Ultimate SEO made suggestions that were ignored largely on the second, third and fourth points, often people stay fixed to their status quo. Ultimate SEO had control over the most important SEO factor which was the site’s backlinks at least and I went to work.
Backlinks And Referring Domains
After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected…
Increasing Organic SEO Traffic
The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain.
SEO Vs. PPC Traffic
The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period.
The client had used PPC campaigns to promote the sites with their desired keywords and the costs associated with this neared a hundred thousand a month. The new organic SEO traffic is valued by SEMrush.com at nearly $7,000 a month. The beauty of this SEO position swing is that it’s going to be there for months to come under the right care and conditions. Where PPC is a one time boom to traffic.
User behavior is also generally more forgiving than paid traffic. Those who find your site via searching generally provide lower bounce percentages which in turn further improve your search position. So believe me when I say, backlinks make or break your ability to rank any content. PPC is a great solution for short term needs and gains but the ROI is with SEO.