Page Speed Affects Your Rankings
In an article on our blog we show an example of an established site being out ranked in mobile searches and its likely just because of speed. Below are the results of three optimization projects we undertook. All leaving the site loading at about 3 seconds.
|Our Optimization of a Site – No Content Change|
|Date||Optimization %||Score||Seconds||Size||Requests||TTFB ms||HTML bytes|
We’ll provide detailed instructions customized for your site to optimize the existing site’s resources after performing a full technical SEO audit. These recommendations will be carried out on your site on our test server to allow you to test the site and ensure functionality. Upon approval we’ll backup and then optimize your site.
We target 3 second load times as measured by GTMetrix.com. We can change that goal as you desire.
Ultimately its our preference to
1. Optimize existing content and site technology to gain speed. Implement a CDN if needed.
If that doesn’t get us to 3 seconds we then…
2. Review your hosting environment and determine if additional speed gains could be found by replacing your hosting infrastructure.
We’ve never not been able to reach 3 seconds after step 2. With that said, our speed optimization efforts are limited to your site, your hardware and your content. If you use an external resource not hosted on your server we can’t control it’s optimization levels. We will work with you and them to improve their speed if needed.
Includes updates, software versions, PHP settings, MySQL, system resources, site compression, CSS and JS review, robot.txt, sitemaps, plugins, image sizes, http / https, mixed content, SSL and more!