This site’s keyword value has died. I mean it, total flatline. And it can be traced back to a site hack that rendered the site virtual useless. On top of that I moved hosts, from Ultimate SEO on Digital Ocean using cPanel to Ultimate SEO in our data center using Virtualmin.
Theres a lot to discuss in this seemingly simple change but lets focus on our SSL certificate. It was adequate but lacked a few items which I felt was hurting the site. So I’ve gone from the free Lets Encrypt It certificate to a paid Comodo certificate. Additionally the level of certificate has changed from DV to OV.
Lets see how this affects keywords.