Citation Factor, Trust Factor And How They Relate To Domain Authority
They actually don’t relate to Domain Authority. Domain Authority is a metric designed by Moz to help replace Google’s Page Rank which used to be made available to the public but has since been discontinued or at least the public portion is no longer available. Now Moz isn’t the only company offering a replacement to Page Rank, Majestic came up with Citation Factor and Trust Factor. You’d expect these two still somewhat relate to each other as they in theory are meant to portray the same thing but they rarely do. This leaves it up to you to decide which metric to use to determine a site’s ability to rank a page on Google.
This is a second part to the Domain Authority post I recently made.
Moz And Majestic Disagree A lot
This is worth a separate post and it will be but for now just noting some random stats on domains in this spreadsheet do you see DA CF or TF rising and falling together? BTW this spreadsheet is so unSEO friendly and will likely never get ranked for mobile, so I may have to wipe it out of a mobile version which is a shame.
|Domain||Moz Links||Moz PA||Moz DA||Majestic Links||Majestic CF||Majestic TF|
For instance notice two domains are a DA 29 … the CT and TF are totally different. Or DA 46 We have 6 all right next to each other, the CT ranges from 31 to 0 and TF ranges from 0 to 10 so no correlation on these really. So now we know they are supposed to express the same thing but wildly disagree…what are Citation Flow and Trust Flow then?
Citation Flow is Majestic’s attempt at forecasting the influence of a site…what its capable of making folks do or believe. This has nothing to do with how valid the argument or evidence is just the ability to be noticed. I like to think of the Kardashians, Id argue they have influence and they can get noticed. That being said I’m not saying they should be or that what they believe or think is valid or worthy of listening too.
I honestly don’t use this metric, I largely feel it irrelevant. Its okay to watch…ever seen the movie Airplane! … Citation Flow is the guy who says nothing useful but is funny.
How authoritative and trust worthy is the content they produce is the question Trust Flow tries to address. Back to the Kardashians … I would assume that they have influence but trust in what they say isn’t all that great. They are not experts at much. Looking up one of their “personal” sites we have a TF of 21. 21 of 100 isn’t huge, its kinda high when we think of all the sites out there but I tossed in Neil Patel and Moz (TF competitor site) and they did well. Patel 51 and 62 to Moz. Which I can believe that Kim’s site is a 21 to those other sites being more than double in trustworthy content.
Some sites are used as seed trustworthy sites. So lets say harvard.edu is trustworthy so we’ll give them a 100 ( not saying they have a 100 ) then who they link to we give a 90. Who the 90s link too we give an 80, TF is kinda how far away a site is linked to a known trusted source.
I do personally use this metric but I give a lot of credit to very low numbers. So If something is a 8 or 10 in TF I consider them at the start of trustworthiness like a 15 is average…seeing Moz at 61 is likely near God’s level of trustworthiness.
So that’s a high level look at Citation Flow ( Basically Useless ) and Trust Flow ( Generally Good ) and how they relate to Domain Authority ( no relation at all)
They’re competing products by two companies attempting to guess what Google thinks of your site…and they aren’t 100% accurate…
How I Use Metrics To Determine SEO Value
I use them as a mixture of fact and fiction, I look at DA first and foremost. I’ve never seen a DA 0 With a CF 100 and TF 100 and if I did I wouldn’t have thought “that’s a good site”. So DA is the first thing that attracts my attention. I’ve seen plenty of DA 50 with a CF 14 and TF 12 and thought, this one is worth more review.
A secondary indicator of SEO value to me is then TF but I lower the bar on TF, I’ll make another post on this later, how I use these numbers to determine SEO value.