keywords – Local SEO

I’ve penned a lot of articles over the last couple years and it never crossed my mind to really attempt at ranking for the keyword Louisville SEO.  I searched it tonight and found the top result was an SEO firm or agency that pretty much uses 1999 (same year they were founded) tactics on their ranking page.  Keyword stuffing is supposed to have gone the way of the doodoo and I push clients away from over using a phrase.  This page uses the target keyword 46 times.   There 1000 word article is 5% of the time Louisville SEO.  I thought well, this just has to be done.  As a native Louisvillian who works full time in SEO I can’t sit aside and allow the leader of this keyword to be everything I claim is dead in modern day search algorithms.   Louisville SEO appears 5 times in this paragraph, …
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SEO Keywords

Ranking Keywords That People Search

Branded And Unbranded Keywords: Not Equal SEO ValueThis is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page SEO one of the least important factors in ranking yet one of the most obsessed over among the masses.In On Page SEO Just Doesn’t Rank Keywords like Backlinks and How To Rank Your Site On Google…Forget the Keywords I give my rationale on the most popular way to rank a site in 1995…keywords.Of course though it’s popular and people search it, and that’s what this article is all about, seeking keywords that people actually search.  There are two main divisions of keywords:Branded And Unbranded KeywordsIts every new clients dream realized when they see they are ranking number one for their brand name.  Almost immediately after that face of joy, I’ve learned to prepare, for the face of shock, followed by determination and then by reason …
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sexy-fogged-window

Adult SEO Tips

Originally A Guest Post at Stream SEO Make $1,000 per month with sexy Adult Blogs in 2019 Updated on SEPTEMBER 30, 2019 by  Intro (Servando): This is a guest post by Andrew. While we usually don’t cover anything adult related at Stream SEO, I can’t deny a lot of SEOs focus in this industry because it’s huge and there’s a lot of money to be made of. People have asked me in the past if I work with adult sites, and while I don’t, I have friends working in that niche. If you’re interested, here’s a great guide to get started! We’re in 2019 and the adult industry has grown a lot since the beginning of the internet. In 2010, 12% of the website on the internet were pornographic, 35% of all the downloads contained pornographic material and 25% of all search engine requests were pornography related. This was 9 years ago …
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Digital Ocean Video

How To Setup Digital Ocean Account – Client Video

Want a $50 credit towards Digital Ocean? Digital Ocean $50 Credit For New Accounts Disclosure: Using this link provides Ultimate SEO a $25 credit towards our Digital Ocean bill. × Dismiss alert Setting Up Digital Ocean Account You as a client have likely been lead to this page after being introduced to Digital Ocean and the SEO advantages a VPS (Virtual Private Server) can offer your user experience in terms of page load times.  Site speed is a strong indicator of a site’s ability to rank on Google, especially in mobile search results. This has been tested and proven to out perform AWS and Google Cloud Platform in previous articles such as Digital Ocean Vs AWS Vs GCP another similar article is Cloud Computing: Digital Ocean Vs AWS. Why Can’t We Do It? Each client should setup their account and enter their own billing method on their own.  This ensures …
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Link Building

PBN, GuestPost or Syndication for Backlink Building

Backlink BuildingWe can spend all day optimizing our pages for keywords that we researched for days and never rank content on Google Search.  Its just the cold hard fact that in SEO onpage optimization is the easiest thing and it used to work in the 1990s … heck back then you could keyword stuff and just repeat the same phrase enough in the background and you’d get some traction.  Yes, SEO is dead … if thats the SEO you are using.Backlinks moved in and added some credence to the claims that our content should rank for this or that keyword.  It made sense, each site that links to you with the anchor text including your keyword was that site basically vouching for your content.  If thats all you think backlinks are then … Yes, SEO is dead … simply having a ton of links to your site isn’t a sure …
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UGC Sponsored Google Backlinks

New Google Backlink Types And SEO Value Of NoFollow Links Changes

Two things are important for you to take away from this post about backlinks and they are listed right below.  We’ve then included Google content explaining these two changes in backlinks.  If the text is italic and navy blue, its quoted from Google.
  1. User Generated Content or Sponsored Backlinks Added Are two additional rel=”” tag options introduced by Google.  UGC Sponsored can be used together or separately in an attempt to show a difference between the two backlinks.  Nofollow remains a link option but if the link isn’t a paid advertisement or User Generated Content yet you want to ensure if is not seen as an endorsement you may still use No Follow as an attribute.
  2. Every Link Counts Now. Rel+”NoFollow” used to mean don’t follow this link and give the target any credit for this backlink.  Thats changing, all links will now be rewarded potentially…some links …
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graph

Sex, Speed And The SEO Migration of Romantic Depot to WordPress

Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area.  Their flagship stores are in Manhattan and the Bronx.  They’ve been around for sometime and over the years their website aged along with other businesses seeking to help drive local foot traffic.They’ve been around for some time and over the years their website aged along with other businesses sites. The goal of their site was to help drive local foot traffic, but a growing mobile population made their desktop site seem antiquated.With the move to mobile devices in full demonstration the old RomanticDepot.com site was not responsive. It was an HTML static site that required manual editing and didn’t display well on a mobile phone.This lead the owner of the chain to build a new site that was mobile friendly and it lead to my involvement overseeing the process of migrating to this new mobile …
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PBN

Managing And Maintaining A PBN

PBNs in 2019 can be just as effective as they once were if properly maintained and staged.  Mimicing an organic site goes a long way in the stability of your PBN. Additional Private Blog Network Resources: SEO PBN – Collection of all our SEO Articles on PBNs PBN Videos For Finding Expired Domains Backlinks and Auto Posting Maintaining A PBN It started off simple enough every week I’d search through expiring domains and pick up a couple cheap .org domains and spent about $7 bucks on two. I’d build my sites out individually and define a purpose to them and make them fully functional sites and move on.  But no one does that who is running just one site.  You return to the site and you improve it, add content, run updates and make sure it hasn’t been hacked. This continued for 2 or 3 months in 2018 and before …
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Adobe Flash

Adobe Flash Ends A Decade Late

Adobe Will No Longer Support Flash After 2020, 10 Years After Steve Jobs Argued Why It Should End In 2010. Google Announced in September 2019 that it was phasing out support for Flash from its Chrome browser following Adobe;s announcement that they would end support in 2020.  Apple users wont likely hear much about the end of Flash, in 2010,  Steve Jobs wrote a scathing review of Flash and in it explained why Apple products wouldn’t support it. Google’s Flash Announcement: For 20 years, Flash has helped shape the way that you play games, watch videos and run applications on the web. But over the last few years, Flash has become less common. Three years ago, 80 percent of desktop Chrome users visited a site with Flash each day. Today usage is only 17 percent and continues to decline. This trend reveals that sites are migrating to open web technologies, which are …
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seo plugins

20+ Of My Favorite Must Use Plugins for 2019

If its in this list I’ve used it at least 25 times. Some seem to do the same thing but not really all the membership plugins have special ways of being perfect in their own way. You can download them all zipped up from this site. 20 Great Plugins Add To Any Social Media with ease All 404 Redirect No 404s redirects as folks seek out a dead url All In One Migration Back it up on demand into one file All In One Migration Extended Restore it all on demand from that one file bbpress Forum that works with a lot but WPForo is my fav Better Search Replace Exactly what it says.. BP Group Documents BuddyPress Addon allowing Groups to have their own …
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SEO Tools You Need

52 Mostly Free SEO Tools I Actually Use

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them.  I have not received anything from any of these sites and these site links are not affiliate links …. this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I’d still want a second opinion.  In the future as I post blog articles I’ll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other …
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A WordPress Design, SEO and Adwords Project Completed

WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization. Some of these sites include (all WordPress): https://www.ackerson2018.com https://www.votelouisville.com
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Adwords in Google Data Studio

Adwords And Google Data Studio: Wordstream Alternative

I’ve been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It’s a little bit of a challenge I’m not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles “IT Help Desks” and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too. Wordstream Free Alternative In Ultimate SEO‘s  struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable …
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buffer can help ifttt auto blog for your wordpress sites

Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else. Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more. But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with. IFTTT And Buffer Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently. From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto …
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theglobe.net

Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

Bad Backlinks UltimateSEO.org has backlinks from about a thousand domains.  In a recent review of these I found an odd reoccurring link from multiple domains but all with the same content and titles.  I was introduced with “The Globe” which charges sites to NOT list them or makes money from SEOs paying them to not backlink to them.  At $36 a link they’re likely insane and I bet its bringing in some money.  But before we go all crazy and start paying Ransomlinks (if its not a word I claim it … Ransomlinks are backlinks from bad sites meant to lower your SEO score unless you pay to not be linked too.) In reviewing the situation I ran across a list of the most disavowed …
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Cloud Computing: Digital Ocean vs Google Cloud vs AWS

This post originally only focused on cost and user experience but after a real world case study and experiment I have some performance data and it is actually surprising. Teaser here … in a head to head test between AWS and Digital Ocean one of these  two out performed the other in
  1. rate of requests handled
  2. number of requests processed
  3. time it took to process each request. 
  4. The same winner of those won 10 / 10 speed tests and the results were not close.
The results of these tests convinced a previously skeptical client’s IT team into switching cloud providers.Scroll down to the section “VPS Performance” to see more about that specific use case scenario.  Ultimate SEO has accounts on all but Azure and has powered its servers from AWS, Google …
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cloudflare

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

Key Components & Services There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are ​gcs-sync ​(running on WordPress instances – both Admin and Content) and ​cloudsql-proxy​ (running on the SQL Proxy instances). The ​gcs-sync​ service runs a script ​/opt/c2d/downloads/gcs-sync​ that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via ​systemctl​. For example: systemctl stop gcs​-​sync will kill the script checking GCS, and the node will not receive any updates that come from the Administrator …
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Creating A Private Blog Network: PBNs In 2019 For SEO

First and foremost the most important aspect of your Private Blog Network is randomness.  Consider what pattern or foot print your PBN might have and avoid that commonality. Patterns and commonality to avoid in building a Private Blog Network Good PBNs Are Random, Start With Different Name Registrars First off you need private domain registration, if not private then you’ll need people and addresses from all over.  If you always use Godaddy you’re going to have to try out others to avoid a pattern.  Incidentally if you always use Godaddy you’re getting ripped off as they will charge you for privacy and many others don’t.  Some popular Name Registrars are 1and1.com namesilo.com namecheap.com cosmotown.com each of these can save you a considerable amount over Godaddy …
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SEO Audit

Custom SEO Site Audit

Example Audit Considerations This post includes a demo client audit recently completed with the client’s name largely removed.  Some reports are linked too from within the report and since those reports are still of use to the client they remain largely intact. This has prevented redaction of these external reports.  Graphics may include the client’s site address.  This audit is only posted and made available to provide an illustration of what might be expected from an Ultimate SEO Custom Audit.Its not uncommon to generate an audit of a site using a computer’s AI or a set of rules … “if this is that then write that.”  Automated audits are useful but only in showing very generalized often cookie cutter responses.  These responses would include statements such …
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