Archives: FAQs

Domain Authority: What Is It?

Domain Authority is a Moz.com metric meant to predict a domains ability to rank content on a search engine.  It relies heavily on backlinks and anchor text just like Google.  DA is a number between…

What Are Backlinks?

Backlinks are links from other sites.  Think of them as votes of affirmation.  One vote can come from a domain so for SEO purposes it doesn’t matter if there are 100 or 1 link from…

301 Redirect: What Is A 301 Redirect?

301 Redirect 301 Redirects are used when content that was located at one web address or URL is moved to another web address.  Its useful to ensure traffic is still served when using the old…

Political SEO – How Is It DIfferent From Traditional SEO?

Political SEO is very different from traditional SEO.  Consider how someone might promote a lawnmower web site vs a political candidate.   The Lawnmower will continue to be used likely years to come and brand loyalty…

What Is Political SEO?

Political SEO is search engine optimization meant to affect a political outcome by ranking a political message for a specific intended audience before a future event.  The event is often an election.  Political SEO is…

What Is SEO?

Search Engine Optimization or SEO is a broad term that covers actions intended to improve a web site or web page’s visibility within one or more search engines.  Its ever evolving as the search engines…