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News on where SEO is headed today and what will rank a site tomorrow.  Our SEO News shares tips, advice and observations.

SEO Tools and Guides

Free SEO Tools On going collection of SEO Links including Free Tools and strategy guides. They come from a varied amount of external sources but together create an essential full picture of a site’s presence.  Duplicate content, missing title tags and 404 errors beware. Essential SEO Tools  Google Search Console: If you are not already using this tool you’ve missed the first step to understanding your site's SEO status. Its essential to have this product setup. You will see what Google is pulling from your site and you can interact with the search environment by adding sitemaps as well as

Moving My Ramblings To UltimateSEO.org

Awhile back I picked up a domain name that had expired called UltimateSEO.org its Domain Authority is a respectable 36.  Some companies work years to build up to that level and its branding isn’t that bad either.  SEO is in the name afterall.  MatthewLeffler.com could just as easily belong to the other Matthew Leffler’s that I constantly fight against to rank highest on Google.  Be it the lawyer, the tennis pro or even the sex offender in Florida.  (Shame on you for dragging our name down) MatthewLeffler.com is a DA23 which is respectable for less than a year old

WordPress 5 Upgrade: Why I Broke My Site With It

Gutenberg sounds like the place that a hard fought battle took place in Europe maybe during the “Great Wars” or during the Middle Ages but Gutenberg is not connected to history its the name given to the new WordPress editor that WordPress 5 brings to the blogosphere. I fully expected and was prepared to backup before upgrading, I have multiple sites so I had tested the upgrade on other sites.  I figure though the best way to fix something is to break it first so I went ahead with it and upgraded https://matthewleffler.com to the newest and greatest and
adwords high quality score

Adwords – Beginner’s Guide To Quality Score

Beginner’s Guide To Quality Score How To Get, Keep And Start Campaigns With High Quality Scores BY CHRISTIAN N. 933 SHARES   This is article was first published on CertifiedKnowledge as a guest blog post. Above 7 it’s in great shape. From 6 to 4 it gets weak. Below 3, it’s seriously sick… And at a 1/10 quality score, your keyword is dead. A craftsman uses his hands to do the labour and without them he cannot make a living. He trains them, makes them stronger and hones his skill… but if he ever gets a heart attack those hands

19 Call-to-Action Phrases That Will Convert Your Users

What happens when nobody clicks on your call-to-action phrases and buttons?You don’t get any leads. Nor do you generate any revenue.That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine their CTAs.A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Someone who visits your website might be with you up until that point, then decide to bail on the conversion.So, how do you write call-to-action phrases that convert?What is the Psychology Behind CTA Phrases?From the day we’re

Google Mobile First Index 2018: A Simple Guide to Build your Strategy

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. If Google is taking mobile websites more seriously, shouldn’t you? After all, if you want Google to serve up your content to searchers, you need to know how Google crawls and assesses your website. Otherwise, you fall behind the competition. But don’t panic. If you don’t have a mobile website ready to go now, you’re not doomed to haunt the 100th page of the Google SERPs forever. In fact, Google is slowly rolling out this new strategy, roping in more websites

What is the Best Homepage to Have (3 Real Examples)

Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one.If you don’t have the best homepage possible, that first impression becomes negative for website visitors. You lose that first impression forever.Will the visitor come back? Maybe. But you’re playing with fire.There aren’t any new statistics on web design aesthetics and first impressions, but an older study demonstrated that 94 percent of people’s first impressions of a business were related to web design. That’s pretty illustrative.If you have a beautiful, functional, easily navigable homepage, you’re more likely to retain visitors and convince

THE GROWING NEED FOR SEO IN POLITICAL CAMPAIGNS

About Political SEO SEO has been around as long as search engines have existed.  We all do know it's keywords, keywords, keywords? WRONG...if you are in politics stick to that and leave Political SEO up to someone who knows keywords are dead.   The Growing Need For SEO In Political Campaigns Byrne Hobart It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, and investing in online outreach continues to provide candidates with the biggest bang for their buck. But selling voters on politicians and policies isn’t

POLITICAL CAMPAIGNS & SEARCH ENGINE OPTIMIZATION

Political Campaigns & Search Engine Optimization By: Rand Fishkin Public Relations The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Although the topic of political figures (and parties) requiring SEO work had been burning a hole in my head for some time, Wired News has an article from Saturday on just this subject - Pols Hire Web-Savvy Staffers. Consider Ari Rabin-Havt, 27, who blogs for a living as a staffer to Senate Minority Leader Harry Reid, D-Nevada, 66. Rabin-Havt's duties include watching the blogosphere
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Political SEO: SEO Tips For Political Campaign Websites

SEO Tips for Political Campaign Websites What’s worse than a candidate not having a campaign website? It’s having a campaign website that no one can find. Search engine optimization (SEO) is a way of building your website pages to make them more attractive to search engines and have them rank higher for related searches. Here are some basic SEO tips when building out your website: Optimize your site’s web pages The page title

Political SEO: Simple search engine optimization techniques for non-profits and political campaigns!

By Laura Packard Say you’re launching a new political campaign or nonprofit organization. What’s the first way people will try to find you? They’ll usually go to their trusty search engine (most often Google with about 2/3 of the market, Bing being #2) and type in your name. It’s critical that your official website shows up in the first page of results, in the top few choices above the fold if possible. How do you make that magic happen? Here’s some search engine optimization tips that will help you land at the top of the heap. To step back a

These 3 Simple Website A/B Tests Can Help You Save Millions

Have you ever thought, “If we could increase our traffic by X%, digital marketing would become so much easier”?If so, don’t worry—you’re not alone.Many companies choose to funnel a large percentage of their marketing spend into advertising, hoping to scale their business by attracting large numbers of new customers.Unfortunately, paid customer acquisition has become increasingly competitive and expensive.Steve Dennis writes for Forbes, “As it turns out, many online brands attract their first tranche of customers relatively inexpensively, through word of mouth or other low cost strategies. Where things start to get ugly is when these brands have to get

New Server Status

Server NameServer IPPortStatusID louisville34.202.219.1480ONLINE1 chicago35.203.105.3280ONLINE2 matt35.206.124.9780ONLINE3 heritage35.233.246.7453ONLINE4 cody35.231.128.13080ONLINE5 ns2.matt2.infons2.matt2.info53ONLINE ns1.matt2.infons1.matt2.info53ONLINE7 ns1.data502.comns1.data502.com53ONLINE8 ns2.data502.comns2.data502.com53ONLINE9 ns9.data502.comns9.data502.com53ONLINE10 ns3.data502.comns3.data502.com53OFFLINE11 ns3.matt2.infons3.matt2.info53OFFLINE12 mail.data502.commail.data502.com110ONLINE13 FTP Louisville34.202.219.1421ONLINE14 mysql.data502.comdata502.com3306ONLINE15 SSH LOUISVILLE34.202.219.1422ONLINE16 imap.data502.comimap.data502.com220OFFLINE17 cpanel.data502.comcpanel.data502.com2083ONLINE18 SMTP Chicago34.202.219.1425ONLINE19 FTP Chicago35.203.105.3221ONLINE20 SSH Chicago35.203.105.3222ONLINE21

The Definitive Guide to Improve User Experience and Boost Conversion Rates

I’ve written a lot about user experience over the years: how to improve user experience, when to implement it, and how to test for it. There’s a reason I cover it so widely, though. It touches every aspect of your business, from SEO to customer service. If you owned a brick-and-mortar store, you would worry about things like end cap displays, signage, aisle navigation, and sales support. Those things matter online, too, except they’re more difficult to observe and track without specialized tools. You can’t enter your customers’ homes and look over their shoulders while they check out your

AWS DeepLens Now Shipping – Order One Today!

AWS DeepLens is a video camera that runs deep learning models directly on the device, out in the field. I wrote about the hardware and system software in depth last year; here’s a quick recap: Hardware – 4 megapixel camera (1080P video), 2D microphone array, Intel Atom® Processor, dual-band Wi-Fi, USB and micro HDMI ports, 8 GB of memory for models and code. Software – Ubuntu 16.04, AWS Greengrass Core, device-optimized versions of MXNet and Intel® clDNN library, support for other deep learning frameworks. The response to this AWS re:Invent was immediate and gratifying! Educators, students, and developers signed

How to Create and Optimize an Effective Exit Popup

What if you could boost email signups by 1,375 percent (or more)? And what if I told you that the secret to those kinds of results lies in something as simple as an exit popup? Craft blogger Nikki McGonigal used to just have an email signup form in her website’s sidebar. Then she added an exit popup. Her conversion rate increased by more than 1,300 percent. Before you dismiss her results as industry related or as an aberration, you should know that businesses in just about every industry use exit popups. How do you get results from exit

Amazon SageMaker Automatic Model Tuning: Using Machine Learning for Machine Learning

Today I’m excited to announce the general availability of Amazon SageMaker Automatic Model Tuning. Automatic Model Tuning eliminates the undifferentiated heavy lifting required to search the hyperparameter space for more accurate models. This feature allows developers and data scientists to save significant time and effort in training and tuning their machine learning models. A Hyperparameter Tuning job launches multiple training jobs, with different hyperparameter combinations, based on the results of completed training jobs. SageMaker trains a “meta” machine learning model, based on Bayesian Optimization, to infer hyperparameter combinations for our training jobs. Let’s dive a little deeper. Model Tuning in

How to Convert Website Visitors into Customers (9 Effective Ways)

Figuring out how to convert website visitors into customers requires not only strategy, but extensive testing. You can learn from others what worked for them, but your website audience is unique. That’s probably why you’re reading this article. You want to know the best place to start. Then, you can test different solutions to increase your conversion rate. I’m a big fan of growth hacking. In other words, my goal is always to get the biggest possible results in the shortest possible time frame. That requires aggressive marketing and strategic application of data. You might take a different approach.

Amazon EKS – Now Generally Available

We announced Amazon Elastic Container Service for Kubernetes and invited customers to take a look at a preview during re:Invent 2017. Today I am pleased to be able to let you know that Amazon EKS is available for use in production form. It has been certified as Kubernetes conformant, and is ready to run your existing Kubernetes workloads. Based on the most recent data from the Cloud Native Computing Foundation, we know that AWS is the leading environment for Kubernetes, with 57% of all companies who run Kubernetes choosing to do so on AWS. Customers tell us that Kubernetes

SAP on AWS – Past, Present, and Future

While many of my AWS colleagues are preparing for SAPPHIRE NOW, I thought this would be a good time to bring you up to date on what we have already done to make AWS a great home for SAP’s products and to share our plans to make it even better. The Story So FarOur enterprise customers want to bring gigantic, memory-intensive workloads to the AWS Cloud. with a special focus on large-scale production deployments of SAP HANA. Here’s what we have done so far to meet this important requirement: May 2016 – We announced the x1.32xlarge instance type with 2

The Best Customer Acquisition Techniques You Need to Start Testing

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand how people make the decision to buy (or to not buy). It all starts with lead generation. Unless people in your target audience know about your product or service, trust it, and respect it, you don’t generate any revenue. Then you have to convince those leads to convert on your offers to buy. What makes them tick? And how can you create a customer acquisition strategy that works? We’re going to

EC2 Instance Update – M5 Instances with Local NVMe Storage (M5d)

Earlier this month we launched the C5 Instances with Local NVMe Storage and I told you that we would be doing the same for additional instance types in the near future! Today we are introducing M5 instances equipped with local NVMe storage. Available for immediate use in 5 regions, these instances are a great fit for workloads that require a balance of compute and memory resources. Here are the specs: Instance Name vCPUs RAM Local Storage EBS-Optimized Bandwidth Network Bandwidth m5d.large 2 8 GiB 1 x 75 GB NVMe SSD Up to 2.120 Gbps Up to 10 Gbps m5d.xlarge 4

AWS Online Tech Talks – June 2018

AWS Online Tech Talks – June 2018 Join us this month to learn about AWS services and solutions. New this month, we have a fireside chat with the GM of Amazon WorkSpaces and our 2nd episode of the “How to re:Invent” series. We’ll also cover best practices, deep dives, use cases and more! Join us and register today! Note – All sessions are free and in Pacific Time. Tech talks featured this month: Analytics & Big Data June 18, 2018 | 11:00 AM – 11:45 AM PT –

Why Businesses Can’t Ignore Google AMP Stories

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements. If you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level. If you don’t take the time to understand or use AMP stories
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15 High-Converting Lead Magnet Examples and Ideas

Generating good lead magnet ideas can become a long process. Simply throwing together an e-book or whitepaper just because other businesses do it would be a mistake. High-converting lead magnet ideas offer so much value that your target audience can’t say no. The more you refine your lead magnet, the more qualified your leads become because you’re offering exactly what those leads need at the exact right time. Lead magnets can work for nearly all audiences, including those of B2B and B2C businesses. They’re powerful because they open the door to further communication between the business and the lead.

Conversion Wireframing: A Revenue Oriented Design Process

Even though there is growing wisdom around the best product teams involving design, business and engineering heads from the very start, there is, quite often, still a divide between the design process and business needs. As someone who has both a Business and Design background, I have found it useful in client work to draw from both areas from the very start. Here are a few ways you can design web experiences that are not only user-centric but also conversion-centric. But first: What is wire framing? For the non-design heads, wireframes are essentially a schematic or blueprint that define the

Amazon SageMaker Updates – Tokyo Region, CloudFormation, Chainer, and GreenGrass ML

Today, at the AWS Summit in Tokyo we announced a number of updates and new features for Amazon SageMaker. Starting today, SageMaker is available in Asia Pacific (Tokyo)! SageMaker also now supports CloudFormation. A new machine learning framework, Chainer, is now available in the SageMaker Python SDK, in addition to MXNet and Tensorflow. Finally, support for running Chainer models on several devices was added to AWS Greengrass Machine Learning. Amazon SageMaker Chainer Estimator Chainer is a popular, flexible, and intuitive deep learning framework. Chainer networks work on a “Define-by-Run” scheme, where the network topology is defined dynamically via forward computation.

New – Pay-per-Session Pricing for Amazon QuickSight, Another Region, and Lots More

Amazon QuickSight is a fully managed cloud business intelligence system that gives you Fast & Easy to Use Business Analytics for Big Data. QuickSight makes business analytics available to organizations of all shapes and sizes, with the ability to access data that is stored in your Amazon Redshift data warehouse, your Amazon Relational Database Service (RDS) relational databases, flat files in S3, and (via connectors) data stored in on-premises MySQL, PostgreSQL, and SQL Server databases. QuickSight scales to accommodate tens, hundreds, or thousands of users per organization. Today we are launching a new, session-based pricing option for QuickSight, along with

How To Optimize Your Marketing Campaigns For Higher Quality Leads

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened with a campaign I ran once. I can assure you – it’s not fun! One survey of B2B marketers found that their #1 and #2 challenges were generating high quality leads and converting leads into customers: Your Landing Page Conversion Rate Is Only Half Of The Story Converting visitors to

My New SEO Strategy: Blog Less, Spend More on Technology

On February 13, 2017, I acquired a keyword tool called Ubersuggest for $120,000. It was generating 117,425 unique visitors per month at the time I purchased it and had 38,700 backlinks from 8,490 referring domains. For those of you who aren’t familiar with the tool, the concept is really simple: You put in a keyword you want to target via SEO or PPC, and it gives you more keyword ideas. That way you can grow your traffic by going after more keywords. Most people thought I bought the tool to just redirect the traffic to