Branded And Unbranded Keywords: Not Equal SEO Value This is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page SEO one of the least important factors in ranking yet one of the most obsessed over among the masses. In On Page SEO Just Doesn’t Rank […]

Determining When You Have A Chance At A Keyword So as I was reading for fun I stunbled across an often cited and well referenced Neil Patel article.  So this isn’t my work but I wanted to share the excerpt from his much bigger article on how long it takes to rank. 6. Decide which keywords you should win before building out content based on those keywords. Some content marketers set out to win ranking for a given keyword, without doing their due diligence on that keyword. This can be a mistake. Why? According to our data, websites that sought

What happens when nobody clicks on your call-to-action phrases and buttons?You don’t get any leads. Nor do you generate any revenue.That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine their CTAs.A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Someone who visits your website might be with you up until that point, then decide to bail on the conversion.So, how do you write call-to-action phrases that convert?What is the Psychology Behind CTA Phrases?From the day we’re

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. If Google is taking mobile websites more seriously, shouldn’t you? After all, if you want Google to serve up your content to searchers, you need to know how Google crawls and assesses your website. Otherwise, you fall behind the competition. But don’t panic. If you don’t have a mobile website ready to go now, you’re not doomed to haunt the 100th page of the Google SERPs forever. In fact, Google is slowly rolling out this new strategy, roping in more websites

Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one.If you don’t have the best homepage possible, that first impression becomes negative for website visitors. You lose that first impression forever.Will the visitor come back? Maybe. But you’re playing with fire.There aren’t any new statistics on web design aesthetics and first impressions, but an older study demonstrated that 94 percent of people’s first impressions of a business were related to web design. That’s pretty illustrative.If you have a beautiful, functional, easily navigable homepage, you’re more likely to retain visitors and convince

Have you ever thought, “If we could increase our traffic by X%, digital marketing would become so much easier”?If so, don’t worry—you’re not alone.Many companies choose to funnel a large percentage of their marketing spend into advertising, hoping to scale their business by attracting large numbers of new customers.Unfortunately, paid customer acquisition has become increasingly competitive and expensive.Steve Dennis writes for Forbes, “As it turns out, many online brands attract their first tranche of customers relatively inexpensively, through word of mouth or other low cost strategies. Where things start to get ugly is when these brands have to get