How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened with a campaign I ran once. I can assure you – it’s not fun!
One survey of B2B marketers found that their #1 and #2 challenges were generating high quality leads and converting leads into customers: