Louisville, KY

Louisville SEO – Ultimate SEO, As Louisville As Yard Sales, Disco Balls And Bourbon

Louisville SEO services are provided by Ultimate SEO, they include a full range of local SEO products and solutions.  We pride ourselves in our Technical SEO strength but we also provide SEM, SMO and SMM solutions to the 502.  Incidentally Ultimate SEO started as cloud502.com in 2017 here in Louisville.

Matthew Leffler, founder of Ultimate SEO, is a born and breed Louisville native who knows that we have yard sales and Derby takes 3 weeks not 2 minutes.  Not many get the disco ball reference but if you’re from Louisville you probably know 90% of disco balls are made right here.  Its our party version of the Louisville Slugger bat.

Our local SEO work has primarily been with Political SEO and local elections.  We created votelouisville.com to help serve in the interests of Louisville Metro voters during the 2018 midterms.  We built and promoted sites for local clients: Sean Delahanty, Brent Ackerson, Jimmy Ausbrooks and Shawn Reilly

Uniquely Louisville

Fun fact, the term “yard sales” is very specific, local jargon that gives away your local connection. It’s only used in a three or so cities, Louisville being the largest.

Matthew Leffler With Family In Louisville
Photobombing the family elders photo at my Grandparents farm in Fern Creek, KY.

Local SEO – Google My Business map results and local citations by Ultimate SEO.

Mention You’re A Louisville Client And Receive A 25% Discount On All Services As Priced In The SEO Store,

Or Use The Discount Code In The Online Store.  Use Code: Louisville SEO 

SEO options in Louisville have gotten better in the past couple years. Ultimate SEO brings with it a data proven, agile adaptive, research based partner for your search engine optimization needs in Louisville, KY.

Search engines change sometimes more than once a day. You need an SEO partner thats agile and adaptive to those changes. The old an SEO method the less relevant it is today.

Googling Louisville SEO brings up many options but if you look at these options you’ll see one that stands apart.  Ultimate SEO is young and agile enough to be fresh and relevant but has been around long enough to have been tested and demonstrate results. First, the length of time a business has been involved in SEO is NOT an asset to a specialized skill thats always changing. It may in fact be a hinderance.

Ultimate SEO is proud to be both an established provider and a researcher sharing new SEO strategies with other practitioners. We’re always testing ourselves and this provides results for clients. Check out those results in the Client Portal.

Louisville Related Articles

Ultimate SEO LLC Receives Grant From Louisville Metro Government

Ultimate SEO LLC being a small business that caters to small business has felt the effects on small businesses.  Louisville Metro Government offered businesses the opportunity to apply for $50,000 grants as part of a "Louisville Forward" initiative to help businesses deal with the effects of COVID-19. We're pleased to announce that our application was approved in August and many of the tasks of day to day operations will continue with the same amount of contractor hours. The total amount of grants approved to businesses in Louisville  is a substantial investment in the regions economy.  So far of the 21 million dollars budgeted, 16 million has been awarded. 35.9% of grants have been awarded to Women businesses and LGBTQ businesses.  An additional 25% was awarded to minority owned small businesses. Ultimate SEO LLC received the first disbursement in late August and has provided financial records and payroll information totaling the first ...
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Another year top rated

Another Year As A Top Rated Upwork SEO

Happy anniversary, Matthew! You've maintained your Top Rated status for another full year! We created the Top Rated program to support the best talent on Upwork. Less than 10% of our community has earned this distinction, and even fewer maintain the high quality and standards for as long as you have. I want to personally thank you for all the great work you do to help make Upwork a vibrant community. Wishing you continued success, Hayden Brown CEO, Upwork ...
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Shawn Reilly And Political SEO

Political SEO Case Study: Louisville Metro Council Website

Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes a page builder that was new to me.  Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery. The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks.  Ultimately though I'd say the page builder is neither an asset or a liability for this theme. Reillyforcouncil.com wasn't my preferred domain name, I prefer the candidate's name but I joined the effort after the initial decisions were made, including the web ...
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yahoo

Yahoo FinanceArticle: Top 25 SEO Agencies Named

I don't necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That's why I'm happy with the ranking attained in this article on Yahoo Finance.  No money was exchanged for this ranking. The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform PR Newswire   February 27, 2020 75% of searchers never scroll past the first page of search engine results. TopMarketingCompanies.com identified the best digital marketing companies worldwide that can boost businesses' search engine rankings to the coveted positions. NEW YORK, Feb. 27, 2020 /PRNewswire-PRWeb/ -- 75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses more ...
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Page Speed Optimization Video

Page Speed Optimization On WordPress – SEO Technical Audit Part 1

Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed. The video walks through using GTMetrix.com to speed up a client site.  In the video we also use Think With Google and put a plugin called JetPack into place to serve as our free CDN option.I don't usually use Jetpack and prefer Cloudflare for the CDN but in this site's case I lacked access to the domain DNS servers which hamper Cloudflare installation. Jetpack is a plugin of last resort, and I honestly don't recommend it.  Its broken more sites than helped in my experience. https://youtu.be/7iy8OCRYxkc This video is primarily focused on page speed optimization but it also serves as a good start for ...
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True Influence

Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the company's web pages in three seconds or less. TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation. The TrueInfluence site scored the expected failing grade with Think Google, Pingdom and GTMetrix.com. It also failed GTMetrix in site optimization. In the end it took up to twelve seconds to load their homepage of multiple layers of graphics and animations. Predicting a company's next clients is a data driven science. They consume 60 million pieces of data a day to fuel that intent data. As a B2B lead generation provider they are in a highly competitive world but their site speed wasn't doing them any favors. It is typical though where a technology focused organization ...
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Finding The Question Is The SEO Keyword

Picking The Best Keywords For Your Site

What is the best burger in town? Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal. Every web site wants to rank for their name. UltimateSEO.org for instance, most people would say how does it rank for Ultimate SEO? But thats honestly not of any value, think about it ... the only people searching Ultimate SEO are those who already know about you. More likely you're the only one searching your brand name unless your a huge company. Finding Your Keywords Your name is what I call a vanity keyword. Others will call it a "Branded Keyword." It would be great to rank for it but its only for your peace of mind. In a recent election I had to explain to the candidate that ranking for his name would be nice but wouldnt he rather rank for every ...
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Directory Sites

Directory Site Backlinks

Directory sites are a valid and important source of backlinks.  Is your site listed in the Yellowpages?  Isit registered with the BBB?  The BBB is actually an excellent backlink source.  Local SEO also relies heavily on directory sites.  Often noted as "Citations" for you to out rank in local search you should be listed on Yelp.com, Google My Business the list goes on and on.  Your local chamber of commerce is also an excellent source of backlinks  these all help establish legitimacy for your site and help Google rank the local options available for users searches.To that end directory sites are worth the effort todayand in 2020.  Not all sites are equal but the more the merrier.  Below are directory sites we run, you may submit a listing free! https://ultimateseo.org/business-directory/ http://healthblog.directory https://candidate.directory for election sites https://seoblog.directory https://ultimateseo.directory for any site https://workout.directory Thats 6 sites right there that you can submit ...
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Disavowing theglobe.net bad backlinks from Sweden

theglobe.net What's worse?  The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink?  The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party.  But hey, Google knows this right, they wouldn't hurt your site still...wrong! Monetized Bad Backlink Site With Spam Links I wish we could collect money like a nonprofit from SEOs everywhere and raise the $10,000,000 asking price of theglobe.com and just turn it off.  Why is it I hate theglobe.com so much?  Cause their links are bad. Previous to this post I've always said don't use the Disavow Tool unless facing a manual penalty.  Its the Google answer ... but I tried something, disavowed a few hundred domains all connected to theglobe.net and over the next 3 weeks I ...
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Digital Ocean, AWS and Google Cloud logos

Technical SEO: Digital Ocean vs Google Cloud vs AWS

This post originally only focused on cost and user experience when we reviewed DigitalOcean vs AWS vs Google Cloud.  After a real world case study and experiment we have some performance data and it is actually surprising.Digital Ocean vs AWSBefore testing servers I recall stating in a conference call "We all know AWS is gonna win, but ya we can test it."  As a client's IT team wanted to move our project team's DigitalOcean web server on to one platform.Teaser here ... in a head to head test between Digital Ocean vs AWS one of these  two out performed the other in:rate of requests handlednumber of requests processedtime it took to process each request.The same winner of those also won 10 / 10 page speed tests and the results were not close.The results of these tests convinced a previously skeptical client's IT team into adopting the team's choice in cloud providers.Scroll ...
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Louisville's New Bridge

More Than Keywords – How Local SEO Is Done

I've penned a lot of articles over the last couple years and it never crossed my mind to really attempt at ranking for the keyword Louisville SEO.  I searched it tonight and found the top result was an SEO firm or agency that pretty much uses 1999 (same year they were founded) tactics on their ranking page. Keyword stuffing is supposed to have gone the way of the doodoo and I push clients away from over using a phrase.  This page uses the target keyword 46 times.   There 1000 word article is 5% of the time Louisville SEO. I thought well, this just has to be done.  As a native Louisvillian who works full time in SEO I can't sit aside and allow the leader of this keyword to be everything I claim is dead in modern day search algorithms. Louisville SEO appears 5 times in this paragraph, reading ...
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UGC Sponsored Google Backlinks

New Google Backlink Types And SEO Value Of NoFollow Links Changes

Two things are important for you to take away from this post about backlinks and they are listed right below.  We've then included Google content explaining these two changes in backlinks.  If the text is italic and navy blue, its quoted from Google. User Generated Content or Sponsored Backlinks Added Are two additional rel="" tag options introduced by Google.  UGC Sponsored can be used together or separately in an attempt to show a difference between the two backlinks.  Nofollow remains a link option but if the link isn't a paid advertisement or User Generated Content yet you want to ensure if is not seen as an endorsement you may still use No Follow as an attribute. Every Link Counts Now. Rel+"NoFollow" used to mean don't follow this link and give the target any credit for this backlink.  Thats changing, all links will now be rewarded potentially...some links have been described ...
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Ultimate SEO LLC Receives Grant From Louisville Metro Government

Ultimate SEO LLC being a small business that caters to small business has felt the effects on small businesses.  Louisville Metro Government offered businesses the opportunity to apply for $50,000 grants as part of a "Louisville Forward" initiative to help businesses deal with the effects of COVID-19. We're pleased to announce that our application was approved in August and many of the tasks of day to day operations will continue with the same amount of contractor hours. The total amount of grants approved to businesses in Louisville  is a substantial investment in the regions economy.  So far of the 21 million dollars budgeted, 16 million has been awarded. 35.9% of grants have been awarded to Women businesses and LGBTQ businesses.  An additional 25% was awarded to minority owned small businesses. Ultimate SEO LLC received the first disbursement in late August and has provided financial records and payroll information totaling the first ...
Read More
/ Louisville SEO, News, Site Updates
Shawn Reilly And Political SEO

Political SEO Case Study: Louisville Metro Council Website

Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes a page builder that was new to me.  Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery. The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks.  Ultimately though I'd say the page builder is neither an asset or a liability for this theme. Reillyforcouncil.com wasn't my preferred domain name, I prefer the candidate's name but I joined the effort after the initial decisions were made, including the web ...
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Ultimate SEO LLC Sponsors Tech Nonprofit’s New Tech University

The last month, I've not updated the site here and thats a rarity.  Ive not gotten lazy, actually the opposite.  Ultimate SEO LLC has had a long history of hiring contractors who wanted to learn SEO and weren't that tech knowledgeable on day one.  We'd provide them with a Windows laptop (at least dual core with 8 gb memory) a job and tasks that weren't too hard but offered exposure to the business. This past February, pre Coronavirus, a nonprofit thats now a 501c3 was formed with Ultimate SEOs funding and Matthew Leffler's direction.  LFI which has a web site at LFIKY.org is attempting to address a complex and super difficult problem.  17,000 young adults in Louisville are unemployed and not in school.  They're often nearly homeless or homeless. Of the young adult homeless population 40% identify as LGBTQ.  That is astounding since LGBTQ make up less than 10% of ...
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Louisville's New Bridge

More Than Keywords – How Local SEO Is Done

I've penned a lot of articles over the last couple years and it never crossed my mind to really attempt at ranking for the keyword Louisville SEO.  I searched it tonight and found the top result was an SEO firm or agency that pretty much uses 1999 (same year they were founded) tactics on their ranking page. Keyword stuffing is supposed to have gone the way of the doodoo and I push clients away from over using a phrase.  This page uses the target keyword 46 times.   There 1000 word article is 5% of the time Louisville SEO. I thought well, this just has to be done.  As a native Louisvillian who works full time in SEO I can't sit aside and allow the leader of this keyword to be everything I claim is dead in modern day search algorithms. Louisville SEO appears 5 times in this paragraph, reading ...
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duplicate content kills seo

Duplicate Content Kills Your SEO

Duplicate content is a threat to your SEO rankings but not in the way you think.  It is distracting you from stuff that actually matters.  Google has no penalty and notes much of the web is duplicate content, the question is whether your use of the content ads value. Google noted over ten years ago that its not an issue. Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that. Google Webmaster Central Blog 2008 Duplicate content doesn't cause your site to be penalized. If duplicate pages are detected, one version will be returned in the search results to ensure variety for searchers. Google Webmaster Central Blog 2007 "Lots of duplicate content exists on websites, and often it's not a pressing problem." In the video provided by Google ...
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Campaign, Candidate And Political SEO: Optimize Or Be Trumped

I say be “Trumped” because for all that he did wrong in traditional campaigning, he did Political SEO better than anyone had before. I’ve always been a political guy.  I love using technology to those political ends.  Earlier this year I was able to leverage my experience in SEO, Adwords, cloud computing, data analysis and web design for a political candidate. It’s why these unique products are bundled into what I offer through Upwork.  Today there is no excuse for a candidate to neglect digital media needs.  Local candidates can easily benefit from a solid online presence for much less than they might think.  The past experience with Brent Ackerson’s campaign was very encouraging. I’ve started to reposition satellite sites made in March for a new project I’ll mention below.  VoteLouisville.com for instance is intended to be a voter education site for anyone who wants to post I just so happen ...
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A WordPress Design, SEO and Adwords Project Completed

WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization. Some of these sites include (all WordPress): https://www.ackerson2018.com https://www.votelouisville.com https://www.jeffersoncountyattorney.net https://www.countyattorney.info https://www.forbrent.com https://www.brentackerson.info https://mikeoconnell.info https://women.forbrent.com https://labor.forbrent.com https://40216.forbrent.com https://lgbtq.forbrent.com I created the following sites for myself: http://www.mattleffler.me (Bootstrap) https://www.matthewleffler.com https://www.data502.com (HTML/CSS) https://www.cloud502.com I currently host all of ...
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What Is Domain Authority Why Should I Care?

This article was written prior to the DA2.0 Update by Moz. While DA is one of the best indicators it should not be the only one. Domain Authority is in my opinion the single greatest indicator of a sites ability to compete organically for search traffic.  It is a great question and its simply complex.  Keep in mind Domain Authority or DA as we shall refer to it pretty much here on is the single best number to predict ranking ability and we know that the top 3 positions consume over half of all searches so it can be directly attached to traffic. A few disclaimers: Domain Authority is not a Google creation it is from Moz.com and it is their educated guess at how Google see's your authority.  But it is not Google's so remember that.  Secondly I am going to go over this in a higher level and ...
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Finding The Question Is The SEO Keyword

Picking The Best Keywords For Your Site

What is the best burger in town? Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal. Every web site wants to rank for their name. UltimateSEO.org for instance, most people would say how does it rank for Ultimate SEO? But thats honestly not of any value, think about it ... the only people searching Ultimate SEO are those who already know about you. More likely you're the only one searching your brand name unless your a huge company. Finding Your Keywords Your name is what I call a vanity keyword. Others will call it a "Branded Keyword." It would be great to rank for it but its only for your peace of mind. In a recent election I had to explain to the candidate that ranking for his name would be nice but wouldnt he rather rank for every ...
Read More
SEO Keywords

Ranking Keywords That People Search

Branded And Unbranded Keywords: Not Equal SEO ValueThis is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page SEO one of the least important factors in ranking yet one of the most obsessed over among the masses.In On Page SEO Just Doesn't Rank Keywords like Backlinks and How To Rank Your Site On Google…Forget the Keywords I give my rationale on the most popular way to rank a site in 1995...keywords.Of course though it's popular and people search it, and that's what this article is all about, seeking keywords that people actually search.  There are two main divisions of keywords:Branded And Unbranded KeywordsIts every new clients dream realized when they see they are ranking number one for their brand name.  Almost immediately after that face of joy, I’ve learned to prepare, for the face of shock, followed by determination and then by reason ...
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Automatic

Free Auto Blogger / Autoblogger Plugins Using RSS For WordPress Sites

Auto blogging can mean a few closely related but distinct things. It could be that you have a blog and just want relevant content regularly added but don't want to have to write it and post it yourself. Or it could be that you have several sites that you want to post the same thing too but only from one place.  Content Syndication is a term I apply n these cases. Finally, you may want to blog about automobiles, this article isn't for you. The good news is that this page covers the first two aspects of auto blogging and we're going to cover how you can accomplish this free.  (Unless you want our help implementing it then it's free after the setup) There are more ways that auto blogging can be used and if you have a different scenario you're welcome to let me know and I'll see what ...
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New Server Status

This page displays the uptime Robot server status page: https://servers.ultimateseo.net ...
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/ Cloud, Google Cloud, News
data studio demo report

Data Studio Demo Report

I've shared a Google Data Studio Report about Louisville crime over the last 10 years that I made in an effort to demonstrate some of my reporting and data experience. The target audience for this is Upwork contracts that I am seeking to pick up. Its a cool tool though that I've used to make a lot of helpful reports. Its populated real time from an SQL server I have running on Google Cloud Platform. I'm more proud of the Louisville Voter Data Report but I think it would be a mistake to share that out there with everyone. Heres a teaser image though of a 14 page comprehensive break down of every voter in Jefferson County, their demographics and their voting history The report focuses heavily on voters who have previously voted in a majority of previous elections. People are likely to do the same thing they have always ...
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