Matthew Leffler left Accenture November 2017 after moving from Hewlett-Packard in 2015. With an MBA, MEd and a BSIT he began freelancing as a software trainer and cloud computer consultant. After joining a political campaign and handling data services Matt turned to cloud computing to deliver an enterprise worthy solution. The campaign asked Matt to handle SEO services which was a natural extension of his experience and education. Now a year later Matt continues to provide Data, Cloud and SEO services freelance and does so on Upwork.com
Matt has brought the skills and talent he utilized in the corporate world to freelancing. While on Upwork Matt has earned a 99% success rating with over 600 client hours and is “Top Rated”.
Want to know more about how we got here? Check out our seo story.
Cloud502.com has served as Matt’s cloud computing site and it had a section dedicated to SEO work. UltimateSEO.org was a domain Matt ran across and jump on to build a dedicated SEO blog and tools site for clients and others. This site is developing an SEO Panel section to provide tools for clients, we continue to offer ranking tracking and post SEO articles. We welcome guest bloggers and acknowledge there is never a time that you can’t learn something.
Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8. The site is aesthetically pleasing, the candidate picked out a good template for that. The template does incorporate some oddities in its coding and utilizes a page builder that was new to me. Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery. The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks. Ultimately though I'd say the page builder is neither an asset or a liability for this theme. Reillyforcouncil.com wasn't my preferred domain name, I prefer the candidate's name but I joined the effort after the initial decisions were made, including the web host. Coronavirus and 2020 Election The COVID-19 pandemic has had an effect on the election. The way it is carried out and the date have had to adapt. The candidate created a smart section to the site about this new factor in the election. A Coronavirus resource page for Louisville ... Read More
A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt's MBA Studies Seriously, Id have graduated a year sooner if I hadn't been building this Minecraft city. That was back in 2012 and several others helped in creating the avenues, channels, subways, skyscrapers, government buildings, hospitals, houses, forts and more. Finding Coronavirus Boring? If you are bored from the Coronavirus news and staying home has you searching for an avenue to get out and maybe meet others then this might be for you. We've brought this classic Minecraft server map back and are hosting it free with anyone welcome to check out and play on. Minecraft Map Features The map includes a to scale Titanic in the harbor, the Sears Tower soars over the Great Pyramid of Giza along side a giant Statue of Liberty size statue of a Minecraft citizen. The Empire State Building can be climbed to the top and the skyline reviewed from the many tall buildings you may recognize from the Chicago skyline or another city. Walk freely among the villagers and add too or found a village of your own in the distant lands ... Read More
I don't necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility. After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed. That's why I'm happy with the ranking attained in this article on Yahoo Finance. No money was exchanged for this ranking. The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform PR Newswire February 27, 2020 75% of searchers never scroll past the first page of search engine results. TopMarketingCompanies.com identified the best digital marketing companies worldwide that can boost businesses' search engine rankings to the coveted positions. NEW YORK, Feb. 27, 2020 /PRNewswire-PRWeb/ -- 75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses more than 200 factors to rank pages, making websites' path to the top 10 positions difficult. An increasing number of businesses are turning to SEO experts to increase visibility and outperform their competition in search. TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the top SEO marketing companies ... Read More
Anyone can do SEO...and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality. SEOs aren't tested and credentialed ... one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution. (So many you'll never know and I wont tell, you have to research folks on your own.) I know that sounds petty for me to say, but I'm just highlighting that anyone can say they do SEO. With so many competing voices its no wonder that yesterday I ran across a blog post by an SEO who's mildly known from 2017 where he stated speed was not a factor and was not on the way to becoming a factor in mobile first. He's corrected by a commenter and then he declares its not happening now. 2018 Google made it a factor. What happens when we let anyone say anything as an authority? Alternative facts. Search Engine Dedicated To SEO Topics So I'm testing an SEO Search Engine. It includes several established and often right SEO voices as well as Google's forums and posts for people to ask their ... Read More
Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization. Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed. The video walks through using GTMetrix.com to speed up a client site. In the video we also use Think With Google and put a plugin called JetPack into place to serve as our free CDN option.I don't usually use Jetpack and prefer Cloudflare for the CDN but in this site's case I lacked access to the domain DNS servers which hamper Cloudflare installation. Jetpack is a plugin of last resort, and I honestly don't recommend it. Its broken more sites than helped in my experience. https://youtu.be/7iy8OCRYxkc This video is primarily focused on page speed optimization but it also serves as a good start for any SEO Technical Audit.Page Speed is a ranking factor. In mobile searches its even more important. WordPress Optimization is essential to meet the quick load times expected by visitors. An SEO Technical Audit usually begins with setting a baseline and then outlining the goal and why it's being missed. Sites for assessing ... Read More
Before ya flip your lid on a DA93 site losing to a DA63 site dont forget...DA doesn't mean anything to Google. It is a made up number. You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section. Check it out for more SEO 411. Let me show you how important speed is….below you see the search results for a keyword. The one on the left is for desktop, the one on the right shows mobile. They are close but one site out ranks another in mobile where it doesn't in desktop.Why is realtor.com not higher than zumper.com in mobile search on the right? It is higher on desktop. Right off this tells us 1. Mobile search results are not just the desktop results in mobile format. 2. Mobile results are displayed more often than desktop, so you really should stop Googling yourself on a desktop if you want to see the results people most often see. Consider these metrics:Realtor.com = Domain Authority: 89 Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 ... Read More
A quick walk through of using Google's Disavow Tool to remove bad, spammy backlinks from your site's ranking. The video includes a look at creating the disavow text file and offers suggested domains to disavow. B Check out a template, starter disavow file below the videothat you can edit to your needs. Download Template Disavow Text File Take extra caution when disavowing backlinks and domains. Visit the page and review the quality yourself before including a domain in the disavow tool. When in doubt, don't add a backlink here. If you need help or are interested in a Backlink Article check our SEO Store for our solutions. More Disavow Articles Disavowing theglobe.net bad backlinks from Sweden theglobe.net What’s worse? The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink? The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party. But hey, Google knows this right, they wouldn’t hurt your site still…wrong! Monetized Bad Backlink Site With Spam Links I wish we could collect money like a nonprofit from SEOs everywhere and raise ... Read More
This is a repost of content found on Benzinga.com. While I've written before on my opinion of top # lists I figured it's still nice to be mentioned in one. The Top 27 Digital Agencies to Improve a Company's Online Presence, According to Branding Agency Rating Platform February 12, 2020 7:15am 95% of people in North America are internet users, indicating that most consumers are interacting with brands online. TopBrandingCompanies.com ranked the top digital agencies that help brands build better customer relationships, generate more leads and close more sales online. NEW YORK (PRWEB) February 12, 2020 95% of people in North America are internet users, indicating that most consumers are interacting with brands online. This has led brands to invest more in optimizing their online presence. Working with a digital agency can strengthen a brand's online positioning, generate more qualified leads and increase conversions. TopBrandingCompanies.com, a B2B marketplace connecting businesses with the top branding agencies, researched and ranked the best digital agencies for developing digital strategies that meet companies' business goals. The top digital agencies are: 1. Digital Silk 2. Bäst Branding Agency 3. Become Digital Today 4. Brand You Development & Coaching Limited 5. Cerberus Agency 6. Decipher ... Read More
The following are existing videos provided by Ultimate SEO on our youtube channel. After viewing these videos you should be able to Search and Find Relevant Expired Domains For Free. Pull SEO Metrics On Candidate Domains For Next to Nothing. Search domain backlinks and find relevant links for 301 redirection. Redirect a backlink using a cPanel account. There are more ways to do these tasks than shown, if they get the same results then awesome pick what works for you. SEO Link Building: Redirecting Expired Domain Backlinks 1/3 SEO Link Building: Redirecting Expired Domain Backlinks 2/3 SEO Link Building: Redirecting Expired Domain Backlinks Part 3 ... Read More
Drift AI Bot Aims To Improve Conversions, But Its Performance Kills Speed And Sinks Your SEO RankingThis an updated discussion on the use of Drift as an AI bot. We go through the reason why this is important, we look at why its a problem and I'll show you the results of recommendations offered by Drift. It's also important to note that Drift essentially admits there is a problem and they claim to be working to address it. At least that's inferred from this discussion providing a possible fix Tips For Optimizing Page Speed When Using Drift. Before you follow those instructions, I'll save you time ... don't until you read the results after I followed them.These chat applications allow web visitors to talk with web staffers. It depends on how you implement this tool but Drift has clearly focused on the sales and conversion niche. Drift claims that it helps sites discover potential customers and provides an avenue to lead visitors into customers. It all makes sense certainly, but Drift is executed in a very sloppy way that pays little regard to SEO and drives your site's traffic into the ground.Weighing The Conversions Vs The Page SpeedA plugin that ... Read More