I wanna share a graphic I ran across online with you today.
I often have clients who comb over their sites day after day tweaking the words on the page with bold or moving them to a header and if they spent 1/4 of that time trying to attract other sites to link to them they’d get 5 times the result.
Its one thing to say your the best, its a totally different thing if someone else says your the best. Or if someone says you’re the worst it really doesn’t matter how many times or ways you say you’re the best. It’s logical too…if you meet a person for the first time and they boldly proclaim how great they are to you, but someone else warns you that they’re full of it … what are you going to think?
We’ve discussed this a few times in other articles but when looking over the Upwork SEO projects its evident that few people understand this concept. Your page is defined by the link that lead Google to you. Sure working on the headers and img alt tags are useful, but only to support what your backlinks are saying.