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How To Optimize Your Marketing Campaigns For Higher Quality Leads

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened with a campaign I ran once. I can assure you – it’s not fun!
One survey of B2B marketers found that their #1 and #2 challenges were generating high quality leads and converting leads into customers:

Why Good Site Architecture Is The Only CRO You Need

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO.
It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index.
But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.

My New SEO Strategy: Blog Less, Spend More on Technology


I’ve begun a revamping of matthewleffler.com, which has been the same as my mattleffler.me site. I decided it was important to demonstrate WordPress use and diversify my personal domains. mattleffler.me continues the HTML5/CSS Bootstrap site while matthewleffler.com provides a card style WordPress implementation.

How to Optimize Your Anchor Text Strategy For SEO


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