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Ultimate SEO

See your site in a different way.  

See how a search engine might see it, get actionable data and expert direction for bringing your site forward.  Ultimate SEO offers unique value to every client.

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We offer the best data intelligence for your site, pulling from multiple top sources. Free Audits are everywhere and even on this page. But they lack the human component that drives User Behavior.

User Behavior determines the majority of your site's ability to rank. We'll also provide technical SEO details about server speed and optimization opportunities.

Thats why our custom SEO Review and SEO Audits provide real insights. Check them out in our SEO Store.

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SEO Brings Attention Like A Crown

SEOArticle.org

If content is king, we're building a palace. SEOArticle.org is a new venture where we are matching content writers with a network of RSS feeds that can provide free syndicated content to subscribing websites.

BlizzardSEO.com

Blizzard SEO provides subscription SEO services to ensure your site and SEO efforts remain insync.

ccpa gdpr data privacy compliance

CCPAGDPR.org

CCPA and GDPR represent huge changes to data driven digital marketing domains. SEO, SEM,SMO,SMM all rely upon data to perform.

UltimateSMO.com

SMO or Social Media Optimization is the organic unpaid marketing techniques utilized in social media. Similar to SEO.

Ultimate SMM

UltimateSMM.org

Social Media Marketing is paid promotion of content in social media. Its similar to SEM and uses nonorganic methods.

Ultimate SEM - PPC

UltimateSEM.com

SEO is about organic results. Paid results, including PPC or Google Adwords are part of SEM Search Engine Marketing. Ultimate SEM is our site dedicated to PPC and SEM services.

Our Ultimate Digital Marketing Sites

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We offer several SEO Tools throughout the site for free. These include keyword generators, online site auditors, search engine position tracking, backlink checkers, link building, guest post directories and a lot more.

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FAQs / Forums

We have provided several free resources to you through our SEO Forum to the quick answer SEO FAQs. We are also developing videos on our Youtube channel which will cover popular topics in SEO, SEM, PPC and SMM. Don't know what those mean? You should check out our FAQ.

SEO FAQs

SEO Services

We offer a wide selection of SEO solutions all of which are customized to our clients. We also offer "SEO By The Hour" from within our online store where you can book a one hour meeting to discuss the topic of your choice or you can use these 1 hour blocks towards projects you define.

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Not The Everyday Digital Marketer

 

Make An Impact With Ultimate SEO Logo

Ultimate SEO is a unique solution to your search engine need.  We’re highly technical and audience intuitive but driven by the data. 

There are countless individuals who will repeat your chosen keyword over and over on a page.  That’s not what we do.  Our motto is “Make An Impact” and we can for you.

I’m Matthew Leffler, in 20 years of experience in technical fields and as an instructional designer my background sets Ultimate SEO apart.  

This skill set made me an Information Governance Software Trainer at Hewlett-Packard and I’ve worked at Gateway and Accenture.  I started Ultimate SEO in 2017 and through Upwork I’ve built a solid reputation.   I’ve never not been Top Rated there.

I founded Ultimate SEO LLC to build on the brand of SEO my clients have seen in action.  Our actions include improving DA by doubling referring domains to 800, improving traffic by 1200% or earning 1300 new keywords in 2 months.  However you define success we can reach it.

From our original Political SEO experience USEO has proven results and built on our local SEO skills in Chicago, New York City and Louisville SEO markets.  We have a strong focus Off Page SEOTechnical SEO and Page Speed Optimization.  This has made us innovators in site structure, data visualization with Google Data Studio and Cloud Computing infrastructure designed to rank.

These insights and backgrounds translate into rank-worthy content and an optimization experience beyond the average SEO…even beyond a Good SEO.  Review the site and hopefully you find use in the work spent here.  Feel free to contact us to learn what Ultimate SEO can do for you or visit our SEO store.

Latest Articles

Non-Harassment

It is Ultimate SEO LLC’s policy to prohibit intentional and unintentional harassment of any individual by another person on the basis of any protected classification including, but not limited to, race, color, national origin, disability, religion, marital status, veteran status, sex (including pregnancy, gender identity, and sexual orientation), or age. The purpose of this policy is not to regulate our employees’ personal morality, but to ensure that in the workplace, no one harasses another individual. If the employee feels that he or she has been subjected to conduct which violates this policy, he or she should immediately report the matter to their direct supervisor. If the employee is unable for any reason to contact this person, or if the employee has not received a satisfactory response within five (5) business days after reporting any incident of what the employee perceives to be harassment, the employee should contact their Bambee HR Manager. If the person toward whom the complaint is directed is one of the individuals indicated above, the employee should contact any higher-level manager in his or her reporting hierarchy. Every report of perceived harassment will be fully investigated and corrective action will be taken where appropriate. All complaints will …
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Ultimate SEO LLC Receives Grant From Louisville Metro Government

Ultimate SEO LLC being a small business that caters to small business has felt the effects on small businesses.  Louisville Metro Government offered businesses the opportunity to apply for $50,000 grants as part of a “Louisville Forward” initiative to help businesses deal with the effects of COVID-19. We’re pleased to announce that our application was approved in August and many of the tasks of day to day operations will continue with the same amount of contractor hours. The total amount of grants approved to businesses in Louisville  is a substantial investment in the regions economy.  So far of the 21 million dollars budgeted, 16 million has been awarded. 35.9% of grants have been awarded to Women businesses and LGBTQ businesses.  An additional 25% was awarded to minority owned small businesses. Ultimate SEO LLC received the first disbursement in late August and has provided financial records and payroll information totaling the first disbursements amount …
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/ Louisville SEO, News, Site Updates

Ultimate SEO LLC Sponsors Tech Nonprofit’s New Tech University

The last month, I’ve not updated the site here and thats a rarity.  Ive not gotten lazy, actually the opposite.  Ultimate SEO LLC has had a long history of hiring contractors who wanted to learn SEO and weren’t that tech knowledgeable on day one.  We’d provide them with a Windows laptop (at least dual core with 8 gb memory) a job and tasks that weren’t too hard but offered exposure to the business. This past February, pre Coronavirus, a nonprofit thats now a 501c3 was formed with Ultimate SEOs funding and Matthew Leffler’s direction.  LFI which has a web site at LFIKY.org is attempting to address a complex and super difficult problem.  17,000 young adults in Louisville are unemployed and not in school.  They’re often nearly homeless or homeless. Of the young adult homeless population 40% identify as LGBTQ.  That is astounding since LGBTQ make up less than 10% of the population. The single largest factor cited for why they are homeless is family rejection. Matt Leffler, is a member of the local LGBTQ chamber of commerce and the national NGLCC.  But 20 yrs ago if family rejection had happened to him its anyone’s guess what life would be like …
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The Top Digital Agencies Of 2020

The Top Digital Agencies Of 2020, According to DesignRush Reposted From Yahoo Finance DesignRush ranked the top digital agencies of 2020 that help brands to achieve growth online using expertise in branding, design, technology, marketing and global industries. NEW YORK, June 4, 2020 /PRNewswire-PRWeb/ — The best full-service digital agencies combine a group of experts from all areas of branding, design, technology, marketing and global industries. DesignRush, a B2B marketplace connecting brands with agencies, identified the leading agencies in 2020 that provide an array of digital services to help brands grow and succeed through online channels. The top digital agencies of 2020 are: 1. Appetite Creative Appetite Creative Solutions is a creative technology agency that aims to create tech agnostic and unique solutions for clients. They have worked with global clients and have a global vision. Appetite Creative’s team has diverse experience and a shared drive for quality and creativity. https://www.appetitecreative.com/ 2. Athena Media Singapore Athena Media Singapore is a digital marketing agency focused on building unique design and marketing strategies. They help clients enter the digital world with a brand identity which draws attention and establishes an online presence that maximizes success. 3. Comrade Web Agency Comrade Web Agency …
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Value Of SEO Backlinks From A Press Release – Experiment

SEO Experiments Vs HearsayOne thing I hope folks appreciate about the articles and topics I cover is the experimentation. This article is not any different from our previous discussions based on real world observations. Some of these original articles based on experiments include:Its important to read what others have discovered but you have to take everyone’s opinion for what it is … an opinion. If its based on hearsay, then its not even their opinion … its just a repeated opinion from some unnamed source. With that said I’ll stop preach onWhat Is The Value Of SEO Backlinks From Press Releases in 2020Recently I signed up to be included in a press release. The link to our site’s homepage was distributed on PRWeb to 102 outlets. The main question now is how will this affect organic ranking and visibility. From …
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SEO Research – Easy Smart Searches Using Google Operators

Searching is a lot more complex than typing a word and shifting through results.  Using Google Search Operators, predefined instructions that focus the results anyone can gain insights into Google’s thoughts. SEO Research: Getting To What Google Really Knows SEO Research often begins and ends with one randomly found site’s auto audit. There are hundreds of sites that will tell you the character count of this field and that.  These are all good and well but they aren’t intelligent and offer a glimpse of how that tool sees your site, not Google.  In the end do you want to get an A grade by a random SEO tool or do you want to rank higher on Google?  These are not the same goals often. Using Google Search Operators you can extract a focused image of your site.  Here’s a fast example, how many pages has Google indexed from your site?  You may have 100 blog posts but thats not the answer here.  You can setup and use Google Search Console, and you should, but a quick way to answer this in the moment is: site: ultimateseo.org Above we can easily see that Google has indexed 2,650 pages of ultimateseo.org.  Thats …
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Ultimate SEO Guide – DIYers From Beginners To Experts

Introduction To The Ultimate SEO Guide There are a lot of ultimate SEO guides out there but I feel this is the only Ultimate SEO Guide.  Over the past several years we’ve added over 175 articles to this site.  Thats a lot of content and unlike many other sites out there this content is fresh.  The oldest information we will be giving out here is from 2018 or newer.  That means this is likely the most relevant and up to date guide of all the other ones. You want the sweet spot in SEO agencies.  Too new and there isn’t much to gain in insight from them as they are just learning themselves.  Too old and the least relevant more biased the information is … in SEO anything over four years needs to be scrutinized.  You’re not likely looking for.a historical account of how things used to be, too often thats just what you’ll get. The SEO Tips And Tricks From A To Z [ACT-list show=’Category’ admin=1 reverse-date=1 postdate=1 exclude=’client-sites,cloud,google-cloud,cloud502,external,university-sites’] …
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What Is A Domain Worth? Buying An Aftermarket Domain.

Buying a domain that is already registered is a complex process, but that centers around a simple fact.  A domain’s value is equal to the amount someone is willing to pay for it.  Its not what a seller is willing to sell it at, cause I can tell you I’ll sell “ultimateseo.org” for a billion dollars but it isn’t worth that until someone will pay that. Determining A Domains Value There are a lot of factors that come into play.  Here are some:
  • The length
  • The TLD ( is it a .com or a .wtf )
  • The Traffic It Gets
  • The SEO Value It Hold
    • How many sites link to it?
    • How many keywords does it rank for?
    • The perceived authority of the domain…
  • The Search Volume
  • Its ranking position for the keyword it represents ie ( ultimate seo … who ranks for that term )
  • Its history
  • How its being used presently
  • Who owns similar names … if the .org .net for instance are not registered then the .com isn’t as valuable. This speaks toward how many potential buyers there are for the domain.
Ultimate SEO LLC has ultimateseo.org as well as ultimateseo.net but …
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Video: Free Auto Post To Social Media From WordPress Using IFTTT

Buffer.com Alternative  Post to WordPress and be done with it. Using IFTTT you can setup applets to then auto post for you to Social Media.  Facebook, Twitter, LinkedIn, Blogger, Tumblr, Instagram, Pinterest, Flickr and more all for free all from IFTTT’s servers.  I show you how in this quick and easy self help video.  So take back your time and save some money instead of paying services like Buffer.com Got any questions or requests?  Feel free to let me know in the comments, or tweet them too me @UltimateSEO3
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Advanced Cloudflare SEO On WordPress

There are countless guides that will walk anyone through creating a Cloudflare account, installing the plugin and completing the setup on WordPress. This isn’t one of those guides. This is whats next … what to avoid and how to mitigate common issues. General Cloudflare WordPress Troubleshooting This goes for almost any issue…the first steps to solving a problem. First … clear the cache of all files … if this does not resolve your issue turn on Development mode.  This completely bypasses the cache.  To ensure the firewall or page rules aren’t the source of your issue you may want to temporarily, completely turn off Cloudflare by unselecting the orange cloud in your site DNS records.  If the cloud is grey and the issue continues its not Cloudflare.  Remember to click the grey cloud turning Cloudflare back on … indicated by an orange cloud. If your site has an issue and its not Cloudflare it can very easily be another cache.  I have a css js combining plugin that creates cached css js files that then are feed to Cloudflare who caches them.  Clearing Cloudflare cache doesn’t clear the plugins, so check those as well. Cloudflare And WordPress Common Issues

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Top Content Marketing Agencies Named

The Top Content Marketing Agencies, According to Digital Marketing Agency Rating Platform  Originally Published At Yahoo Finance PR Newswire PR Newswire April 22, 2020 Content marketing generates three times (3x) more leads per dollar than paid search advertising. TopMarketingCompanies.com determined the top agencies that develop content marketing strategies and materials to help brands increase their leads. NEW YORK, April 22, 2020 /PRNewswire-PRWeb/ — Content marketing generates three times (3x) more leads per dollar than paid search advertising. TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the best agencies who help brands create unique content marketing strategies that aid lead generation and conversion. The top content marketing agencies are: 1. 256 256 is a Dublin-based strategic content marketing agency. They create engaging content across print, digital and social channels to help clients define and deliver their marketing objectives. Their team is made up of experienced journalists and award-winning writers and designers. https://www.256content.com/ 2. Magnificent Marketing Magnificent Marketing is a full-service digital marketing agency with a specialization in content marketing, video marketing, social media marketing & advertising and SEO. They help companies with full marketing plans and also help fill in any gap clients need help with. https://www.magnificent.com/ 3 …
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301 Redirects Of Expired Domains – What SEOs Don’t Tell Ya

Wouldn’t it be so much easier to just buy a site thats similar to yours and redirect all their backlinks to yourself … you might try pointing them to relevant content or simply to your homepage.  I do that.  One such domains is SEOGurl.com, no I’m not a gurl but I support more women in tech and I do SEO.  I also have SEOBoys.net.  Both domains were active for someone else who has since let them go, but they still had a wealth of backlinks. I’ve lead clients to try it with great results.  But it seems black ops and the more prolific SEO channels out there generally ignore redirecting old domains, sometimes called “drop domains” or they discourage it. Consider Yoast … they are the SEO plugin, hands down number one in page optimization on a WordPress site.  Their blog then largely is widely accepted and they have said relatively nothing on the matter … but would it surprise you to learn they actually do it themselves?  Something they do but they’ve never made a blog post about it. Heres a video I made where I show others redirecting backlinks from now functionally defunct sites to their homepage. Now …
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Building A Custom CDN With DigitalOcean – UltimateCDN.com

Ultimate SEO is all for trying things and testing out options.  While we’ve used JetPack we’ve settled on Cloudflare over a year ago as our preferred CDN provider.  Ultimate SEO is a Cloudflare Certified Partner and we offer SEO Hosting packages through our Ultimate SEO Network which uses https://ultimateseo.net for all infrastructure. Building a custom CDN though we registered UltimateCDN.com which we’ll use in this experiment. Speed And Mobile Search Results In previous articles we’ve discussed the importance of speed.  Two client articles addressed this: Sex, Speed And The SEO Migration of Romantic Depot to WordPress and Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure. We have also shown how less established, less well known, less trusted sites can out rank household brands by just being faster in Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority. With mobile searches number now over 50% of all searches speed is a premium means to rank up among content.  Every time this site loads in the 2 second range we gain momentum and every time I find myself dropping in the rankings I realize I forgot to turn on our CDN. Content Delivery Networks Deliver …
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Featured Articles

52 Mostly Free SEO Tools I Actually Use

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them.  I have not received anything from any of these sites and these site links are not affiliate links …. this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I’d still want a second opinion.  In the future as I post blog articles I’ll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other paid site do we are offering it totally free. You simply have to register an account so that it can help you track changes to your site, its rankings, backlinks and more. 1 SEO Tools On Other Sites Backlinks

A WordPress Design, SEO and Adwords Project Completed

WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization. Some of these sites include (all WordPress): https://www.ackerson2018.com https://www.votelouisville.com https://www.jeffersoncountyattorney.net https://www.countyattorney.info https://www.forbrent.com https://www.brentackerson.info https://mikeoconnell.info https://women.forbrent.com https://labor.forbrent.com https://40216.forbrent.com https://lgbtq.forbrent.com I created the following sites for myself: http://www.mattleffler.me (Bootstrap) https://www.matthewleffler.com https://www.data502.com (HTML/CSS) https://www.cloud502.com I currently host all of these sites on an Amazon Web Services (AWS) EC2 server running CentOS and WHM. I also built an SQL server with large tables of voter records, city crimes, city financial payments, jail population censuses, web traffic data. This web server is integrated with …
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Adding A User To Bing Ads

Adding A User To An Existing Bing Account You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in. Notice on the left-hand side of the main menu the second option is Users. Select Users Click the green button “Invite user” You’ll be asked to enter First and Last Name as well as Email address. Choose a role. My Information
  • Advertiser Campaign Manager. This role has permissions to view selected accounts and add, edit, or delete campaigns within the selected accounts.
  • Standard User. This role has permissions to manage campaigns, perform some billing activities on selected accounts, and manage users (except Super Admins).
It’s likely best to start off with the most restrictive and if you need to give more access you can later. I suggest Advertiser Campaign Managerthis role has less permissions than Standard and Super Admin Click Send Like this: Like Loading… Related Adding A User To Bing Ads
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Adding a User to Google Adwords as an Admin

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign. Google has made it easy to add an Admin to Adwords. Step One. In Adwords click the wrench, labeled “TOOLS” you’ll be able to then select “Account Access” From the Account Access screen click the blue circle with the plus in it on the left-hand side of the page. A lightbox opens with four options. To add an Admin who will be able to manage the accounts campaign you will likely need to select “Standard” This gives them access to the make changes to the campaigns but doesn’t allow them to manage who has access to the account, that stays with you. After selecting “Standard” you can enter their email address. If you’ve hired me, you can add me using the following email address: Once you have completed this all you need to do is set back and keep up …
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Adobe Flash Ends A Decade Late

Adobe Will No Longer Support Flash After 2020, 10 Years After Steve Jobs Argued Why It Should End In 2010. Google Announced in September 2019 that it was phasing out support for Flash from its Chrome browser following Adobe;s announcement that they would end support in 2020.  Apple users wont likely hear much about the end of Flash, in 2010,  Steve Jobs wrote a scathing review of Flash and in it explained why Apple products wouldn’t support it. Google’s Flash Announcement: For 20 years, Flash has helped shape the way that you play games, watch videos and run applications on the web. But over the last few years, Flash has become less common. Three years ago, 80 percent of desktop Chrome users visited a site with Flash each day. Today usage is only 17 percent and continues to decline. This trend reveals that sites are migrating to open web technologies, which are faster and more power-efficient than Flash. They’re also more secure, so you can be safer while shopping, banking, or reading sensitive documents. They also work on both mobile and desktop, so you can visit your favorite site anywhere. These open web technologies became the default experience for Chrome late last year when …
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Adwords And Google Data Studio: Wordstream Alternative

I’ve been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It’s a little bit of a challenge I’m not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles “IT Help Desks” and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too. Wordstream Free Alternative In Ultimate SEO‘s  struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable help. I was pulled into a sales demo consultation and sure it seemed like it could offer insights but WOW … the expense associated with that out paced any other SEO tool I use. I felt the main task Wordstream was completing was organizing and presenting the data in a way that I could see the areas of need. Google Data Studio has been doing that for me in SEO for over a year now …
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Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template Google Data Studio Reports are some fun things.  Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool. You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right.  It’s nice to be able to pull in data from two very different Google tools.  Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report. You can check out all the information pulled here in this report and change the dates as needed using the drop down.  To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources.  Word of …
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Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

UPDATE: 2020 – So the bad backlinks list hasn’t gotten shorter but my advice on the Disavow Tool is different than in 2019.  Originally I took the official Google answer and repeated it: “Don’t use the disavow tool unless you know of manual action taken against your domain” but … I’ve never been one to just say okay and believe it.  I need to test things and see it for myself. Prior to this experiment, I’d say that I was under the impression that using the disavow tool was dangerous.  It still is so proceed with caution. The statement in “” above is only a good one if we can trust that Google is smart enough to realize that you didn’t pay 350 sites in Sweden to link to you on a page with 10,000 other site’s links.  That would be dumb to do, so I assumed Google knew I didn’t do it.  That they wouldn’t penalize a site on theglobe.net or its hundreds of other crap domains. I was wrong, I think.  I disavowed theglobe.net’s 350 sites and overall I saw a steady improvement across the board in keyword performance. So should you disavow bad backlinks?  We’ll my answer …
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Building A Custom CDN With DigitalOcean – UltimateCDN.com

Ultimate SEO is all for trying things and testing out options.  While we’ve used JetPack we’ve settled on Cloudflare over a year ago as our preferred CDN provider.  Ultimate SEO is a Cloudflare Certified Partner and we offer SEO Hosting packages through our Ultimate SEO Network which uses https://ultimateseo.net for all infrastructure. Building a custom CDN though we registered UltimateCDN.com which we’ll use in this experiment. Speed And Mobile Search Results In previous articles we’ve discussed the importance of speed.  Two client articles addressed this: Sex, Speed And The SEO Migration of Romantic Depot to WordPress and Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure. We have also shown how less established, less well known, less trusted sites can out rank household brands by just being faster in Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority. With mobile searches number now over 50% of all searches speed is a premium means to rank up among content.  Every time this site loads in the 2 second range we gain momentum and every time I find myself dropping in the rankings I realize I forgot to turn on our CDN. Content Delivery Networks Deliver …
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Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

Before ya flip your lid on a DA93 site losing to a DA63 site dont forget…DA doesn’t mean anything to Google.  It is a made up number.  You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section.  Check it out for more SEO 411.  Let me show you how important speed is….below you see the search results for a keyword.  The one on the left is for desktop, the one on the right shows mobile.  They are close but one site out ranks another in mobile where it doesn’t in desktop.Why is realtor.com not higher than zumper.com in mobile search on the right?  It is higher on desktop.  Right off this tells us 1. Mobile search results are not just the desktop results in mobile format. 2. Mobile results are displayed more often than desktop, so you really should stop Googling yourself on a desktop if you want to see the results people most often see. Consider these metrics:Realtor.com = Domain Authority: 89 Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 …
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Your page speed is essential now with more than half of all searches on mobile devices. We'll tell you how you stack up and where you should improve.

On Page SEO

We'll report to you what keywords you current rank for, the search volume and what position you are in for those keywords.

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Backlinks are the second biggest factor in determining your site's ranking. We share where they come from and how trusted they are which influence your ranking

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We provide many SEO Metrics because no one number accurately grades your site. Google uses over 200 factors in ranking.

Actual Client Reviews

My name is Glen and i have several businesses and have been in business over 19 years. I have ordered hundreds of gigs on Fiverr and Upwork and Ultimate-SEO and Matts team is by far the best computer IT and SEO freelancers on Upwork. Don’t hesitate to order from him. Matt, he is honest, prompt, very intelligent and most important is matt is 100% trustworthy.

Matthew is highly skilled and went above and beyond for us in this project. What I like best about him is that he is constantly thinking outside the box, which helps bring things much further along than perhaps even imagined. Very efficient, good communicator, and fun guy to work with!

… was one of the top recommended freelancers and his profile gave me all of the information I needed. He contacted me quickly and was in constant contact with me through the move of my blog from Blogger to WordPress. He was so patient with my lack of knowledge and simply explained some concepts, keeping me in the loop. This was a wonderful first experience with Upwork!
Matthew is a rare combination of a person with expert knowledge of his industry mixed with creativity. He knows both the technical side and the visual artistry involved with creating a website. He is one of a kind.
 
Matt has been excellent to work with in setting up multiple domains using WordPress, AWS and Cloudlfare and Gsuite. I look forward to working with him again.
 

 

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Cloudflare handles more internet traffic than Facebook, Twitter, AOL, Apple, Netflix, Instagram and Amazon combined.  They are a leader in web performance optimization and security.  Ultimate SEO Hosting is a Certified Partner and offers free cPanel integration with the Cloudflare network on all accounts.

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Custom SEO Audits

The beginning of any sound SEO Strategy must include a Custom SEO Site Audit.  Before a site can move up in the rankings you have to understand why your ranked the way you are now.  Our audits and reviews give you direction.

Often clients try to just repeat the same phrases on a page thinking thats what ranks them and it’s just not the case.  Keyword stuffing actually hurts your ability to rank.

SEO Metrics

Your Domain Authority has nothing to do with your sites ability to rank.  Its a good third party indicator along with Citation Flow, Trust Flow and Authority Score among others.

Custom SEO Site Audits identify your sites existing strengths and weaknesses.

Objective Review

Let’s face it our websites our like our babies and while we think they are the best thing on the planet Google has objective assessments it makes on our site before assigning search position. This bias for our site may blind some to real opportunities to grow the site in keywords and SERP visibility.

Our Custom SEO Site Audits give you all the info and the actionable data to make positive changes.

Audit packages range from $500 to $3000 and up depending upon the site and the detail level you desire.  Our SEO Site Reviews are value based versions of our audit, learn about them below.

 

Ultimate SEO – Most Recent SEO Articles

 

Non-Harassment

It is Ultimate SEO LLC’s policy to prohibit intentional and unintentional harassment of any individual by another person on the basis of any protected classification including, but not limited to, race, color, national origin, disability, religion, marital status, veteran status, sex (including pregnancy, gender identity, and sexual orientation), or age. The purpose of this policy is not to regulate our employees’ personal morality, but to ensure that in the workplace, no one harasses another individual. If the employee feels that he or she has been subjected to conduct which violates this policy, he or she should immediately report the matter to their direct supervisor. If the employee is unable for any reason to contact this person, or if the employee has not received a satisfactory response within five (5) business days after reporting any incident of what the employee perceives to be harassment, the employee should contact their Bambee HR Manager. If the person toward whom the complaint is directed is one of the individuals indicated above, the employee should contact any higher-level manager in his or her reporting hierarchy. Every report of perceived harassment will be fully investigated and corrective action will be taken where appropriate. All complaints will …
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Business Checking Review: Online Azlo Vs Local Branch BBT, 5th 3rd, BOM, Chase

Alittle off the path of SEO and more a look at small business services and startups if you’ve ever wanted to start your own company I’d encourage you to do so yesterday.  Theres nothing more rewarding than knowing you’re efforts are going to be noticed by the boss when bonuses come around, when you’re your own boss. Think about how many times you’ve rolled your eyes about a stupid company policy that you felt inhibited your ability to do your job.  Now imagine you actually have the ability to do it your way.  Thats the freedom of being your own boss, but we cant do it alone entirely. Banking is an essential element of business.  While you may get away with running your funds through a personal account for awhile you’ll eventually find that a separate account thats actually intended for business is helpful in determining the difference between business and personal income and expenses. I opened a Business Checking account with Azlo Bank for Ultimate SEO right after I LLCed it in July 2019.  They were fast and easy to open and fund the account.  I didn’t feel like trekking down to a bank branch locally and having to …
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Ultimate SEO LLC Receives Grant From Louisville Metro Government

Ultimate SEO LLC being a small business that caters to small business has felt the effects on small businesses.  Louisville Metro Government offered businesses the opportunity to apply for $50,000 grants as part of a “Louisville Forward” initiative to help businesses deal with the effects of COVID-19. We’re pleased to announce that our application was approved in August and many of the tasks of day to day operations will continue with the same amount of contractor hours. The total amount of grants approved to businesses in Louisville  is a substantial investment in the regions economy.  So far of the 21 million dollars budgeted, 16 million has been awarded. 35.9% of grants have been awarded to Women businesses and LGBTQ businesses.  An additional 25% was awarded to minority owned small businesses. Ultimate SEO LLC received the first disbursement in late August and has provided financial records and payroll information totaling the first disbursements amount …
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Ultimate SEO LLC Sponsors Tech Nonprofit’s New Tech University

The last month, I’ve not updated the site here and thats a rarity.  Ive not gotten lazy, actually the opposite.  Ultimate SEO LLC has had a long history of hiring contractors who wanted to learn SEO and weren’t that tech knowledgeable on day one.  We’d provide them with a Windows laptop (at least dual core with 8 gb memory) a job and tasks that weren’t too hard but offered exposure to the business. This past February, pre Coronavirus, a nonprofit thats now a 501c3 was formed with Ultimate SEOs funding and Matthew Leffler’s direction.  LFI which has a web site at LFIKY.org is attempting to address a complex and super difficult problem.  17,000 young adults in Louisville are unemployed and not in school.  They’re often nearly homeless or homeless. Of the young adult homeless population 40% identify as LGBTQ.  That is astounding since LGBTQ make up less than 10% of the population. The single largest factor cited for why they are homeless is family rejection. Matt Leffler, is a member of the local LGBTQ chamber of commerce and the national NGLCC.  But 20 yrs ago if family rejection had happened to him its anyone’s guess what life would be like …
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Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the company’s web pages in three seconds or less. TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation. The TrueInfluence site scored the expected failing grade with Think Google, Pingdom and GTMetrix.com. It also failed GTMetrix in site optimization. In the end it took up to twelve seconds to load their homepage of multiple layers of graphics and animations. Predicting a company’s next clients is a data driven science. They consume 60 million pieces of data a day to fuel that intent data. As a B2B lead generation provider they are in a highly competitive world but their site speed wasn’t doing them any favors. It is typical though where a technology focused organization becomes hyper focused on client initiatives that they forget to their own foot print online. Its hard to strike the balance between delivering for your clients or delivering results for yourself. Predicting a company’s next clients is a data driven science. They consume 60 million pieces of data a day …
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Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!

This article speaks in terms of whether you should scrap a site and just 301 backlinks to another if it is performing poorly. But it speaks to what IS performing poorly. There is also another article more recently written all about SEO Metrics that might serve as a good read after you consider this article’s points. Whats A Good DA TF CF DS DR? Alright so I’m going to attempt to answer this the way you want. A number…but before I do lets say its a subjective question. Its literally like asking a friend who is the hottest actor or actress alive today. How many sites are on the internet? 1.5 billion. I cant look up all their DAs. So lets form a couple groups that we don’t pick who is in it. First off we can use Moz’s numbers but thats not scientific. Moz Claims The Average DA By Industry Is: 86.2 Media & Publishing 78.6 Higher Education 75.5 Sports And Entertainment 71.2 Accommodation And Food Service 67.5 Software and Applications 67.5 Healthcare 67.0 Business Services 64.6 Retail 64.0 Consumer Goods 63.1 Construction Products 61.5 Real Estate 60.0 Finance And Insurance 58.3 Wellness Thats bull shit. First, …
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The Top Digital Agencies Of 2020

The Top Digital Agencies Of 2020, According to DesignRush Reposted From Yahoo Finance DesignRush ranked the top digital agencies of 2020 that help brands to achieve growth online using expertise in branding, design, technology, marketing and global industries. NEW YORK, June 4, 2020 /PRNewswire-PRWeb/ — The best full-service digital agencies combine a group of experts from all areas of branding, design, technology, marketing and global industries. DesignRush, a B2B marketplace connecting brands with agencies, identified the leading agencies in 2020 that provide an array of digital services to help brands grow and succeed through online channels. The top digital agencies of 2020 are: 1. Appetite Creative Appetite Creative Solutions is a creative technology agency that aims to create tech agnostic and unique solutions for clients. They have worked with global clients and have a global vision. Appetite Creative’s team has diverse experience and a shared drive for quality and creativity. https://www.appetitecreative.com/ 2. Athena Media Singapore Athena Media Singapore is a digital marketing agency focused on building unique design and marketing strategies. They help clients enter the digital world with a brand identity which draws attention and establishes an online presence that maximizes success. 3. Comrade Web Agency Comrade Web Agency …
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Value Of SEO Backlinks From A Press Release – Experiment

SEO Experiments Vs HearsayOne thing I hope folks appreciate about the articles and topics I cover is the experimentation. This article is not any different from our previous discussions based on real world observations. Some of these original articles based on experiments include:Its important to read what others have discovered but you have to take everyone’s opinion for what it is … an opinion. If its based on hearsay, then its not even their opinion … its just a repeated opinion from some unnamed source. With that said I’ll stop preach onWhat Is The Value Of SEO Backlinks From Press Releases in 2020Recently I signed up to be included in a press release. The link to our site’s homepage was distributed on PRWeb to 102 outlets. The main question now is how will this affect organic ranking and visibility. From …
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Technical SEO: Digital Ocean vs Google Cloud vs AWS

This post originally only focused on cost and user experience when we reviewed DigitalOcean vs AWS vs Google Cloud.  After a real world case study and experiment we have some performance data and it is actually surprising.Digital Ocean vs AWSBefore testing servers I recall stating in a conference call “We all know AWS is gonna win, but ya we can test it.”  As a client’s IT team wanted to move our project team’s DigitalOcean web server on to one platform.Teaser here … in a head to head test between Digital Ocean vs AWS one of these  two out performed the other in:
  1. rate of requests handled
  2. number of requests processed
  3. time it took to process each request.
  4. The same winner of those also won 10 / 10 page speed tests and the results were not close.
The results of these tests convinced a previously skeptical client’s IT team into adopting the team’s choice in cloud providers.Scroll down to the section “VPS Performance” to see more about that specific use case scenario, or click the blue button just below.  Ultimate SEO has accounts on all but Azure and has powered its servers from AWS, Google Cloud and Digital Ocean at some point.  We’ve consolidated to one provider …
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Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

Another Article On This Topic Check out our discussion of reducing the domains of one client and why it was great to do it. Multidomain Strategy Client Story Multi-Domain Strategy In SEO So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains. Real Life Examples Of Multiple Domains There is only two ways this could work out…
  • Your brand is merging with another equally powerful and recognized brand and dissolving either brand will leave a huge gap that competitors will fill fast than you can with your one brand.  Example … Zillow bought Trulia for 3.5 billion they represent the number one and number two home listings sites.  They have continued to operate two sites in the same niche because anything other than what they have now is less than optimal.  SO … you can do the same when your …
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52 Mostly Free SEO Tools I Actually Use

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them.  I have not received anything from any of these sites and these site links are not affiliate links …. this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I’d still want a second opinion.  In the future as I post blog articles I’ll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other paid site do we are offering it totally free. You simply have to register an account so that it can help you track changes to your site, its rankings, backlinks and more. 1 SEO Tools On Other Sites Backlinks

How To Rank Your Site On Google…Forget the Keywords

How To Rank Your Site On Google…Forget the Keywords Well don’t totally forget the keywords but I think if you spend more than 5 minutes on keywords you’re going to be pretty surprised by some purported data I stumbled across.  As you likely know Google uses about 200 factors in determining your sites ranking.  I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn’t give the social media factor as much attention as I should. The first big thing to not is that 10.3% of ranking is CTR so if you have ever seen your content just jump up on the rankings and then slowly (or quickly) taper off as time goes its likely that people are clicking on you less and less as you slide below the pages.  Its the single biggest impact.  I feel Google gives you the benefit of doubt at first ranking you higher than average and then they allow people to determine if your site is worth it.  That’s important to consider and similar to conversion rates. When we take human behavior out we have largely backlinks and social media
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Site Visualizations

Data can convey a stronger message when visualized appropriately. Check out SEO Visualizations of sites we've worked on. Ultimate SEO also has experience integrating Google Analytics and Search Console data into Google Data Studio along with other aggrega

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About Ultimate SEO

Ultimate SEO LLC is a technical SEO and SEM agency located in Louisville KY and active in Chicago and New York.

Founded by Matthew Leffler, a Top Rated Upwork SEO, Ultimate SEO has a BBB A rating and offers services through this and other sites.

We’re a small business like yours and share your goals to improve your site.  Check out our policies on the store product pages concerning our commitment to doing it right.

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Buyer Protections

Our payments are handled through Paypal primarily.  For clients with larger project needs that include milestone payments we also use Escrow.com. Whichever is more convenient for you is what we can do..

These come with all the guarantees and dispute resolution protections the two sites bring to the transaction. Your payment info is never shared with us just that you have paid. 

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