Matthew Leffler left Accenture November 2017 after moving from Hewlett-Packard in 2015. With an MBA, MEd and a BSIT he began freelancing as a software trainer and cloud computer consultant. After joining a political campaign and handling data services Matt turned to cloud computing to deliver an enterprise worthy solution. The campaign asked Matt to handle SEO services which was a natural extension of his experience and education. Now a year later Matt continues to provide Data, Cloud and SEO services freelance and does so on Upwork.com
Matt has brought the skills and talent he utilized in the corporate world to freelancing. While on Upwork Matt has earned a 99% success rating with over 600 client hours and is “Top Rated”.
Want to know more about how we got here? Check out our seo story.
Cloud502.com has served as Matt’s cloud computing site and it had a section dedicated to SEO work. UltimateSEO.org was a domain Matt ran across and jump on to build a dedicated SEO blog and tools site for clients and others. This site is developing an SEO Panel section to provide tools for clients, we continue to offer ranking tracking and post SEO articles. We welcome guest bloggers and acknowledge there is never a time that you can’t learn something.
Google My Business SEO Evaluation Promotion Please complete the form below to request a free SEO evaluation. Once submitted the evaluation may take 24 to 72 hours to complete. Evaluations will be emailed to the address submitted in this form. Evaluations are completed in a first come first serve basis and are limited to one per email address, per person, per site and per business or organization. SEO Evaluations are completed after paid client work and may be delayed due to time. SEO Evaluations are not complete Site Audits and are not meant to replace the role of a qualified SEO in making recommendations on findings ... Read More
What is the best burger in town? Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal. Every web site wants to rank for their name. UltimateSEO.org for instance, most people would say how does it rank for Ultimate SEO? But thats honestly not of any value, think about it ... the only people searching Ultimate SEO are those who already know about you. More likely you're the only one searching your brand name unless your a huge company. Finding Your Keywords Your name is what I call a vanity keyword. Others will call it a "Branded Keyword." It would be great to rank for it but its only for your peace of mind. In a recent election I had to explain to the candidate that ranking for his name would be nice but wouldnt he rather rank for every other candidates name on the ballot? Heres a bit of an exchange I had with a prospective client's question on a keyword. Local SEO Review site...gotcha. So you'd potentially have "New Hope Restaurants" "New Hope Festivals" "What's Happening Tonight In New Hope" stuff like that are likely going to be ... Read More
CCPA and GDPR are both in effect now. If you aren't familiar check out our article CCPA and GDPR 2020: What They Mean To Your Site We now offer compliance packages in the SEO Store, as well as CCPAGDPR.org There's no time to wait, as compliance has already become required ... Read More
CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn't. At least based on the random 24 sites I visited today. Nearly three in four sites have no CCPA or GDPR mandated announcements. WHAT ARE COOKIES From the early days of the internet you've received cookies. Cookies are a small text file that identifies you to a site once you visit it. Now how does it identify you? Not specifically in and of themselves, think of them as tokens. Or prize tickets ... the token or ticket doesn't have to have information directly about you it could be just a number. Say you visit my site I give you a cookie and it has a number I assigned to you. Your 777. You come back a day later and your computer shows your cookie and I know that 777 was here yesterday so you've returned. I may show content specifically for a returning visitor. I may already know what content you saw on my site from last time. Seems harmless enough but that was the dawn of the internet today sites aggregate data, for instance Google Analytics runs on a lot of sites. Maybe ... Read More
Previously we've discussed Google Data Studio as a possible Wordstream Alternative and in Google Data Studio Knows Everything SEO, Or It Can we've noted to ability to combine different data sets from Google Search Console, Google Analytics, Google Ads and more. These combined data sources allow us to produce rich graphs that are easy to understand but key to website performance and search engine positioning. In this article we're going to look further in the implications for your digital marketing strategy when PPC is fueled by Data Studio. Data From Multiple Sources To Improve Your CPC Campaign Adwords ads are priced along some similar factors as SEO. The landing page experience is the prime example. If Adwords or Google Ads determines your user experience is going to be poor it penalizes you by charging more .. many times more driving up your ad costs. It makes sense though, Google wants to deliver good user experiences so for them to send people to a poorly designed page with little relevancy it'll cost you. This metric is the quality score and it is a ten point scale. 1 meaning its awful and 10 it cant be any better. Monitoring our data we ... Read More
Each of these four domains of knowledge are collectively Digital Marketing. Digital Marketing is the promotion of online content to targeted audiences. Search Engine Optimization or SEO SEO is the oldest domain of Digital Marketing. Don't be fooled though by the length of time this has been around. SEO is fluid and often changes making the methods of five, ten or twenty years ago worthless, if not a liability. Search Engine Marketing SEM is the second oldest and can be called PPC or Pay Per Click. PPC is actually a form of SEM you could pay per impression or pay per conversion. The key commonality of SEM methods that seperates it from SEO is that it is paid. Social Media Optimization or SMO Social Media is a ranking factor and it has been for sometime. SMO is the counterpart of SEO but rather than Search Engine's the target is Social Media. Its all about creating a buzz and maintaining if through organic shares and retweets. Social Media Marketing or SMM SMM is the SEM counterpart with Social Media. Its paid, unlike SEO and SMO. Paying Facebook to boast your post is an example of SMM Why does SEO, SMM, SEM ... Read More
Directory sites are a valid and important source of backlinks. Is your site listed in the Yellowpages? Isit registered with the BBB? The BBB is actually an excellent backlink source. Local SEO also relies heavily on directory sites. Often noted as "Citations" for you to out rank in local search you should be listed on Yelp.com, Google My Business the list goes on and on. Your local chamber of commerce is also an excellent source of backlinks these all help establish legitimacy for your site and help Google rank the local options available for users searches.To that end directory sites are worth the effort todayand in 2020. Not all sites are equal but the more the merrier. Below are directory sites we run, you may submit a listing free! https://ultimateseo.org/business-directory/ http://healthblog.directory https://candidate.directory for election sites https://seoblog.directory https://ultimateseo.directory for any site https://workout.directory Thats 6 sites right there that you can submit too and gain a backlink. Here are some more, not operated by Ultimate SEO.1. All Free Things (Page Rank 4) http://www.allfreethings.com 2. Free PR Web Directory (Page Rank 6) http://www.freeprwebdirectory.com 3. Travel Tourism Directory Info (Page Rank 6) http://www.traveltourismdirectory.info 4. So Much (Page Rank 6) http://www.somuch.com 5. High Rank Directory (Page ... Read More
theglobe.net What's worse? The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink? The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party. But hey, Google knows this right, they wouldn't hurt your site still...wrong! Monetized Bad Backlink Site With Spam Links I wish we could collect money like a nonprofit from SEOs everywhere and raise the $10,000,000 asking price of theglobe.com and just turn it off. Why is it I hate theglobe.com so much? Cause their links are bad. Previous to this post I've always said don't use the Disavow Tool unless facing a manual penalty. Its the Google answer ... but I tried something, disavowed a few hundred domains all connected to theglobe.net and over the next 3 weeks I saw a marked improvement in keywords and their position. A client had the same issue. 300 domains from Sweden many with theglobe.com in their domain name mostly all with it at least in the page title included in their link profile. After Disavowing theglobe.net and theglobe.com Not A Link Building ... Read More
SEO Integration With Google Data Studio This is a big project that has been in the works for a year unbeknownst to anyone until it was ... A client implemented a new inventory and POS solution and during a meeting he'd asked about Reporting and I then laid the desire out to utilize Google Data Studio.The use of Google Data studio was so attractive because it integrates into so many data repositories. The more data the more we miss but the more integrated data that's unstoppable insights."If HP knew half of what HP knows, we'd be unstoppable." - Lew Platt HP CEOSEO Is Big Data.Lets consider the implications of integrating our data into one visual tool. Google Search ConsoleGoogle AnalyticsGoogle My BusinessAdwordsMail ChimpAll easily already integrate into Google Data Studio.. The value add of these 5 tools in itself is impressive. Data Studio Demo Report The brilliance though is this integration of the POS ... the system uses a Ms SQL database so we actually don't have to even care about the POS. Connected directly to the Ms SQL we utilize a service called Stitch tointegrate with Ms SQL then to transfer that data in regular intervals too a data Warehouse. ... Read More
SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking. If the title confuses you don’t worry. Id expect even intermediate SEOs are not familiar with all of those letters. Domain Authority or DA is a well established SEO metric by Moz.com that many often confuse with Google's ranking of keywords. Lets just remind everyone interested in their DA ...that it has NOTHING to do with Google's search results. It MAY be based on some of the same similar metrics as Google uses but its just a number someone other than Google guessed. What are the other SEO Metrics? Domain Authority Alternatives DS – Domain Score by SEMRush DR – Domain Rank DP – Domain Pop DT – Domain Trust by SEMRush AS – Authority Score by SEMRush TF – Trust Flow by Majestic CF – Citation Flow by Majestic Moz Spam – Is Another Moz Metric For a more in depth look at each ranking we’ve included the SEO Metrics category from our FAQ section. Continuing into metric land theres seemingly easy scores that you’d be wrong to expect to be equal. Backlinks are reported by Moz, SEMRush, AHREFs and Majestic. Usually these numbers are ... Read More