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Ultimate SEO FAQ 2019

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Technical SEO (4)

Best plan is to hire me to do a Technical Audit and let me implement my recommendations.  Too easy right?  Okay…so then you need to establish a baseline go to gtmetrix.com and put in a targeted page you’d like to optimize.

gtmetrix technical seo tool

Okay…so I’m next to perfect here but it wasnt always that way.  I used to have a slider that had 5 large images in it at the top of my homepage.  That slider required a dozen or so javascript files and css files to load.  Since it was the first thing you saw it meant you had to wait for it before the page began to function.  After that the page had images and more javascript and more css files.  Each file on a page is a request… your computer has to ask the server for it, the server may take a moment to respond with the file, then you have to put it in place on the page and multiple that process by a hundred and you see a chance to improve your site speed.

Additionally combining files cuts down on the time required.  I have 8 or so certification icons on the homepage but I merged them into 2 images instead of 8.  Here is an example…

technical certifications

We can also improve Technical load times by getting a server that is dedicated to this site.  You might try a micro server on AWS or Google Cloud Platform they cost hardly anything but the resources are available for your site when you need them.  Cloudflare also offers speed advantageous through a cache and its CDN network.  Theres more but these items should be enough to start you on the road to at most a 3 second load time.  Thats honestly where you have to draw the line if you want to rank a keyword against competitors who are willing to do what it takes to load within 3 seconds.

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page speed 3 second rule

All of your sites pages should load within three seconds.  After five seconds the number of people still waiting for your page to load is about half of those who started. As your page takes longer to load, Google lowers your rank so it can serve visitors results that they’ll use.

A Lot of people discard this element of Technical SEO and a lot of people aren’t going to rank for the keywords they want.   Optimize your page content and server hardware to ensure pages are visible with in three seconds.

Test the top results for the keyword you’re hoping to rank and I can pretty much guarantee it loaded in under 3 seconds.  The top result for Barack Obama was his Wikipedia page. It loads in 2.8 seconds according to GTmetrix.   The top result for Ultimate SEO is SEO Ultimate Plus and they load in 3.9 seconds.  Our site loads in 3.4 seconds.

Page speed is one of 200 factors that go into Google ranking.  Its one of the easiest to change though.

 

Category: Technical SEO

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Theres likely debate and I don’t claim to have tested everything out there but I’ve found this mix to be good for me.

WPA Auto Links – It auto adds links in your content when it recognizes a phrase you have already covered so it adds an internal link for you.

Yoast – Hands down the best most configurable SEO plugin for what you want people to see in search results. I rarely use the keyword tool where it says to add this word here or there.  I also prefer xml site maps from a different plugin.

XML Site maps And Google News plugin just makes the files I want exactly the way I want.

Schema is another plugin that Yoast also does but I prefer a plugin that does it really well.

CyberSyn – For RSS feeds to posts, it gives the most features of any plugins I know of on WordPress for RSS to post.

Ultimate FAQs – I am a fan of FAQs all the time and anytime.  I like that in this plugin they are all on one page together but a permalink exists to the specific FAQ on its own as well giving you the flexibility of serving it a la cart.

Smush – Image optimization is essential and without a plugin to ensure you’re not showing a 2000 x 2000 image in a 200 x 200 spot you’ll quickly lose control of your site’s load times.

Merge Minify Refresh – You’ll have 25 css and 20 js files on every page and this plugin helps tackle that with out breaking everything.  I am NOT a fan of Auto-Optimize I usually find myself having to recover from backup after it auto does its thing.

404 to 301 – I like to 404 redirect to a search page that is likely to help someone find what they are after rather than just drop them on a 404 error page or the homepage.

WP-Optimize – I prefer this tool … always backup first but it does a good amount of cleaning and helps keep your database tables neat.  Neat means faster page load times.

Categories: SEO, Technical SEO

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Negative SEO is a branch of SEO that largely came into existence with Google’s Penguin Update.  For the first time in SEO a search engine was prepared to lower your ranking based on what it perceived to be a site gaming the system.  Not only did site’s change the way they promoted themselves but this created a very real opportunity to harm competitor’s sites.

All you have to do to is mimic spammy promotion of a site to draw Google into penalizing that site.  This can include:

  • Building too many unnatural backlinks from low quality sites too quickly to have been organic
  • Using anchor text with adult themes or words associated with low brow tactics.
  • Associate the competitor or target site with link building schemes, such as a PBN.
  • Duplicate content thereby watering down the value of their original content.

Google On Negative SEO