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UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools


UltimateSEO.net Is Live Hosting Free SEO Tools

Ultimate SEO has gotten a little more ultimate.  We continuing to offer our SEO information and topical articles and plan to expand into indepth discussions of stuff at the most minute details.  Great for those of us who love metrics and but our metrics are only as good as the tools we can access.  SEO tools are plentiful and almost all are expensive.  The best tools focus on one aspect of SEO and do that well but effective SEO campaigns are holistic and can’t neglect other foundational tool categories.  Having the best

Search Results Suck

Googling Online Reviews And Top 10 Lists Are Wastes Of Time

Top 10 Lists Are Wastes Of Time

So an annoyance and a likely by product of SEO is the lack of quality articles and reviews on topics these days.  I expected that it would be annoying to search out a possible new theme for one of my sites but I what I found in the search results was a heap of … shit.  Like total crap that served as self promoting noise dressed up as useful reviews.

I Googled “SEO Agency WordPress themes” The top 10 results all pretty much sucked, they lacked any real effort in delivering what they

Ultimate SEO Make An Impact Logo

11 SEO Tips Quick Reference Guide

11 SEO Tips Quick Reference Guide

Read too many blogs explaining the art of disavowing backlinks based on the referring site’s link metrics and now just ready to pull out your hair?  Before you do you may benefit from getting back to the important stuff…the basics:

  1. Focus more on your backlinks than keywords more than you usually do
  2. Have backlinks link to the specific post not the site homepage
  3. Page Speed….seriously….3 second load is the goal.  Over 6 seconds forget about everything else
  4. Every page needs a Title, Description, One H1 Header, And An Image with the Alt-text containing your
CF TF Majestic Graphic

Citation Factor, Trust Factor And How They Relate To Domain Authority

Citation Factor, Trust Factor And How They Relate To Domain Authority

They actually don’t relate to Domain Authority.  Domain Authority is a metric designed by Moz to help replace Google’s Page Rank which used to be made available to the public but has since been discontinued or at least the public portion is no longer available.  Now Moz isn’t the only company offering a replacement to Page Rank, Majestic came up with Citation Factor and Trust Factor.  You’d expect these two still somewhat relate to each other as they in theory are meant to portray the same thing but they

What Would Google Cloud Need To Do To Catch Up To AWS And Azure?

Matt Leffler
Matt Leffler, I host another complete web stack on GCP

Ease of use is one thing. I have clients that can benefit from cloud based solutions. They may have a typical hosting account with some name brand hosts but for various reasons I find myself getting annoyed and deciding I’m moving them to the cloud.

I move them to Google Cloud Platform but only temporarily because I know that when I leave them (I’m just a freelancer) they’ll be lost. If they

What Is Domain Authority Why Should I Care?

 

Domain Authority is in my opinion the single greatest indicator of a sites ability to compete organically for search traffic.  It is a great question and its simply complex.  Keep in mind Domain Authority or DA as we shall refer to it pretty much here on is the single best number to predict ranking ability and we know that the top 3 positions consume over half of all searches so it can be directly attached to traffic.

A few disclaimers: Domain Authority is not a Google creation it is from Moz.com and it is their educated guess at how

SEO Tools and Guides

Free SEO Tools

On going collection of SEO Links including Free Tools and strategy guides. They come from a varied amount of external sources but together create an essential full picture of a site’s presence.  Duplicate content, missing title tags and 404 errors beware.

Essential SEO Tools 

Google Search Console:

If you are not already using this tool you’ve missed the first step to understanding your site’s SEO status. Its essential to have this product setup. You will see what Google is pulling from your site and you can interact with the search environment by adding sitemaps as well as

Moving My Ramblings To UltimateSEO.org

Awhile back I picked up a domain name that had expired called UltimateSEO.org its Domain Authority is a respectable 36.  Some companies work years to build up to that level and its branding isn’t that bad either.  SEO is in the name afterall.  MatthewLeffler.com could just as easily belong to the other Matthew Leffler’s that I constantly fight against to rank highest on Google.  Be it the lawyer, the tennis pro or even the sex offender in Florida.  (Shame on you for dragging our name down)

MatthewLeffler.com is a DA23 which is respectable for less than a year old

WordPress 5 Upgrade: Why I Broke My Site With It

Gutenberg sounds like the place that a hard fought battle took place in Europe maybe during the “Great Wars” or during the Middle Ages but Gutenberg is not connected to history its the name given to the new WordPress editor that WordPress 5 brings to the blogosphere.

I fully expected and was prepared to backup before upgrading, I have multiple sites so I had tested the upgrade on other sites.  I figure though the best way to fix something is to break it first so I went ahead with it and upgraded https://matthewleffler.com to the newest and greatest and

adwords high quality score

Adwords – Beginner’s Guide To Quality Score

Beginner’s Guide To Quality Score
How To Get, Keep And Start Campaigns With High Quality Scores

BY CHRISTIAN N.
  • 933 SHARES

Perfect Quality Score - Adwords

 


This is article was first published on CertifiedKnowledge as a guest blog post.


Above 7 it’s in great shape.

From 6 to 4 it gets weak.

Below 3, it’s seriously sick…

And at a 1/10 quality score, your keyword is dead.

A craftsman uses his hands to do the labour and without them he cannot make a living. He trains them, makes them stronger and hones his skill… but if he ever gets a heart attack those hands

19 Call-to-Action Phrases That Will Convert Your Users

call-to-action-phrases

What happens when nobody clicks on your call-to-action phrases and buttons?

You don’t get any leads. Nor do you generate any revenue.

That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine their CTAs.

A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Someone who visits your website might be with you up until that point, then decide to bail on the conversion.

So, how do you write call-to-action phrases that convert?

What is the Psychology Behind CTA Phrases?

psychology-behind-call-to-action-phrases

From the day we’re

Google Mobile First Index 2018: A Simple Guide to Build your Strategy

what-is-mobile-first-index

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. If Google is taking mobile websites more seriously, shouldn’t you?

After all, if you want Google to serve up your content to searchers, you need to know how Google crawls and assesses your website. Otherwise, you fall behind the competition.

But don’t panic.

If you don’t have a mobile website ready to go now, you’re not doomed to haunt the 100th page of the Google SERPs forever. In fact, Google is slowly rolling out this new strategy, roping in more websites

What is the Best Homepage to Have (3 Real Examples)

best-homepage-importance

Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one.

If you don’t have the best homepage possible, that first impression becomes negative for website visitors. You lose that first impression forever.

Will the visitor come back? Maybe. But you’re playing with fire.

There aren’t any new statistics on web design aesthetics and first impressions, but an older study demonstrated that 94 percent of people’s first impressions of a business were related to web design. That’s pretty illustrative.

If you have a beautiful, functional, easily navigable homepage, you’re more likely to retain visitors and convince

THE GROWING NEED FOR SEO IN POLITICAL CAMPAIGNS

About Political SEO

SEO has been around as long as search engines have existed.  We all do know it’s keywords, keywords, keywords? WRONG…if you are in politics stick to that and leave Political SEO up to someone who knows keywords are dead.

 

The Growing Need For SEO

In Political Campaigns

It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, and investing in online outreach continues to provide candidates with the biggest bang for their buck. But selling voters on politicians and policies isn’t

POLITICAL CAMPAIGNS & SEARCH ENGINE OPTIMIZATION

Political Campaigns & Search Engine Optimization

By: Rand Fishkin

Public Relations

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Although the topic of political figures (and parties) requiring SEO work had been burning a hole in my head for some time, Wired News has an article from Saturday on just this subject – Pols Hire Web-Savvy Staffers.

Consider Ari Rabin-Havt, 27, who blogs for a living as a staffer to Senate Minority Leader Harry Reid, D-Nevada, 66. Rabin-Havt’s duties include watching the blogosphere