Tag Archives for Matthew leffler

What Is Domain Authority Why Should I Care?

 

Domain Authority is in my opinion the single greatest indicator of a sites ability to compete organically for search traffic.  It is a great question and its simply complex.  Keep in mind Domain Authority or DA as we shall refer to it pretty much here on is the single best number to predict ranking ability and we know that the top 3 positions consume over half of all searches so it can be directly attached to traffic.

A few disclaimers: Domain Authority is not a Google creation it is from Moz.com and it is their educated guess at how

AWS SERVICES MAPPED TO GOOGLE CLOUD PLATFORM PRODUCTS

If you are familiar with Amazon Web Services (AWS), a quick way to understand what the various Google Cloud Platform (GCP) services do is to map them to AWS services that offer similar functionality. The following table provides a high-level mapping of the services provided by the two platforms. For a detailed comparison of GCP […]

SEO Tools and Guides

Free SEO Tools

On going collection of SEO Links including Free Tools and strategy guides. They come from a varied amount of external sources but together create an essential full picture of a site’s presence.  Duplicate content, missing title tags and 404 errors beware.

Essential SEO Tools 

Google Search Console:

If you are not already using this tool you’ve missed the first step to understanding your site’s SEO status. Its essential to have this product setup. You will see what Google is pulling from your site and you can interact with the search environment by adding sitemaps as well as

SEO: How long does it take to rank #1 on Google?

It Takes About 3 Months To 6 Months To Rank #1 On Google

In the world of politics everything seems to be able the last week of an election, after that its over.  In the business world you have to keep going after a certain defined date to remain in business.  Political SEO requires keeping in mind the business world because in Google ranking they are your biggest competitors and the other candidate is likely just as I was talking with a politico kind of friend in the last two days about the need in getting in contact with any

Moving My Ramblings To UltimateSEO.org

Awhile back I picked up a domain name that had expired called UltimateSEO.org its Domain Authority is a respectable 36.  Some companies work years to build up to that level and its branding isn’t that bad either.  SEO is in the name afterall.  MatthewLeffler.com could just as easily belong to the other Matthew Leffler’s that I constantly fight against to rank highest on Google.  Be it the lawyer, the tennis pro or even the sex offender in Florida.  (Shame on you for dragging our name down)

MatthewLeffler.com is a DA23 which is respectable for less than a year old

WordPress 5 Upgrade: Why I Broke My Site With It

Gutenberg sounds like the place that a hard fought battle took place in Europe maybe during the “Great Wars” or during the Middle Ages but Gutenberg is not connected to history its the name given to the new WordPress editor that WordPress 5 brings to the blogosphere.

I fully expected and was prepared to backup before upgrading, I have multiple sites so I had tested the upgrade on other sites.  I figure though the best way to fix something is to break it first so I went ahead with it and upgraded https://matthewleffler.com to the newest and greatest and

keyword ranking

Should You Go After That Keyword

Determining When You Have A Chance At A Keyword

So as I was reading for fun I stunbled across an often cited and well referenced Neil Patel article.  So this isn’t my work but I wanted to share the excerpt from his much bigger article on how long it takes to rank.

6. Decide which keywords you should win before building out content based on those keywords.

Some content marketers set out to win ranking for a given keyword, without doing their due diligence on that keyword.

This can be a mistake.

Why? According to our data, websites that sought

Study Reviews Success Of Website Technology And Congressional Wins

Hindsight is 20/20 and given the findings of the report below every campaign in 2016’s house races in the study, who relied solely on Facebook pages to represent their campaign’s online presence, would likely build a WordPress site now.  No one who had just a Facebook presence won in 2016.

There are a lot of reasons this could be true, but one fact remains … Do you want to replicate the losers in the last cycle?  Visit my Political SEO site to learn more about what I have done for campaigns and candidates in 2018.

Reposted Article, original source at bottom of

Ultimate SEO Syndicated

Political SEO: SEO Tips For Political Campaign Websites

What’s worse than a candidate not having a campaign website? It’s having a campaign website that no one can find. Search engine optimization (SEO) is a way of building your website pages to make them more attractive to search engines and have them rank higher for related searches.

Here are some basic SEO tips when building out your website:

Optimize your site’s web pages

The page title<

SEO Tools and Guides

Free SEO Tools On going collection of SEO Links including Free Tools and strategy guides. They come from a varied amount of external sources but together create an essential full picture of a site’s presence.  Duplicate content, missing title tags and 404 errors beware. Essential SEO Tools  Google Search Console: If you are not already […]

SEO Tools: Visualize Pages And Their Interrelational Linkage

Anyone who knows me knows I love visualizations. I’ve been working on SEO strategies for a site and the beginning of any good strategy is understand the site and quality of its content. Some studies suggest 60% of people think in pictures…that is to say if I said the word “cat” some people will see a cat and some will see the letters cat. Its hard for visual people to grasp complex concepts such as “millions” its harder to produce that word in a visual way in your mind. Similarly when we think about a web site its often hard

I Have To Share The SEO Love In Oahu

pearlharbor.org

I am happy to be working with a repected tour site a site that blends history, patriotism and tours in Hawaii’s Pearl Harbor. Principally I am concerned with increasing the ever important backlinks to propel the site to the top of Google page rankings.

Backlinks are where unrelated sites link to another, giving it relevancy in Google’s eyes. They are like votes of confidence. Keywords have lost their stature in SEO because too often sites capitalized on the over use of a keyword mkaing the content poor for users and only good for search results.

Miserable Failure

Remember when

ON-PAGE RANKING FACTORS

source: moz.com

The way your page is optimized can have a huge impact on its ability to rank.

What are On-Page Ranking Factors?

On-page ranking factors can have a big impact on your page’s ability to rank if optimized properly. The biggest on-page factors that affect search engine rankings are:

Content of Page

The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From

AWS SERVICES MAPPED TO GOOGLE CLOUD PLATFORM PRODUCTS

If you are familiar with Amazon Web Services (AWS), a quick way to understand what the various Google Cloud Platform (GCP) services do is to map them to AWS services that offer similar functionality. The following table provides a high-level mapping of the services provided by the two platforms. For a detailed comparison of GCP and AWS services by service type, see Google Cloud Platform for AWS Professionals.

Reposting from AWS.

How Protecting Escort Sites Helped Cloudflare

Original Title: CloudFlare: more traffic than Amazon, Wikipedia, Twitter, Instagram, and Apple combined

VENTUREBEAT STAFF JULY 18, 2012 9:00 AM

overview

overview

This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on The Next Web’s pick, CloudFlare:

CloudFlare is the internet you’ve never heard of. More than just a content delivery network, the service optimizes massive chunks of the web for delivery, screens out