Case Studies

PPP Loan Process

SBA PPP Loan – Getting Past The Application Is A Challenge

Fundera Update 5/6/2020 Fundera.com, a site recommended by Azlo.com and the Covidtracker.com which my application languished at for about a month sent out an update today suggesting those not with […]
301 redirect seo

301 Redirects Of Expired Domains – What SEOs Don’t Tell Ya

Wouldn’t it be so much easier to just buy a site thats similar to yours and redirect all their backlinks to yourself … you might try pointing them to relevant […]
Google Search Console Video

CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video

Gain More Traffic With Existing Content: GSC provides existing sites a handy list of pages that need new, better titles ands descriptions.  This video walks you through identifying pages that […]
Ultimate SEO Youtube Channel

Google Search Console Intro Video – How To Add A Site

Google Search Console Intro: It isn’t Google Analytics but it is essential to your SEO efforts and you should use this powerful free tool.  In this video we briefly look […]
Shawn Reilly And Political SEO

Political SEO Case Study: Louisville Metro Council Website

Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   […]

SEO Search Engine UltimateSEO.center

Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren’t tested and credentialed … one […]
Page Speed

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the left?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is
Drift and SEO

Optimizing For Page Speed: The High Price Of Drift In SEO

Drift AI Bot Aims To Improve Conversions, But Its Performance Kills Speed And Sinks Your SEO Ranking This an updated discussion on the use of Drift as an AI bot.  […]
True Influence

Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the company’s web pages in three seconds or less. […]
CCPA GDPR COOKIES

CCPA, GDPR, 2020 And What They Mean To Your Site

CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn’t.  At least based on the random 24 sites I visited today.  Nearly three in […]

Disavowing theglobe.net bad backlinks from Sweden

theglobe.net What’s worse?  The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink?  The […]
Digital Ocean, AWS and Google Cloud logos

Technical SEO: Digital Ocean vs Google Cloud vs AWS

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen. Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for
sexy-fogged-window

Adult Site SEO Tips And Directory

Adult Sites Need SEO As Well. Porn Made The Internet A Success And Today At Least 1/5 Of Traffic Is Related To Adult Content.
graph

Sex, Speed And The SEO Migration of Romantic Depot to WordPress

Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area.  Their flagship stores are in Manhattan and the Bronx.  Ultimate SEO was proud to work […]

SEO Vs PPC: Backlink Project Increases Traffic 1200%

After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected… Increasing Organic SEO Traffic […]
digital ocean and aws logos

AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner

Why I Made The Switch To Digital Ocean And You Should Too After a year of ballooning costs I stumbled across Digital Ocean an figured I’d try their $5 VPS […]

Easiest Tools To Speed Up WordPress Site Load Times For SEO

Cloudflare And Plugins In a previous post we noted the difference speed can make in search engine ranking.  The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes.  Site Speed Affects Ranking In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways.  There’s a reason why Ultimate SEO uses slightly different processes for page load.   Often people download plugin optimizers and add page cache plugins to speed up their sites.  Caching is important
buffer can help ifttt auto blog for your wordpress sites

Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with. IFTTT And Buffer Thats where IFTTT has stepped in and been able to save time while helping to get a message out

Quiet Please SEO Experiement In Progress

tumblr - search engine optimization

Tumblr Search Engine

Tumblr Search Engine and Instagram – A social media search engine Result from your search will display here.  This is mostly a test tool for searching specific social media sites […]

PBNs: Private Blog Network – The Crack Habit Of SEO

First off, lets note that PBNs are not viewed well in traditional SEO and are hunted like witches in Massachusetts in the 1600s.  They must be large to matter, having anywhere between 20 to several thousand sites. They are the equivalent of building dozens of WordPress sites taking hours and hours from other SEO opportunities. They work. What Are Private Blog Networks? Private or Personal Blog Networks, PBNs are sites built with the purpose of providing backlinks to another site.  This other site is often called "the money site."  Google is known to be hostile to these sites and prone
Top SEO Ranking Signals

How To Rank Your Site On Google…Forget the Keywords

How To Rank Your Site On Google...Forget the Keywords Well don't totally forget the keywords but I think if you spend more than 5 minutes on keywords you're going to be pretty surprised by some purported data I stumbled across.  As you likely know Google uses about 200 factors in determining your sites ranking.  I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn't give the social media factor as much attention as I should. The first big thing to not is that 10.3% of
multiple domains

Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

Multi-Domain Strategy In SEO So I feel like its everyone's dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community...so in the analogy ... why build multiple newspapers in the same city?  No one would do that and it's about the same with the internet or at least it should be...but everyone wants to have multiple top ranking domains. Real Life Examples Of Multiple Domains There is only two ways this could work out... Your brand is merging with another equally powerful and recognized brand

What Is Domain Authority Why Should I Care?

  Domain Authority is in my opinion the single greatest indicator of a sites ability to compete organically for search traffic.  It is a great question and its simply complex.  Keep in mind Domain Authority or DA as we shall refer to it pretty much here on is the single best number to predict ranking ability and we know that the top 3 positions consume over half of all searches so it can be directly attached to traffic. A few disclaimers: Domain Authority is not a Google creation it is from Moz.com and it is their educated guess at how

Web Site SEO Visualizations

Web Site SEO Visualizations I'm a visual person as I believe most of us are which is why I am fascinated by these images of sites that I have visualized.  Green dots are working pages, blue dots are redirects and orange dots are pages that don't exist or are forbidden.  The connecting lines represent link structure of a site.  The larger a dot the more traffic it receives. SEO Visualization Gallery  

WordPress 5 Upgrade: Why I Broke My Site With It

Gutenberg sounds like the place that a hard fought battle took place in Europe maybe during the “Great Wars” or during the Middle Ages but Gutenberg is not connected to history its the name given to the new WordPress editor that WordPress 5 brings to the blogosphere. I fully expected and was prepared to backup before upgrading, I have multiple sites so I had tested the upgrade on other sites.  I figure though the best way to fix something is to break it first so I went ahead with it and upgraded https://matthewleffler.com to the newest and greatest and
keyword ranking

Should You Go After That Keyword

Determining When You Have A Chance At A Keyword So as I was reading for fun I stunbled across an often cited and well referenced Neil Patel article.  So this isn’t my work but I wanted to share the excerpt from his much bigger article on how long it takes to rank. 6. Decide which keywords you should win before building out content based on those keywords. Some content marketers set out to win ranking for a given keyword, without doing their due diligence on that keyword. This can be a mistake. Why? According to our data, websites that sought