What happens when nobody clicks on your call-to-action phrases and buttons?
You don’t get any leads. Nor do you generate any revenue.
That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine their CTAs.
A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Someone who visits your website might be with you up until that point, then decide to bail on the conversion.
So, how do you write call-to-action phrases that convert?
What is the Psychology Behind CTA Phrases?
From the day we’re