ULTIMATE SEO

Not The Everyday
Digital Marketer

Ultimate SEO is a unique solution to your search engine need. Matthew Leffler‘s 20 years of experience as a technical support / education designer sets him apart.  This skill set made him an Information Governance  software trainer at Hewlett-Packard, an Instructional Designer at Accenture and a “Top Rated” SEO on Upwork.  

Technical

With speed directly and indirectly affecting a sites ranking you can rest assured that your technical SEO is in good hands with Ultimate SEO. Matthew Leffler has worked at Gateway and Hewlett-Packard and has a dozen active technical certifications as well as a Bachelor of Science in Information Technology.

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technical certifications

Education

Matt Leffler has a Master of Education in Instructional Design degree as well as a Masters of Business Administration in Technology Management. His education degree has taught him how to influence people, assessments for data collection and how to determine the validity of tools for measuring the acceptance of your message.

Problem Solver

Matt's years of experience as a help desk professional and manager have taught him urgency and how to find a path forward through problems that may arise when trying to meet your goals.

light speed

Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank Here is a recently added FAQ to the Ultimate SEO FAQ section. Let me show you how important it is…. Why is realtor.com not higher than zumper.com in the mobile search on the left?  Consider these metrics Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108 Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830 In every metric realtor.com wins, so why is it below Zumper.com on the mobile search? Site Speed Test on GTMetrix Realtor.com ...
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Guest Post

Guest Posts Submitted To Ultimate SEO sites

Submitted Guest Posts To submit your own guest post visit our submission page ...
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Guest Post

Link Building: Guest Posts to UltimateSEO.org

Guest Posts or User Submitted Posts are content written by another author not working for UltimateSEO.  Content submitted to our site may be syndicated on as many as 300 other sites that we maintain.  That can potential deliver you hundreds of backlinks from multiple domains.  We offer this feature free of charge at this time, but may charge in the future. Guest Posting is a win win scenario for us and you and your site.  You can write an original article and we'll post it if it is about SEO or SEM in general.  Specific niche SEO topics are also ...
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seoblogs.directory

Link Building: Site Directories

An easy way to build backlinks is through directory submissions.  Anything hard though is worth more, so keep in mind directory submissions don't carry the weight that in content links will.  With that said there is still diluted value in link directories, just don't focus on them. Here are some link directories and they are organized by SEO power. The button below opens a new window with about 100 sites. We also have the following directory sites maintained by Ultimate SEO and these are always free to list with.  This site also has a directory on it built in...you can ...
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pbn expired domains from the trash

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

Creating A PBN Part 2 In Our Series In PBNs 2019 Part 1 we discussed some logistics of organization on a high level concerning Cloudflare, Spreadsheets and above all randomness.  In this the second part of our private blog network series we'll focus on expired domains and the assessing of their value. Domain Authority Is One Part First, we will look at Domain Authority but before we do lets note Domain Authority in and of itself is worthless.  It IS NOT used by Google.  It is made by a company called Moz and it is their best guest how Google interrupts ...
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ifttt

IFTTT Loses Gmail Service

Much of the info in this post is from an article on engadget.  I became aware of the situation as I was working to build an IFTTT applet that would change my office lights to red if a website went down and I got an email about it from Uptime Robot.  That applet can probably still be made but just not using Gmail anymore as a trigger. From Endadget: Google's push to tighten third-party API access is already going to cost the world Google+, but a change that more of you might notice is coming to IFTTT. The service sent ...
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Technical SEO Expert

We believe the key to SEO always begins with unique content that your visitors will love.  We’ve helped clients creatively address content issues and build content that people will revisit.  

The best content isn’t enough though to rank at the top of results, and thats where our ability to promote it and help you build a social buzz, along with a faster and more efficient user experience sets us apart from digital marketers.

The best content doesn’t do much good unless people can find it.

These buttons link to sites outside of UltimateSEO.org which is why they open in new windows.

A better website means a better user experience

Google Data Studio And SEO

Check out our Google Data Studio Posts And Use Our Reports As Templates. You can also see SEO Visualizations from over a couple dozen sites audited.

Google Data Studio

Modern Search Engines Understand Concepts

Knowledge is power and we are living in the age of information technology so there is data everywhere.  The trick these days is keeping up with the fast changing landscape of technology as well as drawing meaningful, actionable results from the mountains of data that almost every new device creates. 

As an example o f the the marathon sprint that has become SEO one only has to consider keywords.  Its the topic most easily associated by others to SEO and likely one of the least important of them these days because search engines have evolved byond simple phrases.  

An example of what I mean brings me back to the time I spent as a software trainer for HP Idol.  Search engines or in this example Idol are advanced enough now that they can tell a difference between these sentences:

  1. Madonna is going to be live in concert this fall.
  2. Madonna and child is on tour this fall we should take the kids and she it.

 

What was the difference there? I mean if we go by keywords then they are the same person but traveling with her kid is what’s being discussed in the second.  Madonna and Child is a painting and it is going on an art tour.  Search engines though know that is not Madonna the material girl.  They can determine that based on backlinks, site categorization and user behavior. 

SEO Keywords And Madonna

Relevant Terms is the better way to think of keyword optimization.  Keyword density is of no value today, and it once was true that keyword should be entered into a meta field but today everyone admits that don’t pay attention to that often abused meta area. 

Here is a striking graph to help illustrate how much on page SEO is worth it today.  Also worth considering … social media.

Built On Instructional Design Principles Our SEO Process

01. Assess the current state

02. Define the desired state and design a plan

03. Implement the changes and pursue opportunities

04. Monitor and measure the results

Top Custom SEO Services

SEO Audit

SEO Site Audit

SEO Audit One of our favorite SEO activities is performing…

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SEO Optimization

One of the top 100 advertising and marketing agencies knows…

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