Creating a PBN or Private Blog Network is likely more difficult that just focusing on your content and the value it offers visitors. In this post we’ll examine what you need to have on the site and how it should be structured.
In previous posts we’ve discussed:
Every Site Needs A Backstory
Because every organic real site has one. If you decide before you create the site what it is and who made it then you’ll be able to create a site that will serve your PBN well. I’ve made site’s as if it were a school assignment in music and communication, or I’ve built a medical conference site that happened years ago but continues to update it’s site with follow up articles. I’ve built news magazine sites that promise to focus on local news that matters. Each site has an intended audience and justifies its existence.
Be creative and shake up the site’s purpose, play with the name. One site I had was aidusa.website I built a site seeking international aid for the USA because of the state of politics and our national debt. I noted our poverty levels, healthcare challenges and violence on the streets. It kinda made some sense after you look at it. That site could easily then harbor a backlink for a charity, healthcare site, legal site or a news site.
If you own one site and its this site your building you’re going to update it at least every month right? Its something you’re passionate about and you’ll find the regular updates will attract regular visits from search engines. This doesn’t scale well when we think about 10 sites or 100 sites … 1000 sites. You’ll need to read up on our Auto Blogging ideas in another article that we posted a while back.
Avoid … just don’t … place a link in the header or the footer or the sidebar of the site to another site. Your main “real” site doesn’t do that I bet. Why would this site? Keep money links to your target site in content. Define your site with anchor text that is relevant to the keywords you are pursuing.
Who’s Behind The Site And The Ability To Contact Them
I know what your favorite word is … or at least statistically speaking I do. It is your name. Humans love to talk about themselves and they like to take credit for something they’ve done. Websites aren’t much different.
So it looks odd when a site gives no information about the person or group behind it. The About Us section is important and just like on your money site or the important site … you need a means to contact the owner. A simple contact form or link to a twitter account is needed here. You don’t have to create email accounts on all the sites but you would be smart to create an email forwarder for the domain to one central account.
Social Media Presence
Your money site has the ability for people to share content on social media. It likely has 5, 6 maybe more social media accounts tied to it. Your PBN site likely should have something too. Use IFTTT or Buffer.com to automate the social media presence but make sure there is one.
Make a customized logo for each site.
Technical PBN Stuff Here
Dont setup a Google Analytics or Search Engine property on the same account that you use for your main account.
Have a seperate IP address or use a different host company for your various sites. Register your domain names on several registrar sites and use their nameservers or Cloudflare. It’s fine to build a template site with plugins and pages ready to be migrated onto a new domain and setup but make sure you vary them. Different themes, plugins, structure … experiment here and there, don’t install Yoast on everyone, use something different.
In the end patterns are what break us, or forgetting what we’d do if this was our only site. Be organic….and have a backstory.