Let me show you how important it is….
Why is realtor.com not higher than zumper.com in the mobile search on the left? Consider these metrics
Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108
Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830
In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?
Site Speed Test on GTMetrix
Realtor.com Fails Speed
Zumper.com Passes Speed
So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed. And we cant discount this as … well its only important in mobile. In case you missed it…