WordPress

WordPress remains the standard above all others in websites beyond just blogging.  Optimization is key to WordPress SEO.

Shawn Reilly And Political SEO
01Apr
By Case Studies, Client Sites, Cloudflare And SEO, Domain Rank, Featured, Keywords, Link building, Louisville SEO, Organic search, Political SEO, SEO, Strategy, Technical SEO, WordPress 0

Political SEO Case Study: Louisville Metro Council Website

Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes […]
Continue
Page Speed Optimization Video
24Feb
By Audits, Domain Rank, Featured, Keyword Ranking, Louisville SEO, Offsite, Organic search, Ranking, SEO, SEO Audit, SEO Guide, SEO How To Videos, SEO Services, Strategy, Ultimate SEO, Video SEO, Web Design, WordPress , , , , ,

Page Speed Optimization On WordPress – SEO Technical Audit Part 1

Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed.  The video walks through using […]
Continue
Page Speed
20Feb
Featured By Audits, Case Studies, Featured, Hosting, Offsite, Organic search, Ranking, SEO, Strategy, Technical SEO, Ultimate SEO, WordPress , , , , ,

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the left?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is
Continue
Drift and SEO
01Feb
By Case Studies, Client Sites, Featured, My Opinion, Ranking, SEO, SEO Trends, Technical SEO, WordPress , ,

Optimizing For Page Speed: The High Price Of Drift In SEO

Drift AI Bot Aims To Improve Conversions, But Its Performance Kills Speed And Sinks Your SEO Ranking This an updated discussion on the use of Drift as an AI bot.  We go through the reason why this is important, we look at why its a problem and I’ll show you the results of recommendations offered […]
Continue
True Influence
25Jan
Featured By Audits, Case Studies, Client Sites, Cloud, Cloud Computing, Cloud502, Cloudflare And SEO, Digital Ocean, Featured, Hosting, Keyword Ranking, Louisville SEO, Matthew Leffler, Offsite, SEO, SEO Guide, Seo Strategy, Strategy, Technical SEO, WordPress , , ,

Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less. TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation.  The […]
Continue
CCPA GDPR COOKIES
02Jan
By Analytics, Audits, Case Studies, Client Sites, Data, Domain, Featured, General, Good SEO Practices, Local SEO, Security, SEM, SEO, Site Updates, Strategy, Technical SEO, Ultimate SEO, Web Design, WordPress , , , ,

CCPA, GDPR, 2020 And What They Mean To Your Site

CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn’t.  At least based on the random 24 sites I visited today.  Nearly three in four sites have no CCPA or GDPR mandated announcements. WHAT ARE COOKIES From the early days of the internet you’ve received cookies.  Cookies are a […]
Continue
Digital Ocean, AWS and Google Cloud logos
07Nov
Featured By Audits, Case Studies, Client Sites, Cloud, Cloud Computing, Cloud502, Data, Digital Ocean, Featured, Good SEO Practices, Google Cloud, Google Cloud Platform, Hosting, Louisville SEO, Matthew Leffler, Migration, My Opinion, News, Offsite, PBN 2019, PBNS, Private Blog Networks, Ranking, SEO, SEO Services, Seo Strategy, SEO Trends, Strategy, Technical SEO, Ultimate SEO, Web Development, WHM - cPanel, WordPress , , , , , , , , , ,

Technical SEO: Digital Ocean vs Google Cloud vs AWS

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen. Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for
Continue
Louisville's New Bridge
01Nov
By Client Sites, Election 2018, Featured, Good SEO Practices, Keyword Ranking, Louisville SEO, Organic search, Political SEO, Ranking, SEO, SEO Guide, SEO Services, Seo Strategy, Strategy, Technical SEO, Web Design, Web Development, WordPress , , , , ,

More Than Keywords – How Local SEO Is Done

Louisville Local SEO Expert
Continue
graph
13Sep
By Backlinks, Case Studies, Client Sites, Domain Rank, Featured, Good SEO Practices, Link building, Migration, Offsite, Organic search, Ranking, Redirect, Referring Domains, Seo Strategy, Strategy, Technical SEO, Ultimate SEO, WordPress , , , , , , , , , ,

Sex, Speed And The SEO Migration of Romantic Depot to WordPress

Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area.  Their flagship stores are in Manhattan and the Bronx.  Ultimate SEO was proud to work with them on their initial migration to WordPress, an additional migration of a second store site combined with the main site and content expansion. They’ve […]
Continue
PBN
08Sep
By Anchor Text, Backlinks, Domain Authority, Domain Rank, Expired domains, External RSS, Featured, Link building, Matthew Leffler, My Opinion, Offsite, PBN 2019, PBNS, Private Blog Networks, Ranking, Referring Domains, RSS, SEO, Seo Strategy, SEO Tools, SEO Trends, Strategy, Syndicated News, Uncategorized, WordPress , , , , , , , , ,

Managing And Maintaining A PBN

PBNs in 2019 can be just as effective as they once were if properly maintained and staged.  Mimicing an organic site goes a long way in the stability of your PBN. Additional Private Blog Network Resources: SEO PBN – Collection of all our SEO Articles on PBNs PBN Videos For Finding Expired Domains Backlinks and […]
Continue
SEO Audit
25Aug
By Audits, Client Sites, Domain Rank, Featured, General, Good SEO Practices, My Opinion, Organic search, SEO, Strategy, Technical SEO, Uncategorized, Upwork, WordPress

Custom SEO Site Audit

Example Audit Considerations  This post includes a demo client audit recently completed with the client’s name largely removed.  Some reports are linked too from within the report and since those reports are still of use to the client they remain largely intact. This has prevented redaction of these external reports.   Graphics may include the […]
Continue
SEO SECURITY
11Aug
By Cloudflare And SEO, Domain Rank, Featured, Good SEO Practices, Google Search Console, Matthew Leffler, Security, SEO, Uncategorized, WordPress , , , , , , ,

WordPress SEO Security Settings For WP Cerber

One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google […]
Continue
cdn
19Jun
By Cloud Computing, Cloudflare And SEO, Domain Rank, Good SEO Practices, Google Cloud Platform, Hosting, JavaScript SEO, Keyword Ranking, Offsite, SEO, Seo Strategy, SEO Trends, WordPress

What A CDN Can Mean For Your SEO

Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches. Google wants to provide sites that users will actually use. You […]
Continue
28Apr
By Case Studies, Cloud, Featured, Matthew Leffler, Ranking, SEO, SEO Tools, Uncategorized, WordPress , , , , , , , , ,

Easiest Tools To Speed Up WordPress Site Load Times For SEO

Cloudflare And Plugins In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways.  There’s a reason why Ultimate SEO uses slightly different processes for page load.   Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important
Continue
buffer can help ifttt auto blog for your wordpress sites
25Apr
By Anchor Text, Backlinks, Case Studies, Featured, Good SEO Practices, Link building, Louisville SEO, PBNS, Private Blog Networks, SEO, SEO Guide, Seo Strategy, Social Media, Strategy, Technical SEO, Ultimate SEO, Web Design, WordPress , , , , , , ,

Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with. IFTTT And Buffer Thats where IFTTT has stepped in and been able to save time while helping to get a message out
Continue
SEO Updates DA And PHP
10Mar
By Analytics, Audits, Backlinks, News, Organic search, Ranking, SEO, SEO Tools, Strategy, WordPress , , , , , , , , ,

Updates That Matter AND Updates That Don’t :SEO Basics

This post was originally made 3/7/2019 but was lost during a restoration from backup while Ultimate SEO was dealing with a DOS attack. Updates That Matter AND Updates That Don’t I’ve heard things come in threes so curious whats next because 2 big updates this week are out.  Now unfortunately the one that matters is […]
Continue
Automatic
21Jan
By Anchor Text, Backlinks, External RSS, Guest Posts, Link building, News, PBN 2019, PBNS, RSS, SEO Tools, SEO Trends, Strategy, Syndicated News, WordPress , , , , ,

Free Auto Blogger / Autoblogger Plugins Using RSS For WordPress Sites

 A Free Plugin For Auto BloggingCyberSyn doesn't know I'm writing anything on them and this isn't a paid endorsement, I use their product on about 100 domains and its worked perfectly for me, its a free full text RSS feed to post plugin available through the WordPress plugin repository. Most RSS Feed to Post programs don't work or only do half of the needed process for free. CyberSyn does it all.I have a domain that is of little value and I think I got it for 1.99. I turned it into my distribution center. Lets call it example.com. I
Continue
21Jun
By Analytics, Cloud502, Google Cloud, Matthew Leffler, Web Development, WordPress

A WordPress Design, SEO and Adwords Project Completed

  WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords
Continue
28May
By News, WordPress

MatthewLeffler.com

I've begun a revamping of matthewleffler.com, which has been the same as my mattleffler.me site. I decided it was important to demonstrate WordPress use and diversify my personal domains. mattleffler.me continues the HTML5/CSS Bootstrap site while matthewleffler.com provides a card style WordPress implementation. These are in essence portfolio pieces that Upwork projects can view when I propose a new contract. My work with Brent Ackerson for Jefferson County Attorney concluded last week but I'm maintaining the sites built as part of the portfolio of work I've done in cloud computing, hosting, web design and SEO.
Continue