Category Archives for Ranking

Google Search Ranking Factors

Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!

What to do with a low ranking site?

I was asked a seemingly simple question by a client today. Should low level sites he owns be scrapped and used for their backlinks by 301 redirecting the sites.

Simplest Answer: I think it’s hard to quantify if a site is low level.

Ultimateseo.org has a DA 19, that seems pretty low. But keep in mind it used to be a DA 40 before Moz changed it’s scoring. Keep also in mind that change in scoring showed no reflection in the site’s ranking. I recommend 301 redirecting based on anchor text

Hiring An SEO? Hear From Google What SEOs Do

Hire An SEO

This Google video “How to hire an SEO” isn’t new but it’s to the point and vital to setting expectations.  I encourage both SEOs and clients to watch this video and learn what Google says you should look for in an SEO.

How to hire an SEO

Transcript
hi I’m Maile Ohye and I work with Google
search I like to share advice to help
you hire a useful SEO and prevent hiring
a bad SEO one who you might pay a lot of
money without positive results or even
worse one who implements shady practices

Easiest Tools To Speed Up WordPress Site Load Times For SEO

Cloudflare And Plugins

In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking

In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways.  There’s a reason why Ultimate SEO uses slightly different processes for page load.  

Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important

Page Speed

Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank

Here is a recently added FAQ to the Ultimate SEO FAQ section.

Let me show you how important it is….desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the left?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is

Guest Posts Submitted To Ultimate SEO sites

Submitted Guest Posts

To submit your own guest post visit our submission page.

Hits: 4

Link Building: Site Directories

An easy way to build backlinks is through directory submissions.  Anything hard though is worth more, so keep in mind directory submissions don’t carry the weight that in content links will.  With that said there is still diluted value in link directories, just don’t focus on them.

Here are some link directories and they are organized by SEO power.

The button below opens a new window with about 100 sites. We also have the following directory sites maintained by Ultimate SEO and these are always free to list with.  This site also has a directory on it built in…you can

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

In PBNs 2019 Part 1 we discussed some logistics of organization on a high level concerning Cloudflare, Spreadsheets and above all randomness.  In this the second part of our private blog network series we’ll focus on expired domains and the assessing of their value.

Domain Authority Is One Part

First, we will look at Domain Authority but before we do lets note Domain Authority in and of itself is worthless.  It IS NOT used by Google.  It is made by a company called Moz and it is their best guest how Google interrupts the content on a site based on

Quiet Please SEO Experiement In Progress

seo visualized site

SEO Site Auditing With SEOprofiler Reports Part 1

What makes the difference between a paid subscription report or a free SEO audit from a website crawl?  Nothing … they both need human interpretation which is where an audit includes critical thinking and problem solving..

Top SEO Ranking Signals

Audits Are Essential First Steps To Any SEO Campaign

Where are we going and why are we in this hand basket? 

I like data, I’ve never been detail oriented but I think my years on a help desk taught me how to efficiently step back consider all the facts and determine what the simplest answer to a problem is … ( turn it off and

SEO Updates DA And PHP

Updates That Matter AND Updates That Don’t :SEO Basics

This post was originally made 3/7/2019 but was lost during a restoration from backup while Ultimate SEO was dealing with a DOS attack. Updates That Matter AND Updates That Don’t I’ve heard things come in threes so curious whats next because 2 big updates this week are out.  Now unfortunately the one that matters is unlikely to gain as much attention as the one that doesn’t mean anything.  So lets begin on what folks are focused on…something that means nothing. MOZ Domain Authority 2.0 Moz redid their Domain Authoritycalculations and the implications are HUGE for those who workat Moz.  If you don’t workthere then its not a big deal.  Domain Authorityis like a fake credit score.  Your bank will likely use your FICA score but no one can release your FICA score to you but FICA.  To solve this banks and other organizations created their own scoring systems that attempted[Find Out More]

Backlinks And Ranking

Backlinks 101 – SEO’s Off-page Often Ignored Power Ranker

Backlinks 101

First off a little disclosure this article over laps the Backlinks category of the FAQ.

What Are Backlinks?

Backlinks are links from other sites.  Think of them as votes of affirmation.  Only one vote can come from a domain so for SEO purposes it doesn’t matter if there are 100 or 1 link from the same domain one link is the count you gain.  Subdomains are viewed separately…thats why yourblog.tumblr.com isn’t a tumblr backlink.  Now those other links may increase traffic to your site but in regards to SEO value its one vote.  Some call this metric

PBNs: Private Blog Network – The Crack Habit Of SEO

First off, lets note that PBNs are not viewed well in traditional SEO and are hunted like witches in Massachusetts in the 1600s.  They must be large to matter, having anywhere between 20 to several thousand sites. They are the equivalent of building dozens of WordPress sites taking hours and hours from other SEO opportunities. They work.

What Are Private Blog Networks?

Private or Personal Blog Networks, PBNs are sites built with the purpose of providing backlinks to another site.  This other site is often called “the money site.”  Google is known to be hostile to these sites and prone

Top SEO Ranking Signals

How To Rank Your Site On Google…Forget the Keywords

How To Rank Your Site On Google…Forget the Keywords

Well don’t totally forget the keywords but I think if you spend more than 5 minutes on keywords you’re going to be pretty surprised by some purported data I stumbled across.  As you likely know Google uses about 200 factors in determining your sites ranking.  I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn’t give the social media factor as much attention as I should.

The first big thing to not is that 10.3% of

How To Rank Your Site On Google…Forget the Keywords

Well don’t totally forget the keywords but I think if you spend more than 5 minutes on keywords you’re going to be pretty surprised by some purported data I stumbled across.  As you likely know Google uses about 200 factors in determining your sites ranking.  I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn’t give the social media factor as much attention as I should. The first big thing to not is that 10.3% of ranking is CTR so if you have ever seen your content just jump up on the rankings and then slowly (or quickly) taper off as time goes its likely that people are clicking on you less and less as you slide below the pages.  Its the single biggest impact.  I feel Google gives you the benefit of doubt at[Find Out More]

SEO Tools You Need

52 Mostly Free SEO Tools I Actually Use

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them.  I have not received anything from any of these sites and these site links are not affiliate links …. this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I’d still want a second opinion.  In the future as I post blog articles I’ll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other paid site do we are offering it totally free. You simply have to register an account so that it can help you track changes to[Find Out More]