ULTIMATE SEO

Not The Everyday
Digital Marketer

Ultimate SEO is a unique solution to your search engine need. Matthew Leffler‘s 20 years of experience as a technical support / education designer sets him apart.  This skill set made him an Information Governance  software trainer at Hewlett-Packard, an Instructional Designer at Accenture and a “Top Rated” SEO on Upwork.  

Technical

With speed directly and indirectly affecting a sites ranking you can rest assured that your technical SEO is in good hands with Ultimate SEO. Matthew Leffler has worked at Gateway and Hewlett-Packard and has a dozen active technical certifications as well as a Bachelor of Science in Information Technology.

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technical certifications

Education

Matt Leffler has a Master of Education in Instructional Design degree as well as a Masters of Business Administration in Technology Management. His education degree has taught him how to influence people, assessments for data collection and how to determine the validity of tools for measuring the acceptance of your message.

Problem Solver

Matt's years of experience as a help desk professional and manager have taught him urgency and how to find a path forward through problems that may arise when trying to meet your goals.

seoblogs.directory

Link Building: Site Directories

An easy way to build backlinks is through directory submissions.  Anything hard though is worth more, so keep in mind directory submissions don't carry the weight that in content links will.  With that said there is still diluted value in link directories, just don't focus on them. Here are some link directories and they are organized by SEO power. The button below opens a new window with about 100 sites. We also have the following directory sites maintained by Ultimate SEO and these are always free to list with.  This site also has a directory on it built in...you can ...
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pbn expired domains from the trash

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

Creating A PBN Part 2 In Our Series In PBNs 2019 Part 1 we discussed some logistics of organization on a high level concerning Cloudflare, Spreadsheets and above all randomness.  In this the second part of our private blog network series we'll focus on expired domains and the assessing of their value. Domain Authority Is One Part First, we will look at Domain Authority but before we do lets note Domain Authority in and of itself is worthless.  It IS NOT used by Google.  It is made by a company called Moz and it is their best guest how Google interrupts ...
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ifttt

IFTTT Loses Gmail Service

Much of the info in this post is from an article on engadget.  I became aware of the situation as I was working to build an IFTTT applet that would change my office lights to red if a website went down and I got an email about it from Uptime Robot.  That applet can probably still be made but just not using Gmail anymore as a trigger. From Endadget: Google's push to tighten third-party API access is already going to cost the world Google+, but a change that more of you might notice is coming to IFTTT. The service sent ...
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top popular seos

Superlatives of SEO – 140 Names To Follow

TOP SEO'S NAMED BY SMALL CLOSED GROUP I'm not a fan of ranked lists and they take me back to middle school lunch room sitting, where a self created elite define a class system.  BUT I do like that the list offers a wide range of people you may not have heard of.  Knowledge gaps can be closed when you step out of your comfort blogs and into unknown ones. I'm going to pull a slight twist though and rather than repeat the names of the whos who .... here are the links to the articles they recommended.  So the ...
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openwalls.com

Quiet Please SEO Experiement In Progress

Mission: Build And Rank A New Site On An Old Site's Bones In 4 Months Little projects with new clients are often the projects that grow into a real relationship of trust and business.  This post is half freelancer experience and half SEO case study. Freelancer Experience Every huge large project I've interviewed for has include 50 or more other people seeking the same job on Upwork.  If that wasn't the case the client didn't end up doing the pproject and any effort I spent on getting their attention has been a waste.  What has work for me...the small projects ...
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Creating A Private Blog Network: PBNs In 2019 For SEO

Each PBN site will include registering the domain, setting the name servers and hosting the site. First and foremost the most important aspect of your Private Blog Network is randomness.  Consider what pattern or foot print your PBN might have and avoid that commonality. Patterns and commonality to avoid in building a Private Blog Network Good PBNs Are Random, Start With Different Name Registrars First off you need private domain registration, if not private then you’ll need people and addresses from all over.  If you always use Godaddy you’re going to have to try out others to avoid a pattern.  ...
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Technical SEO Expert

We believe the key to SEO always begins with unique content that your visitors will love.  We’ve helped clients creatively address content issues and build content that people will revisit.  

The best content isn’t enough though to rank at the top of results, and thats where our ability to promote it and help you build a social buzz, along with a faster and more efficient user experience sets us apart from digital marketers.

The best content doesn’t do much good unless people can find it.

These buttons link to sites outside of UltimateSEO.org which is why they open in new windows.

A better website means a better user experience

Google Data Studio And SEO

Check out our Google Data Studio Posts And Use Our Reports As Templates. You can also see SEO Visualizations from over a couple dozen sites audited.

Google Data Studio

Modern Search Engines Understand Concepts

Knowledge is power and we are living in the age of information technology so there is data everywhere.  The trick these days is keeping up with the fast changing landscape of technology as well as drawing meaningful, actionable results from the mountains of data that almost every new device creates. 

As an example o f the the marathon sprint that has become SEO one only has to consider keywords.  Its the topic most easily associated by others to SEO and likely one of the least important of them these days because search engines have evolved byond simple phrases.  

An example of what I mean brings me back to the time I spent as a software trainer for HP Idol.  Search engines or in this example Idol are advanced enough now that they can tell a difference between these sentences:

  1. Madonna is going to be live in concert this fall.
  2. Madonna and child is on tour this fall we should take the kids and she it.

 

What was the difference there? I mean if we go by keywords then they are the same person but traveling with her kid is what’s being discussed in the second.  Madonna and Child is a painting and it is going on an art tour.  Search engines though know that is not Madonna the material girl.  They can determine that based on backlinks, site categorization and user behavior. 

SEO Keywords And Madonna

Relevant Terms is the better way to think of keyword optimization.  Keyword density is of no value today, and it once was true that keyword should be entered into a meta field but today everyone admits that don’t pay attention to that often abused meta area. 

Here is a striking graph to help illustrate how much on page SEO is worth it today.  Also worth considering … social media.

Built On Instructional Design Principles Our SEO Process

01. Assess the current state

02. Define the desired state and design a plan

03. Implement the changes and pursue opportunities

04. Monitor and measure the results

Top Custom SEO Services

SEO Audit

SEO Site Audit

SEO Audit One of our favorite SEO activities is performing…

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SEO Optimization

One of the top 100 advertising and marketing agencies knows…

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