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seo-review

SEO Custom Site Review

A Review is just our way of saying its a mini SEO Audit but not our typical 80 page summary of hundreds of pages of raw data we collected.

We are offering it now for only

Freelancers Union

Not The Everyday Digital Marketer

 

Ultimate SEO is a unique solution to your search engine need.  We’re highly technical and audience intuitive but driven by the data. 

There are countless individuals who will repeat your chosen keyword over and over on a page.  That’s not what we do.  Our motto is “Make An Impact” and we can for you.

I’m Matthew Leffler, in 20 years of experience in technical fields and as an instructional designer my background sets Ultimate SEO apart.  

This skill set made me an Information Governance Software Trainer at Hewlett-Packard and I’ve worked at Gateway and Accenture.  I started Ultimate SEO in 2017 and through Upwork I’ve built a solid reputation.   I’ve never not been Top Rated there.

I founded Ultimate SEO LLC to build on the brand of SEO my clients have seen in action.  Our actions include improving DA by doubling referring domains to 800, improving traffic by 1200% or earning 1300 new keywords in 2 months.  However you define success we can reach it.

From our original Political SEO experience USEO has proven results and built on our local SEO skills in Chicago, New York City and Louisville SEO markets.  We have a strong focus Off Page SEOTechnical SEO and Page Speed Optimization.  This has made us innovators in site structure, data visualization with Google Data Studio and Cloud Computing infrastructure designed to rank.

These insights and backgrounds translate into rank-worthy content and an optimization experience beyond the average SEO…even beyond a Good SEO.  Review the site and hopefully you find use in the work spent here.  Feel free to contact us to learn what Ultimate SEO can do for you or visit our SEO store.

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Latest SEO Articles

Minecraft Server Comes Back Amid Coronavirus Boredom

Passing Time In A Coronavirus Pandemic – Minecraft Is Back

https://youtu.be/bCGk17gERgsA quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies  Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, skyscrapers, government buildings, hospitals, houses, forts and more.Finding Coronavirus Boring?If you are bored from the Coronavirus news and staying home has you searching for an avenue to get out and maybe meet others then this might be for you. We’ve brought this classic Minecraft server map back and are hosting it free with anyone welcome to check out and play on. Minecraft Map FeaturesThe map includes a to scale Titanic in the harbor, the Sears Tower soars over the Great Pyramid of Giza along side a giant Statue of Liberty size statue of a Minecraft citizen.  The Empire State …
Read More
yahoo

Yahoo FinanceArticle: Top 25 SEO Agencies Named

I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That’s why I’m happy with the ranking attained in this article on Yahoo Finance.  No money was exchanged for this ranking. The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform PR Newswire   February 27, 2020 75% of searchers never scroll past the first page of search engine results. TopMarketingCompanies.com identified the best digital marketing companies worldwide that can boost businesses’ search engine rankings to the coveted positions. NEW YORK, Feb. 27, 2020 /PRNewswire-PRWeb/ — 75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses …
Read More

SEO Search Engine UltimateSEO.center

Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren’t tested and credentialed … one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution.  (So many you’ll never know and I wont tell, you have to research folks on your own.) I know that sounds petty for me to say, but I’m just highlighting that anyone can say they do SEO. With so many competing voices its no wonder that yesterday I ran across a blog post by an SEO who’s mildly known from 2017 where he stated speed was not a factor and was not on the way to becoming a factor in mobile first.  He’s corrected by a commenter and then he declares its not happening now.  2018 Google made …
Read More
Page Speed Optimization Video

Page Speed Optimization On WordPress – SEO Technical Audit Part 1

Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed. The video walks through using GTMetrix.com to speed up a client site.  In the video we also use Think With Google and put a plugin called JetPack into place to serve as our free CDN option.I don’t usually use Jetpack and prefer Cloudflare for the CDN but in this site’s case I lacked access to the domain DNS servers which hamper Cloudflare installation. Jetpack is a plugin of last resort, and I honestly don’t recommend it.  Its broken more sites than helped in my experience. https://youtu.be/7iy8OCRYxkc This video is primarily focused on page speed optimization but it also serves as a good start for …
Read More
Page Speed

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

Before ya flip your lid on a DA93 site losing to a DA63 site dont forget…DA doesn’t mean anything to Google.  It is a made up number.  You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section.  Check it out for more SEO 411.  Let me show you how important speed is….below you see the search results for a keyword.  The one on the left is for desktop, the one on the right shows mobile.  They are close but one site out ranks another in mobile where it doesn’t in desktop.Why is realtor.com not higher than zumper.com in mobile search on the right?  It is higher on desktop.  Right off this tells us 1. Mobile search results are not just the desktop results in mobile …
Read More
Disavow Google Tool Backlinks Video SEO Title Screen

Google Disavow Tool Video – DIY SEO

A quick walk through of using Google’s Disavow Tool to remove bad, spammy backlinks from your site’s ranking.  The video includes a look at creating the disavow text file and offers suggested domains to disavow.  B Check out a template, starter disavow file below the videothat you can edit to your needs. Download Template Disavow Text File Take extra caution when disavowing backlinks and domains.  Visit the page and review the quality yourself before including a domain in the disavow tool.  When in doubt, don’t add a backlink here. If you need help or are interested in a Backlink Article check our SEO Store for our solutions. More Disavow Articles Disavowing theglobe.net bad backlinks from Sweden theglobe.net What’s worse?  The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink?  The fact that the charge …
Read More
seo video

SEO Link Building With Expired Domains Video

The following are existing videos provided by Ultimate SEO on our youtube channel.  After viewing these videos you should be able to
  1. Search and Find Relevant Expired Domains For Free.
  2. Pull SEO Metrics On Candidate Domains For Next to Nothing.
  3. Search domain backlinks and find relevant links for 301 redirection.
  4. Redirect a backlink using a cPanel account.
There are more ways to do these tasks than shown, if they get the same results then awesome pick what works for you. SEO Link Building: Redirecting Expired Domain Backlinks 1/3 SEO Link Building: Redirecting Expired Domain Backlinks 2/3 SEO Link Building: Redirecting Expired Domain Backlinks Part 3 …
Read More
Drift and SEO

Optimizing For Page Speed: The High Price Of Drift In SEO

Live Chat – Conversion Generator Or Annoying And Pushy? Sites of all kinds are adding them and in various degrees of ways.  Ultimate SEO added its live chat component but I’d call it a passive chat option.  Visitors had it available to them but the live chat didn’t use any means to start a conversation.  I actually find the “active chat” intrusive and fake. No, Brian, who’s picture is next to some text, “Hi there, can I help you?” I’ve just landing on your site, give me a minute.  It’s like a shopping experience at The Buckle.  (For those of us who remember shopping for clothes at a mall). The Buckle was aggressive, they hounded you and tossed clothes at you on the way to the fitting room, regardless of how ridiculous you looked they always told you, to buy that! Live chat can be that way too.  It can …
Read More
Security

Data Security Note: Its Okay To Snitch.

Someone asked me if calling out a “hacker” makes you a snitch?  I smiled and told them, being a snitch is decent.  People who don’t like snitches are doing things they are ashamed of and know it.  In IT we need to be snitches a lot more and loudly. Its pretty fun being your own web host, maintaining your own cloud resources and setting up the security protocols and so forth.  We’ve hosted about 300 sites at various points and presently maintain 120.  All of which are internal projects and resources.  This volume creates a lab for SEO experiments and … incidentally security lessons. I’d say the single biggest threat to a web site I’ve learned is inactivity.  Simply leaving it to its own devices leads to returning and finding someone else has been there..these exercises are great opportunities to learn from.  I started creating pages titled with the IP …
Read More
True Influence

Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less.TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation. The TrueInfluence site scored the expected failing grade with Think Google, Pingdom and GTMetrix.com. It also failed GTMetrix in site optimization. In the end it took up to twelve seconds to load their homepage of multiple layers of graphics and animations.Predicting a company’s next clients is a data driven science. They consume 60 million pieces of data a day to fuel that intent data. As a B2B lead generation provider they are in a highly competitive world but their site speed wasn’t doing them any favors.It is typical though where a technology focused organization becomes hyper focused on …
Read More
guest post

Guest Posts To Ultimate SEO Sites

Just today I received a long email complimenting me on the site (which one I dont know) but they always conclude with a suggested mention of site xyz.com and its article on the matter.  And I appreciate those and do feel that the value of this site increases with the more diverse information.  But its diverse information that adds value, me going into an existing article to add a competing link is not really provided a diverse view of the subject just an additional exit page from this site. Theres actually a lot of these messages that filter in throughout the week. If I spend the time to add the links where they want it would probably consume half a day read messages, finding article, review their link, add it to mine and now to the next.  Its also questionable how long that material is going to be up before …
Read More
Finding The Question Is The SEO Keyword

Picking The Best Keywords For Your Site

What is the best burger in town? Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal. Every web site wants to rank for their name. UltimateSEO.org for instance, most people would say how does it rank for Ultimate SEO? But thats honestly not of any value, think about it … the only people searching Ultimate SEO are those who already know about you. More likely you’re the only one searching your brand name unless your a huge company. Finding Your Keywords Your name is what I call a vanity keyword. Others will call it a “Branded Keyword.” It would be great to rank for it but its only for your peace of mind. In a recent election I had to explain to the candidate that ranking for his name would be nice but wouldnt he rather rank for every …
Read More
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SEO Services

We offer a wide selection of SEO solutions all of which are customized to our clients. We also offer "SEO By The Hour" from within our online store where you can book a one hour meeting to discuss the topic of your choice or you can use these 1 hour blocks towards projects you define.

SEO Store

FAQs / Forums

We have provided several free resources to you through our SEO Forum to the quick answer SEO FAQs. We are also developing videos on our Youtube channel which will cover popular topics in SEO, SEM, PPC and SMM. Don't know what those mean? You should check out our FAQ.

SEO FAQs

SEO Tools

We offer several SEO Tools throughout the site for free. These include keyword generators, online site auditors, search engine position tracking, backlink checkers, link building, guest post directories and a lot more.

Free SEO Tools

Site Visualizations

Data can convey a stronger message when visualized appropriately. Check out SEO Visualizations of sites we've worked on. Ultimate SEO also has experience integrating Google Analytics and Search Console data into Google Data Studio along with other aggrega

Flickr Album
seo site visualization
Each dot represents a page, each line a link. Red dots are missing pages, blue are 301 redirects, green are healthy pages.
Ultimate SEM - PPC

Ultimate SEM

Search Engine Marketing or SEM is often referred to as PPC or Pay Per Click marketing. While related, it is not SEO which is optimizing for organic ranking. Ultimate SEO does offer SEM services and maintains UltimateSEM.com

UltimateSEM.com
SEM

Search Engine Marketing
And Pay Per Click

PPC Adwords And More

SEMrush
upwork

Ultimate Upwork

As A "Top Rated" Upwork Freelancer, Matt Leffler discusses the freelance platform and provides Upwork advice and Tips. Ultimate Upwork pulls filtered feeds and displays projects of value for those interested in freelancing.

Ultimate Upwork
Cloudflare Certified Partner

Ultimate SEO And Cloudflare

Cloudflare handles more internet traffic than Facebook, Twitter, AOL, Apple, Netflix, Instagram and Amazon combined.  They are a leader in web performance optimization and security.  Ultimate SEO Hosting is a Certified Partner and offers free cPanel integration with the Cloudflare network on all accounts.

Ultimate SEO Network

NameSilo - Domain Registrar Coupon Codes

Register your domain names with Namesilo or NameCheap.com. Avoid 1 and 1 or IONOS at all costs! Seriously like an ex who's flipped out with a chainsaw, they'll destroy you before they let you leave them.


Namesilo Promo Codes

Ultimate SEO
Ultimate Expired Domains
Ultimate SMM
Ultimate SEM
Ultimate PPC
Ultimate PBN

Our clients are setup with weekly reporting from SEOProfiler for web site errors, backlinks, keyword positioning and this data is trended and compared to allow clients to monitor the progress of our work together.  

These reports are also accessible at any time through the web portal, provided in the client’s initial setup.

You can signup for SEOProfiler directly too.

Get SEOProfiler

Ultimate SEO – Most Recent SEO Articles

Minecraft Server Comes Back Amid Coronavirus Boredom

Passing Time In A Coronavirus Pandemic – Minecraft Is Back

https://youtu.be/bCGk17gERgsA quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies  Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, skyscrapers, government buildings, hospitals, houses, forts and more.Finding Coronavirus Boring?If you are bored from the Coronavirus news and staying home has you searching for an avenue to get out and maybe meet others then this might be for you. We’ve brought this classic Minecraft server map back and are hosting it free with anyone welcome to check out and play on. Minecraft Map FeaturesThe map includes a to scale Titanic in the harbor, the Sears Tower soars over the Great Pyramid of Giza along side a giant Statue of Liberty size statue of a Minecraft citizen.  The Empire State …
Read More
yahoo

Yahoo FinanceArticle: Top 25 SEO Agencies Named

I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That’s why I’m happy with the ranking attained in this article on Yahoo Finance.  No money was exchanged for this ranking. The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform PR Newswire   February 27, 2020 75% of searchers never scroll past the first page of search engine results. TopMarketingCompanies.com identified the best digital marketing companies worldwide that can boost businesses’ search engine rankings to the coveted positions. NEW YORK, Feb. 27, 2020 /PRNewswire-PRWeb/ — 75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses …
Read More

SEO Search Engine UltimateSEO.center

Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren’t tested and credentialed … one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution.  (So many you’ll never know and I wont tell, you have to research folks on your own.) I know that sounds petty for me to say, but I’m just highlighting that anyone can say they do SEO. With so many competing voices its no wonder that yesterday I ran across a blog post by an SEO who’s mildly known from 2017 where he stated speed was not a factor and was not on the way to becoming a factor in mobile first.  He’s corrected by a commenter and then he declares its not happening now.  2018 Google made …
Read More
Page Speed Optimization Video

Page Speed Optimization On WordPress – SEO Technical Audit Part 1

Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed. The video walks through using GTMetrix.com to speed up a client site.  In the video we also use Think With Google and put a plugin called JetPack into place to serve as our free CDN option.I don’t usually use Jetpack and prefer Cloudflare for the CDN but in this site’s case I lacked access to the domain DNS servers which hamper Cloudflare installation. Jetpack is a plugin of last resort, and I honestly don’t recommend it.  Its broken more sites than helped in my experience. https://youtu.be/7iy8OCRYxkc This video is primarily focused on page speed optimization but it also serves as a good start for …
Read More
Page Speed

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

Before ya flip your lid on a DA93 site losing to a DA63 site dont forget…DA doesn’t mean anything to Google.  It is a made up number.  You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section.  Check it out for more SEO 411.  Let me show you how important speed is….below you see the search results for a keyword.  The one on the left is for desktop, the one on the right shows mobile.  They are close but one site out ranks another in mobile where it doesn’t in desktop.Why is realtor.com not higher than zumper.com in mobile search on the right?  It is higher on desktop.  Right off this tells us 1. Mobile search results are not just the desktop results in mobile …
Read More
Disavow Google Tool Backlinks Video SEO Title Screen

Google Disavow Tool Video – DIY SEO

A quick walk through of using Google’s Disavow Tool to remove bad, spammy backlinks from your site’s ranking.  The video includes a look at creating the disavow text file and offers suggested domains to disavow.  B Check out a template, starter disavow file below the videothat you can edit to your needs. Download Template Disavow Text File Take extra caution when disavowing backlinks and domains.  Visit the page and review the quality yourself before including a domain in the disavow tool.  When in doubt, don’t add a backlink here. If you need help or are interested in a Backlink Article check our SEO Store for our solutions. More Disavow Articles Disavowing theglobe.net bad backlinks from Sweden theglobe.net What’s worse?  The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink?  The fact that the charge …
Read More
seo video

SEO Link Building With Expired Domains Video

The following are existing videos provided by Ultimate SEO on our youtube channel.  After viewing these videos you should be able to
  1. Search and Find Relevant Expired Domains For Free.
  2. Pull SEO Metrics On Candidate Domains For Next to Nothing.
  3. Search domain backlinks and find relevant links for 301 redirection.
  4. Redirect a backlink using a cPanel account.
There are more ways to do these tasks than shown, if they get the same results then awesome pick what works for you. SEO Link Building: Redirecting Expired Domain Backlinks 1/3 SEO Link Building: Redirecting Expired Domain Backlinks 2/3 SEO Link Building: Redirecting Expired Domain Backlinks Part 3 …
Read More
Drift and SEO

Optimizing For Page Speed: The High Price Of Drift In SEO

Live Chat – Conversion Generator Or Annoying And Pushy? Sites of all kinds are adding them and in various degrees of ways.  Ultimate SEO added its live chat component but I’d call it a passive chat option.  Visitors had it available to them but the live chat didn’t use any means to start a conversation.  I actually find the “active chat” intrusive and fake. No, Brian, who’s picture is next to some text, “Hi there, can I help you?” I’ve just landing on your site, give me a minute.  It’s like a shopping experience at The Buckle.  (For those of us who remember shopping for clothes at a mall). The Buckle was aggressive, they hounded you and tossed clothes at you on the way to the fitting room, regardless of how ridiculous you looked they always told you, to buy that! Live chat can be that way too.  It can …
Read More
Security

Data Security Note: Its Okay To Snitch.

Someone asked me if calling out a “hacker” makes you a snitch?  I smiled and told them, being a snitch is decent.  People who don’t like snitches are doing things they are ashamed of and know it.  In IT we need to be snitches a lot more and loudly. Its pretty fun being your own web host, maintaining your own cloud resources and setting up the security protocols and so forth.  We’ve hosted about 300 sites at various points and presently maintain 120.  All of which are internal projects and resources.  This volume creates a lab for SEO experiments and … incidentally security lessons. I’d say the single biggest threat to a web site I’ve learned is inactivity.  Simply leaving it to its own devices leads to returning and finding someone else has been there..these exercises are great opportunities to learn from.  I started creating pages titled with the IP …
Read More
True Influence

Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less.TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation. The TrueInfluence site scored the expected failing grade with Think Google, Pingdom and GTMetrix.com. It also failed GTMetrix in site optimization. In the end it took up to twelve seconds to load their homepage of multiple layers of graphics and animations.Predicting a company’s next clients is a data driven science. They consume 60 million pieces of data a day to fuel that intent data. As a B2B lead generation provider they are in a highly competitive world but their site speed wasn’t doing them any favors.It is typical though where a technology focused organization becomes hyper focused on …
Read More
guest post

Guest Posts To Ultimate SEO Sites

Just today I received a long email complimenting me on the site (which one I dont know) but they always conclude with a suggested mention of site xyz.com and its article on the matter.  And I appreciate those and do feel that the value of this site increases with the more diverse information.  But its diverse information that adds value, me going into an existing article to add a competing link is not really provided a diverse view of the subject just an additional exit page from this site. Theres actually a lot of these messages that filter in throughout the week. If I spend the time to add the links where they want it would probably consume half a day read messages, finding article, review their link, add it to mine and now to the next.  Its also questionable how long that material is going to be up before …
Read More
Finding The Question Is The SEO Keyword

Picking The Best Keywords For Your Site

What is the best burger in town? Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal. Every web site wants to rank for their name. UltimateSEO.org for instance, most people would say how does it rank for Ultimate SEO? But thats honestly not of any value, think about it … the only people searching Ultimate SEO are those who already know about you. More likely you’re the only one searching your brand name unless your a huge company. Finding Your Keywords Your name is what I call a vanity keyword. Others will call it a “Branded Keyword.” It would be great to rank for it but its only for your peace of mind. In a recent election I had to explain to the candidate that ranking for his name would be nice but wouldnt he rather rank for every …
Read More
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Ultimate SEM - PPC

UltimateSEM.com

SEO is about organic results. Paid results, including PPC or Google Adwords are part of SEM Search Engine Marketing. Ultimate SEM is our site dedicated to PPC and SEM services.

BlizzardSEO.com

SEO should be a way of life and isn't a project that one can just start and stop and expect steady results. Blizzard SEO provides subscription SEO services to ensure your site and SEO efforts remain insync.

SEO Brings Attention Like A Crown

SEOArticle.org

If content is king, we're building a palace. SEOArticle.org is a new venture where we are matching content writers with a network of RSS feeds that can provide free syndicated content to subscribing websites.

Google Video On Hiring SEO

How To Hire An SEO

This isn’t a video made by Ultimate SEO but its from Google.  Google is often the primary target of client search engine strategies so we thought this video goes a long way in setting expectations for clients and helps visitors make an informed decision.

Its only a few minutes and even if you are an SEO its worth your time to better understand Google’s perception of the process.

Featured SEO Articles

yahoo

Yahoo FinanceArticle: Top 25 SEO Agencies Named

I don't necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That's why I'm happy with the ranking attained in this article on Yahoo Finance.  No money was exchanged for this ranking. The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform PR Newswire   February 27, 2020 75% of searchers never scroll past the first page of search engine results. TopMarketingCompanies.com identified the best digital marketing companies worldwide that can boost businesses' search engine rankings to the coveted positions. NEW YORK, Feb. 27, ...
Read More

SEO Search Engine UltimateSEO.center

Anyone can do SEO...and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren't tested and credentialed ... one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution.  (So many you'll never know and I wont tell, you have to research folks on your own.) I know that sounds petty for me to say, but I'm just highlighting that anyone can say they do SEO. With so many competing voices its no wonder that yesterday I ran across a blog post by an SEO who's mildly known from 2017 where he stated speed was not a factor and was not on ...
Read More
Page Speed Optimization Video

Page Speed Optimization On WordPress – SEO Technical Audit Part 1

Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed. The video walks through using GTMetrix.com to speed up a client site.  In the video we also use Think With Google and put a plugin called JetPack into place to serve as our free CDN option.I don't usually use Jetpack and prefer Cloudflare for the CDN but in this site's case I lacked access to the domain DNS servers which hamper Cloudflare installation. Jetpack is a plugin of last resort, and I honestly don't recommend it.  Its ...
Read More
Page Speed

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

Before ya flip your lid on a DA93 site losing to a DA63 site dont forget...DA doesn't mean anything to Google.  It is a made up number.  You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section.  Check it out for more SEO 411.  Let me show you how important speed is….below you see the search results for a keyword.  The one on the left is for desktop, the one on the right shows mobile.  They are close but one site out ranks another in mobile where it doesn't in desktop.Why is realtor.com not higher than zumper.com in mobile search ...
Read More

Ultimate SEO LLC Named In Top 27 Digital Marketing Agencies

This is a repost of content found on Benzinga.com.  While I've written before on my opinion of top # lists I figured it's still nice to be mentioned in one. The Top 27 Digital Agencies to Improve a Company's Online Presence, According to Branding Agency Rating Platform February 12, 2020 7:15am   95% of people in North America are internet users, indicating that most consumers are interacting with brands online. TopBrandingCompanies.com ranked the top digital agencies that help brands build better customer relationships, generate more leads and close more sales online. NEW YORK (PRWEB) February 12, 2020 95% of people in North America are internet users, indicating that most consumers are interacting with brands online. This has led brands to invest more in optimizing their ...
Read More
Drift and SEO

Optimizing For Page Speed: The High Price Of Drift In SEO

Live Chat - Conversion Generator Or Annoying And Pushy? Sites of all kinds are adding them and in various degrees of ways.  Ultimate SEO added its live chat component but I'd call it a passive chat option.  Visitors had it available to them but the live chat didn't use any means to start a conversation.  I actually find the "active chat" intrusive and fake. No, Brian, who's picture is next to some text, "Hi there, can I help you?" I've just landing on your site, give me a minute.  It's like a shopping experience at The Buckle.  (For those of us who remember shopping for clothes at a mall). The Buckle was aggressive, they hounded you and tossed clothes at you on the way to ...
Read More
True Influence

Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less.TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation. The TrueInfluence site scored the expected failing grade with Think Google, Pingdom and GTMetrix.com. It also failed GTMetrix in site optimization. In the end it took up to twelve seconds to load their homepage of multiple layers of graphics and animations.Predicting a company's next clients is a data driven science. They consume 60 million pieces of data a day to fuel that intent data. As a B2B lead generation provider they are in ...
Read More
Finding The Question Is The SEO Keyword

Picking The Best Keywords For Your Site

What is the best burger in town? Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal. Every web site wants to rank for their name. UltimateSEO.org for instance, most people would say how does it rank for Ultimate SEO? But thats honestly not of any value, think about it ... the only people searching Ultimate SEO are those who already know about you. More likely you're the only one searching your brand name unless your a huge company. Finding Your Keywords Your name is what I call a vanity keyword. Others will call it a "Branded Keyword." It would be great to rank for it but its only for your peace of mind. In ...
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CCPA GDPR COOKIES

CCPA, GDPR, 2020 And What They Mean To Your Site

CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn't.  At least based on the random 24 sites I visited today.  Nearly three in four sites have no CCPA or GDPR mandated announcements. WHAT ARE COOKIES From the early days of the internet you've received cookies.  Cookies are a small text file that identifies you to a site once you visit it.  Now how does it identify you?  Not specifically in and of themselves, think of them as tokens.  Or prize tickets ... the token or ticket doesn't have to have information directly about you it could be just a number. Say you visit my site I give you a cookie and it has a number I assigned to ...
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Google Data Studio

Google Analytics And Adwords In Data Studio

Previously we've discussed Google Data Studio as a possible Wordstream Alternative and in Google Data Studio Knows Everything SEO, Or It Can we've noted to ability to combine different data sets from Google Search Console, Google Analytics, Google Ads and more. These combined data sources allow us to produce rich graphs that are easy to understand but key to website performance and search engine positioning. In this article we're going to look further in the implications for your digital marketing strategy when PPC is fueled by Data Studio. Data From Multiple Sources To Improve Your CPC Campaign Adwords ads are priced along some similar factors as SEO.  The landing page experience is the prime example.  If Adwords or Google Ads determines your user experience is ...
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A better website means a better user experience

We believe the key to SEO always begins with unique content that your visitors will love.  We’ve helped clients creatively address content issues and build content that people will revisit.  

The best content isn’t enough though to rank at the top of results, and thats where our ability to promote it and help you build a social buzz, along with a faster and more efficient user experience sets us apart from digital marketers.

The best content doesn’t do much good unless people can find it.

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Summary
Photo ofUltimate SEO
Matthew Leffler
Ultimate SEO
Nickname
(Ultimateseo.org)
https://matthewleffler.com
SEO Aficionado
SEO | Technical SEO Consultant
Ultimate SEO
Ultimate SEO LLC
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