Our slogan, or mantra is “Make An Impact” with a meteor hitting the earth. That’s how we want to change your SEO practices and results.
Matthew Leffler left Accenture November 2017 after moving from Hewlett-Packard in 2015. With an MBA, MEd and a BSIT he began freelancing as a software trainer and cloud computer consultant. After joining a political campaign and handling data services Matt turned to cloud computing to deliver an enterprise worthy solution. The campaign asked Matt to handle SEO services which was a natural extension of his experience and education. Now a year later Matt continues to provide Data, Cloud and SEO services freelance and does so on Upwork.com
Matt has brought the skills and talent he utilized in the corporate world to freelancing. While on Upwork Matt has earned a 99% success rating with over 600 client hours and is “Top Rated”.
This site is constantly changing and growing with experiments and theories tested. This willingness to adapt and try things has served the site well. Traffic has increased from 8 daily visitors in December to nearly 600 daily visitorsiIn June 2019.
Cloud502.com has served as Matt’s cloud computing site and it had a section dedicated to SEO work. UltimateSEO.org was a domain Matt ran across and jump on to build a dedicated SEO blog and tools site for clients and others. This site is developing an SEO Panel section to provide tools for clients, we continue to offer ranking tracking and post SEO articles. We welcome guest bloggers and acknowledge there is never a time that you can’t learn something. Welcome and that’s where you enter this story.
We also have UltimateSEM.com which serves as our PPC or paid traffic brand and Ultimate SEO Hosting is UltimateSEO.net operating cPanel shared servers with packages for SEO clients.
Whether its pulling a site up by 1200% visitors in a month or building an election site that ranks for other candidates and offices in the same election. Ultimate SEO has enjoyed a continued climb in results delivered.
One might think cybersecurity is not an SEO topic, but it is a very important SEO topic. SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google can take action including deindexing your site if malware is found. You'd be notified likely in Google Search Console of manual action and be removed from searches until you've cleaned up the site. Consider images like these in Search Engine Console or read about a real life deindexing from an SEO's perspective. Wordfence Alternative - WP-Cerber Wordfence is a highly popular WordPress security plugin that offers multiple layers of protection and is known to protect the most WordPress sites of any other security plugin. Is it fool profit? Has anyone ever beaten it? Yes, and often. Because of that last sentence I never use Wordfence because being number one makes you the target most hackers train to overcome. Think of the Microsoft vs Apple security myth ... Apple is thought to be more secure, and its not that it is more secure it is more ... Read More
Link building is one of the harder aspects of SEO and because of this one of the least done. Unfortunately it is many times more powerful than anything you do to your page and content. No level of optimization of content will trump the power of well placed relevant backlinks.Its so hard few ever do it, and those same people probably say that "SEO is dead." It is if all you're doing is keyword optimization. 75% of what decides the results for a search have nothing to do with what is on the page. Expired Domain Backlinks Every day thousands of domains expire. The owner just didnt renew it, maybe they forgot it. Whatever the reason the domain is now available to anyone for registering again. But what happens to all those pages on the internet that linked to that expired domain? Nothing usually....each site would have to go through and update their own conten.As a site owner you can probably understand that means the bcklinks of an expired domain usually remain active. This link building strategy involves you purchsing that domain, then redirecting the existing backlinks to your relevant content. This video series walks you through three steps. First, ... Read More
Duplicate Content - Killing Your SEO Duplicate content is a threat to your SEO rankings but not in the way you think. It is distracting you from stuff that actually matters. Google has no Duplicate Content penalty and notes much of the web is duplicate content, the question is wether your use of the content ads value. Google noted over ten years ago that its not an issue. Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that. Google Webmaster Central Blog 2008 Duplicate content doesn't cause your site to be penalized. If duplicate pages are detected, one version will be returned in the search results to ensure variety for searchers. Google Webmaster Central Blog 2007 "Lots of duplicate content exists on websites, and often it's not a pressing problem." In the video provided by Google on "How to hire an SEO" they gain note duplicate content isn't a big deal. SearchEngineLand.com has an article that addresses the myth of duplicate content penalties from 2016. Duplicate content is killing your SEO because you're not doing something of value. Rather ... Read More
Keywords In Headers - How Your H1 H2 Tags Are SEO Keywords Too often people mistake the real value of the H1 and H2 headers when designing a website. Not only do they come with big or bolder text but used correctly they provide the natural place to put your page's keywords and thats where Google is expecting to see what the page is about. To use them right I always go back to my college days and think in terms of a paper and the structure that APA style provides. Now I'm not saying the type face or the requirement to center the first level of the headers is required on a page. Rather the logic behind what should be in the header. I think its also worth noting that I'm a bit more strict than you probably have to be with headers but being clear is never bad for SEO. How to Use Headers As Keywords Consider in this article we're discussing the H1 Tag and how many there should be as well as the order of them in your content. It makes sense for the title to include the keywords were are after. And then it may ... Read More
SEO And Migrations: Changing Domain Names With Matt Cutts Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting. UltimateSEO.org was not the original domain name for this site. SEOData.cloud was and it seemed great because it used three aspects of what I wanted to focus on all in one address. Of course it lacked any backlinks or history and wasn't a .com .net, or a .org. I switched after ultimateseo.org expired from another person because it had the backlinks and metrics of a site years ahead of SEOData.cloud. There are a lot of opinions in SEO on how to switch domains during a migration but few carry the experience and weight as Matt Cutts, former head of Google Search Spam Team. Here's a video of his guidance. Matt Cutts Video On Changig Domain Names Changing Domains And SEO Concerns What should you consider before a domain name shift? Domain Age: It's still a ranking factor. Not huge but a factor to consider. Redirects: Per the latest from Google 301 redirects will transfer 100% of SEO value but make sure its relevant content to ensure user behavior doesn't hurt your ... Read More
AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone. Ultimate SEO has moved most of it's servers to Digital Ocean and they are about 50% of the cost of AWS. Check them out and see what you can do with a $5 server. Click the image above and you will receive a $25 credit. Or follow this url https://m.do.co/c/6f93e63b6b43 ... Read More
This post is largely a repost from New Media Campaigns. Its spot on and I couldn't say it better. Some additional recommendations I've made for political candidates and their campaigns are included in: Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country. Speaking uncovered in torrential rains history blame's his death on the blunder of talking so long in a downpour. The end of a politician due to his messaging is the image I give you. Top Mistakes Made In Social Media By Candidates 1. Not promoting it The first tip is super-straightforward, but it is so important yet so often overlooked that it is worth mentioning first. Once you create a Facebook page it needs to be promoted for voters and supporters to ever find it. Add a link to the page wherever you can online, including the campaign website, Twitter ... Read More
In several previous articles we've covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more. All of these are cogs in the greater overall machine which is Search Engine Optimization or SEO. To you and any other website owner it is Search Engine Position Ranking. In this article we're going to look more holistically at the sum of the parts and how it fits together.Search Engine Marketing Vs Search Engine OptimizationSEO is not Search Engine Marketing, or SEM. It is closely related but very different. In the end both mean to drive relevant traffic to a site but in different, often at odds means. SEM includes Pay Per Click or PPC traffic, but can also include more paid traffic channels.I'd argue that a good SEM landing page is an awful SEO landing page. SEO pages may have a lot of content on them but they are structured in a specific a deliberate manner with everything falling neatly under the page's topical subject.PPC requires none of that and its page structure is more geared with conversion in mind. A good SEO is not necessarily a good ... Read More
This is the power of backlinks at their best. A recent client complained that they have never ranked on page one of Google for their brand name product. After a thorough review of the site and it's off page factors I listed out the issues the site faced and what would correct the site's performance. Diagnosing SEO Problem Its important to perform an SEO Audit of a site to determine what needs to change. Backlinks: Hardly any domains linked to the site using the brand name as the anchor text. This was the greatest issue the site faced in ranking. On-Page SEO: Rather than using <h1><h2> header tags the site utilized CSS styled <div> tags. These visually looked the same to a visitor but that failed to provide the direction that the header tags would to a search engine bot. Technical SEO: The site load time was 20 seconds. A single auto starting video on the homepage accounted for 18.5 seconds of this load time. After removing it in a test page the site loaded in 1.5 seconds. A site needs to load in a 3 second load time, 5 seconds is acceptable but also the limit. PPC Vs. SEO ... Read More