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Political SEO: SEO Tips For Political Campaign Websites

What’s worse than a candidate not having a campaign website? It’s having a campaign website that no one can find. Search engine optimization (SEO) is a way of building your website pages to make them more attractive to search engines and have them rank higher for related searches.

Here are some basic SEO tips when building out your website:

Optimize your site’s web pages

The page title<

Political SEO: Simple search engine optimization techniques for non-profits and political campaigns!

By Laura Packard

Say you’re launching a new political campaign or nonprofit organization. What’s the first way people will try to find you? They’ll usually go to their trusty search engine (most often Google with about 2/3 of the market, Bing being #2) and type in your name. It’s critical that your official website shows up in the first page of results, in the top few choices above the fold if possible. How do you make that magic happen? Here’s some search engine optimization tips that will help you land at the top of the heap.

To step back a

These 3 Simple Website A/B Tests Can Help You Save Millions

website-ab-tests

Have you ever thought, “If we could increase our traffic by X%, digital marketing would become so much easier”?

If so, don’t worry—you’re not alone.

Many companies choose to funnel a large percentage of their marketing spend into advertising, hoping to scale their business by attracting large numbers of new customers.

Unfortunately, paid customer acquisition has become increasingly competitive and expensive.

Steve Dennis writes for Forbes, “As it turns out, many online brands attract their first tranche of customers relatively inexpensively, through word of mouth or other low cost strategies. Where things start to get ugly is when these brands have to get

New Server Status

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The Definitive Guide to Improve User Experience and Boost Conversion Rates

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improve-user-experience-7

I’ve written a lot about user experience over the years: how to improve user experience, when to implement it, and how to test for it.

There’s a reason I cover it so widely, though. It touches every aspect of your business, from SEO to customer service.

If you owned a brick-and-mortar store, you would worry about things like end cap displays, signage, aisle navigation, and sales support. Those things matter online, too, except they’re more difficult to observe and track without specialized tools.

You can’t enter your customers’ homes and look over their shoulders while they check out your

AWS DeepLens Now Shipping – Order One Today!

AWS DeepLens is a video camera that runs deep learning models directly on the device, out in the field. I wrote about the hardware and system software in depth last year; here’s a quick recap:

Hardware – 4 megapixel camera (1080P video), 2D microphone array, Intel Atom® Processor, dual-band Wi-Fi, USB and micro HDMI ports, 8 GB of memory for models and code.

Software – Ubuntu 16.04, AWS Greengrass Core, device-optimized versions of MXNet and Intel® clDNN library, support for other deep learning frameworks.

The response to this AWS re:Invent was immediate and gratifying! Educators, students, and developers signed

How to Create and Optimize an Effective Exit Popup

What if you could boost email signups by 1,375 percent (or more)?

And what if I told you that the secret to those kinds of results lies in something as simple as an exit popup?

Craft blogger Nikki McGonigal used to just have an email signup form in her website’s sidebar. Then she added an exit popup.

exit-popup-6

exit-popup-6

Her conversion rate increased by more than 1,300 percent.

Before you dismiss her results as industry related or as an aberration, you should know that businesses in just about every industry use exit popups.

exit-popup-15

exit-popup-15

How do you get results from exit

Amazon SageMaker Automatic Model Tuning: Using Machine Learning for Machine Learning

Today I’m excited to announce the general availability of Amazon SageMaker Automatic Model Tuning. Automatic Model Tuning eliminates the undifferentiated heavy lifting required to search the hyperparameter space for more accurate models. This feature allows developers and data scientists to save significant time and effort in training and tuning their machine learning models. A Hyperparameter Tuning job launches multiple training jobs, with different hyperparameter combinations, based on the results of completed training jobs. SageMaker trains a “meta” machine learning model, based on Bayesian Optimization, to infer hyperparameter combinations for our training jobs. Let’s dive a little deeper.

Model Tuning in

How to Convert Website Visitors into Customers (9 Effective Ways)

Figuring out how to convert website visitors into customers requires not only strategy, but extensive testing.

You can learn from others what worked for them, but your website audience is unique.

That’s probably why you’re reading this article. You want to know the best place to start. Then, you can test different solutions to increase your conversion rate.

I’m a big fan of growth hacking. In other words, my goal is always to get the biggest possible results in the shortest possible time frame. That requires aggressive marketing and strategic application of data.

You might take a different approach.

Amazon EKS – Now Generally Available

We announced Amazon Elastic Container Service for Kubernetes and invited customers to take a look at a preview during re:Invent 2017. Today I am pleased to be able to let you know that Amazon EKS is available for use in production form. It has been certified as Kubernetes conformant, and is ready to run your existing Kubernetes workloads.

Based on the most recent data from the Cloud Native Computing Foundation, we know that AWS is the leading environment for Kubernetes, with 57% of all companies who run Kubernetes choosing to do so on AWS. Customers tell us that Kubernetes

SAP on AWS – Past, Present, and Future

While many of my AWS colleagues are preparing for SAPPHIRE NOW, I thought this would be a good time to bring you up to date on what we have already done to make AWS a great home for SAP’s products and to share our plans to make it even better.

The Story So Far
Our enterprise customers want to bring gigantic, memory-intensive workloads to the AWS Cloud. with a special focus on large-scale production deployments of SAP HANA. Here’s what we have done so far to meet this important requirement:

May 2016 – We announced the x1.32xlarge instance type with 2

The Best Customer Acquisition Techniques You Need to Start Testing

customer acquisition

customer acquisition

Customer acquisition is all about convincing people to buy your products or service. That’s it.

But it’s more complicated than you might think. You have to understand how people make the decision to buy (or to not buy).

It all starts with lead generation. Unless people in your target audience know about your product or service, trust it, and respect it, you don’t generate any revenue.

customer acquisition 2018

customer acquisition 2018

Then you have to convince those leads to convert on your offers to buy. What makes them tick? And how can you create a customer acquisition strategy that works?

We’re going to

EC2 Instance Update – M5 Instances with Local NVMe Storage (M5d)

Earlier this month we launched the C5 Instances with Local NVMe Storage and I told you that we would be doing the same for additional instance types in the near future!

Today we are introducing M5 instances equipped with local NVMe storage. Available for immediate use in 5 regions, these instances are a great fit for workloads that require a balance of compute and memory resources. Here are the specs:

Instance NamevCPUsRAMLocal StorageEBS-Optimized BandwidthNetwork Bandwidth
m5d.large28 GiB1 x 75 GB NVMe SSDUp to 2.120 GbpsUp to 10 Gbps
m5d.xlarge4

AWS Online Tech Talks – June 2018

AWS Online Tech Talks – June 2018

Join us this month to learn about AWS services and solutions. New this month, we have a fireside chat with the GM of Amazon WorkSpaces and our 2nd episode of the “How to re:Invent” series. We’ll also cover best practices, deep dives, use cases and more! Join us and register today!

Note – All sessions are free and in Pacific Time.

Tech talks featured this month:

Analytics & Big Data

June 18, 2018 | 11:00 AM – 11:45 AM PT

Why Businesses Can’t Ignore Google AMP Stories

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web.

And Google definitely met their goal.

AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements.

If you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level.

If you don’t take the time to understand or use AMP stories