SEO Articles

Second Chance SEO Articles

Top SEO Tools I Use: MonitorBacklinks.com

Series of posts over the next few months to say what I’ve found works and what doesn’t in SEO.  So this is installment 1 in Top SEO Tools I Use. So this is somewhat of a product endorsement piece but its also worth sharing with others what you’ve found useful and hopefully they’ll let you know what they have found useful. So Tools I use and even a few I don’t and why. No the first tool has NOTHING to do with keywords but more importantly everything to do with deciding what your keywords are … if you think my life revolves around keywords you really need to catch up.  Backlinks and anchor text are the hardest things to control and often the most impactful.  Consider….back in the 2000s Miserable Failure was backlinked to George W Bush’s White House biography page by so many websites that he ranked number one ...
Read More
Link Building Schemes

Reciprocal Links

Reciprocal links are essentially a quid pro quo link building scheme that requires participants to link to one another for backlinks.  They are low value at best or most likely deliver little weight unless custom articles are created and include in content links.   Links in content are what you really want, getting a random link from the footer of a site that has little to do with your industry is not that effective.  In content links are worth many more times the value of ... forum comment links, profile links, directory links, press release links, you name it .... it likely a link scheme adding no value to the reader.  But in content links thats where it is...if you need help with content or SEO articles check out our new SEO Articles site SEOArticles.org ...
Read More
cloudflare

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

Key Components & Services There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are ​gcs-sync ​(running on WordPress instances – both Admin and Content) and ​cloudsql-proxy​ (running on the SQL Proxy instances). The ​gcs-sync​ service runs a script ​/opt/c2d/downloads/gcs-sync​ that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via ​systemctl​. For example: systemctl stop gcs​-​sync will kill the script checking GCS, and the node will not receive any updates that come from the Administrator Node. Conversely, if the service needs to be started you can do so with the following command: systemctl start gcs​-​sync The ​cloudsql-proxy​ service makes use ...
Read More

How to Rank: 25 Step Master SEO Blueprint

Reprint but thought some could find this useful. Its a good read to get a quick and broad understanding of what is involved in SEO of a site. Repost from Mov By: Cyrus Shepard May 14th, 2013 How to Rank: 25 Step Master SEO Blueprint Advanced SEO The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do - that is, the basic work of ranking a web page higher on Google. For newer SEOs, the process can be overwhelming. To simplify this process, I created this step by step SEO blueprint ...
Read More
/ / Matthew Leffler

Study Reviews Success Of Website Technology And Congressional Wins

Hindsight is 20/20 and given the findings of the report below every campaign in ’s house races in the study, who relied solely on Facebook pages to represent their campaign’s online presence, would likely build a WordPress site now.  No one who had just a Facebook presence won in 2016.There are a lot of reasons this could be true, but one fact remains … Do you want to replicate the losers in the last cycle?  Visit my Political SEO site to learn more about what I have done for campaigns and candidates in 2018.Reposted Article, original source at bottom of article. Every year I analyze the use of websites in political races across the country. This year there were more candidates with websites than I’d noticed in the past. That’s a good thing, in my opinion – the web is an ever-increasing way to reach your audience at a much lower ...
Read More
adwords high quality score

Adwords – Beginner’s Guide To Quality Score

Beginner’s Guide To Quality Score How To Get, Keep And Start Campaigns With High Quality Scores BY CHRISTIAN N.
  • 933 SHARES
This is article was first published on CertifiedKnowledge as a guest blog post. Above 7 it’s in great shape. From 6 to 4 it gets weak. Below 3, it’s seriously sick… And at a 1/10 quality score, your keyword is dead. A craftsman uses his hands to do the labour and without them he cannot make a living. He trains them, makes them stronger and hones his skill… but if he ever gets a heart attack those hands are useless. The same is true in Adwords. Your landing pages and products make you money, you can tweak things here and there, optimize continuously but if your quality scores drop low enough… all advertising become meaningless. You’ve just had a  heart attack. Quality score is the ...
Read More

19 Call-to-Action Phrases That Will Convert Your Users

What happens when nobody clicks on your call-to-action phrases and buttons?You don’t get any leads. Nor do you generate any revenue.That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine their CTAs.A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Someone who visits your website might be with you up until that point, then decide to bail on the conversion.So, how do you write call-to-action phrases that convert?What is the Psychology Behind CTA Phrases?From the day we’re born, we’re taught to follow orders. That’s why you might learn that definitive CTA phrases work better than others.For instance, compare these two call-to-action phrases:
  1. Are You Ready to Subscribe?
  2. Subscribe Now!
Which one catches your attention? The second one, right? That’s because the phrase proves definitive and authoritative. It tells the reader exactly what to ...
Read More

SEO: How long does it take to rank #1 on Google?

SEO: How long does it take to rank #1 on Google? It Takes About 3 Months To 6 Months To Rank #1 On Google In the world of politics everything seems to be able the last week of an election, after that its over.  In the business world you have to keep going after a certain defined date to remain in business.  Political SEO requires keeping in mind the business world because in Google ranking they are your biggest competitors and the other candidate is likely just as I was talking with a politico kind of friend in the last two days about the need in getting in contact with any campaigns for November now … he seemed puzzled and said we had three months and most campaigns are just starting.  That may be fine and dandy for yard signs and television commercials but online everything needs to be in ...
Read More

Google Mobile First Index 2018: A Simple Guide to Build your Strategy

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. If Google is taking mobile websites more seriously, shouldn’t you? After all, if you want Google to serve up your content to searchers, you need to know how Google crawls and assesses your website. Otherwise, you fall behind the competition. But don’t panic. If you don’t have a mobile website ready to go now, you’re not doomed to haunt the 100th page of the Google SERPs forever. In fact, Google is slowly rolling out this new strategy, roping in more websites as time goes on. If you have a desktop version of your site, you can still get ranked. But at some point, you need to consider the ramifications of not having a mobile-friendly website to serve your visitors. What is the Mobile First Index? Google’s mobile first index has created quite ...
Read More

Campaign, Candidate And Political SEO: Optimize Or Be Trumped

I say be “Trumped” because for all that he did wrong in traditional campaigning, he did Political SEO better than anyone had before. I’ve always been a political guy.  I love using technology to those political ends.  Earlier this year I was able to leverage my experience in SEO, Adwords, cloud computing, data analysis and web design for a political candidate. It’s why these unique products are bundled into what I offer through Upwork.  Today there is no excuse for a candidate to neglect digital media needs.  Local candidates can easily benefit from a solid online presence for much less than they might think.  The past experience with Brent Ackerson’s campaign was very encouraging. I’ve started to reposition satellite sites made in March for a new project I’ll mention below.  VoteLouisville.com for instance is intended to be a voter education site for anyone who wants to post I just so happen ...
Read More

What is the Best Homepage to Have (3 Real Examples)

Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one.If you don’t have the best homepage possible, that first impression becomes negative for website visitors. You lose that first impression forever.Will the visitor come back? Maybe. But you’re playing with fire.There aren’t any new statistics on web design aesthetics and first impressions, but an older study demonstrated that 94 percent of people’s first impressions of a business were related to web design. That’s pretty illustrative.If you have a beautiful, functional, easily navigable homepage, you’re more likely to retain visitors and convince them to come back for more.Without one, you’re practically shooing visitors away. And that’s bad for business.4 Reasons Why You Need a Good HomepageCreating the best homepage for your business can pay off big time, especially if most of your visitors land on the homepage first. A consumer tells a ...
Read More

SEO Backlinks: Guest Blogging Sites

This page has been replaced with this notice. The article's resources included a long list of site contribution pages from 2017. Many of these have changed so we elected to remove the whole list all together. Don't be too disappointed, we offer Guest blogging opportunities to this site as well as several other sites all of which vary in topic and genre.  If you have a specific kind of site in mind we can help you land it possibly and offer a Guest Post package in our online store ...
Read More

THE GROWING NEED FOR SEO IN POLITICAL CAMPAIGNS

About Political SEO SEO has been around as long as search engines have existed.  We all do know it's keywords, keywords, keywords? WRONG...if you are in politics stick to that and leave Political SEO up to someone who knows keywords are dead. The Growing Need For SEO In Political Campaigns Byrne Hobart It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, and investing in online outreach continues to provide candidates with the biggest bang for their buck. But selling voters on politicians and policies isn’t remotely similar to selling, well, anything else. But SEO is a viable strategy for political campaigns. Politicians (and campaign managers) work hard to “control the message,” which usually means three basic things:
  • Influencing what people say about the candidate. (Sounds a lot like online reputation management!)
  • Making sure the candidate’s views on ...
    Read More

POLITICAL CAMPAIGNS & SEARCH ENGINE OPTIMIZATION

Political Campaigns & Search Engine Optimization By: Rand Fishkin Public Relations The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Although the topic of political figures (and parties) requiring SEO work had been burning a hole in my head for some time, Wired News has an article from Saturday on just this subject - Pols Hire Web-Savvy Staffers. Consider Ari Rabin-Havt, 27, who blogs for a living as a staffer to Senate Minority Leader Harry Reid, D-Nevada, 66. Rabin-Havt's duties include watching the blogosphere for what's being said about his boss and others, and helping manage the blog and other web-based activities for Reid. Rabin-Havt said the way politicians and their staffs view blogs and other internet tools is dramatically different from just two years ago when he was helping Democratic presidential candidate John Kerry of Massachusetts with ...
Read More
/ / News
Ultimate SEO Syndicated

Political SEO: SEO Tips For Political Campaign Websites

SEO Tips for Political Campaign Websites What’s worse than a candidate not having a campaign website? It’s having a campaign website that no one can find. Search engine optimization (SEO) is a way of building your website pages to make them more attractive to search engines and have them rank higher for related searches. Here are some basic SEO tips when building out your website: Optimize your site’s web pages The page title is an important search engine ranking element. The primary keyword or phrase related to the page should be featured at least once in the page title.  For this reason, page title tags in your page HTML should clearly relate to their page. To ensure that your full title tag shows in Google search results, your title should be about 65 characters or less. You can create longer titles, but they may be truncated in the results. The page title is displayed in ...
Read More

Political SEO: Simple search engine optimization techniques for non-profits and political campaigns!

By Laura Packard Say you’re launching a new political campaign or nonprofit organization. What’s the first way people will try to find you? They’ll usually go to their trusty search engine (most often Google with about 2/3 of the market, Bing being #2) and type in your name. It’s critical that your official website shows up in the first page of results, in the top few choices above the fold if possible. How do you make that magic happen? Here’s some search engine optimization tips that will help you land at the top of the heap. To step back a bit, Moz has a great in-depth guide to how search engines work and how to optimize your results, and SearchEngineLand has a great guide to seo as well. This post is a much more abbreviated work. Search engines use several factors to determine the ranking of results, but these are ...
Read More
/ / News

SEO for Political Campaigns: Strategies for Election Season

MARCH 13, 2016 BY CHARLIE ROSE Are you running for election? It’s difficult to create content that resonates with voters, but it’s even more difficult to create content that inspires action. Considering the number of people who turn online to find information about candidates, SEO is a viable strategy for political campaigns in the digital age. In the case of search engines, online services such as Google, Yahoo and Bing help voters find information on political candidates writes Journalist Resource. When you understand your voters, you can understand how to make your campaigns website SEO friendly for registered voters and search engines by optimizing your campaign strategy for success. In this post, I’m going to show you four different SEO principles and the ways they can help your political campaign. This blog post will cover: Reputation Management: Influencing what people say about the candidate. Real Time Content: Making sure the ...
Read More
/ / SEO Trends

These 3 Simple Website A/B Tests Can Help You Save Millions

Have you ever thought, “If we could increase our traffic by X%, digital marketing would become so much easier”?If so, don’t worry—you’re not alone.Many companies choose to funnel a large percentage of their marketing spend into advertising, hoping to scale their business by attracting large numbers of new customers.Unfortunately, paid customer acquisition has become increasingly competitive and expensive.Steve Dennis writes for Forbes, “As it turns out, many online brands attract their first tranche of customers relatively inexpensively, through word of mouth or other low cost strategies. Where things start to get ugly is when these brands have to get more aggressive about finding new and somewhat different customers.”That’s why we love A/B tests that increase website conversions. Why toil away to get more traffic when you can get more out of the traffic you already have?We ran three simple copy tests and discovered they can make a massive difference in ...
Read More
Google Page Speed

Site Speed Becomes Ranking Factor Announcement 2010

This is a repost from https://www.mattcutts.com/blog/site-speed/ and its also from 2010.  We're reposting it here for our visitors to see how speed has long been a ranking factor.  Its importance has grown considerably since this announcement was made in 2010. Google's Mobile First initiative and creation of a separate mobile index matches the growing change in searches.  Mobile searches now account for . the majority of searches on Google and speed is critical to the mobile experience. Google incorporating site speed in search rankings Posted April 9, 2010 in Google/SEO (I’m in the middle of traveling, but I know that a lot of people will be interested in the news that Google is incorporating site speed as one of the over 200 signals that we use in determining search rankings. I wanted to jot down some quick thoughts.) The main thing I want to get across is: don’t panic. We mentioned site speed as early as last ...
Read More
Big Data

When Keyword Ranking Requires A Pass

When Keyword Ranking Requires A Pass Keyword Ranking is ultimately the goal of every SEO and Adword campaign.  I was invited to an Upwork project this past week, I always like being invited and generally I try to make the project work. Someone out there noticed my efforts and wants to hear from me.  It is unfortunate though when I feel I have no other choice but to decline the invite and not submit a winning contract. A new site was seeking proposals for ranking at the top of search results using only organic search. I love a challenge but this search term was epic … Big Data.  Initially I thought sure you can do it with six months to a years worth of work, a dedicated staff and a budget to grease the wheels of backlinking. Maybe a personal interest story that resonated with the public at large concerning ...
Read More