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Ultimate SEO offers free tools, advice and information on popular SEO topics and rank worthy skills. You may be an SEO expert or a beginner but in all things we can always learn from each others unique experiences. Check out the free auditor just below this text for free Moz Domain Authority Metrics and tips for optimizing any site.

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For more tools check out our sister site UltimateSEO.net which is dedicated to providing useful SEO tools for free and if you’d like help tracking a site, keywords and ranking we encourage you to setup a free SEO Panel account. If you’d like to contribute content you’re welcome to post in the site’s forums or contact us for contributor access to the site.


Featured Updates

SEO SECURITY

WordPress SEO Security Settings For WP Cerber

One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google can take action including deindexing your site if malware is found.  You'd be notified likely in Google Search Console of manual action and be removed from searches until you've cleaned up the site. Consider images like these in Search Engine Console or read about a ...
Read More
2020 ULTIMATE SEO PBN GUIDE

SEO PBN

Private Blog Networks or PBNs have a vilified reputation of being "black hat SEO" but this is a poor way of looking at an SEO tool still used by many just by other names ...
Read More
301 redirect detour sign

Link Building: Redirecting Expired Domains Backlinks

Link building is one of the harder  aspects of SEO and because of this one of the least done. Unfortunately it is many times more powerful than anything you do to your page and content.  No level of optimization of content will trump the power of well placed relevant backlinks.Its so hard few ever do it, and those same people probably say that "SEO is dead."  It is if all you're doing is keyword optimization.  75% of what decides the results for a search have nothing to do with what is on the page. Expired Domain Backlinks Every day thousands ...
Read More
duplicate content kills seo

Duplicate Content Kills Your SEO

Duplicate Content - Killing Your SEO Duplicate content is a threat to your SEO rankings but not in the way you think.  It is distracting you from stuff that actually matters.  Google has no Duplicate Content penalty and notes much of the web is duplicate content, the question is wether your use of the content ads value. Google noted over ten years ago that its not an issue. Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that ...
Read More
Header Tags, H1, H2, H3

H1 Tag More Than One On A Page, Order Of Header Tags

Keywords In Headers - How Your H1 H2 Tags Are SEO Keywords Too often people mistake the real value of the H1 and H2 headers when designing a website.  Not only do they come with big or bolder text but used correctly they provide the natural place to put your page's keywords and thats where Google is expecting to see what the page is about. To use them right I always go back to my college days and think in terms of a paper and the structure that APA style provides.  Now I'm not saying the type face or the ...
Read More
Matt Cutts Video

SEO And Migrations: Matt Cutts On Changing Domain Names

SEO And Migrations: Changing Domain Names With Matt Cutts Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting.  UltimateSEO.org was not the original domain name for this site. SEOData.cloud was and it seemed great because it used three aspects of what I wanted to focus on all in one address.  Of course it lacked any backlinks or history and wasn't a .com .net, or a .org. I switched after ultimateseo.org expired from another person because it had the backlinks and metrics of a site years ahead of SEOData.cloud. There ...
Read More

Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative

AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone.  Ultimate SEO has moved most of it's servers to Digital Ocean and they are about 50% of the cost of AWS.  Check them out and see what you can do with a $5 server.  Click the image above and you will receive a $25 credit. Or follow this url https://m.do.co/c/6f93e63b6b43 ...
Read More
Political Mistakes William Harrison

Political SEO: Common Mistakes Campaigns Make On Facebook

This post is largely a repost from New Media Campaigns.  Its spot on and I couldn't say it better.  Some additional recommendations I've made for political candidates and their campaigns are included in: Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country.  ...
Read More
SEO At A Glance

Search Engine Ranking: Website Ranking Keywords Backlinks And All

In several previous articles we've covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more.  All of these are cogs in the greater overall machine which is Search Engine Optimization or SEO.  To you and any other website owner it is Search Engine Position Ranking.    In this article we're going to look more holistically at the sum of the parts and how it fits together.Search Engine Marketing Vs Search Engine OptimizationSEO is not Search Engine Marketing, or SEM. It is closely related but very different ...
Read More

SEO Vs PPC: Backlink Project Increases Traffic 1200%

This is the power of backlinks at their best. A recent client complained that they have never ranked on page one of Google for their brand name product. After a thorough review of the site and it's off page factors I listed out the issues the site faced and what would correct the site's performance. Diagnosing SEO Problem Its important to perform an SEO Audit of a site to determine what needs to change.
  1. Backlinks: Hardly any domains linked to the site using the brand name as the anchor text. This was the greatest issue the site faced in ...
    Read More
cdn

What A CDN Can Mean For Your SEO

Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches. Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking.
  • Each 1 second delay reduces page views by 11%
  • Each 1 second delay decreases customer satisfaction by 16%
  • Each 1 second delay decreases 7% ...
    Read More
cloudflare

Ultimate SEO And Cloudflare Partners

Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions. In the coming days we'll be relaunching UltimateSEO.net as our hosting and network site. Below we've included some notes from Cloudflare as well as a video. Us in 90 Seconds from Cloudflare on Vimeo. How CloudFlare increases speed and security of your site This is a guest post written and contributed by CloudFlare. CloudFlare makes it easy ...
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SEO Tools

SEO Panel is available for free at this time. We haven’t completely launch it yet but you’re welcome to create an account and once the proxy servers are live the site will provide rank tracking, auditing and backlink services.

Additional tools can be found in the Tools menu at the top of the page along with advice and tips in using them. It is always good to be familiar with various tools not just those at any one site. Several other free tools are recommended in this menu as well that are not connected to this site.

Most Recent Updates

SEO SECURITY

WordPress SEO Security Settings For WP Cerber

One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google can take action including deindexing your site if malware is found.  You'd be notified likely in Google Search Console of manual action and be removed from searches until you've cleaned up the site. Consider images like these in Search Engine Console or read about a real life deindexing from an SEO's perspective. Wordfence Alternative - WP-Cerber Wordfence is a highly popular WordPress security plugin that offers multiple layers of protection and is known to protect the most WordPress sites of any other security plugin. Is it fool profit?  Has anyone ever beaten it?  Yes, and often. Because of that last sentence I never use Wordfence because being number one makes you the target most hackers train to overcome. Think of the Microsoft vs Apple security myth ... Apple is thought to be more secure, and its not  that it is more secure it is more ...
Read More
2020 ULTIMATE SEO PBN GUIDE

SEO PBN

Private Blog Networks or PBNs have a vilified reputation of being "black hat SEO" but this is a poor way of looking at an SEO tool still used by many just by other names ...
Read More
301 redirect detour sign

Link Building: Redirecting Expired Domains Backlinks

Link building is one of the harder  aspects of SEO and because of this one of the least done. Unfortunately it is many times more powerful than anything you do to your page and content.  No level of optimization of content will trump the power of well placed relevant backlinks.Its so hard few ever do it, and those same people probably say that "SEO is dead."  It is if all you're doing is keyword optimization.  75% of what decides the results for a search have nothing to do with what is on the page. Expired Domain Backlinks Every day thousands of domains expire.  The owner just didnt renew it, maybe they forgot it.  Whatever the reason the domain is now available to anyone for registering again.  But what happens to all those pages on the internet that linked to that expired domain?  Nothing usually....each site would have to go through and update their own conten.As a site owner you can probably understand that means the bcklinks of an expired domain usually remain active.  This link building strategy involves you purchsing that domain, then redirecting the existing backlinks to your relevant content.  This video series walks you through three steps.  First, ...
Read More
duplicate content kills seo

Duplicate Content Kills Your SEO

Duplicate Content - Killing Your SEO Duplicate content is a threat to your SEO rankings but not in the way you think.  It is distracting you from stuff that actually matters.  Google has no Duplicate Content penalty and notes much of the web is duplicate content, the question is wether your use of the content ads value. Google noted over ten years ago that its not an issue. Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that. Google Webmaster Central Blog 2008 Duplicate content doesn't cause your site to be penalized. If duplicate pages are detected, one version will be returned in the search results to ensure variety for searchers. Google Webmaster Central Blog 2007 "Lots of duplicate content exists on websites, and often it's not a pressing problem." In the video provided by Google on "How to hire an SEO" they gain note duplicate content isn't a big deal. SearchEngineLand.com has an article that addresses the myth of duplicate content penalties from 2016. Duplicate content is killing your SEO because you're not doing something of value. Rather ...
Read More
Header Tags, H1, H2, H3

H1 Tag More Than One On A Page, Order Of Header Tags

Keywords In Headers - How Your H1 H2 Tags Are SEO Keywords Too often people mistake the real value of the H1 and H2 headers when designing a website.  Not only do they come with big or bolder text but used correctly they provide the natural place to put your page's keywords and thats where Google is expecting to see what the page is about. To use them right I always go back to my college days and think in terms of a paper and the structure that APA style provides.  Now I'm not saying the type face or the requirement to center the first level of the headers is required on a page. Rather the logic behind what should be in the header. I think its also worth noting that I'm a bit more strict than you probably have to be with headers but being clear is never bad for SEO. How to Use Headers As Keywords Consider in this article we're discussing the H1 Tag and how many there should be as well as the order of them in your content.  It makes sense for the title to include the keywords were are after. And then it may ...
Read More
Matt Cutts Video

SEO And Migrations: Matt Cutts On Changing Domain Names

SEO And Migrations: Changing Domain Names With Matt Cutts Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting.  UltimateSEO.org was not the original domain name for this site. SEOData.cloud was and it seemed great because it used three aspects of what I wanted to focus on all in one address.  Of course it lacked any backlinks or history and wasn't a .com .net, or a .org. I switched after ultimateseo.org expired from another person because it had the backlinks and metrics of a site years ahead of SEOData.cloud. There are a lot of opinions in SEO on how to switch domains during a migration but few carry the experience and weight as Matt Cutts, former head of Google Search Spam Team.  Here's a video of his guidance. Matt Cutts Video On Changig Domain Names Changing Domains And SEO Concerns What should you consider before a domain name shift? Domain Age: It's still a ranking factor.  Not huge but a factor to consider. Redirects: Per the latest from Google 301 redirects will transfer 100% of SEO value but make sure its relevant content to ensure user behavior doesn't hurt your ...
Read More

Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative

AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone.  Ultimate SEO has moved most of it's servers to Digital Ocean and they are about 50% of the cost of AWS.  Check them out and see what you can do with a $5 server.  Click the image above and you will receive a $25 credit. Or follow this url https://m.do.co/c/6f93e63b6b43 ...
Read More
Political Mistakes William Harrison

Political SEO: Common Mistakes Campaigns Make On Facebook

This post is largely a repost from New Media Campaigns.  Its spot on and I couldn't say it better.  Some additional recommendations I've made for political candidates and their campaigns are included in: Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country.  Speaking uncovered in torrential rains history blame's his death on the blunder of talking so long in a downpour.  The end of a politician due to his messaging is the image I give you. Top Mistakes Made In Social Media By Candidates 1. Not promoting it The first tip is super-straightforward, but it is so important yet so often overlooked that it is worth mentioning first.  Once you create a Facebook page it needs to be promoted for voters and supporters to ever find it. Add a link to the page wherever you can online, including the campaign website, Twitter ...
Read More
SEO At A Glance

Search Engine Ranking: Website Ranking Keywords Backlinks And All

In several previous articles we've covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more.  All of these are cogs in the greater overall machine which is Search Engine Optimization or SEO.  To you and any other website owner it is Search Engine Position Ranking.    In this article we're going to look more holistically at the sum of the parts and how it fits together.Search Engine Marketing Vs Search Engine OptimizationSEO is not Search Engine Marketing, or SEM. It is closely related but very different.  In the end both mean to drive relevant traffic to a site but in different, often at odds means.  SEM includes Pay Per Click or PPC traffic, but can also include more paid traffic channels.I'd argue that a good SEM landing page is an awful SEO landing page.  SEO pages may have a lot of content on them but they are structured in a specific a deliberate manner with everything falling neatly under the page's topical subject.PPC requires none of that and its page structure is more geared with conversion in mind.  A good SEO is not necessarily a good ...
Read More

SEO Vs PPC: Backlink Project Increases Traffic 1200%

This is the power of backlinks at their best. A recent client complained that they have never ranked on page one of Google for their brand name product. After a thorough review of the site and it's off page factors I listed out the issues the site faced and what would correct the site's performance. Diagnosing SEO Problem Its important to perform an SEO Audit of a site to determine what needs to change. Backlinks: Hardly any domains linked to the site using the brand name as the anchor text. This was the greatest issue the site faced in ranking. On-Page SEO: Rather than using <h1><h2> header tags the site utilized CSS styled <div> tags. These visually looked the same to a visitor but that failed to provide the direction that the header tags would to a search engine bot. Technical SEO: The site load time was 20 seconds. A single auto starting video on the homepage accounted for 18.5 seconds of this load time. After removing it in a test page the site loaded in 1.5 seconds.  A site needs to load in a 3 second load time, 5 seconds is acceptable but also the limit. PPC Vs. SEO ...
Read More
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SEO Forum

Please free to ask questions of me or each other is the forum section which is in the top menu.  You can ask direct questions and likely get direct answers.  UltimateSEO.org/forum

SEO Panel – Free Tool

Want help ranking and tracking the keywords of your site but not interested in paying hundreds of dollars a month?  Create an account and track your site..you have nothing to lose. UltimateSEO.org/panel

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