What Is Negative SEO

Negative SEO is a branch of SEO that largely came into existence with Google’s Penguin Update.  For the first time in SEO a search engine was prepared to lower your ranking based on what it perceived to be a site gaming the system.  Not only did site’s change the way they promoted themselves but this created a very real opportunity to harm competitor’s sites.

All you have to do to is mimic spammy promotion of a site to draw Google into penalizing that site.  This can include:

  • Building too many unnatural backlinks from low quality sites too quickly to have been organic
  • Using anchor text with adult themes or words associated with low brow tactics.
  • Associate the competitor or target site with link building schemes, such as a PBN.
  • Duplicate content thereby watering down the value of their original content.

Google On Negative SEO

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