Matthew Leffler

WordPress 5 Upgrade: Why I Broke My Site With It

Gutenberg sounds like the place that a hard fought battle took place in Europe maybe during the “Great Wars” or during the Middle Ages but Gutenberg is not connected to history its the name given to the new WordPress editor that WordPress 5 brings to the blogosphere. I fully expected and was prepared to backup before upgrading, I have multiple sites so I had tested the upgrade on other sites.  I figure though the best way to fix something is to break it first so I went ahead with it and upgraded https://matthewleffler.com to the newest and greatest and
keyword ranking

Should You Go After That Keyword

Determining When You Have A Chance At A Keyword So as I was reading for fun I stunbled across an often cited and well referenced Neil Patel article.  So this isn’t my work but I wanted to share the excerpt from his much bigger article on how long it takes to rank. 6. Decide which keywords you should win before building out content based on those keywords. Some content marketers set out to win ranking for a given keyword, without doing their due diligence on that keyword. This can be a mistake. Why? According to our data, websites that sought

Adding A User To Bing Ads

Adding A User To An Existing Bing Account   You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in. Notice on the left-hand side of the main menu the second option is Users. Select Users Click the green button “Invite user” You’ll be asked to enter First and Last Name as well as Email address.  Choose a role. My Information Advertiser Campaign Manager. This role has permissions to view selected accounts and add, edit, or delete campaigns within
cloudflare

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

Key Components & Services There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are ​gcs-sync ​(running on WordPress instances – both Admin and Content) and ​cloudsql-proxy​ (running on the SQL Proxy instances). The ​gcs-sync​ service runs a script ​/opt/c2d/downloads/gcs-sync​ that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do

How to Rank: 25 Step Master SEO Blueprint

Reprint but thought some could find this useful. Its a good read to get a quick and broad understanding of what is involved in SEO of a site. Repost from Mov By: Cyrus Shepard May 14th, 2013 How to Rank: 25 Step Master SEO Blueprint Advanced SEO The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not

SEO: How long does it take to rank #1 on Google?

SEO: How long does it take to rank #1 on Google? It Takes About 3 Months To 6 Months To Rank #1 On Google In the world of politics everything […]

Campaign, Candidate And Political SEO: Optimize Or Be Trumped

I say be “Trumped” because for all that he did wrong in traditional campaigning, he did Political SEO better than anyone had before. I’ve always been a political guy.  I love using technology to those political ends.  Earlier this year I was able to leverage my experience in SEO, Adwords, cloud computing, data analysis and web design for a political candidate. It’s why these unique products are bundled into what I offer through Upwork.  Today there is no excuse for a candidate to neglect digital media needs.  Local candidates can easily benefit from a solid online presence for much less

SEO Backlinks: Guest Blogging Sites

This page has been replaced with this notice. The article's resources included a long list of site contribution pages from 2017. Many of these have changed so we elected to remove the whole list all together. If youd like to see the list you can visit our archived site at pbn.ultimateseo.org
Ultimate SEO Syndicated

Political SEO: SEO Tips For Political Campaign Websites

SEO Tips for Political Campaign Websites What’s worse than a candidate not having a campaign website? It’s having a campaign website that no one can find. Search engine optimization (SEO) is a way of building your website pages to make them more attractive to search engines and have them rank higher for related searches. Here are some basic SEO tips when building out your website: Optimize your site’s web pages The page title
Big Data

When Keyword Ranking Requires A Pass

  When Keyword Ranking Requires A Pass Keyword Ranking is ultimately the goal of every SEO and Adword campaign.  I was invited to an Upwork project this past week, I always like being invited and generally I try to make the project work. Someone out there noticed my efforts and wants to hear from me.  It is unfortunate though when I feel I have no other choice but to decline the invite and not submit a winning contract. A new site was seeking proposals for ranking at the top of search results using only organic search. I love a challenge

SEO Tools and Guides

Free SEO Tools On going collection of SEO Links including Free Tools and strategy guides. They come from a varied amount of external sources but together create an essential full […]

SEO Tools: Visualize Pages And Their Interrelational Linkage

Anyone who knows me knows I love visualizations. I’ve been working on SEO strategies for a site and the beginning of any good strategy is understand the site and quality of its content. Some studies suggest 60% of people think in pictures…that is to say if I said the word “cat” some people will see a cat and some will see the letters cat. Its hard for visual people to grasp complex concepts such as “millions” its harder to produce that word in a visual way in your mind. Similarly when we think about a web site its often hard

I Have To Share The SEO Love In Oahu

I am happy to be working with a repected tour site a site that blends history, patriotism and tours in Hawaii’s Pearl Harbor. Principally I am concerned with increasing the ever important backlinks to propel the site to the top of Google page rankings. Backlinks are where unrelated sites link to another, giving it relevancy in Google’s eyes. They are like votes of confidence. Keywords have lost their stature in SEO because too often sites capitalized on the over use of a keyword mkaing the content poor for users and only good for search results. Miserable Failure Remember when

A WordPress Design, SEO and Adwords Project Completed

  WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords
On Page Ranking Factors in SEO

Importance of On-Page Ranking Factors

source: moz.com The way your page is optimized can have a huge impact on its ability to rank. What are On-Page Ranking Factors? On-page ranking factors can have a big impact on your page’s ability to rank if optimized properly. The biggest on-page factors that affect search engine rankings are: Content of Page The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From

AWS SERVICES MAPPED TO GOOGLE CLOUD PLATFORM PRODUCTS

If you are familiar with Amazon Web Services (AWS), a quick way to understand what the various Google Cloud Platform (GCP) services do is to map them to AWS services that offer similar functionality. The following table provides a high-level mapping of the services provided by the two platforms. For a detailed comparison of GCP and AWS services by service type, see Google Cloud Platform for AWS Professionals. Reposting from AWS. Like this: Like Loading...

Testing WordPress Connection

Will this post go to all the social media accounts it is supposed too? I dont know lets see. BTW ... doing this with an upwork.com project. Feel free to hire Matthew Leffler on Upwork. . Heres a random heat map of Louisville to see if images go too.

MOV: SEO Framework 25 steps

Reprint but thought some could find this useful. Its a good read to get a quick and broad understanding of what is involved in SEO of a site. Repost from Mov By: Cyrus Shepard May 14th, 2013 How to Rank: 25 Step Master SEO Blueprint Advanced SEO The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not

How Protecting Escort Sites Helped Cloudflare

Original Title: CloudFlare: more traffic than Amazon, Wikipedia, Twitter, Instagram, and Apple combined VENTUREBEAT STAFF JULY 18, 2012 9:00 AM This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on The Next Web’s pick, CloudFlare: CloudFlare is the internet you’ve never heard of. More than just a content delivery network, the service optimizes massive chunks of the web for delivery, screens out

How Protecting Escort Sites Helped Cloudflare Defend Against DOS Attacks

Original Title: CloudFlare: more traffic than Amazon, Wikipedia, Twitter, Instagram, and Apple combined VENTUREBEAT STAFF JULY 18, 2012 9:00 AM This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on The Next Web’s pick, CloudFlare: CloudFlare is the internet you’ve never heard of. More than just a content delivery network, the service optimizes massive chunks of the web for delivery, screens out

Data Studio Demo Report

I’ve shared a Google Data Studio Report about Louisville crime over the last 10 years that I made in an effort to demonstrate some of my reporting and data experience. The target audience for this is Upwork contracts that I am seeking to pick up. Its a cool tool though that I’ve used to make a lot of helpful reports. Its populated real time from an SQL server I have running on Google Cloud Platform. I’m more proud of the Louisville Voter Data Report but I think it would be a mistake to share that out there with everyone. Heres
data studio demo report

Data Studio Demo Report

I’ve shared a Google Data Studio Report about Louisville crime over the last 10 years that I made in an effort to demonstrate some of my reporting and data experience. […]