SEO

SEO or Search Engine Optimization has evolved a lot from the days of repeating keywords on a page.  These articles cover a lot of the Off-Page SEO that has grown into modern SEO.

Another year top rated

Another Year As A Top Rated Upwork SEO

  Happy anniversary, Matthew! You’ve maintained your Top Rated status for another full year! We created the Top Rated program to support the best talent on Upwork. Less than 10% of our community has earned this distinction, and even fewer maintain the high quality and standards for as long as you have. I want to […]
Shawn Reilly And Political SEO

Political SEO Case Study: Louisville Metro Council Website

Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes […]
Minecraft Server Comes Back Amid Coronavirus Boredom

Passing Time In A Coronavirus Pandemic – Minecraft Is Back

A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, skyscrapers, government […]
Page Speed Optimization Video

Page Speed Optimization On WordPress – SEO Technical Audit Part 1

Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed.  The video walks through using […]
Page Speed

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the left?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is
Disavow Google Tool Backlinks Video SEO Title Screen

Google Disavow Tool Video – DIY SEO

A quick walk through of using Google’s Disavow Tool to remove bad, spammy backlinks from your site’s ranking.  The video includes a look at creating the disavow text file and offers suggested domains to disavow.  B Check out a template, starter disavow file below the videothat you can edit to your needs. Download Template Disavow […]
Drift and SEO

Optimizing For Page Speed: The High Price Of Drift In SEO

Drift AI Bot Aims To Improve Conversions, But Its Performance Kills Speed And Sinks Your SEO Ranking This an updated discussion on the use of Drift as an AI bot.  We go through the reason why this is important, we look at why its a problem and I’ll show you the results of recommendations offered […]
ultimate upwork guide

Look For New Clients When You’re At Your Best – Ultimate Upwork Freelance Advice

Longevity isn’t long for freelancers who work fast and know what they are doing. Conversely if clients are likely to remove you once they are doing well, what value does pay for performance bring? This is the first entry of a series on being a freelancer. It seems like, and I agree it makes little […]
True Influence

Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less. TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation.  The […]
guest post

Guest Posts To Ultimate SEO Sites

Just today I received a long email complimenting me on the site (which one I dont know) but they always conclude with a suggested mention of site xyz.com and its article on the matter.  And I appreciate those and do feel that the value of this site increases with the more diverse information.  But its […]
CCPA GDPR COOKIES

CCPA, GDPR, 2020 And What They Mean To Your Site

CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn’t.  At least based on the random 24 sites I visited today.  Nearly three in four sites have no CCPA or GDPR mandated announcements. WHAT ARE COOKIES From the early days of the internet you’ve received cookies.  Cookies are a […]
Google Data Studio

Google Analytics And Adwords In Data Studio

Previously we’ve discussed Google Data Studio as a possible Wordstream Alternative and in Google Data Studio Knows Everything SEO, Or It Can we’ve noted to ability to combine different data sets from Google Search Console, Google Analytics, Google Ads and more. These combined data sources allow us to produce rich graphs that are easy to […]
keywords for seo sem smo smm

What is SEO? SEM SMM and even SMO

Each of these four domains of knowledge are collectively Digital Marketing.  Digital Marketing is the promotion of online content to targeted audiences. Search Engine Optimization or SEO SEO is the oldest domain of Digital Marketing.  Don’t be fooled though by the length of time this has been around.  SEO is fluid and often changes making […]
Directory Sites

Directory Site Backlinks

Directory sites are a valid and important source of backlinks.  Is your site listed in the Yellowpages?  Isit registered with the BBB?  The BBB is actually an excellent backlink source.   Local SEO also relies heavily on directory sites.  Often noted as “Citations” for you to out rank in local search you should be listed […]

Disavowing theglobe.net bad backlinks from Sweden

theglobe.net What’s worse?  The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink?  The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party.  But hey, Google knows […]
All Seeing Eye Of Data

Google Data Studio Knows Everything SEO, Or It Can

SEO Integration With Google Data Studio This is a big project that has been in the works for a year unbeknownst to anyone until it was … A client implemented a new inventory and POS solution and during a meeting he’d asked about Reporting and I then laid the desire out to utilize Google Data […]
SEO Metrics

What’s Trust And Authority Using CF TF AS DR DP DA DS In SEO

Back in the early days of SEO (2000-2010) Google used “Page Rank” which was a number that was 1-10, the higher the rank the better the site would do when ranking keywords.  As is the story in SEO, every time folks get something thats useful they go to far and it gets the Google penalty […]
Digital Ocean, AWS and Google Cloud logos

Technical SEO: Digital Ocean vs Google Cloud vs AWS

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen. Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for
Louisville's New Bridge

More Than Keywords – How Local SEO Is Done

Louisville Local SEO Expert
SEO Keywords

Ranking Keywords That People Search

Branded And Unbranded Keywords: Not Equal SEO Value This is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page SEO one of the least important factors in ranking yet one of the most obsessed over among the masses. In On Page SEO Just Doesn’t Rank […]