Category Archives for News

How to Convert Website Visitors into Customers (9 Effective Ways)

Figuring out how to convert website visitors into customers requires not only strategy, but extensive testing. You can learn from others what worked for them, but your website audience is unique. That’s probably why you’re…

Amazon EKS – Now Generally Available

We announced Amazon Elastic Container Service for Kubernetes and invited customers to take a look at a preview during re:Invent 2017. Today I am pleased to be able to let you know that Amazon EKS…

SAP on AWS – Past, Present, and Future

While many of my AWS colleagues are preparing for SAPPHIRE NOW, I thought this would be a good time to bring you up to date on what we have already done to make AWS a…

The Best Customer Acquisition Techniques You Need to Start Testing

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand how people make the decision to buy (or…

EC2 Instance Update – M5 Instances with Local NVMe Storage (M5d)

Earlier this month we launched the C5 Instances with Local NVMe Storage and I told you that we would be doing the same for additional instance types in the near future! Today we are introducing…

AWS Online Tech Talks – June 2018

AWS Online Tech Talks – June 2018 Join us this month to learn about AWS services and solutions. New this month, we have a fireside chat with the GM of Amazon WorkSpaces and our 2nd…

Why Businesses Can’t Ignore Google AMP Stories

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers…
Ultimate SEO Syndicated

15 High-Converting Lead Magnet Examples and Ideas

Generating good lead magnet ideas can become a long process. Simply throwing together an e-book or whitepaper just because other businesses do it would be a mistake. High-converting lead magnet ideas offer so much value…

Conversion Wireframing: A Revenue Oriented Design Process

Even though there is growing wisdom around the best product teams involving design, business and engineering heads from the very start, there is, quite often, still a divide between the design process and business needs.…

Amazon SageMaker Updates – Tokyo Region, CloudFormation, Chainer, and GreenGrass ML

Today, at the AWS Summit in Tokyo we announced a number of updates and new features for Amazon SageMaker. Starting today, SageMaker is available in Asia Pacific (Tokyo)! SageMaker also now supports CloudFormation. A new…

New – Pay-per-Session Pricing for Amazon QuickSight, Another Region, and Lots More

Amazon QuickSight is a fully managed cloud business intelligence system that gives you Fast & Easy to Use Business Analytics for Big Data. QuickSight makes business analytics available to organizations of all shapes and sizes,…

How To Optimize Your Marketing Campaigns For Higher Quality Leads

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all,…

My New SEO Strategy: Blog Less, Spend More on Technology

On February 13, 2017, I acquired a keyword tool called Ubersuggest for $120,000. It was generating 117,425 unique visitors per month at the time I purchased it and had 38,700 backlinks from 8,490 referring domains.…

MatthewLeffler.com

I've begun a revamping of matthewleffler.com, which has been the same as my mattleffler.me site. I decided it was important to demonstrate WordPress use and diversify my personal domains. mattleffler.me continues the HTML5/CSS Bootstrap site…

How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis.…

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