SEO Articles

Second Chance SEO Articles

Page Speed

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

Before ya flip your lid on a DA93 site losing to a DA63 site dont forget...DA doesn't mean anything to Google.  It is a made up number.  You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section.  Check it out for more SEO 411.  Let me show you how important speed is….below you see the search results for a keyword.  The one on the left is for desktop, the one on the right shows mobile.  They are close but one site out ranks another in mobile where it doesn't in desktop.Why is realtor.com not higher than zumper.com in mobile search on the right?  It is higher on desktop.  Right off this tells us 1. Mobile search results are not just the desktop results in mobile ...
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Disavow Google Tool Backlinks Video SEO Title Screen

Google Disavow Tool Video – DIY SEO

A quick walk through of using Google's Disavow Tool to remove bad, spammy backlinks from your site's ranking.  The video includes a look at creating the disavow text file and offers suggested domains to disavow.  B Check out a template, starter disavow file below the videothat you can edit to your needs. Download Template Disavow Text File Take extra caution when disavowing backlinks and domains.  Visit the page and review the quality yourself before including a domain in the disavow tool.  When in doubt, don't add a backlink here. If you need help or are interested in a Backlink Article check our SEO Store for our solutions. More Disavow Articles Disavowing theglobe.net bad backlinks from Sweden theglobe.net What’s worse?  The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink?  The fact that the charge ...
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Ultimate SEO LLC Named In Top 27 Digital Marketing Agencies

This is a repost of content found on Benzinga.com.  While I've written before on my opinion of top # lists I figured it's still nice to be mentioned in one. The Top 27 Digital Agencies to Improve a Company's Online Presence, According to Branding Agency Rating Platform February 12, 2020 7:15am   95% of people in North America are internet users, indicating that most consumers are interacting with brands online. TopBrandingCompanies.com ranked the top digital agencies that help brands build better customer relationships, generate more leads and close more sales online. NEW YORK (PRWEB) February 12, 2020 95% of people in North America are internet users, indicating that most consumers are interacting with brands online. This has led brands to invest more in optimizing their online presence. Working with a digital agency can strengthen a brand's online positioning, generate more qualified leads and increase conversions. TopBrandingCompanies.com, a B2B marketplace connecting ...
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seo video

SEO Link Building With Expired Domains Video

The following are existing videos provided by Ultimate SEO on our youtube channel.  After viewing these videos you should be able to
  1. Search and Find Relevant Expired Domains For Free.
  2. Pull SEO Metrics On Candidate Domains For Next to Nothing.
  3. Search domain backlinks and find relevant links for 301 redirection.
  4. Redirect a backlink using a cPanel account.
There are more ways to do these tasks than shown, if they get the same results then awesome pick what works for you. SEO Link Building: Redirecting Expired Domain Backlinks 1/3 SEO Link Building: Redirecting Expired Domain Backlinks 2/3 SEO Link Building: Redirecting Expired Domain Backlinks Part 3 ...
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Drift and SEO

Optimizing For Page Speed: The High Price Of Drift In SEO

Drift AI Bot Aims To Improve Conversions, But Its Performance Kills Speed And Sinks Your SEO RankingThis an updated discussion on the use of Drift as an AI bot.  We go through the reason why this is important, we look at why its a problem and I'll show you the results of recommendations offered by Drift.  It's also important to note that Drift essentially admits there is a problem and they claim to be working to address it.  At least that's inferred from this discussion providing a possible fix Tips For Optimizing Page Speed When Using Drift.  Before you follow those instructions, I'll save you time ... don't until you read the results after I followed them.These chat applications allow web visitors to talk with web staffers.  It depends on how you implement this tool but Drift has clearly focused on the sales and conversion niche.  Drift claims that it ...
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Security

Data Security Note: Its Okay To Snitch.

Someone asked me if calling out a "hacker" makes you a snitch?  I smiled and told them, being a snitch is decent.  People who don't like snitches are doing things they are ashamed of and know it.  In IT we need to be snitches a lot more and loudly. Its pretty fun being your own web host, maintaining your own cloud resources and setting up the security protocols and so forth.  We've hosted about 300 sites at various points and presently maintain 120.  All of which are internal projects and resources.  This volume creates a lab for SEO experiments and ... incidentally security lessons. I'd say the single biggest threat to a web site I've learned is inactivity.  Simply leaving it to its own devices leads to returning and finding someone else has been there..these exercises are great opportunities to learn from.  I started creating pages titled with the IP ...
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ultimate upwork guide

Look For New Clients When You’re At Your Best – Ultimate Upwork Freelance Advice

Longevity isn't long for freelancers who work fast and know what they are doing. Conversely if clients are likely to remove you once they are doing well, what value does pay for performance bring? This is the first entry of a series on being a freelancer. It seems like, and I agree it makes little sense, but when your work, over several months has lead to the best possible outcome for the client and you've begun meeting and exceeding their goals, be ready for it to end.  Now in SEO the projects are never ending, there are always more things that can be done.  But as your work bears fruit you may want to look out and start interviewing new clients. Examples I've experienced: In 2019 after working together for several months in increasingly important roles a client who was contracting 100% of my time. (Note...rule #1 never give 100% ...
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True Influence

Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less.TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation. The TrueInfluence site scored the expected failing grade with Think Google, Pingdom and GTMetrix.com. It also failed GTMetrix in site optimization. In the end it took up to twelve seconds to load their homepage of multiple layers of graphics and animations.Predicting a company's next clients is a data driven science. They consume 60 million pieces of data a day to fuel that intent data. As a B2B lead generation provider they are in a highly competitive world but their site speed wasn't doing them any favors.It is typical though where a technology focused organization becomes hyper focused on ...
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guest post

Guest Posts To Ultimate SEO Sites

Just today I received a long email complimenting me on the site (which one I dont know) but they always conclude with a suggested mention of site xyz.com and its article on the matter.  And I appreciate those and do feel that the value of this site increases with the more diverse information.  But its diverse information that adds value, me going into an existing article to add a competing link is not really provided a diverse view of the subject just an additional exit page from this site. Theres actually a lot of these messages that filter in throughout the week. If I spend the time to add the links where they want it would probably consume half a day read messages, finding article, review their link, add it to mine and now to the next.  Its also questionable how long that material is going to be up before ...
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GMB

GMB

Google My Business SEO Evaluation Promotion Please complete the form below to request a free SEO evaluation.  Once submitted the evaluation may take 24 to 72 hours to complete. Evaluations will be emailed to the address submitted in this form. Evaluations are completed in a first come first serve basis and are limited to one per email address, per person, per site and per business or organization. SEO Evaluations are completed after paid client work and may be delayed due to time. SEO Evaluations are not complete Site Audits and are not meant to replace the role of a qualified SEO in making recommendations on findings ...
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/ / GMB, SEO Promotions
Finding The Question Is The SEO Keyword

Picking The Best Keywords For Your Site

What is the best burger in town? Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal. Every web site wants to rank for their name. UltimateSEO.org for instance, most people would say how does it rank for Ultimate SEO? But thats honestly not of any value, think about it ... the only people searching Ultimate SEO are those who already know about you. More likely you're the only one searching your brand name unless your a huge company. Finding Your Keywords Your name is what I call a vanity keyword. Others will call it a "Branded Keyword." It would be great to rank for it but its only for your peace of mind. In a recent election I had to explain to the candidate that ranking for his name would be nice but wouldnt he rather rank for every ...
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PRIVACY REVIEW

CCPA and GDPR Solutions

CCPA and GDPR are both in effect now.  If you aren't familiar check out our article CCPA and GDPR 2020: What They Mean To Your Site We now offer compliance packages in the SEO Store, as well as CCPAGDPR.org There's no time to wait, as compliance has already become required ...
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CCPA GDPR COOKIES

CCPA, GDPR, 2020 And What They Mean To Your Site

CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn't. At least based on the random 24 sites I visited today. Nearly three in four sites have no CCPA or GDPR mandated announcements. WHAT ARE COOKIES From the early days of the internet you've received cookies. Cookies are a small text file that identifies you to a site once you visit it. Now how does it identify you? Not specifically in and of themselves, think of them as tokens. Or prize tickets ... the token or ticket doesn't have to have information directly about you it could be just a number. Say you visit my site I give you a cookie and it has a number I assigned to you. You're 777. You come back a day later and your computer shows your cookie and I know that 777 was here yesterday so you've ...
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Google Data Studio

Google Analytics And Adwords In Data Studio

Previously we've discussed Google Data Studio as a possible Wordstream Alternative and in Google Data Studio Knows Everything SEO, Or It Can we've noted to ability to combine different data sets from Google Search Console, Google Analytics, Google Ads and more. These combined data sources allow us to produce rich graphs that are easy to understand but key to website performance and search engine positioning. In this article we're going to look further in the implications for your digital marketing strategy when PPC is fueled by Data Studio. Data From Multiple Sources To Improve Your CPC Campaign Adwords ads are priced along some similar factors as SEO.  The landing page experience is the prime example.  If Adwords or Google Ads determines your user experience is going to be poor it penalizes you by charging more .. many times more driving up your ad costs. It makes sense though, Google wants ...
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keywords for seo sem smo smm

What is SEO? SEM SMM and even SMO

Each of these four domains of knowledge are collectively Digital Marketing. Digital Marketing is the promotion of online content to targeted audiences. Search Engine Optimization or SEO SEO is the oldest domain of Digital Marketing. Don't be fooled though by the length of time this has been around. SEO is fluid and often changes making the methods of five, ten or twenty years ago worthless, if not a liability. Search Engine Marketing SEM is the second oldest and can be called PPC or Pay Per Click. PPC is actually a form of SEM you could pay per impression or pay per conversion. The key commonality of SEM methods that seperates it from SEO is that it is paid. Social Media Optimization or SMO Social Media is a ranking factor and it has been for sometime. SMO is the counterpart of SEO but rather than Search Engine's the target is Social ...
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Directory Sites

Directory Site Backlinks

Directory sites are a valid and important source of backlinks.  Is your site listed in the Yellowpages?  Isit registered with the BBB?  The BBB is actually an excellent backlink source.  Local SEO also relies heavily on directory sites.  Often noted as "Citations" for you to out rank in local search you should be listed on Yelp.com, Google My Business the list goes on and on.  Your local chamber of commerce is also an excellent source of backlinks  these all help establish legitimacy for your site and help Google rank the local options available for users searches.To that end directory sites are worth the effort todayand in 2020.  Not all sites are equal but the more the merrier.  Below are directory sites we run, you may submit a listing free! Thats 6 sites right there that you can ...
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Disavowing theglobe.net bad backlinks from Sweden

theglobe.net What's worse?  The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink?  The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party.  But hey, Google knows this right, they wouldn't hurt your site still...wrong! Monetized Bad Backlink Site With Spam Links I wish we could collect money like a nonprofit from SEOs everywhere and raise the $10,000,000 asking price of theglobe.com and just turn it off.  Why is it I hate theglobe.com so much?  Cause their links are bad. Previous to this post I've always said don't use the Disavow Tool unless facing a manual penalty.  Its the Google answer ... but I tried something, disavowed a few hundred domains all connected to theglobe.net and over the next 3 weeks I ...
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All Seeing Eye Of Data

Google Data Studio Knows Everything SEO, Or It Can

SEO Integration With Google Data Studio
This is a big project that has been in the works for a year unbeknownst to anyone until it was ... A client implemented a new inventory and POS solution and during a meeting he'd asked about Reporting and I then laid the desire out to utilize Google Data Studio.The use of Google Data studio was so attractive because it integrates into so many data repositories.  The more data the more we miss but the more integrated data that's unstoppable insights."If HP knew half of what HP knows, we'd be unstoppable." - Lew Platt HP CEOSEO Is Big Data.Lets consider the implications of integrating our data into one visual tool. 
  • Google Search Console
  • Google Analytics
  • Google My Business
  • Adwords
  • Mail Chimp
All easily already integrate into Google Data Studio..  The value add of these 5 tools in itself is impressive.  Data Studio Demo Report The brilliance though ...
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SEO Metrics

What’s Trust And Authority Using CF TF AS DR DP DA DS In SEO Metrics

Back in the early days of SEO (2000-2010) Google used "Page Rank" which was a number that was 1-10, the higher the rank the better the site would do when ranking keywords.  As is the story in SEO, every time folks get something thats useful they go to far and it gets the Google penalty smash down.  Page Rank was no longer shared with us, to prevent websites from just trying to learn the test and not trying to make the site good for users.A vacuum forms though when you take something away, and others were happy to fill that with, mostly just guesses.  Big difference now though is that the numbers go all the way to 100! SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking. If the title confuses you don’t worry. Id expect even intermediate SEOs are not familiar with all of ...
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Digital Ocean, AWS and Google Cloud logos

Technical SEO: Digital Ocean vs Google Cloud vs AWS

This post originally only focused on cost and user experience when we reviewed DigitalOcean vs AWS vs Google Cloud.  After a real world case study and experiment we have some performance data and it is actually surprising. Digital Ocean vs AWS Before testing servers I recall stating in a conference call "We all know AWS is gonna win, but ya we can test it."  As a client's IT team wanted to move our project team's DigitalOcean web server on to one platform. Teaser here ... in a head to head test between Digital Ocean vs AWS one of these  two out performed the other in:
  1. rate of requests handled
  2. number of requests processed
  3. time it took to process each request.
  4. The same winner of those also won 10 / 10 page speed tests and the results were not close.
The results of these tests convinced a previously skeptical client's ...
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