Our Custom SEO Site Review is a mini SEO Audit of your site. We still cover the top search ranking signals and provide actionable insights but on a budget thats designed to offer value to any size site.
Ultimate SEO is a unique solution to your search engine need. There are countless individuals who will repeat your chosen keyword over and over on a page. That’s not what we do.
I’m Matthew Leffler in 20 years of experience as a technical support manager / education instructional designer my background sets Ultimate SEO apart. This skill set made me an Information Governance Software Trainer at Hewlett-Packard and I’ve worked at Gateway and Accenture. I started Ultimate SEO in 2017 and through Upwork I’ve built a solid reputation.
I’ve got political SEO experience as well, in addition to my Technical SEO experience.
These insights and backgrounds translate into rank-worthy content and an optimization experience beyond the average SEO…even beyond a Good SEO. Review the site and hopefully you find use in the work spent here. Feel free to contact us to learn what Ultimate SEO can do for you.
We offer a wide selection of SEO solutions all of which are customized to our clients. We also offer "SEO By The Hour" from within our online store where you can book a one hour meeting to discuss the topic of your choice or you can use these 1 hour blocks towards projects you define.
We have provided several free resources to you through our SEO Forum to the quick answer SEO FAQs.
We are also developing videos on our Youtube channel which will cover popular topics in SEO, SEM, PPC and SMM. Don't know what those mean? You should check out our FAQ.
We offer several SEO Tools throughout the site for free. These include keyword generators, online site auditors, search engine position tracking, backlink checkers, link building, guest post directories and a lot more.
Just today I received a long email complimenting me on the site (which one I dont know) but they always conclude with a suggested mention of site xyz.com and its article on the matter. And I appreciate those and do feel that the value of this site increases with the more diverse information. But its diverse information that adds value, me going into an existing article to add a competing link is not really provided a diverse view of the subject just an additional exit page from this site. Theres actually a lot of these messages that filter in throughout the week. If I spend the time to add the links where they want it would probably consume half a day read messages, finding article, review their link, add it to mine and now to the next. Its also questionable how long that material is going to be up before ... Read More
What is the best burger in town? Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal. Every web site wants to rank for their name. UltimateSEO.org for instance, most people would say how does it rank for Ultimate SEO? But thats honestly not of any value, think about it ... the only people searching Ultimate SEO are those who already know about you. More likely you're the only one searching your brand name unless your a huge company. Finding Your Keywords Your name is what I call a vanity keyword. Others will call it a "Branded Keyword." It would be great to rank for it but its only for your peace of mind. In a recent election I had to explain to the candidate that ranking for his name would be nice but wouldnt he rather rank for every ... Read More
CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn't. At least based on the random 24 sites I visited today. Nearly three in four sites have no CCPA or GDPR mandated announcements. WHAT ARE COOKIES From the early days of the internet you've received cookies. Cookies are a small text file that identifies you to a site once you visit it. Now how does it identify you? Not specifically in and of themselves, think of them as tokens. Or prize tickets ... the token or ticket doesn't have to have information directly about you it could be just a number. Say you visit my site I give you a cookie and it has a number I assigned to you. Your 777. You come back a day later and your computer shows your cookie and I know that 777 was here yesterday so you've ... Read More
Previously we've discussed Google Data Studio as a possible Wordstream Alternative and in Google Data Studio Knows Everything SEO, Or It Can we've noted to ability to combine different data sets from Google Search Console, Google Analytics, Google Ads and more. These combined data sources allow us to produce rich graphs that are easy to understand but key to website performance and search engine positioning. In this article we're going to look further in the implications for your digital marketing strategy when PPC is fueled by Data Studio. Data From Multiple Sources To Improve Your CPC Campaign Adwords ads are priced along some similar factors as SEO. The landing page experience is the prime example. If Adwords or Google Ads determines your user experience is going to be poor it penalizes you by charging more .. many times more driving up your ad costs. It makes sense though, Google wants ... Read More
Each of these four domains of knowledge are collectively Digital Marketing. Digital Marketing is the promotion of online content to targeted audiences. Search Engine Optimization or SEO SEO is the oldest domain of Digital Marketing. Don't be fooled though by the length of time this has been around. SEO is fluid and often changes making the methods of five, ten or twenty years ago worthless, if not a liability. Search Engine Marketing SEM is the second oldest and can be called PPC or Pay Per Click. PPC is actually a form of SEM you could pay per impression or pay per conversion. The key commonality of SEM methods that seperates it from SEO is that it is paid. Social Media Optimization or SMO Social Media is a ranking factor and it has been for sometime. SMO is the counterpart of SEO but rather than Search Engine's the target is Social ... Read More
Directory sites are a valid and important source of backlinks. Is your site listed in the Yellowpages? Isit registered with the BBB? The BBB is actually an excellent backlink source. Local SEO also relies heavily on directory sites. Often noted as "Citations" for you to out rank in local search you should be listed on Yelp.com, Google My Business the list goes on and on. Your local chamber of commerce is also an excellent source of backlinks these all help establish legitimacy for your site and help Google rank the local options available for users searches.To that end directory sites are worth the effort todayand in 2020. Not all sites are equal but the more the merrier. Below are directory sites we run, you may submit a listing free!
theglobe.net What's worse? The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink? The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party. But hey, Google knows this right, they wouldn't hurt your site still...wrong! Monetized Bad Backlink Site With Spam Links I wish we could collect money like a nonprofit from SEOs everywhere and raise the $10,000,000 asking price of theglobe.com and just turn it off. Why is it I hate theglobe.com so much? Cause their links are bad. Previous to this post I've always said don't use the Disavow Tool unless facing a manual penalty. Its the Google answer ... but I tried something, disavowed a few hundred domains all connected to theglobe.net and over the next 3 weeks I ... Read More
SEO Integration With Google Data Studio This is a big project that has been in the works for a year unbeknownst to anyone until it was ... A client implemented a new inventory and POS solution and during a meeting he'd asked about Reporting and I then laid the desire out to utilize Google Data Studio.The use of Google Data studio was so attractive because it integrates into so many data repositories. The more data the more we miss but the more integrated data that's unstoppable insights."If HP knew half of what HP knows, we'd be unstoppable." - Lew Platt HP CEOSEO Is Big Data.Lets consider the implications of integrating our data into one visual tool.
Google Search Console
Google My Business
All easily already integrate into Google Data Studio.. The value add of these 5 tools in itself is impressive. Data Studio Demo Report The brilliance though ... Read More
SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking. If the title confuses you don’t worry. Id expect even intermediate SEOs are not familiar with all of those letters. Domain Authority or DA is a well established SEO metric by Moz.com that many often confuse with Google's ranking of keywords. Lets just remind everyone interested in their DA ...that it has NOTHING to do with Google's search results. It MAY be based on some of the same similar metrics as Google uses but its just a number someone other than Google guessed. What are the other SEO Metrics? Domain Authority Alternatives DS – Domain Score by SEMRushDR – Domain RankDP – Domain PopDT – Domain Trust by SEMRushAS – Authority Score by SEMRushTF – Trust Flow by MajesticCF – Citation Flow by MajesticMoz Spam – Is Another Moz ... Read More
This post originally only focused on cost and user experience when we reviewed DigitalOcean vs AWS vs Google Cloud. After a real world case study and experiment we have some performance data and it is actually surprising. Before testing servers I recall stating in a conference call "We all know AWS is gonna win, but ya we can test it." As a client's IT team wanted to move our project team's DigitalOcean web server on to one platform.Teaser here ... in a head to head test between Digital Ocean vs AWS one of these two out performed the other in:
rate of requests handled
number of requests processed
time it took to process each request.
The same winner of those also won 10 / 10 page speed tests and the results were not close.
The results of these tests convinced a previously skeptical client's IT team into adopting the team's choice in cloud providers.Scroll down to the ... Read More
I've penned a lot of articles over the last couple years and it never crossed my mind to really attempt at ranking for the keyword Louisville SEO. I searched it tonight and found the top result was an SEO firm or agency that pretty much uses 1999 (same year they were founded) tactics on their ranking page. Keyword stuffing is supposed to have gone the way of the doodoo and I push clients away from over using a phrase. This page uses the target keyword 46 times. There 1000 word article is 5% of the time Louisville SEO. I thought well, this just has to be done. As a native Louisvillian who works full time in SEO I can't sit aside and allow the leader of this keyword to be everything I claim is dead in modern day search algorithms. Louisville SEO appears 5 times in this paragraph, reading ... Read More
Each dot represents a page, each line a link. Red dots are missing pages, blue are 301 redirects, green are healthy pages.
Data can convey a stronger message when visualized appropriately. Check out SEO Visualizations of sites we've worked on. Ultimate SEO also has experience integrating Google Analytics and Search Console data into Google Data Studio along with other aggrega
As A "Top Rated" Upwork Freelancer, Matt Leffler discusses the freelance platform and provides Upwork advice and Tips. Ultimate Upwork pulls filtered feeds and displays projects of value for those interested in freelancing.
Search Engine Marketing or SEM is often referred to as PPC or Pay Per Click marketing. While related, it is not SEO which is optimizing for organic ranking. Ultimate SEO does offer SEM services and maintains UltimateSEM.com
This isn’t a video made by Ultimate SEO but its from Google. Google is often the primary target of client search engine strategies so we thought this video goes a long way in setting expectations for clients and helps visitors make an informed decision.
Its only a few minutes and even if you are an SEO its worth your time to better understand Google’s perception of the process.
Partnerships That Work For You… Cloudflare, Namesilo and SEOProfiler
Cloudflare handles more internet traffic than Facebook, Twitter, AOL, Apple, Netflix, Instagram and Amazon combined. They are a leader in web performance optimization and security. Ultimate SEO Hosting is a Certified Partner and offers free cPanel integration with the Cloudflare network on all accounts.
Use Our NameSilo.com Coupon Codes | Receive Even Cheaper Domains With Suite Of Management Tools Best Part: Free Privacy
Each Namesilo code takes a dollar off making your domain $5.99 and includes PRIVATE REGISTRATION a service others (GoDaddy) charge 8.99 Limit one use per code per user. You may use all the codes in separate transactions. COUPON CODES: ULTIMATE SEO, ULTIMATE PBN, ULTIMATE SEM, ULTIMATE PPC, ULTIMATE SMM
Ultimate SEO is an affiliate partner of SEMRush.com, a site and tool we use everyday.
SEOProfiler Reporting And SEO Trending
Our clients are setup with weekly reporting from SEOProfiler for web site errors, backlinks, keyword positioning and this data is trended and compared to allow clients to monitor the progress of our work together.
These reports are also accessible at any time through the web portal, provided in the client’s inital setup.
If its in this list I've used it at least 25 times. Some seem to do the same thing but not really all the membership plugins have special ways of being perfect in their own way. You can download them all zipped up from this site. 20 Great Plugins Add To Any Social Media with ease All 404 Redirect No 404s redirects as folks seek out a dead url All In One Migration Back it up on demand into one file All In One Migration Extended Restore it all on demand from that one file bbpress Forum that works with a lot but WPForo is my fav Better Search Replace Exactly what it says.. BP Group Documents BuddyPress Addon allowing Groups to have their own ... Read More
Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them. I have not received anything from any of these sites and these site links are not affiliate links .... this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I'd still want a second opinion. In the future as I post blog articles I'll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other ... Read More
WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization. Some of these sites include (all WordPress): https://www.ackerson2018.com https://www.votelouisville.com ... Read More
I've been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It's a little bit of a challenge I'm not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles "IT Help Desks" and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too. Wordstream Free Alternative In Ultimate SEO's struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable ... Read More
I hate missing out just as much as anyone else. Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more. This article is not about auto blogging we have some great info on that posting content to multiple sites or ingesting content onto your site. It is in our free auto blogger article. This discusses postings to social media accounts. Wanting consistency and mass promotion of content on as many external social media platforms as possible with as few logins and actual posts as possible. But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile ... Read More
Bad Backlinks UltimateSEO.org has backlinks from about a thousand domains. In a recent review of these I found an odd reoccurring link from multiple domains but all with the same content and titles. I was introduced with "The Globe" which charges sites to NOT list them or makes money from SEOs paying them to not backlink to them. At $36 a link they're likely insane and I bet its bringing in some money. But before we go all crazy and start paying Ransomlinks (if its not a word I claim it ... Ransomlinks are backlinks from bad sites meant to lower your SEO score unless you pay to not be linked too.) In reviewing the situation I ran across a list of the most disavowed ... Read More
CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn't. At least based on the random 24 sites I visited today. Nearly three in four sites have no CCPA or GDPR mandated announcements. WHAT ARE COOKIES From the early days of the internet you've received cookies. Cookies are a small text file that identifies you to a site once you visit it. Now how does it identify you? Not specifically in and of themselves, think of them as tokens. Or prize tickets ... the token or ticket doesn't have to have information directly about you it could be just a number. Say you visit my site I give you a cookie and it has a number I assigned to ... Read More
Key Components & Services There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are gcs-sync (running on WordPress instances – both Admin and Content) and cloudsql-proxy (running on the SQL Proxy instances). The gcs-sync service runs a script /opt/c2d/downloads/gcs-sync that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via systemctl. For example: systemctl stop gcs-sync will kill the script checking GCS, and the node will not receive any updates that come from the Administrator ... Read More
First and foremost the most important aspect of your Private Blog Network is randomness. Consider what pattern or foot print your PBN might have and avoid that commonality. Patterns and commonality to avoid in building a Private Blog Network Good PBNs Are Random, Start With Different Name Registrars First off you need private domain registration, if not private then you’ll need people and addresses from all over. If you always use Godaddy you’re going to have to try out others to avoid a pattern. Incidentally if you always use Godaddy you’re getting ripped off as they will charge you for privacy and many others don’t. Some popular Name Registrars are 1and1.comnamesilo.comnamecheap.comcosmotown.com each of these can save you a considerable amount over Godaddy ... Read More
Example Audit Considerations This post includes a demo client audit recently completed with the client's name largely removed. Some reports are linked too from within the report and since those reports are still of use to the client they remain largely intact. This has prevented redaction of these external reports. Graphics may include the client's site address. This audit is only posted and made available to provide an illustration of what might be expected from an Ultimate SEO Custom Audit.Its not uncommon to generate an audit of a site using a computer's AI or a set of rules ... "if this is that then write that." Automated audits are useful but only in showing very generalized often cookie cutter responses. These responses would include statements such ... Read More
We believe the key to SEO always begins with unique content that your visitors will love. We’ve helped clients creatively address content issues and build content that people will revisit.
The best content isn’t enough though to rank at the top of results, and thats where our ability to promote it and help you build a social buzz, along with a faster and more efficient user experience sets us apart from digital marketers.
The best content doesn’t do much good unless people can find it.
These buttons link to sites outside of UltimateSEO.org which is why they open in new windows.
SEO should be a way of life and isn’t a project that one can just start and stop and expect steady results. Blizzard SEO provides subscription SEO services to ensure your site and SEO efforts remain insync.
If content is king, we’re building a palace. SEOArticle.org is a new venture where we are matching content writers with a network of RSS feeds that can provide free syndicated content to subscribing websites.