Matthew Leffler

The Top Digital Agencies Of 2020

The Top Digital Agencies Of 2020, According to DesignRush Reposted From Yahoo Finance DesignRush ranked the top digital agencies of 2020 that help brands to achieve growth online using expertise […]

Value Of SEO Backlinks From A Press Release – Experiment

SEO Experiments Vs Hearsay One thing I hope folks appreciate about the articles and topics I cover is the experimentation. This article is not any different from our previous discussions […]
Buying A Domain Is Much Like Buying A Car

What Is A Domain Worth? Buying An Aftermarket Domain.

Buying a domain that is already registered is a complex process, but that centers around a simple fact.  A domain’s value is equal to the amount someone is willing to […]
PPP Loan Process

SBA PPP Loan – Getting Past The Application Is A Challenge

Fundera Update 5/6/2020 Fundera.com, a site recommended by Azlo.com and the Covidtracker.com which my application languished at for about a month sent out an update today suggesting those not with […]
Ultimate SEO Youtube Channel

Google Search Console Intro Video – How To Add A Site

Google Search Console Intro: It isn’t Google Analytics but it is essential to your SEO efforts and you should use this powerful free tool.  In this video we briefly look […]
Another year top rated

Another Year As A Top Rated Upwork SEO

  Happy anniversary, Matthew! You’ve maintained your Top Rated status for another full year! We created the Top Rated program to support the best talent on Upwork. Less than 10% […]
yahoo

Yahoo FinanceArticle: Top 25 SEO Agencies Named

I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to […]

Ultimate SEO LLC Named In Top 27 Digital Marketing Agencies

This is a repost of content found on Benzinga.com.  While I’ve written before on my opinion of top # lists I figured it’s still nice to be mentioned in one. […]
True Influence

Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the company’s web pages in three seconds or less. […]
Digital Ocean, AWS and Google Cloud logos

Technical SEO: Digital Ocean vs Google Cloud vs AWS

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen. Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for
SEO Keywords

Ranking Keywords That People Search

Branded And Unbranded Keywords: Not Equal SEO Value This is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page […]
Link Building

PBN, GuestPost or Syndication for Backlink Building

Backlink Building We can spend all day optimizing our pages for keywords that we researched for days and never rank content on Google Search.  Its just the cold hard fact […]
PBN

Managing And Maintaining A PBN

PBNs in 2019 can be just as effective as they once were if properly maintained and staged.  Mimicing an organic site goes a long way in the stability of your […]
SEO SECURITY

WordPress SEO Security Settings For WP Cerber

One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO […]
digital ocean and aws logos

AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner

Why I Made The Switch To Digital Ocean And You Should Too After a year of ballooning costs I stumbled across Digital Ocean an figured I’d try their $5 VPS […]

Hiring An SEO? Hear From Google What SEOs Do

This Google video “How to hire an SEO” isn’t new but it’s to the point and vital to setting expectations.  I encourage both SEOs and clients to watch this video and learn what Google says you should look for in an SEO. How to hire an SEO [embedded content] Transcript hi I’m Maile Ohye and I work with Google search I like to share advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices

Easiest Tools To Speed Up WordPress Site Load Times For SEO

Cloudflare And Plugins In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways.  There’s a reason why Ultimate SEO uses slightly different processes for page load.   Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important

PBNs: Private Blog Network – The Crack Habit Of SEO

First off, lets note that PBNs are not viewed well in traditional SEO and are hunted like witches in Massachusetts in the 1600s.  They must be large to matter, having anywhere between 20 to several thousand sites. They are the equivalent of building dozens of WordPress sites taking hours and hours from other SEO opportunities. They work. What Are Private Blog Networks? Private or Personal Blog Networks, PBNs are sites built with the purpose of providing backlinks to another site.  This other site is often called "the money site."  Google is known to be hostile to these sites and prone
theglobe.net

Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

Bad Backlinks UltimateSEO.org has backlinks from about a thousand domains.  In a recent review of these I found an odd reoccurring link from multiple domains but all with the same content and titles.  I was introduced with "The Globe" which charges sites to NOT list them or makes money from SEOs paying them to not backlink to them.  At $36 a link they're likely insane and I bet its bringing in some money.  But before we go all crazy and start paying Ransomlinks (if its not a word I claim it ... Ransomlinks are backlinks from bad sites meant to
SEO Tools You Need

52 Mostly Free SEO Tools I Actually Use

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them.  I have not received anything from […]

What Would Google Cloud Need To Do To Catch Up To AWS And Azure?

What would Google Cloud need to do to catch up to AWS and Azure? Matt Leffler, I host another complete web stack on GCP Answered on Quora Ease of use is one thing. I have clients that can benefit from cloud based solutions. They may have a typical hosting account with some name brand hosts but for various reasons I find myself getting annoyed and deciding I’m moving them to the cloud. I move them to Google Cloud Platform but only temporarily because I know that when I leave them (I’m just a freelancer) they’ll be lost. If they

What Is Domain Authority Why Should I Care?

  Domain Authority is in my opinion the single greatest indicator of a sites ability to compete organically for search traffic.  It is a great question and its simply complex.  Keep in mind Domain Authority or DA as we shall refer to it pretty much here on is the single best number to predict ranking ability and we know that the top 3 positions consume over half of all searches so it can be directly attached to traffic. A few disclaimers: Domain Authority is not a Google creation it is from Moz.com and it is their educated guess at how

Web Site SEO Visualizations

Web Site SEO Visualizations I'm a visual person as I believe most of us are which is why I am fascinated by these images of sites that I have visualized.  Green dots are working pages, blue dots are redirects and orange dots are pages that don't exist or are forbidden.  The connecting lines represent link structure of a site.  The larger a dot the more traffic it receives. SEO Visualization Gallery  

Hostname On cPanel / WHM Server Resets To Project Name On Google Cloud Fix

So you made a WHM server on Google Cloud and before you get to use it suddenly its broken?  I feel your pain.  Not sure when this started but it seems Google Cloud auto writes over the hostname.  Usually not an issue but cPanel seems to rely upon this entry to the point when you type a FQDN like louisville.data502.com it changes to rubbish in a redirect and the site can't be resolved. cPanel Has A Fix. You can see it from their site or I have the steps below. To configure VPS deployments, many cloud hosting providers use the
seo plugins

20+ Of My Favorite Must Use Plugins for 2019

If its in this list I've used it at least 25 times.  Some seem to do the same thing but not really all the membership plugins have special ways of being perfect in their own way.  You can download them all zipped up from this site. 20 Great Plugins Add To Any Social Media with ease All 404 Redirect No 404s redirects as folks seek out a dead url All In One Migration Back it up on demand into one file All In One Migration Extended Restore it all on demand from that one file bbpress

Ultimate Tools For HTML CSS And Text

I've turned 40 today so I figured I'd make a top 40 list of tools and guides. The first one I'll note I didn't use for Web Design, I just used it to make a choice for me. Generate Random Choice - When you're on the fence and need some decision help. Random Word Generator - Brainstorming Adwords And Titles Capitalize the First letter of Each Word In A Sentence Free Photoshop Like Web Tool Pixlr Site Speed Compress HTML Code Uncompress HTML Code CSS Minifier Merge CSS OR JS Files Testing CSS HTML JavaScript With Output Test Environment Fast

SEO Tools and Guides

Free SEO Tools On going collection of SEO Links including Free Tools and strategy guides. They come from a varied amount of external sources but together create an essential full picture of a site’s presence.  Duplicate content, missing title tags and 404 errors beware. Essential SEO Tools  Google Search Console: If you are not already using this tool you’ve missed the first step to understanding your site's SEO status. Its essential to have this product setup. You will see what Google is pulling from your site and you can interact with the search environment by adding sitemaps as well as

SEO: How long does it take to rank #1 on Google?

It Takes About 3 Months To 6 Months To Rank #1 On Google In the world of politics everything seems to be able the last week of an election, after that its over.  In the business world you have to keep going after a certain defined date to remain in business.  Political SEO requires keeping in mind the business world because in Google ranking they are your biggest competitors and the other candidate is likely just as I was talking with a politico kind of friend in the last two days about the need in getting in contact with any

Adding a User to Google Adwords as an Admin

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign. Google has made it easy to add an Admin to Adwords. Step One. In Adwords click the wrench, labeled “TOOLS” you’ll be able to then select “Account Access”

Moving My Ramblings To UltimateSEO.org

Awhile back I picked up a domain name that had expired called UltimateSEO.org its Domain Authority is a respectable 36.  Some companies work years to build up to that level and its branding isn’t that bad either.  SEO is in the name afterall.  MatthewLeffler.com could just as easily belong to the other Matthew Leffler’s that I constantly fight against to rank highest on Google.  Be it the lawyer, the tennis pro or even the sex offender in Florida.  (Shame on you for dragging our name down) MatthewLeffler.com is a DA23 which is respectable for less than a year old