Showing Category: SEO News

SEO: How long does it take to rank #1 on Google?

It Takes About 3 Months To 6 Months To Rank #1 On Google

In the world of politics everything seems to be able the last week of an election, after that its over.  In the business world you have to keep going after a certain defined date to remain in business.  Political SEO requires keeping in mind the business world because in Google ranking they are your biggest competitors and the other candidate is likely just as I was talking with a politico kind of friend in the last two days about the need in getting in contact with any campaigns for November now … he seemed puzzled and said we had three months and most campaigns are just starting.  That may be fine and dandy for yard signs and television commercials but online everything needs to be in place before you want it.  That means now.

Adding a User to Google Adwords as an Admin

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign.

Google has made it easy

Moving My Ramblings To UltimateSEO.org

Awhile back I picked up a domain name that had expired called UltimateSEO.org its Domain Authority is a respectable 36.  Some companies work years to build up to that level and its branding isn’t that bad either.  SEO is in the name afterall.  MatthewLeffler.com could just as easily belong to the other Matthew Leffler’s that I constantly fight against to rank highest on Google.  Be it the lawyer, the tennis pro or even the sex offender in Florida.  (Shame on you for dragging our name down)

What To Do With Your Political Site After The Election

Its something farthest from your mind, I’m sure.  If you’re working for a political campaign you’re pushing forward and the next 5 weeks are all out war ahead.  What to do with your campaign site after the election?  Heck I suspect some of you are just now getting around to your website, or many feel it hasn’t helped in the past so no need to worry.  You’d be wrong if you fall into either of those mindsets, if you’re the diligent one you’ll find the rewards are like a garden.
I started renting a house in my hometown after returning from Chicago and suddenly I found I had room to grow things. I wanted hydrangeas so I planted 14 or so … it took a lot of them to make a show at a gallon a plant. We also planted a grapevine.  Not much happened though, and I could have easily given up after the summer, just ignore them…but they were never going to be mature in one season.  A grapevine takes 3 years before it produces grapes, I learned hydrangeas were “old” wood and new growth wouldn’t come from new plant life.  If you get where I’m going, I’ll stop with the gardening story.  You’re website will not produce fruit in its first couple months.
Domain age actually has both a direct and indirect effect on your ranking.  For one, a website thats been up and running since the last election has had links from other sites organically made, not a ton if you just leave it sitting there but definitely more than if you take it down and just hold on to the domain.  In a previous post I mentioned it takes 3 to 6 months to rank a site, you’ll be a step further if you just leave it up and alone.  (Best not alone, maybe post a new article every couple months.)

Adwords – Beginner’s Guide To Quality Score

Beginner’s Guide To Quality Score
How To Get, Keep And Start Campaigns With High Quality Scores

19 Call-to-Action Phrases That Will Convert Your Users

What happens when nobody clicks on your call-to-action phrases and buttons?You don’t get any leads. Nor do you generate any revenue.That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine their CTAs.A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Someone who visits your website might be with you up until that point, then decide to bail on the conversion.So, how do you write call-to-action phrases that convert?What is the Psychology Behind CTA Phrases?From the day we’re born, we’re taught to follow orders. That’s why you might learn that definitive CTA phrases work better than others.For instance, compare these two call-to-action phrases:Are You Ready to Subscribe?Subscribe Now!Which one catches your attention? The second one, right? That’s because the phrase proves definitive and authoritative. It tells the reader exactly what to do.Consumers have also come to expect CTAs. They predate the internet. From billboards and television commercials to brochures and flyers, advertising creative always includes a CTA.Call this number now to get our low-low price!Want more information? Call 888.555.5555!Like what you see? Visit us at the corner of 1st and 2nd Streets!See what I mean?On the internet, though, the call-to-action phrases can become far more dynamic. Not only can consumers click them with the mouse or tap them with a finger, but the CTA buttons’ colors, fonts, and other visual elements can influence conversions.Consumers who are internet-savvy know what a call to action looks like. Consequently, they’ve become psychologically influenced to click.That doesn’t mean the click’s automatic, though. The specific call-to-action phrases you use and the placement of those CTAs can also have a psychological impact.19 Call-to-Action Phrases to Get More Conversions (And Why They Work)We know that CTAs are important for conversions, but what types of call-to-action phrases work best? The answer might disappoint you: It depends.Every audience responds differently depending on their personalities, desires, pain points, and other characteristics. That’s where A/B testing comes in. You can’t just assume that a well-written CTA will resonate with your audience.Always test.But let’s take a look at some CTA phrases that work well in a variety of situations.1. “Yes, I Want X!”This is one of the most common affirmative call-to-action phrases. It’s speaking in the voice of the consumer.In other words, when readers see this CTA, they read it to themselves as though it were their own original thought.“X” could be anything: a free download, a discount, free shipping, or any other incentive. That doesn’t matter. Your goal is to affirm that your reader wants whatever you’re offering and will therefore convert.Why the CTA phrase worksAffirmative CTAs like this one work because they plant a seed. Your reader might not know he or she wants your offer, but reading that phrase creates a positive connection between the offer and the consumer.2. Snag/Grab/Seize/Score/Gain X Now!Your high school English teacher told you that thesaurus would come in handy one day, and now look where you are! When you use unique words in your call-to-action phrases, you call (pardon the pun) more attention to it.You could say “Get X Now!” with “X” being the incentive. But “get” is a boring word. It’s almost passive. Other words add more interest to the phrase.Why the CTA phrase worksPeople prefer to receive than to give. Every Christmas card will tell you otherwise, but in commerce, consumers are out for themselves.When you start your CTA phrase with a word that implies a benefit for the consumer, you’re more likely to attract clicks and signups.Additionally, the word “now” adds some urgency to the CTA. It suggests the consumer needs to hurry up and act or risk losing out on the opportunity forever.3. Start Your Journey Toward XSome of the best call-to-action phrases expressly mention a direct benefit of clicking on the CTA button. They tell the user what he or she will get in exchange for providing an email address or buying your product.In this case, X represents a result.Start your journey toward successful weight lossStart your path to greater wealthBegin your adventure to improving your speaking skillsNotice that I’m pulling out that thesaurus again. The call-to-action phrases listed above are each variations on the primary formula. Feel free to get creative.Why the CTA phrase worksA results- or benefits-based CTA allows the consumer to imagine his or her own success. It suggests that a dream or goal lies just behind their reach, and all they have to do is click on that button and get the incentive.It’s also a little motivational. If you can excite your readers and make them anticipate whatever lies on the other side of your CTA, you’re doing some good marketing.4. Do You Want to X? Yes or NoIn this case, I’m combining a headline with a CTA. The headline is “Do You Want to X?” And the CTA is “Yes,” but we’re also providing a “No” alternative.For instance, you might use a headline like this: “Do you want to lose weight?”If your site is geared toward people who want to shed excess pounds, you can pretty much guarantee your readers will feel compelled to click the “Yes” button. If they click “No,” the action feels discordant with their true beliefs and desires.Why the CTA phrase worksAs mentioned above, people are averse to aligning themselves with a value or statement that they don’t believe in. If you ask someone a question in a headline, your CTA becomes more appealing because the user knows the truth.He or she can still click “No,” but it won’t feel right. Next time, he or she might click “Yes.”5. Activate X Today!Maybe you’re offering a discount on products or a free demo of your service. Using a CTA like this one puts the visitor in the driver’s seat and motivates him or her to take action.Activate your 30-day free trial today!Activate your 20% discount now!Activate your free shipping offer today!See what I mean?Why the CTA phrase worksThe word “activate” sounds impressive and momentous. It’s unique in comparison to words like “get” or “start,” so it’s more likely to draw attention, and it can build excitement. Plus, when you add “now” or “today,” you inject that urgency factor into your call-to-action phrases.6.  You’re Running Out of Time!This is a classic CTA that has worked in numerous types of media. It’s heavily rooted in urgency and scarcity — two psychological principles that can work extremely well when used in moderation. You don’t want to hammer into your readers’ heads that they need to act now! However, a little goes a long way.Variations on this CTA could include the following:Act before it’s too late!Get your discount before it’s gone!Don’t miss out!Limited quantities available!Why the CTA phrase worksConsumers respond to urgency and scarcity because they don’t want to miss out. When they know a deal is going away or a limited run of products might sell out, they want to get in on the action.This means they don’t have time to ruminate. Given enough time, many consumers will talk themselves out of purchasing things they really want. If they’re forced to make a decision faster, though, they’ll likely act.7. Add to CartI thought I’d throw this one in because it’s unexpected. We often talk about call-to-action phrases in terms of their uniqueness. For instance, using stronger, unique verbs can improve conversions.However, sometimes it’s best not to invent the wheel.Huge websites like Amazon use the CTA “Add to Cart” on their sales pages. If it didn’t work, they would have switched them by now.Why the CTA phrase worksSometimes, simplicity is better than creativity. Sad, but true. Consumers know exactly what “Add to Cart” means. They understand that they’re filling up their digital shopping carts for future purchases.When you use a familiar CTA like this one, your prospective customer doesn’t have to think too much. It becomes as easy as grabbing a product off the shelf at Walmart and tossing it in a real basket.8. Add to WishlistWhile we’re on the subject of simplicity, I thought I’d include this one, too. Wishlists are the step before the purchase — showing intent on the part of the consumer to eventually buy a product.If you run an ecommerce store, consider adding wishlist functionality. Not only will wishlists remind your leads of what they want, but those leads can share their wishlists with their friends. Suddenly, purchases start pouring in when birthdays and other holidays roll around.Why the CTA phrase worksThere are two primary benefits to adding add-to-wishlist CTAs on your ecommerce website.One, the customer doesn’t have to make any commitment. A wishlist isn’t a checkout cart. It’s just a list of desired products.Two, users who want to add products to their wishlists have to create an account. That means you can collect their email addresses. Instead of attempting to snag them as leads in some other way, such as with a lead magnet, you can let the wishlist do the talking.9. Join X Other [Category] as Subscribers to My Email ListHere’s a form of social proof. There are several ways to structure CTA phrases like this:Join 233,000 other marketers and subscribe to my email list.Become one of the 23,451 people who subscribe to my emails.Join the club! Over 500,000 fitness enthusiasts request my emails. You could, too!Why the CTA phrase worksWhen you have a big email list, you might as well use it to your advantage. After all, you did the work to collect all those addresses.Consumers see numbers like those and think, “What am I missing?” They wonder why hundreds, thousands, or hundreds of thousands of people are so interested in what you have to say.So they join.10. Get Your Free XI encourage you to find synonyms for the word “get,” but this is the simplest form of this type of CTA phrase. You’re inviting your website visitors to get something for free.And it better be something of value.You might offer a cheat sheet, a checklist, a toolkit, or a pack of free templates. These are called lead magnets. They’re designed to convince people to join your email list in exchange for something they want.Why the CTA phrase works“Free” is a double-edged sword. In some cases, consumers translate “free” as “worthless.”You have to prove them wrong.When you fill in “X,” make it sound as valuable and information-rich as possible.For instance, you could say, “Snag your free, comprehensive guide to getting more clients now!”The value is built into the description. Of course, the download needs to back up your claims.Free can also work to your advantage. Consumers appreciate generosity, so when you’re giving of your time and knowledge, they might reciprocate by buying products or investing in your services.11. Reserve your spot now!Exclusivity is a powerful way to convince people they want whatever you’re offering. There are lots of things for which you must reserve a spot — things people covet.Attendance at a major event. Access to an exclusive club. Tickets to a private concert. You get the idea.If you’re offering a free webinar or other virtual event — or if you’re inviting people to join you in the “real world” for an event — use this type of CTA. It subtly communicates that few spots are available.Why the CTA phrase worksWhy do you think secret societies, fraternal organizations, and clubs exist? They’re exclusive. You have to be accepted to join, and there are usually limited spots.You know you’re not vetting registrees to your next webinar, but you can still use this psychological principle to your advantage.12. Start the quizQuizzes have an almost magnetic pull. They’re fun to take, they reveal something about yourself, and they allow you to compare yourself to others. Using a quiz as a CTA can pull people farther into your sales funnel by exposing them to more of your brand.You can then end your quiz with a final CTA.The quiz should relate specifically to your business. For instance, if you sell fitness supplements, you’ll want to ask what the user’s goal is, what he or she has tried before, and what types of supplements he or she is interested in.At the end, use a CTA that recommends a specific product.Why the CTA phrase worksCall-to-action phrases aren’t always linear. In other words, they don’t have to transport the prospect from Point A to Point B immediately.Your quiz might only contain a few questions, but you want to use the answers to guide your prospect to a solution he or she will appreciate. At that point, the prospect is eager to see what you’re offering.How to Test Different Call-to-Action Phrases to See Which One Is BetterAs I mentioned at the beginning of this article, a call to action might be beautifully worded and still not work on your audience. It doesn’t mean your website visitors are stupid or inept. It just means they have their own unique responses to stimuli.Testing different call-to-action phrases will give you hard data about which one is better. You can them decide what types of CTA phrases to use in the future so you’re more likely to convert people who visit.Start using a user behaviour tool to identify the clicks and testUser behavior tools, such as Crazy Egg, enable you to collect actionable data about how your CTAs perform among your website visitors. You can see where you get the most clicking activity, whether people scroll down far enough to even see your CTA, and whether there’s a better placement on the page.Once you’ve nailed down that information, start running A/B tests. Compare two versions of the same page, changing only one variable — in this case, the call to action. The one that outperforms the other is the winner.ConclusionCalls to action don’t seem like a big deal until you start to collect data. Then, you realize how much they truly matter.Poor CTAs hurt your lead generation efforts as well as your revenue. That’s the last thing any business owner wants.Paying attention to your audience and testing new call-to-action phrases, however, can improve both metrics and make your business stronger.

SEO: How long does it take to rank #1 on Google?

It Takes About 3 Months To 6 Months To Rank #1 On Google
In the world of politics everything seems to be able the last week of an election, after that its over.  In the business world you have to keep going after a certain defined date to remain in business.  Political SEO requires keeping in mind the business world because in Google ranking they are your biggest competitors and the other candidate is likely just as I was talking with a politico kind of friend in the last two days about the need in getting in contact with any campaigns for November now … he seemed puzzled and said we had three months and most campaigns are just starting.  That may be fine and dandy for yard signs and television commercials but online everything needs to be in place before you want it.  That means now.
I will grant you that Jefferson County Judge Executive isn’t a highly sought after keyword.  But then who is going to Google that keyword closer to the election?  If you thought that was the keyword for that office, you’d be wrong.  You need to stop thinking of proper nouns as good Google keywords.  I’ll pin a conversation about keywords at another time but for now focus on timing.

Google Mobile First Index 2018: A Simple Guide to Build your Strategy

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. If Google is taking mobile websites more seriously, shouldn’t you?After all, if you want Google to serve up your content to searchers, you need to know how Google crawls and assesses your website. Otherwise, you fall behind the competition.But don’t panic.If you don’t have a mobile website ready to go now, you’re not doomed to haunt the 100th page of the Google SERPs forever. In fact, Google is slowly rolling out this new strategy, roping in more websites as time goes on.If you have a desktop version of your site, you can still get ranked. But at some point, you need to consider the ramifications of not having a mobile-friendly website to serve your visitors.What is the Mobile First Index?Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. If Google is taking mobile websites more seriously, shouldn’t you?After all, if you want Google to serve up your content to searchers, you need to know how Google crawls and assesses your website. Otherwise, you fall behind the competition.But don’t panic.If you don’t have a mobile website ready to go now, you’re not doomed to haunt the 100th page of the Google SERPs forever. In fact, Google is slowly rolling out this new strategy, roping in more websites as time goes on.If you have a desktop version of your site, you can still get ranked. But at some point, you need to consider the ramifications of not having a mobile-friendly website to serve your visitors.What is the Mobile First Index?The mobile first index is Google’s way of serving up more relevant search results to mobile users. The search giant has selected a certain number of websites that meet the company’s criteria for mobile-friendly design and using the mobile version of the site to populate the SERPs.Let’s say that your website was chosen to be involved with the Google mobile first index rollout. You would get an alert in Google Search Console to let you know.From that point, Google would crawl your mobile site first. It would also display information from the mobile form of your website in the SERPs for searchers to see.This doesn’t mean your desktop website no longer exists or get crawled. If someone searches for a keyword related to your business on a desktop computer, he or she would still find the desktop version of your site.In the past, Google only considered a website’s desktop version when ranking and crawling pages. That’s no longer the case. Since mobile users spend two times more minutes online than desktop users, Google understands the need to serve those users better content.But what makes a website mobile friendly? And how do you know if your website is ready for the Google mobile first index? I’m going to cover that and more so you’re ready with a sound strategy.What Are the Main Changes With the Mobile First Index in 2018?In March 2018, Google announced the primary change in the mobile first index strategy. Specifically, the search engine will bring in more websites now that the algorithm, bugs, and testing have been ironed out.If your website isn’t in the first, second, or third wave of this rollout, don’t worry. Remember that Google, as of 2016, had indexed over 130 trillion web pages. That’s a lot. It’ll take time for Google to get to them all.Additionally, some websites don’t even have mobile versions yet. If your website doesn’t use responsive design or a mobile alternative site, it likely doesn’t render well on mobile screens. You have time to rectify that problem, which I’ll get to later.The point here is that Google has made some changes regarding how it indexes pages:Distributing as much mobile-friendly content as possible to people on smartphones, tablets, and similar devicesFor websites in the rollout, Google will display the mobile version of a website if it exists on a separate URL (e.g. m.your site.com instead of yoursite.com)Websites with dynamic serving built in will have their mobile-friendly pages served to mobile usersGoogle will choose mobile-friendly sites over AMP sites.What Google says about the Mobile First IndexGoogle has been quick to staunch any panic surrounding its mobile first index. In the short term, at least, it shouldn’t impact your rankings for your existing web pages.Essentially, Google will be using a bot called a smartphone agent. It will help to identify websites that follow mobile best practices, and are therefore more suitable for the mobile first index.If you have a desktop site with no mobile alternative, or if your site uses responsive design, there will be no change right now. The same is true if you use canonical AMP.Additionally, Google claims that the mobile first index — at least for now — has nothing to do with actual ranking. It’s concerned with how Google “collects content.”For instance, if you have a mobile version of your site or responsive design, your SERP listings will remain the same. Google will pull information from your site just as it always has.If, however, you have multiple URLs for mobile and desktop, Google will want to serve up the mobile version to smartphone and tablet users. They’ll see the content in the SERPs as defined by the mobile version of your site, such as your headline, URL extension, and meta description.How to Build a Mobile First Indexing Strategy for Your WebsiteWith all the backstory out of the way, let’s look at how you can prepare a sound strategy for the mobile first index. Preparing ahead can make your site more likely to get listed in the mobile first index. Additionally, you won’t suffer any rankings issues in the future.Add XML and media sitemapsXML and HTML sitemaps have existed for ages. They allow your website to tell Google when you publish new content, which theoretically gets your newest pages indexed faster.Media sitemaps are the same as XML sitemaps except that they include media other than text, such as images and videos. Many websites have attachment pages that include just the media, and Google can index those, as well, if you choose.If you’re a WordPress user, the easiest way to generate an XML and media sitemap is to install the Yoast plugin. It automatically creates sitemaps so you don’t have to worry about code or other granular details. Plus, it also includes media sitemaps.High-quality contentOne of the biggest mistakes marketers make when trying to create mobile-friendly websites is disabling certain content on the mobile version. Don’t do that.Mobile users want just as much information as desktop users. They’re interested in text, images, videos, and other media, so don’t strip them from your mobile site.Instead, focus on creating the high-quality content every searcher demands. Go in-depth on specific subjects, use media to illustrate your points, and optimize your meta data, which I’ll discuss next.The mobile first index shouldn’t have any impact on the length or quality of your content. Even the smallest smartphones are large enough to read an article, so don’t deprive those users of your thoughtful prose.Add optimized metadataThink of metadata as a way to communicate with users and search engines both. There are many different kinds of metadata, and you need to make sure you’re optimizing the right ones.First, your titles and meta descriptions should match on mobile and on desktop. These are the two primary pieces of information a searcher sees when landing on a Google SERP.If a user searches on mobile, he or she should see the same thing.Images matter, too. Make sure every image you upload to your site has an alt attribute. It looks like this in the HTML:<img src=”https://www.xyz.com/picture” alt=”Crazy Egg”>If you use WordPress, you don’t have to worry about coding. Just click on the image you want to change and select the pencil icon to edit it. You’ll see a form field for ALT text. Fill it in with keyword-rich content.Set up structured dataStructured data — also called schema markup — helps explain to Google what your website contains. For instance, you can use structured data on a recipe page to communicate the ingredients needed, cooking time, and other information.Thousands of options for schema markup exist, but you don’t have to use them all. Apply them when they’ll help search engines — and, by extension, Google users — find your content more easily.You can find tons of information at Schema.org about how to implement structured data and which types will be of most use to you and your website visitors.The important thing to take away from structured data about the mobile first index is that your schema markup should be the same on both versions of your website. If you have a separate mobile URL, make sure you add the schema markup that exists on your desktop site, and vice versa.Use expandable contentAt one time, “hidden” content was a big SEO no-no. That’s still true for black hatters who want to game the system by keyword-stuffing their articles with text in the same color as the background and other similar tricks.By the way, they don’t work anymore.But hidden content can actually help improve your website’s user experience and make your site more mobile friendly. Specifically, I’m talking about expandable content.You’ve probably seen it on dozens of websites. Some designers and marketers call it accordion content. It’s the type of content that has a headline that you can click on to expand the content further.If you visit a product page on Lowes.com, for instance, you’ll see a form of expandable content under the product description. There are several blue boxes with icons and headlines.What happens when you click on one of those blue boxes? It expands.You can click the minus sign on the right-hand side of the tab you opened to close it.Why does this matter for the mobile first index?Think about mobile devices. They’re smaller, and scrolling takes a toll on tired fingers. By introducing expandable content, you reduce the work your visitor needs to do to get the information he or she needs.Optimize site speedSite speed matters no matter how your website visitors find you or what devices they use. However, it matters even more on mobile.When people are out and about, they’re often in a hurry. They want the quickest path from their question to a potential answer.Maybe they’re looking for a place to eat, instructions on how to unclog a toilet, or something else entirely. If the matter’s urgent, they won’t wait for your slow website to load.Google offers a PageSpeed Insights tool that will tell you how well your website stacks up on both desktop and mobile. Just plug your URL into the box and wait for the answer.It’ll even tell you what you need to fix to make your site faster.Work on the user experience on mobileTry visiting your website on a mobile device. Pretend you’re not the website’s owner, but a potential customer.Visit several pages. Attempt to use the search feature. Tap the navigation icons or text.When you find an obstacle, make a note. For instance, navigation links need to be large enough on mobile so that people with larger hands can tap them accurately. If you struggle to tap the right link, you need to make a change in your mobile site’s design.Use Accelerate Mobile Pages (AMP)AMP, or accelerated mobile pages, are a way to make your site more accessible to mobile users. If you haven’t set it up yet, now’s the time.There’s a WordPress AMP plugin that makes creating AMP pages super simple. Just install the plugin and follow the directions.Google will handle your AMP pages in different ways.If you have both AMP and non-AMP versions of your website, Google will typically index the mobile-friendly, non-AMP version. It’s just easier that way. That also means Google will be using the non-AMP URL in the SERPs.Keep in mind, though, that this might change as AMP becomes more sound and more websites use it. Having AMP as an option on your site will set you up for success no matter how Google’s mobile first index changes beyond 2018.How Google Mobile First Index Can Impact RankingsIf you’re reading this article because you’re concerned with SEO, your bottom line likely deals without how your website will rank. You want to know if you’ll take a hit if you’re not perfectly set up for the mobile first index.Do not panic.As of now, Google isn’t using the mobile first index as a ranking signal. It’s just too early in the game, and since not all websites are part of the mobile first index, it doesn’t make sense for Google to punish those that aren’t included in the program.First, let’s make one thing clear. Mobile first doesn’t mean mobile only. In other words, even if you don’t have a mobile-friendly version of your site, you can still rank.However, Google has made clear that it considers its mobile users a top priority. It makes sense for Google to give preference to websites that render properly on mobile versus a site that only has a desktop version.Many people react to Google’s changes — and often panic. A better approach is to analyze the reasons behind Google’s decisions to figure out where the search engine will go next.At some point in the future, mobile friendliness will likely have a big impact on rankings. Start preparing for it now.FAQ About the Mobile First Index 2018Let’s answer a few of the questions I hear most often about the mobile first index.Does Google care if you have a mobile site or responsive design?A mobile site is a separate website designed for mobile users. It typically has an m at the beginning, followed by a period and your URL.Responsive design is a way to serve up the same website to both desktop and mobile users. It adjusts the design and text to fit the screen size.Responsive design is likely the way to go because, as mentioned above, Google wants to deliver the same high-quality content to mobile users as to desktop users. If you’re lazy about updating your mobile site, you could slip in the rankings.However, at this point, it doesn’t matter from a ranking standpoint.How do I know how Google is indexing my site?Use the Fetch and Render tool in Google Search Console to check out whether Google is pulling mobile data for the SERPs. Use mobile:smartphone as the user-agent and allow the tool to prepare the batch. If there’s missing content, you need to figure out how to make mobile content accessible.How will Google get their ranking signals?Google will continue to get ranking signals from desktop websites that don’t have a mobile version, responsive design, or AMP. Websites that are mobile-friendly, however, will provide their ranking signals from their mobile sites.ConclusionThe mobile first index is no reason to panic. It’s only just now rolling out in a broad way, and many sites aren’t affected by it yet.However, it’s a good indicator of what’s to come. Google wants high-quality content. It also wants websites that look good on mobile devices.With that in mind, continually improve the user experience on mobile so your website visitors don’t encounter any obstacles.

Campaign, Candidate And Political SEO: Optimize Or Be Trumped

I say be “Trumped” because for all that he did wrong in traditional campaigning, he did Political SEO better than anyone had before.
I’ve always been a political guy.  I love using technology to those political ends.  Earlier this year I was able to leverage my experience in SEO, Adwords, cloud computing, data analysis and web design for a political candidate. It’s why these unique products are bundled into what I offer through Upwork.  Today there is no excuse for a candidate to neglect digital media needs.  Local candidates can easily benefit from a solid online presence for much less than they might think.  The past experience with Brent Ackerson’s campaign was very encouraging.

What is the Best Homepage to Have (3 Real Examples)

Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one.If you don’t have the best homepage possible, that first impression becomes negative for website visitors. You lose that first impression forever.Will the visitor come back? Maybe. But you’re playing with fire.There aren’t any new statistics on web design aesthetics and first impressions, but an older study demonstrated that 94 percent of people’s first impressions of a business were related to web design. That’s pretty illustrative.If you have a beautiful, functional, easily navigable homepage, you’re more likely to retain visitors and convince them to come back for more.Without one, you’re practically shooing visitors away. And that’s bad for business.4 Reasons Why You Need a Good HomepageCreating the best homepage for your business can pay off big time, especially if most of your visitors land on the homepage first. A consumer tells a friend to look up Company XYZ — that’s you — so the friend types “Company XYZ” in Google’s search box.Your homepage pops up first.But why exactly do homepages matter so much?1. The homepage makes the brand strongerThink of your homepage as the front of your home. It’s the curb appeal. If you have dingy paint, overgrown shrubs, lots of weeds in the yard, and a cracked driveway, people will form a negative first impression.But what if you repainted the house, re-sodded the yard, cleaned up the beds, and added a couple tasteful yard ornaments? Suddenly, first impressions become far more positive.You’re strengthening your brand before anyone ever steps inside your “house.” They’ve already formed an opinion of what to expect of your “home.”The homepage you create for your business should reflect every aspect of your brand, from the color palette and logo to the words on the page.2. Your homepage presents your offer and valueYour homepage provides your website’s “curb appeal,” but it also hints at what’s inside. What will visitors get when they dig deeper into the site?If your value proposition remains front-and-center, visitors will immediately understand what you offer. Do you solve problems with a product or service? If so, state them clearly. Give visitors a reason to poke around and learn more about your business.The Quicksprout homepage provides a clear example of this. It tells visitors exactly what the company will help them accomplish, then backs up that claim in the CTA for the form.Notice that it’s clean, appealing, and consistent. There’s nothing to distract the reader from the core message.3. The homepage can attract and capture visitorsIdeally, your homepage will help ease your visitors into the rest of your website. You want them clicking on links, filling out forms, and checking out your blog.MoneyMapPress, a financial publication that offers several services, does this well. It’s a clean layout with lots of negative space, but it gives visitors plenty of chances to engage with the page.There’s a brief introduction to the business, photographs and bios of experts, and a list of subscription services.When you roll out the welcome mat, you let visitors know you value their presence on your website and that you want them to stick around. The best homepages don’t toss out any obstacles to prevent exploration.4. Businesses often use homepages as landing pagesAt one time, landing pages and homepages were entirely separate entities. Today, their lines have become blurred.A landing page has one goal: Convert visitors. Homepages often have the same goal.If you want your homepage to serve simultaneously as a landing page, you have to remove distractions — at least above the fold.That’s what we did with Neil Patel Digital.There are navigation links, but they’re less obtrusive than the headline and call to action.You need the best homepage design if you want it to work effectively as a lead generation asset and landing page.3 Real Homepage Examples and Why They WorkNow that I’ve covered the basics of why you need the best homepage possible, let’s look at some examples that work extremely well. Don’t copy other people’s designs, but let them inspire you to improve your homepage and make it more efficient.1. CopybloggerThe Copyblogger website uses the hero image approach to homepage design — and it works beautifully. The site is clean and minimalist, using light colors and an image that’s simultaneously inviting and unobtrusive.You get everything you expect from a homepage, from the logo and tagline to the navigation bar at the top. There’s also the value proposition on top of the hero image, which helps cement the company’s value.Why it worksHero image homepages work well when you’re selling a single value proposition. It’s not ideal for e-commerce homepages — unless you sell just one product — but it’s perfect for service businesses that have a core or flagship service they provide.Humans respond well to visual imagery. In fact, nearly 60 percent of customers surveyed in one study said they would rather engage with a beautifully designed web page than one that was simply designed. Consumers are judging your business based on homepage aesthetics.2. UberAnyone who knows me will tell you I hate to drive. I’m always calling Ubers to pick me up.I’m also a big fan of its websites. It offers one of the best homepage designs I’ve seen in a long time.It’s a great example of seamlessly combining two value propositions: Get a safe, inexpensive ride or become a driver and make money.That’s no easy feat, especially with so few words on the page.Why it worksIf you look at each individual element on Uber’s homepage, you’ll notice that it’s all designed to funnel website visitors toward one action or another. They want you to sign up for an account so you can order Uber rides or sign up as a driver and earn cash.Those are two entirely different segments of the market. Yet it somehow works.Notice the image choice. The guy behind the wheel is clearly an Uber driver, but he’s staring right at the camera — at you. If you wanted to order an Uber, he’s someone you’d feel comfortable getting in the car with. Or, if you wanted a part-time hustle, he’s someone whose success you’d want to emulate.The rest of the homepage provides tons more information, from a map and quoting form for getting from one place to another to blurbs about the company’s value proposition.3. Rosetta StoneIf you’re not familiar with Rosetta Stone, it’s a suite of tools designed to help you learn a foreign language. It’s on the high end of the pricing spectrum, but it’s still hugely popular.Also, it’s one of the best homepage examples I’ve seen for an e-commerce site.We’re dealing with a hero image again, this time of a worldly traveler who’s using his phone — ostensibly to access the Rosetta Stone app.Why it worksRosetta Stone leads with its primary USP: TruAccent technology. The value-added benefits of the technology set it apart from its competitors and make it seem more effective at helping people learn language skills.Then you have another value proposition: The company has been in operation for 25 years. There’s also social proof: “The most trusted language solution…”Rosetta Stone might benefit from some hard numbers here. How many customers does it serve? That might be more impressive. But it’s the only fault I find in its homepage.There’s a major call to action for launching an interactive demo, but users can also find out about specific solutions for different customer segments: individuals, educators, and businesses.This homepage does an excellent job of capturing the visitor’s attention and providing plenty of places to explore without distracting the visitor from the primary CTA.Homepage Optimization ChecklistYou’ve seen three real-life examples of some of the best homepage designs on the Internet, but what can you take away from them? And how do you design the best homepage for your business?Believe it or not, homepage design boils down to five simple elements. You have lots of room to play with creativity, but make sure you’re presenting your offer clearly and without distraction.Here’s a handy checklist of things to include on your own homepage to improve it and boost conversions.1. Write a strong and clear headlineEach of the three examples I mentioned above has a clear, specific headline to anchor the page. Let’s look at each headline here:Build Your Online Authority With Powerfully Effective Content MarketingGet There — Your Day Belongs to YouThe only language software with TruAccent™ — the world’s best speech recognition technology.They’re obviously very different, but they have several things in common.First, they use power words. These are words that immediately evoke an emotion or connect with the reader.Copyblogger focuses on words like “authority” and “powerfully effective.” They’re not impressive on their own, but when built into a concise headline, they help send a stronger message.Uber takes a more emotive approach. Instead of stating its value proposition outright, Uber appeals to what their target customers want: freedom, efficiency, and a destination.Then you have Rosetta Stone, which uses words like “only” and “world’s best” to convey credibility and authority. Those words imply that Rosetta Stone is all you need to accomplish your goals.Write strong headlines by putting yourself in the customer’s shoes. What would impress him or her? What would connect with that person enough to convince him or her to explore the rest of your site? Or to fill out a form?2. Don’t confuse your usersOne of the most common issues I notice on homepages is conflicting CTAs. It’s okay to have more than one option, but you need a dominant CTA — one that shows exactly what you want the visitor to do.More importantly, you want to avoid visual clutter. Just like you pick up toys, clothes, scattered magazines, and other detritus at home, you want to remove any confusing visual elements from your homepage.In other words, keep it simple.You want enough on the page to attract attention, but not so much that readers don’t know where to look.3. Add a direct and big CTA button for the offerYour CTA is where you want your visitors to focus their attention. It’s an invitation: Here’s what to do next!The CTA button shouldn’t take over your entire screen, but it should get the visitor’s attention. Consider using a unique font if you don’t think it’s captivating enough.Additionally, make sure you use a call-to-action phrase that makes sense and conveys value. A CTA like “Subscribe Now” doesn’t thrill me. Change it to: Subscribe Now to Get a Free Case Study.” Now I’m interested.Avoid conflicting CTAs as much as possible. You can have more than one option, but make clear that there’s a single CTA you want your visitors to follow through on specifically. You can see how both Uber and Rosetta Stone did this in the examples above by making the alternate CTAs smaller and less obvious.4. Use contrasting colorsI’m a big fan of contrast when it comes to my sites. You’ll see my signature orange color on NeilPatel.com and Neil Patel Digital.Contrast doesn’t just mean a loud or obnoxious color. You can create contrast in numerous ways.For instance, a bold color for the background and a neutral color for the text on a CTA will work well. You don’t want lime green on electric blue — that’s hard on the eyes.In a CTA, you can also use a color that isn’t found elsewhere on the page. Just make sure it doesn’t strike too much visual discord. Learning the color wheel and how colors complement one another will make you a better designer.5. Keep the offer above the foldYour website visitors might never scroll beyond the fold. That’s just fact. If you bury your offer underneath the fold, many of your visitors will never see it.As you can see from the best homepage examples I mentioned above, every one includes the offer or USP above the fold. It’s obvious from the moment the visitor arrives.How to Find Out What’s Working and What’s Not on Your HomepageWeb design is extremely subjective. I might love a site’s design, while you might hate it. There’s no way to please everyone.However, you can please most of the people who visit your site. How? You figure out what’s working and what’s not.Crazy Egg lets you run user behavior reports on your site. You’ll see where people click, scroll, and otherwise engage with elements of your site.A heatmap, for instance, provides you with tons of data. Consider looking at your confetti report. It shows you granular information about referral sites and how people who come from different places engage with your site.Plus, you’ll see who bounces and who stays so you can adjust your homepage accordingly.Do people tend to skip over your CTA when they come from Facebook? Maybe your Facebook posts aren’t aligning with the design of your site.Other user behavior reports allow you to view this data in different ways. For instance, a standard heatmap shows areas of “hot” activity and “cold” inactivity. Positioning your homepage elements to align with eye tracking can make it more effective.After you collect this information, create two versions of your website. Present one version to half your visitors and the other to the remainder. This process of A/B testing individual elements will help you refine your site so it’s ideal for your target audience.ConclusionYour homepage is often the first thing a new prospective customer sees when encountering your brand. You want to make the best possible first impression, right?That demands the best homepage for your audience.As you can see from the examples I mentioned above, there can be lots of variation. Colors, imagery, and layouts change, but the simple elements don’t.What works on the best homepage designs?If you can incorporate those elements into your homepage, you’ll find yourself ahead of the competition.But there’s more.How do you know that the colors, fonts, visuals, and copywriting you selected will work on your specific audience? You don’t. At least, not until you test.Use Crazy Egg’s user behavior reports to spy on your visitors. Figure out what works, what doesn’t, and what you should test for the future.The more attention you pay to your homepage, the more effective the homepage becomes at attracting and retaining your visitors.

SEO Backlinks: Guest Blogging Sites

SEO Backlinks: Guest Blogging Sites


About Political SEO
SEO has been around as long as search engines have existed.  We all do know it’s keywords, keywords, keywords? WRONG…if you are in politics stick to that and leave Political SEO up to someone who knows keywords are dead.

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