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SEO (15)

Domain Authority is a Moz.com metric meant to predict a domains ability to rank content on a search engine.  It relies heavily on backlinks and anchor text just like Google.  DA is a number between 0 to 100.  It is increasingly harder to increase your domain authority.  So a site may have 20 backlinks from 20 different sites and it earns a 10 DA but when that site has 40 domains linking to it its not going to have a 20 DA it might have a 15.

The Law Of Diminishing Returns is really easily seen in this topic.  Over a 4 month period a DA33 site increased its linking domains from 400 to 800 and its DA increased to DA40.  That was 7 points for double the domains.  This site on 2/1/2019 has a DA41.  A month ago this site had a DA40.  In the last 30 days this site added about 34 domains linking to it for a total of 854.  The other site previously mentioned had about 800 when it became a DA40 as well.

An indepth discuss is included in an article on the site.  Domain Authority, Why Should I Care?

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Category: SEO

are we there yet?

Likely this is the most annoying question I get but I get it…we all wanna know the future.  Anyone who tells you a set time table is lying or doesn’t realize they don’t know.  We can guestimate…and I mean guess estimate it.  Cause for us to make an accurate quote on how long it will take we have to know what other people may be doing on the same keyword in the future and often they dont even know they are going to rank for that keyword a week from now.

You have to understand with 200 factors coming together in your ranking there are like thousands with there own 200 ranking factors that are going to play into the answer.  Sometimes unrelated things like adding a huge blog post on something else with poorly optimized images can slow down the whole site and that speed decrease may be enough to move someone else a spot higher.

In broad general terms I’d say with backlink building from relevant sites using the correct anchor text, users clicking your search result more than the one above you and with some good content thats optimized you can rank at the top in less than a month for easier long tail keywords.  It its a difficult keyword that has competition surrounding it Id expect it to take longer and Id be prepared for fluctuation some days you may lose some ground don’t get upset. The thing I’d focus on is the trend…is it climbing and can you keep up that pace?  Here is a set of keywords I use to serve as a baseline for this site…I think the trend is the most important thing.

keyword ranking trend

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Category: SEO

Let me show you how important it is….

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the left?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

Zumper.com Passes Speed

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

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They are just longer phrases with a more exact intent by a searcher.  For instance SEO isn’t a long tail keyword.  Ultimate SEO isn’t either but its twice as close to it.  Ultimate SEO FAQs is just about there and you can see that its more and more specific… Ultimate SEO FAQs On Long Tail Keywords …. now thats a long tail keyword.

They are searched less but they are much more specific and its easier to rank well for them with the right content.

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Category: SEO

Theres likely debate and I don’t claim to have tested everything out there but I’ve found this mix to be good for me.

WPA Auto Links – It auto adds links in your content when it recognizes a phrase you have already covered so it adds an internal link for you.

Yoast – Hands down the best most configurable SEO plugin for what you want people to see in search results. I rarely use the keyword tool where it says to add this word here or there.  I also prefer xml site maps from a different plugin.

XML Site maps And Google News plugin just makes the files I want exactly the way I want.

Schema is another plugin that Yoast also does but I prefer a plugin that does it really well.

CyberSyn – For RSS feeds to posts, it gives the most features of any plugins I know of on WordPress for RSS to post.

Ultimate FAQs – I am a fan of FAQs all the time and anytime.  I like that in this plugin they are all on one page together but a permalink exists to the specific FAQ on its own as well giving you the flexibility of serving it a la cart.

Smush – Image optimization is essential and without a plugin to ensure you’re not showing a 2000 x 2000 image in a 200 x 200 spot you’ll quickly lose control of your site’s load times.

Merge Minify Refresh – You’ll have 25 css and 20 js files on every page and this plugin helps tackle that with out breaking everything.  I am NOT a fan of Auto-Optimize I usually find myself having to recover from backup after it auto does its thing.

404 to 301 – I like to 404 redirect to a search page that is likely to help someone find what they are after rather than just drop them on a 404 error page or the homepage.

WP-Optimize – I prefer this tool … always backup first but it does a good amount of cleaning and helps keep your database tables neat.  Neat means faster page load times.

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Categories: SEO, Technical SEO

Great question…here is a video from them.  It is worth watching because it provides good advice for hiring an SEO and sets expectations.

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Category: SEO

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Category: SEO

Negative SEO is a branch of SEO that largely came into existence with Google’s Penguin Update.  For the first time in SEO a search engine was prepared to lower your ranking based on what it perceived to be a site gaming the system.  Not only did site’s change the way they promoted themselves but this created a very real opportunity to harm competitor’s sites.

All you have to do to is mimic spammy promotion of a site to draw Google into penalizing that site.  This can include:

  • Building too many unnatural backlinks from low quality sites too quickly to have been organic
  • Using anchor text with adult themes or words associated with low brow tactics.
  • Associate the competitor or target site with link building schemes, such as a PBN.
  • Duplicate content thereby watering down the value of their original content.

Google On Negative SEO

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SEO Traffic

Search Engine Optimization or SEO is a broad term that covers actions intended to improve a web site or web page’s visibility within one or more search engines.  Its ever evolving as the search engines change and the way they rank is updated.

In the earliest days of the internet Keywords and Keyword stuffing rained king.  As search engines have evolved they no longer use old tools such as the meta keywords or keyword density. Keywords are still important but its their contextual use and placement that now matters.

SEO includes “off page” topics such as anchor text, backlinks and technical SEO.   In all 200 factors go into consideration by Google when ranking sites for searches and each of these factors is arguably a subsection of SEO.

SEO can further be divided by Whitehat or Blackhat with many SEOs falling into a hybrid Greyhat area.  Blackhat SEO is considered fast and risky with Whitehat meeting the requirements of a search engine and seek long term growth that may take some investment of time and money.

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Category: SEO

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Category: SEO

Auto Blogging is the practice of increasing content across sites usually with the same content but sometimes with subtle changes in the wording.  It’s done usually to pad content and it’s similar to syndicating news or guest postings that may appear on other sites.

Whats the issue with it?  Well it cant be the most unique, fresh content if you’re auto blogging it.  Even with the use of synonyms and word spinners the content is below grade and could carry duplicate content.  You should ensure that the content isn’t plagiarized and give credit to the author.  Canonical tags begin to play into this more where you get the use of the content but you provide the SEO value and credit back to the author.

Whats wrong with spinner content?  Its not natural … consider the sentence … Its the day after Valentine’s Day here and I’m just hanging out with my dog.  I got back “Its the after a long time after Valentine’s Day here and I’m simply spending time with my puppy.” from Free Article Spinner.com.  There is a mishap in the beginning of the sentence now and now “I’m simply spending time with my puppy.” … how would it not be simply?  Or how about another test sentence…

I prefer doing technical SEO audits to local SEO work just because Dallas, Houston and Los Angeles are all very different from Louisville or Chicago.

I incline toward doing specialized SEO reviews to nearby SEO work since Dallas, Houston and Los Angeles are for the most part altogether different from Louisville or Chicago.

Get the point on Auto Blogging?  I’d say you’re better off rewriting it yourself and now its not auto blogging.

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Categories: SEO, SEO Content

James Cameron does what James Cameron does because James Cameron is James Cameron.

That is keyword stuffing.  It’s easy to spot and pretty obvious.  Think of a shameless self promotional tactic that just forces a keyword needless into a page’s content.  It distracts visitors at best and at worst it hurts your SEO value.

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Category: SEO

In the early 2000s.  Page Rank isn’t a publicly available factor anymore according to Google.  You can monitor your page and domain using other metrics such as Domain Authority, Citation Flow and Trust Flow.  These metrics are 3rd party measures of what they expect Google to see your site as for ranking keywords.  They are not Google’s metrics.  There are additional competing metrics from other sites as well and you should be aware of them all.  Test them out and decide for yourself which numbers work best for you.

Ultimate SEO uses Domain Authority and Trust Flow along with Spam Score to help build a base depectition of a page’s ability to rank a keyword.

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Category: SEO

Keywords first and foremost should be located where they make sense.  Don’t force them into a place just because you want that keyword.

With that said, Keywords should be in the page title, description, Img Alt tags, headers, and a few times in the content.  Since each page needs to be unique I recommend focusing on a main keyword per page or post. That way you can focus on that keyword and all of the content on the page is relevant to the specific keyword.

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Category: SEO

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