duplicate content kills seo

Duplicate Content Kills Your SEO

Duplicate Content - Killing Your SEO

Duplicate content is a threat to your SEO rankings but not in the way you think.  It is distracting you from stuff that actually matters.  Google has no Duplicate Content penalty and notes much of the web is duplicate content, the question is wether your use of the content ads value.  

Google noted over ten years ago that its not an issue. 

Let’s put this to bed once and for all, folks: There’s no such thing as a “duplicate content penalty.” At least, not in the way most people mean when they say that.

Google Webmaster Central Blog 2008

Duplicate content doesn’t cause your site to be penalized. If duplicate pages are detected, one version will be returned in the search results to ensure variety for searchers.

Google Webmaster Central Blog 2007

“Lots of duplicate content exists on websites, and often it’s not a pressing problem.”

In the video provided by Google on “How to hire an SEO” they gain note duplicate content isn’t a big deal.

SearchEngineLand.com has an article that addresses the myth of duplicate content penalties from 2016.

Duplicate content is killing your SEO because you’re not doing something of value. Rather than worry about duplicate content why not write new content to your blog?  How about posting to relevant forums and share your expertise to attract attention to your site?  Maybe you should be monitoring your social media presence and posting about your services to Facebook?  Rather than duplicate content do some easy link building.

Basically SEO Tools online note Duplicate Content in their audits because it attracts your attention and its an easy false positive for SEO death watch.  If your using a tool thats all about duplicate content, stop using that tool.  How fast your page loads is more important.

Consider this … the Associated Press is a syndicated news source and its content appears on thousands of websites a day.  Do you think that MSNBC, FoxNews and your local newspaper site is being negatively affected?  No, its just not indexed.  That may sound scarey but its also not scarey…it just means the site that first created it gets indexed.

So don’t sweat the duplicate content.

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Matthew Leffler


Matthew Leffler is a freelance SEO on Upwork.com and SEOClerks.com with 20 years of technical experience and a technical education background. In those years of experience he's worked in several technical roles in informtation technology and software training. Matt has worked at Hewlett-Packard and Gateway Computers. Matthew earned his BSIT, MBA in Technology Management and MEd in Instructional Design. He holds over a dozen active technical certifications including A+, Netowrk+, Security+, Project+, is a Certified Webmaster Professional, and a HDI Help Desk Analyst.