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Welcome. This site is a work in progress and still under development. Matthew Leffler provides SEO services primarily through Upwork as a freelancer and this site is an extension of those services. The top menu bar provides Information, Services, a site directory, tools, contact info and user accounts.

Whether you're a client or not feel free to list sites in the directory and stay updated through a user account on site posts. SEO Panel is "live" and while you're welcome to create an account for that tool it is still being setup.

Latest Posts

Web Site SEO Visualizations

Web Site SEO Visualizations
I’m a visual person as I believe most of us are which is why I am fascinated by these images of sites that I have visualized.  Green dots are working pages, blue dots are redirects and orange dots are pages that don’t exist or are forbidden.  The connecting lines represent link structure of a site.  The larger a dot the more traffic it receives.

Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

Multi-Domain Strategy In SEO So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do […]

Googling Online Reviews And Top 10 Lists Are Wastes Of Time

Top 10 Lists Are Wastes Of Time So an annoyance and a likely by product of SEO is the lack of quality articles and reviews on topics these days.  I expected that it would be annoying to search out a possible new theme for one of my sites but I […]

11 SEO Tips Quick Reference Guide

11 SEO Tips Quick Reference Guide Read too many blogs explaining the art of disavowing backlinks based on the referring site’s link metrics and now just ready to pull out your hair?  Before you do you may benefit from getting back to the important stuff…the basics: Focus more on your […]

CVS File Merger

Easily take multiple csv files and merge them together using this free online tool. Export any SEO data from multiple sources and put them together in one document. CSV files may not support multiple sheets.

Keyword Tools: List Of SEO/PPC Tools

Keywords And Finding Topics That Your Client’s Is Interested In Wordtracker is a tool offered by a company that provides 12 free searches.  I’m not super sold on its grand ability, it took the phrase IT Managed Services and tied into it “movie star planet”, “management definition” and “managed service […]

Citation Factor, Trust Factor And How They Relate To Domain Authority

Citation Factor, Trust Factor And How They Relate To Domain Authority They actually don’t relate to Domain Authority.  Domain Authority is a metric designed by Moz to help replace Google’s Page Rank which used to be made available to the public but has since been discontinued or at least the […]

What Would Google Cloud Need To Do To Catch Up To AWS And Azure?

What would Google Cloud need to do to catch up to AWS and Azure? Matt Leffler, I host another complete web stack on GCP Answered on Quora Ease of use is one thing. I have clients that can benefit from cloud based solutions. They may have a typical hosting account […]

What Is Domain Authority Why Should I Care?

  Domain Authority is in my opinion the single greatest indicator of a sites ability to compete organically for search traffic.  It is a great question and its simply complex.  Keep in mind Domain Authority or DA as we shall refer to it pretty much here on is the single […]

Hostname On cPanel / WHM Server Resets To Project Name On Google Cloud Fix

So you made a WHM server on Google Cloud and before you get to use it suddenly its broken?  I feel your pain.  Not sure when this started but it seems Google Cloud auto writes over the hostname.  Usually not an issue but cPanel seems to rely upon this entry to the point when you type a FQDN like louisville.data502.com it changes to rubbish in a redirect and the site can’t be resolved.
cPanel Has A Fix.
You can see it from their site or I have the steps below.

20+ Of My Favorite Must Use Plugins for 2019

If its in this list I’ve used it at least 25 times.  Some seem to do the same thing but not really all the membership plugins have special ways of being perfect in their own way.  You can download them all zipped up from this site.

20 Great Plugins

AWS SERVICES MAPPED TO GOOGLE CLOUD PLATFORM PRODUCTS

If you are familiar with Amazon Web Services (AWS), a quick way to understand what the various Google Cloud Platform (GCP) services do is to map them to AWS services that offer similar functionality. The following table provides a high-level mapping of the services provided by the two platforms. For a detailed comparison of GCP and AWS services by service type, see Google Cloud Platform for AWS Professionals.

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