Keywords

Searching is a lot more complex than typing a word and shifting through results.  Using Google Search Operators, predefined instructions that focus the results anyone can gain insights into Google’s […]

Google Search Console Intro: It isn’t Google Analytics but it is essential to your SEO efforts and you should use this powerful free tool.  In this video we briefly look […]

Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   […]

What is the best burger in town?  Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal.  Every web site […]

Each of these four domains of knowledge are collectively Digital Marketing.  Digital Marketing is the promotion of online content to targeted audiences. Search Engine Optimization or SEO SEO is the […]

Branded And Unbranded Keywords: Not Equal SEO Value This is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page […]

Keywords In Headers – How Your H1 H2 Tags Are SEO Keywords Too often people mistake the real value of the H1 and H2 headers when designing a website.  Not […]

In several previous articles we’ve covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more. […]

This Google video “How to hire an SEO” isn’t new but it’s to the point and vital to setting expectations.  I encourage both SEOs and clients to watch this video and learn what Google says you should look for in an SEO. How to hire an SEO [embedded content] Transcript hi I’m Maile Ohye and I work with Google search I like to share advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices

What makes the difference between a paid subscription report or a free SEO audit from a website crawl?  Nothing ... they both need human interpretation which is where an audit includes critical thinking and problem solving.. Audits Are Essential First Steps To Any SEO Campaign Where are we going and why are we in this hand basket?  I like data, I've never been detail oriented but I think my years on a help desk taught me how to efficiently step back consider all the facts and determine what the simplest answer to a problem is ... ( turn it off and

How To Rank Your Site On Google...Forget the Keywords Well don't totally forget the keywords but I think if you spend more than 5 minutes on keywords you're going to be pretty surprised by some purported data I stumbled across.  As you likely know Google uses about 200 factors in determining your sites ranking.  I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn't give the social media factor as much attention as I should. The first big thing to not is that 10.3% of

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them.  I have not received anything from […]

Multi-Domain Strategy In SEO So I feel like its everyone's dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community...so in the analogy ... why build multiple newspapers in the same city?  No one would do that and it's about the same with the internet or at least it should be...but everyone wants to have multiple top ranking domains. Real Life Examples Of Multiple Domains There is only two ways this could work out... Your brand is merging with another equally powerful and recognized brand

Keywords And Finding Topics That Your Client's Is Interested In Wordtracker is a tool offered by a company that provides 12 free searches.  I'm not super sold on its grand ability, it took the phrase IT Managed Services and tied into it "movie star planet", "management definition" and "managed service provider", among others.  My concern is that management definition as a keyword is of no use or value to an IT Managed Services company.  The next two terms are so broad all the industries out there will be searching similar words and your chances of paying for a false positive

It Takes About 3 Months To 6 Months To Rank #1 On Google In the world of politics everything seems to be able the last week of an election, after that its over.  In the business world you have to keep going after a certain defined date to remain in business.  Political SEO requires keeping in mind the business world because in Google ranking they are your biggest competitors and the other candidate is likely just as I was talking with a politico kind of friend in the last two days about the need in getting in contact with any

Determining When You Have A Chance At A Keyword So as I was reading for fun I stunbled across an often cited and well referenced Neil Patel article.  So this isn’t my work but I wanted to share the excerpt from his much bigger article on how long it takes to rank. 6. Decide which keywords you should win before building out content based on those keywords. Some content marketers set out to win ranking for a given keyword, without doing their due diligence on that keyword. This can be a mistake. Why? According to our data, websites that sought

Its something farthest from your mind, I’m sure.  If you’re working for a political campaign you’re pushing forward and the next 5 weeks are all out war ahead.  What to do with your campaign site after the election?  Heck I suspect some of you are just now getting around to your website, or many feel it hasn’t helped in the past so no need to worry.  You’d be wrong if you fall into either of those mindsets, if you’re the diligent one you’ll find the rewards are like a garden. I started renting a house in my hometown after returning

SEO: How long does it take to rank #1 on Google? It Takes About 3 Months To 6 Months To Rank #1 On Google In the world of politics everything […]

  When Keyword Ranking Requires A Pass Keyword Ranking is ultimately the goal of every SEO and Adword campaign.  I was invited to an Upwork project this past week, I always like being invited and generally I try to make the project work. Someone out there noticed my efforts and wants to hear from me.  It is unfortunate though when I feel I have no other choice but to decline the invite and not submit a winning contract. A new site was seeking proposals for ranking at the top of search results using only organic search. I love a challenge

source: moz.com The way your page is optimized can have a huge impact on its ability to rank. What are On-Page Ranking Factors? On-page ranking factors can have a big impact on your page’s ability to rank if optimized properly. The biggest on-page factors that affect search engine rankings are: Content of Page The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From