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Ultimate SEO FAQ 2019

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SEO Backlinks (17)

301 Redirect

301 Redirects are used when content that was located at one web address or URL is moved to another web address.  Its useful to ensure traffic is still served when using the old web address.  Consider:

A product page for for rat poison and what to do if accidentally ingested is available at the company’s website.  Poison Control googles that poison and finds the page with the instructions and bookmarks it for future reference. The company is bought out by a larger company who will rebrand the poison.  When it is rebranded the original site will be turned off.  Without a 301 redirect the poison control bookmark would just go to an error. With a 301 redirect the old link is redirected to the new site’s content.

302 Redirect

Is the same thing as a 301 Redirect but is temporary. If a search engine crawls a page and sees a 301 redirect they know to change the listing in their results to the new target.  A 302 redirect tells them not to make a change as this is only temporary. They are used less than 301 redirects.

 

Category: SEO Backlinks

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Category: SEO Backlinks

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Category: SEO Backlinks

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Category: SEO Backlinks

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Category: SEO Backlinks

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Category: SEO Backlinks

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are we there yet?

Likely this is the most annoying question I get but I get it…we all wanna know the future.  Anyone who tells you a set time table is lying or doesn’t realize they don’t know.  We can guestimate…and I mean guess estimate it.  Cause for us to make an accurate quote on how long it will take we have to know what other people may be doing on the same keyword in the future and often they dont even know they are going to rank for that keyword a week from now.

You have to understand with 200 factors coming together in your ranking there are like thousands with there own 200 ranking factors that are going to play into the answer.  Sometimes unrelated things like adding a huge blog post on something else with poorly optimized images can slow down the whole site and that speed decrease may be enough to move someone else a spot higher.

In broad general terms I’d say with backlink building from relevant sites using the correct anchor text, users clicking your search result more than the one above you and with some good content thats optimized you can rank at the top in less than a month for easier long tail keywords.  It its a difficult keyword that has competition surrounding it Id expect it to take longer and Id be prepared for fluctuation some days you may lose some ground don’t get upset. The thing I’d focus on is the trend…is it climbing and can you keep up that pace?  Here is a set of keywords I use to serve as a baseline for this site…I think the trend is the most important thing.

keyword ranking trend

Tag: trend

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Backlinks are links from other sites.  Think of them as votes of affirmation.  One vote can come from a domain so for SEO purposes it doesn’t matter if there are 100 or 1 link from the same domain one link is the count you gain.  Now those other links may increase traffic to your site but in regards to SEO its one vote.

The more domains that link to you the more authoritative you must be right?  Well Kinda.  If 1000 domains link to your site you likely are more authoritative than a site that 3 sites link too.  Not all domains or votes or backlinks….are the same.  A link to your site from UltimateSEO.org carries with it the weigh attributed to that site by its backlinks.  Different companies refer to the authority of a site differently.

 

You can see a site’s backlinks from many indexes most being paid.  Ultimate SEO recommends Monitor Backlinks if you want a tool that is really good at backlinks.  UltimateSEO received nothing for that endorsement.  The endorsement or vote …. as you see is a backlink.

Category: SEO Backlinks

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Negative SEO is a branch of SEO that largely came into existence with Google’s Penguin Update.  For the first time in SEO a search engine was prepared to lower your ranking based on what it perceived to be a site gaming the system.  Not only did site’s change the way they promoted themselves but this created a very real opportunity to harm competitor’s sites.

All you have to do to is mimic spammy promotion of a site to draw Google into penalizing that site.  This can include:

  • Building too many unnatural backlinks from low quality sites too quickly to have been organic
  • Using anchor text with adult themes or words associated with low brow tactics.
  • Associate the competitor or target site with link building schemes, such as a PBN.
  • Duplicate content thereby watering down the value of their original content.

Google On Negative SEO