All posts by Daniel Scott.

Quiet Please SEO Experiement In Progress

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UltimateSEO.online Purchase SEO Packages Now Live

Ultimate SEO has begun to develop its UltimateSEO.online site as a store front where visitors can purchase SEO products and services.  At this time we have several SEO Audit packages listed.  More details will be added to the products but they are the same as currently described on SEO Services Additionally we will role out subscription packages for ranking reports and data trending as well as content development and backlinking campaigns.

Google Mobile First Index 2018: A Simple Guide to Build your Strategy

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. If Google is taking mobile websites more seriously, shouldn’t you? After all, if you want Google to serve up your content to searchers, you need to know how Google crawls and assesses your website. Otherwise, you fall behind the competition. But don’t panic. If you don’t have a mobile website ready to go now, you’re not doomed to haunt the 100th page of the Google SERPs forever. In fact, Google is slowly rolling out this new strategy, roping in more websites

What is the Best Homepage to Have (3 Real Examples)

Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one.If you don’t have the best homepage possible, that first impression becomes negative for website visitors. You lose that first impression forever.Will the visitor come back? Maybe. But you’re playing with fire.There aren’t any new statistics on web design aesthetics and first impressions, but an older study demonstrated that 94 percent of people’s first impressions of a business were related to web design. That’s pretty illustrative.If you have a beautiful, functional, easily navigable homepage, you’re more likely to retain visitors and convince

THE GROWING NEED FOR SEO IN POLITICAL CAMPAIGNS

About Political SEO SEO has been around as long as search engines have existed.  We all do know it's keywords, keywords, keywords? WRONG...if you are in politics stick to that and leave Political SEO up to someone who knows keywords are dead.   The Growing Need For SEO In Political Campaigns Byrne Hobart It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, and investing in online outreach continues to provide candidates with the biggest bang for their buck. But selling voters on politicians and policies isn’t

These 3 Simple Website A/B Tests Can Help You Save Millions

Have you ever thought, “If we could increase our traffic by X%, digital marketing would become so much easier”?If so, don’t worry—you’re not alone.Many companies choose to funnel a large percentage of their marketing spend into advertising, hoping to scale their business by attracting large numbers of new customers.Unfortunately, paid customer acquisition has become increasingly competitive and expensive.Steve Dennis writes for Forbes, “As it turns out, many online brands attract their first tranche of customers relatively inexpensively, through word of mouth or other low cost strategies. Where things start to get ugly is when these brands have to get

Why we believe in an open cloud

The Definitive Guide to Improve User Experience and Boost Conversion Rates

I’ve written a lot about user experience over the years: how to improve user experience, when to implement it, and how to test for it. There’s a reason I cover it so widely, though. It touches every aspect of your business, from SEO to customer service. If you owned a brick-and-mortar store, you would worry about things like end cap displays, signage, aisle navigation, and sales support. Those things matter online, too, except they’re more difficult to observe and track without specialized tools. You can’t enter your customers’ homes and look over their shoulders while they check out your
On Page Ranking Factors in SEO

Importance of On-Page Ranking Factors

source: moz.com The way your page is optimized can have a huge impact on its ability to rank. What are On-Page Ranking Factors? On-page ranking factors can have a big impact on your page’s ability to rank if optimized properly. The biggest on-page factors that affect search engine rankings are: Content of Page The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From

AWS DeepLens Now Shipping – Order One Today!

AWS DeepLens is a video camera that runs deep learning models directly on the device, out in the field. I wrote about the hardware and system software in depth last year; here’s a quick recap: Hardware – 4 megapixel camera (1080P video), 2D microphone array, Intel Atom® Processor, dual-band Wi-Fi, USB and micro HDMI ports, 8 GB of memory for models and code. Software – Ubuntu 16.04, AWS Greengrass Core, device-optimized versions of MXNet and Intel® clDNN library, support for other deep learning frameworks. The response to this AWS re:Invent was immediate and gratifying! Educators, students, and developers signed

How to Create and Optimize an Effective Exit Popup

What if you could boost email signups by 1,375 percent (or more)? And what if I told you that the secret to those kinds of results lies in something as simple as an exit popup? Craft blogger Nikki McGonigal used to just have an email signup form in her website’s sidebar. Then she added an exit popup. Her conversion rate increased by more than 1,300 percent. Before you dismiss her results as industry related or as an aberration, you should know that businesses in just about every industry use exit popups. How do you get results from exit

Amazon SageMaker Automatic Model Tuning: Using Machine Learning for Machine Learning

Today I’m excited to announce the general availability of Amazon SageMaker Automatic Model Tuning. Automatic Model Tuning eliminates the undifferentiated heavy lifting required to search the hyperparameter space for more accurate models. This feature allows developers and data scientists to save significant time and effort in training and tuning their machine learning models. A Hyperparameter Tuning job launches multiple training jobs, with different hyperparameter combinations, based on the results of completed training jobs. SageMaker trains a “meta” machine learning model, based on Bayesian Optimization, to infer hyperparameter combinations for our training jobs. Let’s dive a little deeper. Model Tuning in
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How To Use Google Images to Drive E-commerce Sales Before Your Competitors Catch On

What if the biggest source of your SEO traffic wasn’t from the front page of Google? At least, not the front page exactly. Imagine that there was a backdoor of sorts that could lead to a healthy amount of organic traffic. It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site. If that situation were to exist, it could change the SEO landscape for quite some time. It may surprise you then to learn that our

How to Convert Website Visitors into Customers (9 Effective Ways)

Figuring out how to convert website visitors into customers requires not only strategy, but extensive testing. You can learn from others what worked for them, but your website audience is unique. That’s probably why you’re reading this article. You want to know the best place to start. Then, you can test different solutions to increase your conversion rate. I’m a big fan of growth hacking. In other words, my goal is always to get the biggest possible results in the shortest possible time frame. That requires aggressive marketing and strategic application of data. You might take a different approach.

Amazon EKS – Now Generally Available

We announced Amazon Elastic Container Service for Kubernetes and invited customers to take a look at a preview during re:Invent 2017. Today I am pleased to be able to let you know that Amazon EKS is available for use in production form. It has been certified as Kubernetes conformant, and is ready to run your existing Kubernetes workloads. Based on the most recent data from the Cloud Native Computing Foundation, we know that AWS is the leading environment for Kubernetes, with 57% of all companies who run Kubernetes choosing to do so on AWS. Customers tell us that Kubernetes

SAP on AWS – Past, Present, and Future

While many of my AWS colleagues are preparing for SAPPHIRE NOW, I thought this would be a good time to bring you up to date on what we have already done to make AWS a great home for SAP’s products and to share our plans to make it even better. The Story So FarOur enterprise customers want to bring gigantic, memory-intensive workloads to the AWS Cloud. with a special focus on large-scale production deployments of SAP HANA. Here’s what we have done so far to meet this important requirement: May 2016 – We announced the x1.32xlarge instance type with 2

The Best Customer Acquisition Techniques You Need to Start Testing

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand how people make the decision to buy (or to not buy). It all starts with lead generation. Unless people in your target audience know about your product or service, trust it, and respect it, you don’t generate any revenue. Then you have to convince those leads to convert on your offers to buy. What makes them tick? And how can you create a customer acquisition strategy that works? We’re going to

EC2 Instance Update – M5 Instances with Local NVMe Storage (M5d)

Earlier this month we launched the C5 Instances with Local NVMe Storage and I told you that we would be doing the same for additional instance types in the near future! Today we are introducing M5 instances equipped with local NVMe storage. Available for immediate use in 5 regions, these instances are a great fit for workloads that require a balance of compute and memory resources. Here are the specs: Instance Name vCPUs RAM Local Storage EBS-Optimized Bandwidth Network Bandwidth m5d.large 2 8 GiB 1 x 75 GB NVMe SSD Up to 2.120 Gbps Up to 10 Gbps m5d.xlarge 4

AWS Online Tech Talks – June 2018

AWS Online Tech Talks – June 2018 Join us this month to learn about AWS services and solutions. New this month, we have a fireside chat with the GM of Amazon WorkSpaces and our 2nd episode of the “How to re:Invent” series. We’ll also cover best practices, deep dives, use cases and more! Join us and register today! Note – All sessions are free and in Pacific Time. Tech talks featured this month: Analytics & Big Data June 18, 2018 | 11:00 AM – 11:45 AM PT –

Why Businesses Can’t Ignore Google AMP Stories

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements. If you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level. If you don’t take the time to understand or use AMP stories