About UltimateSEO.org

Matthew Leffler left Accenture November 2017 after moving from Hewlett-Packard in 2015.  With an MBA, MEd and a BSIT he began freelancing as a software trainer and cloud computer consultant.  After joining a political campaign and handling data services Matt turned to cloud computing to deliver an enterprise worthy solution.  The campaign asked Matt to handle SEO services which was a natural extension of his experience and education.  Now a year later Matt continues to provide Data, Cloud and SEO services freelance and does so on Upwork.com

Matt has brought the skills and talent he utilized in the corporate world to freelancing.  While on Upwork Matt has earned a 99% success rating with over 600 client hours and is “Top Rated”. 

Want to know more about how we got here?  Check out our seo story.

Cloud502.com has served as Matt’s cloud computing site and it had a section dedicated to SEO work.  UltimateSEO.org was a domain Matt ran across and jump on to build a dedicated SEO blog and tools site for clients and others.  This site is developing an SEO Panel section to provide tools for clients, we continue to offer ranking tracking and post SEO articles.  We welcome guest bloggers and acknowledge there is never a time that you can’t learn something.

Welcome and that’s where you enter this story.

Recent Posts

Cloud Computing: Digital Ocean vs Google Cloud vs AWS

This post originally only focused on cost and user experience but after a real world case study and experiment I have some performance data and it is actually surprising. Teaser here ... in a head to head test between AWS and Digital Ocean one of these  two out performed the other inrate of requests handlednumber of requests processedtime it took to process each request. The same winner of those won 10 / 10 speed tests and the results were not close.The results of these tests convinced a previously skeptical client's IT team into switching cloud providers.Scroll down to the section "VPS Performance" to see more about that specific use case scenario.  Ultimate SEO has accounts on all but Azure and has powered its servers from AWS, Google Cloud and Digital Ocean at some point.  We've consolidated to one provider and its the same one who performs best in these tests.Want to see a spoiler (the answer)?  Here is a summary sentence of our tests, or read on and learn why and how they win. Testing Sites Used Spoiler Testing Sites Used Server Load Testing: Loadimpact.comPage Speed Testing: GTMetrix.com Spoiler SummaryThe AWS server costs twice as much and delivers one tenth of the ...
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Louisville's New Bridge

Louisville SEO: More Than Keywords – Local SEO

I've penned a lot of articles over the last couple years and it never crossed my mind to really attempt at ranking for the keyword Louisville SEO.  I searched it tonight and found the top result was an SEO firm or agency that pretty much uses 1999 (same year they were founded) tactics on their ranking page.  Keyword stuffing is supposed to have gone the way of the doodoo and I push clients away from over using a phrase.  This page uses the target keyword 46 times.   There 1000 word article is 5% of the time Louisville SEO.  I thought well, this just has to be done.  As a native Louisvillian who works full time in SEO I can't sit aside and allow the leader of this keyword to be everything I claim is dead in modern day search algorithms.   Louisville SEO appears 5 times in this paragraph, reading it does it seem they're forcing it? This challenge I've decided to accept should serve as a testament to Louisville businesses seeking an expert in SEO strategy both Local SEO and National/Global SEO.  I hope to jump up in the top 10 by 2020, depending upon backlinks it could ...
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SEO Keywords

Ranking Keywords That People Search

Branded And Unbranded Keywords: Not Equal SEO ValueThis is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page SEO one of the least important factors in ranking yet one of the most obsessed over among the masses.In On Page SEO Just Doesn't Rank Keywords like Backlinks and How To Rank Your Site On Google…Forget the Keywords I give my rationale on the most popular way to rank a site in 1995...keywords.Of course though it's popular and people search it, and that's what this article is all about, seeking keywords that people actually search.  There are two main divisions of keywords:Branded And Unbranded KeywordsIts every new clients dream realized when they see they are ranking number one for their brand name.  Almost immediately after that face of joy, I’ve learned to prepare, for the face of shock, followed by determination and then by reason.  I am quick to burst that bubble of happiness and tell them ... who cares?  Of course you should rank high for your own name or brand, guess who should rank highest for any name?  The one who uses it.  But what about the unbranded keywords?In Political SEO terms it ...
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sexy-fogged-window

Adult SEO Tips

Originally A Guest Post at Stream SEO Make $1,000 per month with sexy Adult Blogs in 2019 Updated on SEPTEMBER 30, 2019 by SERVANDO SILVA Intro (Servando): This is a guest post by Andrew. While we usually don’t cover anything adult related at Stream SEO, I can’t deny a lot of SEOs focus in this industry because it’s huge and there’s a lot of money to be made of. People have asked me in the past if I work with adult sites, and while I don’t, I have friends working in that niche. If you’re interested, here’s a great guide to get started! We’re in 2019 and the adult industry has grown a lot since the beginning of the internet. In 2010, 12% of the website on the internet were pornographic, 35% of all the downloads contained pornographic material and 25% of all search engine requests were pornography related. This was 9 years ago and the industry doesn’t sleep –it evolves. Day by day, new adult websites are launched and the industry is growing more and more. Does that make it saturated? Absolutely not. Actually, there’s plenty of space left until this industry can be called saturated. And who knows if it will become ...
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Digital Ocean Video

How To Setup Digital Ocean Account – Client Video

Want a $50 credit towards Digital Ocean? Digital Ocean $50 Credit For New Accounts Disclosure: Using this link provides Ultimate SEO a $25 credit towards our Digital Ocean bill. × Dismiss alert Setting Up Digital Ocean Account You as a client have likely been lead to this page after being introduced to Digital Ocean and the SEO advantages a VPS (Virtual Private Server) can offer your user experience in terms of page load times.  Site speed is a strong indicator of a site's ability to rank on Google, especially in mobile search results. This has been tested and proven to out perform AWS and Google Cloud Platform in previous articles such as Digital Ocean Vs AWS Vs GCP another similar article is Cloud Computing: Digital Ocean Vs AWS. Why Can't We Do It? Each client should setup their account and enter their own billing method on their own.  This ensures your security and removes any question about who has your payment info. We will take it from there.  Once you have setup your account billing you can easily add Utimate SEO as an admin. Digital Ocean: Create A Team Once you have created your account you can add us as ...
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Link Building

PBN, GuestPost or Syndication for Backlink Building

Backlink BuildingWe can spend all day optimizing our pages for keywords that we researched for days and never rank content on Google Search.  Its just the cold hard fact that in SEO onpage optimization is the easiest thing and it used to work in the 1990s ... heck back then you could keyword stuff and just repeat the same phrase enough in the background and you'd get some traction.  Yes, SEO is dead ... if thats the SEO you are using.Backlinks moved in and added some credence to the claims that our content should rank for this or that keyword.  It made sense, each site that links to you with the anchor text including your keyword was that site basically vouching for your content.  If thats all you think backlinks are then ... Yes, SEO is dead ... simply having a ton of links to your site isn't a sure fire way to demonstrate that your content is rank worthy anymore.Backlinks created a storm of opportunity in SEO for gaming the system and stacking the deck.  I love telling people about the Google Bomb Miserable Failure and how it defined George Bush in 2004.  Or the story of the downfall ...
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UGC Sponsored Google Backlinks

New Google Backlink Types And SEO Value Of NoFollow Links Changes

Two things are important for you to take away from this post about backlinks and they are listed right below.  We've then included Google content explaining these two changes in backlinks.  If the text is italic and navy blue, its quoted from Google. User Generated Content or Sponsored Backlinks Added Are two additional rel="" tag options introduced by Google.  UGC Sponsored can be used together or separately in an attempt to show a difference between the two backlinks.  Nofollow remains a link option but if the link isn't a paid advertisement or User Generated Content yet you want to ensure if is not seen as an endorsement you may still use No Follow as an attribute. Every Link Counts Now. Rel+"NoFollow" used to mean don't follow this link and give the target any credit for this backlink.  Thats changing, all links will now be rewarded potentially...some links have been described as "hints" with "signals" still in the rankings.  It's not clear if they are one in the same or separate. Evolving “nofollow” – new ways to identify the nature of links Tuesday, September 10, 2019 Nearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also ...
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graph

Sex, Speed And The SEO Migration of Romantic Depot to WordPress

Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area.  Their flagship stores are in Manhattan and the Bronx.  They’ve been around for sometime and over the years their website aged along with other businesses seeking to help drive local foot traffic.They've been around for some time and over the years their website aged along with other businesses sites. The goal of their site was to help drive local foot traffic, but a growing mobile population made their desktop site seem antiquated.With the move to mobile devices in full demonstration the old RomanticDepot.com site was not responsive. It was an HTML static site that required manual editing and didn't display well on a mobile phone.This lead the owner of the chain to build a new site that was mobile friendly and it lead to my involvement overseeing the process of migrating to this new mobile site without hurting the site's strong local SEO presence.Keywords: Branded And UnbrandedRomantic Depot does have an impressive keyword positioning presence in the New York City area. Even nationally they are on page 2 of results for "sex shop".The goal was to ensure a smooth transition to the mobile site while ...
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PBN

Managing And Maintaining A PBN

PBNs in 2019 can be just as effective as they once were if properly maintained and staged.  Mimicing an organic site goes a long way in the stability of your PBN. Additional Private Blog Network Resources: SEO PBN - Collection of all our SEO Articles on PBNs PBN Videos For Finding Expired Domains Backlinks and Auto Posting Maintaining A PBN It started off simple enough every week I'd search through expiring domains and pick up a couple cheap .org domains and spent about $7 bucks on two. I'd build my sites out individually and define a purpose to them and make them fully functional sites and move on.  But no one does that who is running just one site.  You return to the site and you improve it, add content, run updates and make sure it hasn't been hacked. This continued for 2 or 3 months in 2018 and before I knew it I had a hundred domains.  But I didn't really...because the oldest sites were usually hacked or outdated plugins would shut off removing functionality.  SSL certs may have expired in any regard there are a lot of things out there ready to shut your site down. Basically the ...
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Adobe Flash

Adobe Flash Ends A Decade Late

Adobe Will No Longer Support Flash After 2020, 10 Years After Steve Jobs Argued Why It Should End In 2010. Google Announced in September 2019 that it was phasing out support for Flash from its Chrome browser following Adobe;s announcement that they would end support in 2020.  Apple users wont likely hear much about the end of Flash, in 2010,  Steve Jobs wrote a scathing review of Flash and in it explained why Apple products wouldn't support it. Google's Flash Announcement: For 20 years, Flash has helped shape the way that you play games, watch videos and run applications on the web. But over the last few years, Flash has become less common. Three years ago, 80 percent of desktop Chrome users visited a site with Flash each day. Today usage is only 17 percent and continues to decline. This trend reveals that sites are migrating to open web technologies, which are faster and more power-efficient than Flash. They’re also more secure, so you can be safer while shopping, banking, or reading sensitive documents. They also work on both mobile and desktop, so you can visit your favorite site anywhere. These open web technologies became the default experience for Chrome late last year when ...
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