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Showing Category: Political SEO

Keyword Tools: List Of SEO/PPC Tools

Keywords And Finding Topics That Your Client’s Is Interested In Wordtracker is a tool offered by a company that provides 12 free searches.  I’m not super sold on its grand ability, it took the phrase IT Managed Services and tied into it “movie star planet”, “management definition” and “managed service […]

Free SEO Tools

Free SEO Tools We get it!  Not only do webmasters want free SEO tools, so do SEOs.  I was spending money everywhere trying to get too the information that I needed to continue my Upwork SEO freelancing.  I’ve become a fan of multiple sites, I’ve become a detractor of others.  […]

What To Do With Your Political Site After The Election

Its something farthest from your mind, I’m sure.  If you’re working for a political campaign you’re pushing forward and the next 5 weeks are all out war ahead.  What to do with your campaign site after the election?  Heck I suspect some of you are just now getting around to your website, or many feel it hasn’t helped in the past so no need to worry.  You’d be wrong if you fall into either of those mindsets, if you’re the diligent one you’ll find the rewards are like a garden.
I started renting a house in my hometown after returning from Chicago and suddenly I found I had room to grow things. I wanted hydrangeas so I planted 14 or so … it took a lot of them to make a show at a gallon a plant. We also planted a grapevine.  Not much happened though, and I could have easily given up after the summer, just ignore them…but they were never going to be mature in one season.  A grapevine takes 3 years before it produces grapes, I learned hydrangeas were “old” wood and new growth wouldn’t come from new plant life.  If you get where I’m going, I’ll stop with the gardening story.  You’re website will not produce fruit in its first couple months.
Domain age actually has both a direct and indirect effect on your ranking.  For one, a website thats been up and running since the last election has had links from other sites organically made, not a ton if you just leave it sitting there but definitely more than if you take it down and just hold on to the domain.  In a previous post I mentioned it takes 3 to 6 months to rank a site, you’ll be a step further if you just leave it up and alone.  (Best not alone, maybe post a new article every couple months.)

Study Reviews Success Of Website Technology And Congressional Wins

Hindsight is 20/20 and given the findings of the report below every campaign in 2016’s house races in the study, who relied solely on Facebook pages to represent their campaign’s online presence, would likely build a WordPress site now.  No one who had just a Facebook presence won in 2016.There are a lot of reasons this could be true, but one fact remains … Do you want to replicate the losers in the last cycle?  Visit my Political SEO site to learn more about what I have done for campaigns and candidates in 2018.Reposted Article, original source at bottom of article.
Every year I analyze the use of websites in political races across the country. This year there were more candidates with websites than I’d noticed in the past. That’s a good thing, in my opinion – the web is an ever-increasing way to reach your audience at a much lower cost base than sending mailers or printing signs and flyers. And while those other methods shouldn’t be ignored, the web is, in my opinion, the way forward!
What follows is my analysis of websites used by candidates in various races across Pennsylvania – mostly from the race for Governor and the various races for US House of Representatives. I analyzed 40 websites in total, through which I found candidates employing 5 major web platforms, in order of the most prevalent.

SEO: How long does it take to rank #1 on Google?

It Takes About 3 Months To 6 Months To Rank #1 On Google
In the world of politics everything seems to be able the last week of an election, after that its over.  In the business world you have to keep going after a certain defined date to remain in business.  Political SEO requires keeping in mind the business world because in Google ranking they are your biggest competitors and the other candidate is likely just as I was talking with a politico kind of friend in the last two days about the need in getting in contact with any campaigns for November now … he seemed puzzled and said we had three months and most campaigns are just starting.  That may be fine and dandy for yard signs and television commercials but online everything needs to be in place before you want it.  That means now.
I will grant you that Jefferson County Judge Executive isn’t a highly sought after keyword.  But then who is going to Google that keyword closer to the election?  If you thought that was the keyword for that office, you’d be wrong.  You need to stop thinking of proper nouns as good Google keywords.  I’ll pin a conversation about keywords at another time but for now focus on timing.

Campaign, Candidate And Political SEO: Optimize Or Be Trumped

I say be “Trumped” because for all that he did wrong in traditional campaigning, he did Political SEO better than anyone had before.
I’ve always been a political guy.  I love using technology to those political ends.  Earlier this year I was able to leverage my experience in SEO, Adwords, cloud computing, data analysis and web design for a political candidate. It’s why these unique products are bundled into what I offer through Upwork.  Today there is no excuse for a candidate to neglect digital media needs.  Local candidates can easily benefit from a solid online presence for much less than they might think.  The past experience with Brent Ackerson’s campaign was very encouraging.

THE GROWING NEED FOR SEO IN POLITICAL CAMPAIGNS

About Political SEO
SEO has been around as long as search engines have existed.  We all do know it’s keywords, keywords, keywords? WRONG…if you are in politics stick to that and leave Political SEO up to someone who knows keywords are dead.

Political SEO: SEO Tips For Political Campaign Websites

SEO Tips for Political
Campaign Websites

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