Category Archives for Audits

Hiring An SEO? Hear From Google What SEOs Do

Hire An SEO

This Google video “How to hire an SEO” isn’t new but it’s to the point and vital to setting expectations.  I encourage both SEOs and clients to watch this video and learn what Google says you should look for in an SEO.

How to hire an SEO

Transcript
hi I’m Maile Ohye and I work with Google
search I like to share advice to help
you hire a useful SEO and prevent hiring
a bad SEO one who you might pay a lot of
money without positive results or even
worse one who implements shady practices

Cloud Computing: Digital Ocean vs Google Cloud vs AWS

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen.

Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for

Page Speed

Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank

Here is a recently added FAQ to the Ultimate SEO FAQ section.

Let me show you how important it is….desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the left?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

In PBNs 2019 Part 1 we discussed some logistics of organization on a high level concerning Cloudflare, Spreadsheets and above all randomness.  In this the second part of our private blog network series we’ll focus on expired domains and the assessing of their value.

Domain Authority Is One Part

First, we will look at Domain Authority but before we do lets note Domain Authority in and of itself is worthless.  It IS NOT used by Google.  It is made by a company called Moz and it is their best guest how Google interrupts the content on a site based on

Quiet Please SEO Experiement In Progress

seo visualized site

SEO Site Auditing With SEOprofiler Reports Part 1

What makes the difference between a paid subscription report or a free SEO audit from a website crawl?  Nothing … they both need human interpretation which is where an audit includes critical thinking and problem solving..

Top SEO Ranking Signals

Audits Are Essential First Steps To Any SEO Campaign

Where are we going and why are we in this hand basket? 

I like data, I’ve never been detail oriented but I think my years on a help desk taught me how to efficiently step back consider all the facts and determine what the simplest answer to a problem is … ( turn it off and

SEO Updates DA And PHP

Updates That Matter AND Updates That Don’t :SEO Basics

This post was originally made 3/7/2019 but was lost during a restoration from backup while Ultimate SEO was dealing with a DOS attack. Updates That Matter AND Updates That Don’t I’ve heard things come in threes so curious whats next because 2 big updates this week are out.  Now unfortunately the one that matters is unlikely to gain as much attention as the one that doesn’t mean anything.  So lets begin on what folks are focused on…something that means nothing. MOZ Domain Authority 2.0 Moz redid their Domain Authoritycalculations and the implications are HUGE for those who workat Moz.  If you don’t workthere then its not a big deal.  Domain Authorityis like a fake credit score.  Your bank will likely use your FICA score but no one can release your FICA score to you but FICA.  To solve this banks and other organizations created their own scoring systems that attempted[Find Out More]

Backlinks And Ranking

Backlinks 101 – SEO’s Off-page Often Ignored Power Ranker

Backlinks 101

First off a little disclosure this article over laps the Backlinks category of the FAQ.

What Are Backlinks?

Backlinks are links from other sites.  Think of them as votes of affirmation.  Only one vote can come from a domain so for SEO purposes it doesn’t matter if there are 100 or 1 link from the same domain one link is the count you gain.  Subdomains are viewed separately…thats why yourblog.tumblr.com isn’t a tumblr backlink.  Now those other links may increase traffic to your site but in regards to SEO value its one vote.  Some call this metric

Google Search Console

MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses

Consolidating your website traffic on canonical URLs

Wednesday, February 06, 2019

In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to see all your Search data for the same piece of content.

To help unify your data, Search Console will soon begin assigning search metrics to the (Google-selected) canonical URL, rather than the URL

Google Data Studio

Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template

Google Data Studio Reports are some fun things.  Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool.

You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right.  It’s nice to be

Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template Google Data Studio Reports are some fun things.  Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool. You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right.  It’s nice to be able to pull in data from two very different Google tools.  Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live[Find Out More]

Ultimate SEO

Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

Bad Backlinks

UltimateSEO.org has backlinks from about a thousand domains.  In a recent review of these I found an odd reoccurring link from multiple domains but all with the same content and titles.  I was introduced with “The Globe” which charges sites to NOT list them or makes money from SEOs paying them to not backlink to them.  At $36 a link they’re likely insane and I bet its bringing in some money.  But before we go all crazy and start paying Ransomlinks (if its not a word I claim it … Ransomlinks are backlinks from bad sites meant to

SEO Tools You Need

52 Mostly Free SEO Tools I Actually Use

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them.  I have not received anything from any of these sites and these site links are not affiliate links …. this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I’d still want a second opinion.  In the future as I post blog articles I’ll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other paid site do we are offering it totally free. You simply have to register an account so that it can help you track changes to[Find Out More]

tracert in SEO

Trace Route Network Tool, Only On A Map

Tracert in SEO: Can Help Ya Track Your 301 Redirects

Tracert is a command thats elementary to networking and computers.  Trace Route or Tracert does exactly what it sounds like, and its useful cause it tells ya every ip address it passes through between the server and the catcher (not technical terms there).  It explains where speed issues are in a global perspective or in your home.

Its usually just text but https://www.monitis.com/traceroute/ made it more fun…and from this map I can see why my fiber connection isnt seemingly very fast tonight, I’m being routed through London, England

CF TF Majestic Graphic

Citation Factor, Trust Factor And How They Relate To Domain Authority

Citation Factor, Trust Factor And How They Relate To Domain Authority

They actually don’t relate to Domain Authority.  Domain Authority is a metric designed by Moz to help replace Google’s Page Rank which used to be made available to the public but has since been discontinued or at least the public portion is no longer available.  Now Moz isn’t the only company offering a replacement to Page Rank, Majestic came up with Citation Factor and Trust Factor.  You’d expect these two still somewhat relate to each other as they in theory are meant to portray the same thing but they