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SAP on AWS – Past, Present, and Future

While many of my AWS colleagues are preparing for SAPPHIRE NOW, I thought this would be a good time to bring you up to date on what we have already done to make AWS a great home for SAP’s products and to share our plans to make it even better. The Story So Far
Our enterprise customers want to bring gigantic, memory-intensive workloads to the AWS Cloud. with a special focus on large-scale production deployments of SAP HANA. Here’s what we have done so far to meet this important requirement: May 2016 – We announced the x1.32xlarge instance type with 2 TB of memory, purpose-built for running SAP HANA in the cloud. August 2016 – We announced SAP certification and support for scale-out clusters of up to 7 nodes and 14 TB of memory. October 2016 – We announced the x1.16xlarge instance type with 1 TB of memory, perfect for testing ...
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The Best Customer Acquisition Techniques You Need to Start Testing

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand how people make the decision to buy (or to not buy). It all starts with lead generation. Unless people in your target audience know about your product or service, trust it, and respect it, you don’t generate any revenue. Then you have to convince those leads to convert on your offers to buy. What makes them tick? And how can you create a customer acquisition strategy that works? We’re going to cover several points in this article, so feel free to skip around: What Is a Customer Acquisition Strategy? A customer acquisition strategy is the steps or processes you observe to convince consumers to buy your product or service. You want to test as many as possible for both inbound strategies (such as ...
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EC2 Instance Update – M5 Instances with Local NVMe Storage (M5d)

Earlier this month we launched the C5 Instances with Local NVMe Storage and I told you that we would be doing the same for additional instance types in the near future! Today we are introducing M5 instances equipped with local NVMe storage. Available for immediate use in 5 regions, these instances are a great fit for workloads that require a balance of compute and memory resources. Here are the specs: Instance Name vCPUs RAM Local Storage EBS-Optimized Bandwidth Network Bandwidth m5d.large 2 8 GiB 1 x 75 GB NVMe SSD Up to 2.120 Gbps Up to 10 Gbps m5d.xlarge 4 16 GiB 1 x 150 GB NVMe SSD Up to 2.120 Gbps Up to 10 Gbps m5d.2xlarge 8 32 GiB 1 x 300 GB NVMe SSD Up to 2.120 Gbps Up to 10 Gbps m5d.4xlarge 16 64 GiB 1 x 600 GB NVMe SSD 2.210 Gbps Up to 10 Gbps ...
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AWS Online Tech Talks – June 2018

AWS Online Tech Talks – June 2018 Join us this month to learn about AWS services and solutions. New this month, we have a fireside chat with the GM of Amazon WorkSpaces and our 2nd episode of the “How to re:Invent” series. We’ll also cover best practices, deep dives, use cases and more! Join us and register today! Note – All sessions are free and in Pacific Time. Tech talks featured this month: Analytics & Big Data June 18, 2018 | 11:00 AM – 11:45 AM PTGet Started with Real-Time Streaming Data in Under 5 Minutes – Learn how to use Amazon Kinesis to capture, store, and analyze streaming data in real-time including IoT device data, VPC flow logs, and clickstream data.
June 20, 2018 | 11:00 AM – 11:45 AM PT – Insights For Everyone – Deploying Data across your Organization – Learn how to deploy data at ...
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Why Businesses Can’t Ignore Google AMP Stories

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements. If you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level. If you don’t take the time to understand or use AMP stories, you’re missing out. Here’s why businesses can’t afford to ignore them. But first, let’s analyze what AMP stories truly are. What are AMP Stories? Google’s AMP stories features allow publishers to create content that is very similar to Instagram stories, designed with mobile websites in mind. But the content created with ...
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How Protecting Escort Sites Helped Cloudflare

Original Title: CloudFlare: more traffic than Amazon, Wikipedia, Twitter, Instagram, and Apple combined VENTUREBEAT STAFF JULY 18, 2012 9:00 AM This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on The Next Web’s pick, CloudFlare: CloudFlare is the internet you’ve never heard of. More than just a content delivery network, the service optimizes massive chunks of the web for delivery, screens out hacking and malware attacks, provides analytics, and more. And the service is growing like wildfire. A year ago, CloudFlare served about five billion page views a month. Today, the yes-we’re-a-content-delivery-network-but-more serves up an astounding 65 billion pages per month. “We do more traffic than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, ...
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How Protecting Escort Sites Helped Cloudflare Defend Against DOS Attacks

Original Title: CloudFlare: more traffic than Amazon, Wikipedia, Twitter, Instagram, and Apple combined VENTUREBEAT STAFF JULY 18, 2012 9:00 AM This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on The Next Web’s pick, CloudFlare: CloudFlare is the internet you’ve never heard of. More than just a content delivery network, the service optimizes massive chunks of the web for delivery, screens out hacking and malware attacks, provides analytics, and more. And the service is growing like wildfire. A year ago, CloudFlare served about five billion page views a month. Today, the yes-we’re-a-content-delivery-network-but-more serves up an astounding 65 billion pages per month. “We do more traffic than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, ...
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Ultimate SEO Syndicated

15 High-Converting Lead Magnet Examples and Ideas

Generating good lead magnet ideas can become a long process. Simply throwing together an e-book or whitepaper just because other businesses do it would be a mistake. High-converting lead magnet ideas offer so much value that your target audience can’t say no. The more you refine your lead magnet, the more qualified your leads become because you’re offering exactly what those leads need at the exact right time. Lead magnets can work for nearly all audiences, including those of B2B and B2C businesses. They’re powerful because they open the door to further communication between the business and the lead. But what are lead magnets and what lead magnet ideas work best? We’re going to cover a lot of information, so feel free to stick around: What Is a Lead Magnet? A lead magnet is a resource or other item of value that businesses use to collect leads. The business asks ...
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Some quick thoughts on the public discussion regarding facial recognition and Amazon Rekognition this past week

We have seen a lot of discussion this past week about the role of Amazon Rekognition in facial recognition, surveillance, and civil liberties, and we wanted to share some thoughts. Amazon Rekognition is a service we announced in 2016. It makes use of new technologies – such as deep learning – and puts them in the hands of developers in an easy-to-use, low-cost way. Since then, we have seen customers use the image and video analysis capabilities of Amazon Rekognition in ways that materially benefit both society (e.g. preventing human trafficking, inhibiting child exploitation, reuniting missing children with their families, and building educational apps for children), and organizations (enhancing security through multi-factor authentication, finding images more easily, or preventing package theft). Amazon Web Services (AWS) is not the only provider of services like these, and we remain excited about how image and video analysis can be a driver for good ...
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Conversion Wireframing: A Revenue Oriented Design Process

Even though there is growing wisdom around the best product teams involving design, business and engineering heads from the very start, there is, quite often, still a divide between the design process and business needs. As someone who has both a Business and Design background, I have found it useful in client work to draw from both areas from the very start. Here are a few ways you can design web experiences that are not only user-centric but also conversion-centric. But first: What is wire framing? For the non-design heads, wireframes are essentially a schematic or blueprint that define the information architecture and skeletal layout for a website or app. Simply put, they can just be rough sketches or simple diagrams that show what will go where in your design. Sample wireframe Whether you are a designer looking to incorporate business thinking in your design process or a business owner who ...
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Amazon SageMaker Updates – Tokyo Region, CloudFormation, Chainer, and GreenGrass ML

Today, at the AWS Summit in Tokyo we announced a number of updates and new features for Amazon SageMaker. Starting today, SageMaker is available in Asia Pacific (Tokyo)! SageMaker also now supports CloudFormation. A new machine learning framework, Chainer, is now available in the SageMaker Python SDK, in addition to MXNet and Tensorflow. Finally, support for running Chainer models on several devices was added to AWS Greengrass Machine Learning. Amazon SageMaker Chainer Estimator
Chainer is a popular, flexible, and intuitive deep learning framework. Chainer networks work on a “Define-by-Run” scheme, where the network topology is defined dynamically via forward computation. This is in contrast to many other frameworks which work on a “Define-and-Run” scheme where the topology of the network is defined separately from the data. A lot of developers enjoy the Chainer scheme since it allows them to write their networks with native python constructs and tools. Luckily, using ...
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New – Pay-per-Session Pricing for Amazon QuickSight, Another Region, and Lots More

Amazon QuickSight is a fully managed cloud business intelligence system that gives you Fast & Easy to Use Business Analytics for Big Data. QuickSight makes business analytics available to organizations of all shapes and sizes, with the ability to access data that is stored in your Amazon Redshift data warehouse, your Amazon Relational Database Service (RDS) relational databases, flat files in S3, and (via connectors) data stored in on-premises MySQL, PostgreSQL, and SQL Server databases. QuickSight scales to accommodate tens, hundreds, or thousands of users per organization. Today we are launching a new, session-based pricing option for QuickSight, along with additional region support and other important new features. Let’s take a look at each one: Pay-per-Session Pricing
Our customers are making great use of QuickSight and take full advantage of the power it gives them to connect to data sources, create reports, and and explore visualizations. However, not everyone in an ...
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How To Optimize Your Marketing Campaigns For Higher Quality Leads

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened with a campaign I ran once. I can assure you – it’s not fun! One survey of B2B marketers found that their #1 and #2 challenges were generating high quality leads and converting leads into customers: Your Landing Page Conversion Rate Is Only Half Of The Story Converting visitors to leads is only half of the story – generating high quality leads that convert into customers is also incredibly important for marketers. Optimizing solely to improve visitor-to-lead conversion rates often results in generating more leads, but lower quality leads. That’s a great way to annoy your sales team! MarketingSherpa research shows ...
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Data Studio Demo Report

I’ve shared a Google Data Studio Report about Louisville crime over the last 10 years that I made in an effort to demonstrate some of my reporting and data experience. The target audience for this is Upwork contracts that I am seeking to pick up. Its a cool tool though that I’ve used to make a lot of helpful reports. Its populated real time from an SQL server I have running on Google Cloud Platform. I’m more proud of the Louisville Voter Data Report but I think it would be a mistake to share that out there with everyone. Heres a teaser image though of a 14 page comprehensive break down of every voter in Jefferson County, their demographics and their voting history. The report focuses heavily on voters who have previously voted in a majority of previous elections. People are likely to do the same thing they have always ...
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My New SEO Strategy: Blog Less, Spend More on Technology

On February 13, 2017, I acquired a keyword tool called Ubersuggest for $120,000. It was generating 117,425 unique visitors per month at the time I purchased it and had 38,700 backlinks from 8,490 referring domains. For those of you who aren’t familiar with the tool, the concept is really simple: You put in a keyword you want to target via SEO or PPC, and it gives you more keyword ideas. That way you can grow your traffic by going after more keywords. Most people thought I bought the tool to just redirect the traffic to NeilPatel.com so I could get more backlinks and rank higher for all of my search terms. If you do the math it would come out to roughly 14 dollars a link. But NeilPatel.com already had 3 times more links than Ubersuggest. And let’s face it, I already rank for most things marketing related… so the ...
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MatthewLeffler.com

I've begun a revamping of matthewleffler.com, which has been the same as my mattleffler.me site. I decided it was important to demonstrate WordPress use and diversify my personal domains. mattleffler.me continues the HTML5/CSS Bootstrap site while matthewleffler.com provides a card style WordPress implementation. These are in essence portfolio pieces that Upwork projects can view when I propose a new contract. My work with Brent Ackerson for Jefferson County Attorney concluded last week but I'm maintaining the sites built as part of the portfolio of work I've done in cloud computing, hosting, web design and SEO ...
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How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. And for a time, it totally worked. But these days, those older SEO hacks are long gone. Now we deal with a much more sophisticated algorithm that pushes innocent-sounding updates like Hummingbird and Panda. But as innocent as they sound, they can create some real problems for your ongoing SEO efforts. One of those updates that affected SEO forever is known as Penguin and it specifically dealt with how Google uses backlinks to evaluate page rank. And with Penguin now a part of the core Google algorithm, the anchor text you use in your backlinks and internal links is more important than ever. So in this guide, I want to show you how to optimize your anchor ...
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data studio demo report

Data Studio Demo Report

I've shared a Google Data Studio Report about Louisville crime over the last 10 years that I made in an effort to demonstrate some of my reporting and data experience. The target audience for this is Upwork contracts that I am seeking to pick up. Its a cool tool though that I've used to make a lot of helpful reports. Its populated real time from an SQL server I have running on Google Cloud Platform. I'm more proud of the Louisville Voter Data Report but I think it would be a mistake to share that out there with everyone. Heres a teaser image though of a 14 page comprehensive break down of every voter in Jefferson County, their demographics and their voting history The report focuses heavily on voters who have previously voted in a majority of previous elections. People are likely to do the same thing they have always ...
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