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About UltimateSEO.org

Matthew Leffler left Accenture November 2017 after moving from Hewlett-Packard in 2015.  With an MBA, MEd and a BSIT he began freelancing as a software trainer and cloud computer consultant.  After joining a political campaign and handling data services Matt turned to cloud computing to deliver an enterprise worthy solution.  The campaign asked Matt to handle SEO services which was a natural extension of his experience and education.  Now a year later Matt continues to provide Data, Cloud and SEO services freelance and does so on Upwork.com

Matt has brought the skills and talent he utilized in the corporate world to freelancing.  While on Upwork Matt has earned a 99% success rating with over 600 client hours and is “Top Rated”. 

Want to know more about how we got here?  Check out our seo story.

Cloud502.com has served as Matt’s cloud computing site and it had a section dedicated to SEO work.  UltimateSEO.org was a domain Matt ran across and jump on to build a dedicated SEO blog and tools site for clients and others.  This site is developing an SEO Panel section to provide tools for clients, we continue to offer ranking tracking and post SEO articles.  We welcome guest bloggers and acknowledge there is never a time that you can’t learn something.

Welcome and that’s where you enter this story.

Recent Posts

SEO Tools and Guides

Free SEO Tools On going collection of SEO Links including Free Tools and strategy guides. They come from a varied amount of external sources but together create an essential full picture of a site’s presence.  Duplicate content, missing title tags and 404 errors beware. Essential SEO Tools  Google Search Console: If you are not already using this tool you’ve missed the first step to understanding your site's SEO status. Its essential to have this product setup. You will see what Google is pulling from your site and you can interact with the search environment by adding sitemaps as well as diagnose search issues. Google Analytics:  Isnt Search Console enough? Absolutely not…Google Analytics provides the other half of the picture. This is an after the fact SEO tool that should be used in addition to GSC. A Beginners Guide Beginners Guide To SEO- The writer for this guide reached out recently and suggested adding it on my personal site's list. Additional Tools Free SEO Tools And Guides Page Speed Advanced Tierd Link Building Tutorial Forget Link Building, Do A Groupon SEO Journal Website Grader WebSite Auditor SpyFu Search Console MOZ Bar MOZ Link Explorer SERP Checker Backlink Checker Backlink Monitor - ...
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SEO: How long does it take to rank #1 on Google?

It Takes About 3 Months To 6 Months To Rank #1 On Google In the world of politics everything seems to be able the last week of an election, after that its over.  In the business world you have to keep going after a certain defined date to remain in business.  Political SEO requires keeping in mind the business world because in Google ranking they are your biggest competitors and the other candidate is likely just as I was talking with a politico kind of friend in the last two days about the need in getting in contact with any campaigns for November now … he seemed puzzled and said we had three months and most campaigns are just starting.  That may be fine and dandy for yard signs and television commercials but online everything needs to be in place before you want it.  That means now. I will grant you that Jefferson County Judge Executive isn’t a highly sought after keyword.  But then who is going to Google that keyword closer to the election?  If you thought that was the keyword for that office, you’d be wrong.  You need to stop thinking of proper nouns as good Google keywords.  ...
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Adding a User to Google Adwords as an Admin

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign. Google has made it easy to add an Admin to Adwords. Step One. In Adwords click the wrench, labeled “TOOLS” you’ll be able to then select “Account Access” From the Account Access screen click the blue circle with the plus in it on the left-hand side of the page. A lightbox opens with four options. To add an Admin who will be able to manage the accounts campaign you will likely need to select “Standard” This gives them access to the make changes to the campaigns but doesn’t allow them to manage who has access to the account, that stays with you. After selecting “Standard” you can enter their email address. If you’ve hired me, you can add me using the following email address: Once you have completed this all you need to do is set back and keep up ...
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Moving My Ramblings To UltimateSEO.org

Awhile back I picked up a domain name that had expired called UltimateSEO.org its Domain Authority is a respectable 36.  Some companies work years to build up to that level and its branding isn’t that bad either.  SEO is in the name afterall.  MatthewLeffler.com could just as easily belong to the other Matthew Leffler’s that I constantly fight against to rank highest on Google.  Be it the lawyer, the tennis pro or even the sex offender in Florida.  (Shame on you for dragging our name down) MatthewLeffler.com is a DA23 which is respectable for less than a year old but I can skip a year or so of work if I jump into the new site’s shoes. I keep a bunch of niche domains going, if you haven’t picked up on my website bonanza.  I think though they are complementary but separate and thats why there are a few. So that leaves my personal sites, a little more personal.  And if you are interested in SEO, Cloud or Data then ya got a site on that niche. I will say though Data I kinda neglected and wrapped up into Cloud502.com SEO is the actual thing I enjoy, its just figuring ...
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WordPress 5 Upgrade: Why I Broke My Site With It

Gutenberg sounds like the place that a hard fought battle took place in Europe maybe during the “Great Wars” or during the Middle Ages but Gutenberg is not connected to history its the name given to the new WordPress editor that WordPress 5 brings to the blogosphere. I fully expected and was prepared to backup before upgrading, I have multiple sites so I had tested the upgrade on other sites.  I figure though the best way to fix something is to break it first so I went ahead with it and upgraded https://matthewleffler.com to the newest and greatest and YES … it broke a lot of stuff.  I’m using it now to post, and I can add stuff to the site, I just cant really edit anything like the homepage or any post or page made with the previous editor I used. I suspect Gutenberg will allow you to edit previous classic editor pages and posts with no fuss, but if you use a 3rd party plugin builder I’d recommend caution.  Sometimes when I entered a page I made in a third party page builder it would show in classic form as the familar collection of short codes and strings ...
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Should You Go After That Keyword

Determining When You Have A Chance At A Keyword So as I was reading for fun I stunbled across an often cited and well referenced Neil Patel article.  So this isn’t my work but I wanted to share the excerpt from his much bigger article on how long it takes to rank. 6. Decide which keywords you should win before building out content based on those keywords. Some content marketers set out to win ranking for a given keyword, without doing their due diligence on that keyword. This can be a mistake. Why? According to our data, websites that sought rank for a given keyword had difficulty ousting a competitor site that had a similar link profile. Let’s say we have two websites, yours and Mr. Competitor. Mr. Competitor already ranks in the number one position for “top 10 types of grass to feed your zebra.” Should you try to rank for this keyword as well? Yes. Your sites are equal and you have a fighting chance. But, should you compete for the term “zebra?” Probably not. Why not? Because the websites that rank first in the SERPs for this term have a DR that exceeds yours by a considerable ...
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Adding A User To Bing Ads

Adding A User To An Existing Bing Account You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in. Notice on the left-hand side of the main menu the second option is Users. Select Users Click the green button “Invite user” You’ll be asked to enter First and Last Name as well as Email address. Choose a role. My Information Advertiser Campaign Manager. This role has permissions to view selected accounts and add, edit, or delete campaigns within the selected accounts. Standard User. This role has permissions to manage campaigns, perform some billing activities on selected accounts, and manage users (except Super Admins). It’s likely best to start off with the most restrictive and if you need to give more access you can later. I suggest Advertiser Campaign Managerthis role has less permissions than Standard and Super Admin Click Send Like this: Like Loading... Related Adding A User To Bing Ads ...
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Why is AWS beating Google, Microsoft, Oracle and IBM?

I believe Google Cloud was launched after AWS so a head start helps for one. AWS also has a free tier, it’s like giving the first hit of ecstasy to someone free. Why not use this free server. Then that server needs to expand and you make plans and youre hooked and know the AWS cloud better than Google. Google Cloud offers a credit of $300 right now to try and get you involved but its not the same as a free tier of service. Once the $300 is gone its always going to cost you whereas you can downgrade a server back to the free tier if ya decide to do that. There are also some wonky decisions that Google made that leave me annoyed almost daily. The fact you cant utilize smtp ports of the servers leaves me having to go all around to get a WordPress site to send emails…or the inability to easily transfer a project between accounts. I’ve landed myself in a situation where I transferred ownership but I didn’t remember to transfer billing but was no longer a project owner so I couldnt transfer billing anymore, customer service just acted like it made sense ...
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Global Point – IT Managed Services

IT Managed Services Happy to work with a business to business organization in Chicago Global Point LLC.  They currently offer IT Managed Services, AWS Cloud Computing, Disaster Recovery and more. From their website, Global Point was launched by corporate IT consultants who wanted to bring their skills and experience to companies that need them, helping businesses grow and avoid growing IT headaches. They bring a comprehensive understanding of technology, from small offices up to multinational corporate infrastructure. We emphasize working with customers to identify their immediate needs, as well as to anticipate growth. As a business ourselves, we understand how critical it is to dependably meet the needs of your growing businesses we support. Global Point Works with you and for you as a business partner. If you're looking for a help desk, cloud computing, disaster recovery IT services company I encourage you to consider them. Help Desk Support Global Point lists the benefits of their business to business Help Desk Support and they include: Global Point’s technical advisers understand your business With our engineers holding years of experience in their respective fields, our clients are given access to exceptionally high level engineers with qualifications in migrations, integration, support engineering, ...
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Louisville Voter Guide – The Complete Voters Guide

The Complete Voters Guide Is a Louisville voter guide provided by Judge Sean Delahanty’s re-election site which includes congressional candidates, mayoral, metro council, Jefferson County offices as well as judicial races. Within the guide voters can find answers at the FAQ, watch videos from Sean, read news concerning the election and find their polling place ...
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