Ultimate SEO

Coronavirus Update – While the world is experiencing greater challenges than web site optimization for Google ranking, Ultimate SEO is still providing all services as normal. We want to express our hopes and well wishes to all and remind everyone that it’s important to take this pandemic seriously while avoiding misinformation and remaining calm. The best thing we can do is provide backlinks to the best resources available on this pandemic.

Two good resources are Coronavirus Map and Coronavirus Information provided by John Hopkins University.

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What Is Ultimate SEO?

Ultimate SEO is a unique solution to your search engine need. We’re highly technical and audience intuitive but driven by the data.

There are countless individuals who will repeat your chosen keyword over and over on a page. That’s not what we do. Our motto is “Make An Impact” and we can for you.

I’m Matthew Leffler, in 20 years of experience in technical fields and as an big data tech trainer at Hewlett Packard my background sets Ultimate SEO apart.

This skill set made me an Information Governance Software Trainer at Hewlett-Packard and I’ve worked at Gateway and Accenture. I started Ultimate SEO in 2017 and through Upwork I’ve built a solid reputation. I’ve never not been Top Rated there.

I founded Ultimate SEO LLC to build on the brand of SEO my clients have seen in action. Our actions include improving DA by doubling referring domains to 800, improving traffic by 1200% or earning 1300 new keywords in 2 months. However you define success we can reach it.

And success is not always about money. Sometimes its about beginning a new journey and doing good. Ultimate SEO LLC believes everyone needs a chance to learn and work with technology. We’re founding corporate sponsors of a tech nonprofit called LFI that aims to improve the opportunities others have in using and learning technology. Check out the Leffler Foundation Inc site for more info.

From our original Political SEO experience USEO has proven results and built on our local SEO skills in Chicago, New York City and Louisville SEO markets. We have a strong focus Off Page SEO, Technical SEO and Page Speed Optimization. This has made us innovators in site structure, data visualization with Google Data Studio and Cloud Computing infrastructure designed to rank.

These insights and backgrounds translate into rank-worthy content and an optimization experience beyond the average SEO…even beyond a Good SEO. Review the site and hopefully you find use in the work spent here. Feel free to contact us to learn what Ultimate SEO can do for you or visit our SEO store.

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FAQs / Glossary

We have provided several free resources to you through our SEO Forum to the quick answer SEO FAQs.
We are also developing videos on our Youtube channel which will cover popular topics in SEO, SEM, PPC and SMM. Don't know what those mean? You should check out our FAQ.

SEO FAQs

Page Speed Optimization Service — Page Speed Solutions: DIY or All-Inclusive

CCPAGDPR.org

CCPA and GDPR represent huge changes to data driven digital marketing domains. SEO, SEM,SMO,SMM all rely upon data to perform.

SEO Audit Review Service — SEO Site Review – A Mini Audit For Any Budget

Our Ultimate Digital Marketing Sites

UltimateSMO.com

SMO or Social Media Optimization is the organic unpaid marketing techniques utilized in social media. Similar to SEO.

UltimateSMM.org

Social Media Marketing is paid promotion of content in social media. Its similar to SEM and uses nonorganic methods.

UltimateSEM.com

SEO is about organic results. Paid results, including PPC or Google Adwords are part of SEM Search Engine Marketing. Ultimate SEM is our site dedicated to PPC and SEM services.

BlizzardSEO.com

Blizzard SEO provides subscription SEO services to ensure your site and SEO efforts remain insync.

SEO Tool Box

We offer several SEO Tools throughout the site for free. These include keyword generators, online site auditors, search engine position tracking, backlink checkers, link building, guest post directories and a lot more.

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SEO Services

We offer a wide selection of SEO solutions all of which are customized to our clients. We also offer "SEO By The Hour" from within our online store where you can book a one hour meeting to discuss the topic of your choice or you can use these 1 hour blocks towards projects you define.

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Not The Everyday Digital Marketer

SEOArticle.org

If content is king, we’re building a palace. SEOArticle.org is a new venture where we are matching content writers with a network of RSS feeds that can provide free syndicated content to subscribing websites.

Technology NonProfit LFI — LFI is a technology nonprofit seeking donated laptops for adult learners in Kentucky

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The Top Digital Agencies Of 2020

The Top Digital Agencies Of 2020, According to DesignRush Reposted From Yahoo Finance DesignRush ranked the top digital agencies of 2020 that help brands to achieve growth online using expertise in branding, design, technology, marketing and global industries. NEW YORK, June 4, 2020 /PRNewswire-PRWeb/ — The best full-service digital agencies combine a group of experts from all areas of branding, design, technology, marketing and global industries. DesignRush, a B2B marketplace connecting brands with agencies, identified the leading agencies in 2020 that provide an array of digital services to help brands grow and succeed through online channels. The top digital agencies of 2020 are: 1. Appetite Creative Appetite Creative Solutions is a creative technology agency that aims to create tech agnostic and unique solutions for clients. They have worked with global clients and have a global vision. Appetite Creative’s team has diverse experience and a shared drive for quality and creativity. https://www.appetitecreative.com/ 2. Athena Media Singapore Athena Media Singapore is a digital marketing agency focused on building unique design and marketing strategies. They help clients enter the digital world with a brand identity which draws attention and establishes an online presence that maximizes success. 3. Comrade Web Agency Comrade Web Agency …
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June 15, 2020 / DesignRush.com, Guest Posts, Matthew Leffler, News, Ultimate SEO, Web Design, Web Development

Value Of SEO Backlinks From A Press Release – Experiment

SEO Experiments Vs HearsayOne thing I hope folks appreciate about the articles and topics I cover is the experimentation. This article is not any different from our previous discussions based on real world observations. Some of these original articles based on experiments include:

Its important to read what others have discovered but you have to take everyone’s opinion for what it is … an opinion. If its based on hearsay, then its not even their opinion … its just a repeated opinion from some unnamed source. With that said I’ll stop preach onWhat Is The Value Of SEO Backlinks From Press Releases in 2020Recently I signed up to be included in a press release. The link to our site’s homepage was distributed on PRWeb to 102 outlets. The main question now is how will this affect organic ranking and visibility. From …
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June 4, 2020 / Anchor Text, Backlinks, Domain Authority, Domain Rank, Featured, Matthew Leffler, My Opinion, Organic search, Ranking, Referring Domains, SEO, Seo Strategy, Ultimate SEO

SEO Research – Easy Smart Searches Using Google Operators

Searching is a lot more complex than typing a word and shifting through results. Using Google Search Operators, predefined instructions that focus the results anyone can gain insights into Google’s thoughts. SEO Research: Getting To What Google Really Knows SEO Research often begins and ends with one randomly found site’s auto audit. There are hundreds of sites that will tell you the character count of this field and that. These are all good and well but they aren’t intelligent and offer a glimpse of how that tool sees your site, not Google. In the end do you want to get an A grade by a random SEO tool or do you want to rank higher on Google? These are not the same goals often. Using Google Search Operators you can extract a focused image of your site. Here’s a fast example, how many pages has Google indexed from your site? You may have 100 blog posts but thats not the answer here. You can setup and use Google Search Console, and you should, but a quick way to answer this in the moment is: site: ultimateseo.org Above we can easily see that Google has indexed 2,650 pages of ultimateseo.org. Thats …
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May 13, 2020 / Featured, Free seo tools, General, Google Search, Keyword Ranking, Keywords, Link building, Organic search, Ranking, SEO, SEO Audit, SEO Guide, Seo Strategy, Strategy, Technical SEO, Ultimate SEO Guide

Ultimate SEO Guide – DIYers From Beginners To Experts

Introduction To The Ultimate SEO Guide There are a lot of ultimate SEO guides out there but I feel this is the only Ultimate SEO Guide. Over the past several years we’ve added over 175 articles to this site. Thats a lot of content and unlike many other sites out there this content is fresh. The oldest information we will be giving out here is from 2018 or newer. That means this is likely the most relevant and up to date guide of all the other ones. You want the sweet spot in SEO agencies. Too new and there isn’t much to gain in insight from them as they are just learning themselves. Too old and the least relevant more biased the information is … in SEO anything over four years needs to be scrutinized. You’re not likely looking for.a historical account of how things used to be, too often thats just what you’ll get. The SEO Tips And Tricks From A To Z …
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May 10, 2020 / Backlinks, Domain Authority, Featured, SEO, Seo, SEO Guide, Seo guide, SEO How To Videos, Seo Strategy, Strategy, Technical SEO, Ultimate SEO, Ultimate SEO, Ultimate SEO Guide, Web Design, WordPress

What Is A Domain Worth? Buying An Aftermarket Domain.

Buying a domain that is already registered is a complex process, but that centers around a simple fact. A domain’s value is equal to the amount someone is willing to pay for it. Its not what a seller is willing to sell it at, cause I can tell you I’ll sell “ultimateseo.org” for a billion dollars but it isn’t worth that until someone will pay that. Determining A Domains Value There are a lot of factors that come into play. Here are some:

The length
The TLD ( is it a .com or a .wtf )
The Traffic It Gets
The SEO Value It Hold
- How many sites link to it?
- How many keywords does it rank for?
- The perceived authority of the domain…
The Search Volume
Its ranking position for the keyword it represents ie ( ultimate seo … who ranks for that term )
Its history
How its being used presently
Who owns similar names … if the .org .net for instance are not registered then the .com isn’t as valuable. This speaks toward how many potential buyers there are for the domain.

Ultimate SEO LLC has ultimateseo.org as well as ultimateseo.net but …
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May 8, 2020 / Aftermarket Domains, Afternic, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Domain, Domain Authority, Domain Rank, Domain Squatters, Expired domains, Featured, Matthew Leffler, My Opinion, SEO, SEO Guide, Strategy, Ultimate SEO

Video: Free Auto Post To Social Media From WordPress Using IFTTT

Buffer.com Alternative Post to WordPress and be done with it. Using IFTTT you can setup applets to then auto post for you to Social Media. Facebook, Twitter, LinkedIn, Blogger, Tumblr, Instagram, Pinterest, Flickr and more all for free all from IFTTT’s servers. I show you how in this quick and easy self help video. So take back your time and save some money instead of paying services like Buffer.com Got any questions or requests? Feel free to let me know in the comments, or tweet them too me @UltimateSEO3 …
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May 7, 2020 / B2B SEO, B2B SEO Agency, B2B SEO Strategy, Buffer.com, Featured, Featured, Free seo tools, General, IFTTT, RSS, RSS, Seo, SEO Tools, SMO, Social Media, Strategy, Ultimate SEO, Video, Video SEO, WordPress, WordPress

Advanced Cloudflare SEO On WordPress

There are countless guides that will walk anyone through creating a Cloudflare account, installing the plugin and completing the setup on WordPress. This isn’t one of those guides. This is whats next … what to avoid and how to mitigate common issues. General Cloudflare WordPress Troubleshooting This goes for almost any issue…the first steps to solving a problem. First … clear the cache of all files … if this does not resolve your issue turn on Development mode. This completely bypasses the cache. To ensure the firewall or page rules aren’t the source of your issue you may want to temporarily, completely turn off Cloudflare by unselecting the orange cloud in your site DNS records. If the cloud is grey and the issue continues its not Cloudflare. Remember to click the grey cloud turning Cloudflare back on … indicated by an orange cloud. If your site has an issue and its not Cloudflare it can very easily be another cache. I have a css js combining plugin that creates cached css js files that then are feed to Cloudflare who caches them. Clearing Cloudflare cache doesn’t clear the plugins, so check those as well. Cloudflare And WordPress Common Issues

April 30, 2020 / B2B SEO, B2B SEO Agency, B2B SEO Strategy, Client Sites, Cloud Computing, Cloud computing, Cloudflare, Cloudflare And SEO, Cloudflare And SEO, Cloudflare App, Cloudflare Certified Partner, General, My Opinion, Strategy, Technical SEO, Troubleshooting, Web Design, Web Development, WHM – cPanel, WordPress

Coronavirus Unemployment Application Walk-Through – Self Employed – Kentucky

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April 26, 2020 / Coronavirus, Covid-19, News, SEO

301 Redirects Of Expired Domains – What SEOs Don’t Tell Ya

Wouldn’t it be so much easier to just buy a site thats similar to yours and redirect all their backlinks to yourself … you might try pointing them to relevant content or simply to your homepage. I do that. One such domains is SEOGurl.com, no I’m not a gurl but I support more women in tech and I do SEO. I also have SEOBoys.net. Both domains were active for someone else who has since let them go, but they still had a wealth of backlinks. I’ve lead clients to try it with great results. But it seems black ops and the more prolific SEO channels out there generally ignore redirecting old domains, sometimes called “drop domains” or they discourage it. Consider Yoast … they are the SEO plugin, hands down number one in page optimization on a WordPress site. Their blog then largely is widely accepted and they have said relatively nothing on the matter … but would it surprise you to learn they actually do it themselves? Something they do but they’ve never made a blog post about it. Heres a video I made where I show others redirecting backlinks from now functionally defunct sites to their homepage. Now …
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April 19, 2020 / Anchor Text, Audits, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Backlinks, Case Studies, Client Sites, Domain, Domain Authority, Domain Rank, Expired domains, Featured, Good SEO Practices, Keyword Ranking, Link building, Ranking, Redirect, SEO, SEO Audit, SEO Guide, Seo Strategy, Strategy, Technical SEO, Ultimate SEO, Video SEO, Yoast

Building A Custom CDN With DigitalOcean – UltimateCDN.com

Ultimate SEO is all for trying things and testing out options. While we’ve used JetPack we’ve settled on Cloudflare over a year ago as our preferred CDN provider. Ultimate SEO is a Cloudflare Certified Partner and we offer SEO Hosting packages through our Ultimate SEO Network which uses https://ultimateseo.net for all infrastructure. Building a custom CDN though we registered UltimateCDN.com which we’ll use in this experiment. Speed And Mobile Search Results In previous articles we’ve discussed the importance of speed. Two client articles addressed this: Sex, Speed And The SEO Migration of Romantic Depot to WordPress and Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure. We have also shown how less established, less well known, less trusted sites can out rank household brands by just being faster in Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority. With mobile searches number now over 50% of all searches speed is a premium means to rank up among content. Every time this site loads in the 2 second range we gain momentum and every time I find myself dropping in the rankings I realize I forgot to turn on our CDN. Content Delivery Networks Deliver …
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April 17, 2020 / Aws, B2B SEO, B2B SEO Agency, B2B SEO Strategy, CDN, Cloud Computing, Cloud computing, Digital Ocean, DigitalOcean Spaces, Jetpack, SEO Services, Seo Strategy, Technical SEO

CTR, Impressions And Search Position Improves Web Traffic – Google Search Console Video

Gain More Traffic With Existing Content: GSC provides existing sites a handy list of pages that need new, better titles ands descriptions. This video walks you through identifying pages that need new titles in order to rank better on Google …
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April 14, 2020 / Analytics – CTR, CPC, Bounce, And More – Ultimate SEO, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Case Studies, Client Sites, CTR, Featured, General, Google Search Console, Impressions, Keyword Ranking, My Opinion, Organic search, Organic Search, Ranking, Search Positions, Seo, SEO Audit, SEO Guide, Seo guide, Seo Strategy, Technical SEO, Technical SEO, Ultimate SEO, Video SEO

Google Search Console Intro Video – How To Add A Site

Google Search Console Intro: It isn’t Google Analytics but it is essential to your SEO efforts and you should use this powerful free tool. In this video we briefly look at Google Search Console and I walk you through adding a site and verifying it using DNS records. Part 1 of our Search Console Videos …
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April 14, 2020 / Anchor Text, Audits, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Backlinks, Case Studies, Client Sites, Cloudflare And SEO, Data, Data Studio, Domain, Featured, General, Good SEO Practices, Google Data Studio, Google Search Console, Keywords, Link building, Local SEO, Matthew Leffler, Organic Search, Ranking, Referring Domains, Security, Seo, SEO Audit, SEO Guide, Seo guide, SEO How To Videos, Seo Strategy, SEO Tools, SEO Tools, Technical SEO, Technical SEO, Video SEO

Political SEO Case Study: Louisville Metro Council Website

Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8. The site is aesthetically pleasing, the candidate picked out a good template for that. The template does incorporate some oddities in its coding and utilizes a page builder that was new to me. Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery. The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks. Ultimately though I’d say the page builder is neither an asset or a liability for this theme. Reillyforcouncil.com wasn’t my preferred domain name, I prefer the candidate’s name but I joined the effort after the initial decisions were made, including the web host. Coronavirus and 2020 Election The COVID-19 pandemic has had an effect on the election. The way it is carried out and the date have had to adapt. The candidate created a smart section to the site about this new factor in the election. A Coronavirus resource page for Louisville …
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April 1, 2020 / Case Studies, Client Sites, Cloudflare And SEO, Domain Rank, Election 2020, Featured, Keywords, Link building, Louisville SEO, Organic search, Political SEO, SEO, Strategy, Technical SEO, WordPress

Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!

This article speaks in terms of whether you should scrap a site and just 301 backlinks to another if it is performing poorly. But it speaks to what IS performing poorly. There is also another article more recently written all about SEO Metrics that might serve as a good read after you consider this article’s points. Whats A Good DA TF CF DS DR? Alright so I’m going to attempt to answer this the way you want. A number…but before I do lets say its a subjective question. Its literally like asking a friend who is the hottest actor or actress alive today. How many sites are on the internet? 1.5 billion. I cant look up all their DAs. So lets form a couple groups that we don’t pick who is in it. First off we can use Moz’s numbers but thats not scientific. Moz Claims The Average DA By Industry Is: 86.2 Media & Publishing 78.6 Higher Education 75.5 Sports And Entertainment 71.2 Accommodation And Food Service 67.5 Software and Applications 67.5 Healthcare 67.0 Business Services 64.6 Retail 64.0 Consumer Goods 63.1 Construction Products 61.5 Real Estate 60.0 Finance And Insurance 58.3 Wellness Thats bull shit. First, …
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June 3, 2019 / 301, Anchor Text, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Backlinks, CF, CPC, Domain Authority, Domain Authority, Domain Rank, Domain rank, Featured, Good SEO Practices, Keyword Ranking, My Opinion, News, Organic search, PBNS, Private Blog Networks, Ranking, Redirect, Referring Domains, Referring Domains, SEMRush, SEO, SEO Audit, SEO Guide, SEO Metrics, Seo Strategy, Strategy, TF, Ultimate SEO, Uncategorized

The Top Digital Agencies Of 2020

Value Of SEO Backlinks From A Press Release – Experiment

Technical SEO: Digital Ocean vs Google Cloud vs AWS

This post originally only focused on cost and user experience when we reviewed DigitalOcean vs AWS vs Google Cloud. After a real world case study and experiment we have some performance data and it is actually surprising.Digital Ocean vs AWSBefore testing servers I recall stating in a conference call “We all know AWS is gonna win, but ya we can test it.” As a client’s IT team wanted to move our project team’s DigitalOcean web server on to one platform.Teaser here … in a head to head test between Digital Ocean vs AWS one of these two out performed the other in:

rate of requests handled
number of requests processed
time it took to process each request.
The same winner of those also won 10 / 10 page speed tests and the results were not close.

The results of these tests convinced a previously skeptical client’s IT team into adopting the team’s choice in cloud providers.Scroll down to the section “VPS Performance” to see more about that specific use case scenario, or click the blue button just below. Ultimate SEO has accounts on all but Azure and has powered its servers from AWS, Google Cloud and Digital Ocean at some point. We’ve consolidated to one provider …
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November 7, 2019 / Audits, Aws, AWS vs Digital Ocean, Case Studies, Client Sites, Cloud, Cloud Computing, Cloud computing, Cloud502, Data, Digital Ocean, Digital Ocean, Featured, Featured, Good SEO Practices, Google Cloud, Google Cloud Platform, Google Cloud Platform, Hosting, Loadimpact.com, Louisville SEO, Matthew Leffler, Migration, My Opinion, News, Offsite, Page Speed, PBN 2019, PBNS, Private Blog Networks, Ranking, SEO, SEO Services, Seo Strategy, SEO Trends, Site Speed, Strategy, Technical SEO, Technical SEO, Ultimate SEO, VPS Testing, Web Development, WHM – cPanel, WordPress

Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

Another Article On This Topic Check out our discussion of reducing the domains of one client and why it was great to do it. Multidomain Strategy Client Story Multi-Domain Strategy In SEO So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s? Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city? No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains. Real Life Examples Of Multiple Domains There is only two ways this could work out…

Your brand is merging with another equally powerful and recognized brand and dissolving either brand will leave a huge gap that competitors will fill fast than you can with your one brand. Example … Zillow bought Trulia for 3.5 billion they represent the number one and number two home listings sites. They have continued to operate two sites in the same niche because anything other than what they have now is less than optimal. SO … you can do the same when your …
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January 15, 2019 / Audits, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Backlinks, Case Studies, Domain, Domain Authority, Domain Authority, Domain rank, Featured, Good SEO Practices, Keywords, Migration, Multi-Domain Strategy, Ranking, Redirect, SEO, Seo, Seo guide, Seo Strategy, Strategy, Strategy, Technical SEO, Ultimate SEO, Ultimateseo.net, Ultimateseo.org

52 Mostly Free SEO Tools I Actually Use

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them. I have not received anything from any of these sites and these site links are not affiliate links …. this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I’d still want a second opinion. In the future as I post blog articles I’ll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other paid site do we are offering it totally free. You simply have to register an account so that it can help you track changes to your site, its rankings, backlinks and more. 1 SEO Tools On Other Sites

Backlinks

How To Rank Your Site On Google…Forget the Keywords

How To Rank Your Site On Google…Forget the Keywords Well don’t totally forget the keywords but I think if you spend more than 5 minutes on keywords you’re going to be pretty surprised by some purported data I stumbled across. As you likely know Google uses about 200 factors in determining your sites ranking. I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn’t give the social media factor as much attention as I should. The first big thing to not is that 10.3% of ranking is CTR so if you have ever seen your content just jump up on the rankings and then slowly (or quickly) taper off as time goes its likely that people are clicking on you less and less as you slide below the pages. Its the single biggest impact. I feel Google gives you the benefit of doubt at first ranking you higher than average and then they allow people to determine if your site is worth it. That’s important to consider and similar to conversion rates. When we take human behavior out we have largely backlinks and social media …
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February 7, 2019 / Analytics – CTR, CPC, Bounce, And More – Ultimate SEO, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Backlinks, Backlinks, Case Studies, Data, Google Data Studio, Keyword ranking, Keywords, News, Organic search, Ranking, Ranking, SEO, SEO Visualization, Social Media, Social Media Mentions, Strategy, Technical SEO

Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else. Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more. This article is not about auto blogging we have some great info on that posting content to multiple sites or ingesting content onto your site. It is in our free auto blogger article. This discusses postings to social media accounts. Wanting consistency and mass promotion of content on as many external social media platforms as possible with as few logins and actual posts as possible. But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with.SEO And SMM or SMOThis little bit as on semantics. What does one call the practice of posting efficiently to social media. If that isn’t interesting to you, skip a head to SEO is the term we usually extend to the greater works of Digital Marketing of which SEO is just a part. Search Engine Optimization or SEO is likely the most known of four …
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April 25, 2019 / Anchor Text, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Backlinks, Blogger, Buffer.com, Case Studies, Facebook, Featured, Flickr, Good SEO Practices, IFTTT, Instagram, Link building, Louisville SEO, PBNS, Private Blog Networks, SEO, SEO Guide, Seo Strategy, Social Media, Strategy, Technical SEO, Tumblr, Twitter, Ultimate SEO, Web Design, WordPress

Hiring An SEO? Hear From Google What SEOs Do

This Google video “How to hire an SEO” isn’t new but it’s to the point and vital to setting expectations. I encourage both SEOs and clients to watch this video and learn what Google says you should look for in an SEO. How to hire an SEO Transcript hi I’m Maile Ohye and I work with Google search I like to share advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in a reduction in search rankings SEO stands for search engine optimization – some SEO seems like black magic having worked with Google search for over a decade what I’ve learned is that first it’s not black magic and second if you want long-term success there aren’t any quick magical tricks that an SEO will provide so that your site ranks number one it’s important to note that an SEO potential is only as high as the quality of your business or website so successful SEO helps your website put your best foot forward so that it ranks appropriately …
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May 24, 2019 / Audits, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Backlinks, Client Sites, Domain Authority, Domain Rank, Featured, General, Good SEO Practices, Google, Keyword Ranking, Keywords, Matthew Leffler, News, Offsite, Organic search, Ranking, SEO, Seo, Strategy, Upwork, Video

Easiest Tools To Speed Up WordPress Site Load Times For SEO

Cloudflare And Plugins In a previous post we noted the difference speed can make in search engine ranking. The same content delivered in different ways was listed on the same domains but in different positions between desktop and mobile indexes. Site Speed Affects Ranking In this post we’re going to review two less popular ways to speed up your site and we’ll mention the popular ways. There’s a reason why Ultimate SEO uses slightly different processes for page load. Often people download plugin optimizers and add page cache plugins to speed up their sites. Caching is important and serves as one of the best methods of speeding up a site, but there are several points in which you may decide to cache content and where you decide to make that choice does matter. Here are is a very simple diagram of a site and users who are asking that site for content. In the first image we have just a server running WordPress that uses a database. In the second we have added a plugin like Super Cache or what have you. The cache is on your server…which keeps the workload and delivery of content still on your server. This …
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April 28, 2019 / B2B SEO, B2B SEO Agency, B2B SEO Strategy, Case Studies, Cloud, Cloudflare, Cloudflare And SEO, Featured, Gtmetrix, Jetpack, Matthew Leffler, Page Load, Page Speed, Plugins, Ranking, SEO, SEO Tools, Site Speed, Technical SEO, Uncategorized, WordPress, WordPress

What A CDN Can Mean For Your SEO

Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches. Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking.

Each 1 second delay reduces page views by 11%
Each 1 second delay decreases customer satisfaction by 16%
Each 1 second delay decreases 7% of conversion rate
For a store doing $100,000 a day a 1 second delay means $2.5 million in lost sales.
Google uses page load speed to help determine your sites rank.

CDNs are great resources to speed up your page speed load times. Think of it like this … if you’re a pharmacy and you have one location for the whole world people are going to have to travel great distances for your products. But if you open a pharmacy in every state people can just go to the nearest location to get all of your webpages and no one has to …
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June 19, 2019 / B2B SEO, B2B SEO Agency, B2B SEO Strategy, CDN, Cloud Computing, Cloudflare And SEO, Domain Rank, Good SEO Practices, Google Cloud Platform, Hosting, JavaScript SEO, Keyword Ranking, Offsite, SEO, Seo Strategy, SEO Trends, ultimate cdn, WordPress

AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner

Why I Made The Switch To Digital Ocean And You Should Too After a year of ballooning costs I stumbled across Digital Ocean an figured I’d try their $5 VPS server and compare it to my Amazon Web Services experience. Astonishing… Digital Ocean quickly grabbed my attention with the straight forward ease of use. I had a working cPanel server in less than 20 minutes. They make the entry into Cloud Computing easy with a 1 CPU 1 GB Ram server that has 25GB SSD and 1000GB Transfer …. also included was 2 external IP Addresses and the Ability to create a firewall protecting my servers. That cost $5 a month. Jaw dropping I exclaim the AWS price is $5 just for the two IP addresses! I should have made an apples to apples comparison but at that moment I was off. My AWS Configuration And Cost:

2 t2.medium 2 CPUs with 4 GB Ram Each having 100GB SSD
1 t3.medium 2 CPU with 4GB Ram with 100GB SSD
6 external IP addresses for these
I used 170GB of data transfer.

Grand Total For April: $167.83 In April here’s the bill from AWS. I’d note that my three …
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June 8, 2019 / Aws, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Case Studies, Cloud Computing, Digital Ocean, Hosting, Matthew Leffler, My Opinion, PBN 2019, PBNS, Private Blog Networks, Security, SEO, Technical SEO

52 Mostly Free SEO Tools I Actually Use

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A WordPress Design, SEO and Adwords Project Completed

WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization. Some of these sites include (all WordPress): https://www.ackerson2018.com https://www.votelouisville.com https://www.jeffersoncountyattorney.net https://www.countyattorney.info https://www.forbrent.com https://www.brentackerson.info https://mikeoconnell.info https://women.forbrent.com https://labor.forbrent.com https://40216.forbrent.com https://lgbtq.forbrent.com I created the following sites for myself: http://www.mattleffler.me (Bootstrap) https://www.matthewleffler.com https://www.data502.com (HTML/CSS) https://www.cloud502.com I currently host all of these sites on an Amazon Web Services (AWS) EC2 server running CentOS and WHM. I also built an SQL server with large tables of voter records, city crimes, city financial payments, jail population censuses, web traffic data. This web server is integrated with …
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June 21, 2018 / Analytics – CTR, CPC, Bounce, And More – Ultimate SEO, Cloud502, Featured, Google Cloud, Matthew Leffler, Web Development, WordPress

Adding A User To Bing Ads

Adding A User To An Existing Bing Account You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in. Notice on the left-hand side of the main menu the second option is Users. Select Users Click the green button “Invite user” You’ll be asked to enter First and Last Name as well as Email address. Choose a role. My Information

Advertiser Campaign Manager. This role has permissions to view selected accounts and add, edit, or delete campaigns within the selected accounts.

Standard User. This role has permissions to manage campaigns, perform some billing activities on selected accounts, and manage users (except Super Admins).

It’s likely best to start off with the most restrictive and if you need to give more access you can later. I suggest Advertiser Campaign Managerthis role has less permissions than Standard and Super Admin Click Send Like this: Like Loading… Related Adding A User To Bing Ads …
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November 27, 2018 / Adding A User, Admin Roles, Bing Ads, Matthew Leffler, Technical SEO

Adding a User to Google Adwords as an Admin

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign. Google has made it easy to add an Admin to Adwords. Step One. In Adwords click the wrench, labeled “TOOLS” you’ll be able to then select “Account Access” From the Account Access screen click the blue circle with the plus in it on the left-hand side of the page. A lightbox opens with four options. To add an Admin who will be able to manage the accounts campaign you will likely need to select “Standard” This gives them access to the make changes to the campaigns but doesn’t allow them to manage who has access to the account, that stays with you. After selecting “Standard” you can enter their email address. If you’ve hired me, you can add me using the following email address: Once you have completed this all you need to do is set back and keep up …
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December 15, 2018 / Admin, Ads User, Adwords, Client Sites, Cloud, Google Ads, Google Ads, Google Cloud, Matthew Leffler, PPC – Adwords, Site Updates, Technical SEO

Adobe Flash Ends A Decade Late

Adobe Will No Longer Support Flash After 2020, 10 Years After Steve Jobs Argued Why It Should End In 2010. Google Announced in September 2019 that it was phasing out support for Flash from its Chrome browser following Adobe;s announcement that they would end support in 2020. Apple users wont likely hear much about the end of Flash, in 2010, Steve Jobs wrote a scathing review of Flash and in it explained why Apple products wouldn’t support it. Google’s Flash Announcement: For 20 years, Flash has helped shape the way that you play games, watch videos and run applications on the web. But over the last few years, Flash has become less common. Three years ago, 80 percent of desktop Chrome users visited a site with Flash each day. Today usage is only 17 percent and continues to decline. This trend reveals that sites are migrating to open web technologies, which are faster and more power-efficient than Flash. They’re also more secure, so you can be safer while shopping, banking, or reading sensitive documents. They also work on both mobile and desktop, so you can visit your favorite site anywhere. These open web technologies became the default experience for Chrome late last year when …
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September 4, 2019 / Apple, Client Sites, Content, Flash, General, Google, News, Security, SEO, Tech, Technical SEO, Technical SEO, Web Design, Web Development, Web Technology

Adwords And Google Data Studio: Wordstream Alternative

I’ve been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It’s a little bit of a challenge I’m not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles “IT Help Desks” and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too. Wordstream Free Alternative In Ultimate SEO‘s struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable help. I was pulled into a sales demo consultation and sure it seemed like it could offer insights but WOW … the expense associated with that out paced any other SEO tool I use. I felt the main task Wordstream was completing was organizing and presenting the data in a way that I could see the areas of need. Google Data Studio has been doing that for me in SEO for over a year now …
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February 9, 2019 / Analytics – CTR, CPC, Bounce, And More – Ultimate SEO, Data management, Data studio, Featured, Google Ads, Google Data Studio, Google Data Studio, PPC – Adwords, SEO Visualization, Technical SEO

Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template Google Data Studio Reports are some fun things. Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool. You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right. It’s nice to be able to pull in data from two very different Google tools. Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report. You can check out all the information pulled here in this report and change the dates as needed using the drop down. To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources. Word of …
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February 9, 2019 / Adwords, Analytics – CTR, CPC, Bounce, And More – Ultimate SEO, Audits, Data management, Data studio, Free seo tools, Google Data Studio, Google Data Studio, Google Search Console, PPC, PPC – Adwords, Seo, SEO Tools, SEO Visualization, Technical SEO

Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

UPDATE: 2020 – So the bad backlinks list hasn’t gotten shorter but my advice on the Disavow Tool is different than in 2019. Originally I took the official Google answer and repeated it: “Don’t use the disavow tool unless you know of manual action taken against your domain” but … I’ve never been one to just say okay and believe it. I need to test things and see it for myself. Prior to this experiment, I’d say that I was under the impression that using the disavow tool was dangerous. It still is so proceed with caution. The statement in “” above is only a good one if we can trust that Google is smart enough to realize that you didn’t pay 350 sites in Sweden to link to you on a page with 10,000 other site’s links. That would be dumb to do, so I assumed Google knew I didn’t do it. That they wouldn’t penalize a site on theglobe.net or its hundreds of other crap domains. I was wrong, I think. I disavowed theglobe.net’s 350 sites and overall I saw a steady improvement across the board in keyword performance. So should you disavow bad backlinks? We’ll my answer …
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February 2, 2019 / Audits, Backlinks, Backlinks, Domain Authority, Domain Authority, Domain Rank, Featured, Link building, Louisville SEO, Matthew Leffler, News, Organic search, Political SEO, Ransomlinks, Ransomlinks, SEO, Seo guide, Seo Strategy, Ultimate SEO, Ultimateseo.org, Uncategorized

Building A Custom CDN With DigitalOcean – UltimateCDN.com

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

Before ya flip your lid on a DA93 site losing to a DA63 site dont forget…DA doesn’t mean anything to Google. It is a made up number. You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section. Check it out for more SEO 411. Let me show you how important speed is….below you see the search results for a keyword. The one on the left is for desktop, the one on the right shows mobile. They are close but one site out ranks another in mobile where it doesn’t in desktop.Why is realtor.com not higher than zumper.com in mobile search on the right? It is higher on desktop. Right off this tells us 1. Mobile search results are not just the desktop results in mobile format. 2. Mobile results are displayed more often than desktop, so you really should stop Googling yourself on a desktop if you want to see the results people most often see. Consider these metrics:Realtor.com = Domain Authority: 89 Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 …
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February 20, 2020 / Audits, B2B SEO, B2B SEO Agency, B2B SEO Strategy, Case Studies, Featured, Google Mobile First, Gtmetrix, Hosting, Offsite, Organic search, Page Load, Page Speed, Ranking, SEO, Site Speed, Strategy, Technical SEO, Technical SEO, Ultimate SEO, WordPress

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We’ll report to you what keywords you current rank for, the search volume and what position you are in for those keywords.

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Backlinks are the second biggest factor in determining your site’s ranking. We share where they come from and how trusted they are which influence your ranking

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We provide many SEO Metrics because no one number accurately grades your site. Google uses over 200 factors in ranking.

Actual Client Reviews

Matt was excellent to work with. My site had been hacked and there were other problems related to my theme. Matt went way beyond the call of duty and fixed problems I didn’t even know I had. He didn’t know about these problems until after he got into the work. He graciously spent several extra hours getting my site in shape. He truly cares about the client and making sure they are satisfied. He’s now my go-to IT guy.

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My name is Glen and i have several businesses and have been in business over 19 years. I have ordered hundreds of gigs on Fiverr and Upwork and Ultimate-SEO and Matts team is by far the best computer IT and SEO freelancers on Upwork. Don’t hesitate to order from him. Matt, he is honest, prompt, very intelligent and most important is matt is 100% trustworthy. Upwork Client

Matthew is highly skilled and went above and beyond for us in this project. What I like best about him is that he is constantly thinking outside the box, which helps bring things much further along than perhaps even imagined. Very efficient, good communicator, and fun guy to work with!

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… was one of the top recommended freelancers and his profile gave me all of the information I needed. He contacted me quickly and was in constant contact with me through the move of my blog from Blogger to WordPress. He was so patient with my lack of knowledge and simply explained some concepts, keeping me in the loop. This was a wonderful first experience with Upwork! Upwork Client Matthew is a rare combination of a person with expert knowledge of his industry mixed with creativity. He knows both the technical side and the visual artistry involved with creating a website. He is one of a kind. Upwork Client Matt has been excellent to work with in setting up multiple domains using WordPress, AWS and Cloudlfare and Gsuite. I look forward to working with him again. Upwork Client

Google: How to hire an SEO

Our clients are setup with weekly reporting from SEOProfiler for web site errors, backlinks, keyword positioning and this data is trended and compared to allow clients to monitor the progress of our work together.

These reports are also accessible at any time through the web portal, provided in the client’s initial setup.

You can signup for SEOProfiler directly too.

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Custom SEO Audits

The beginning of any sound SEO Strategy must include a Custom SEO Site Audit. Before a site can move up in the rankings you have to understand why your ranked the way you are now. Our audits and reviews give you direction.

Often clients try to just repeat the same phrases on a page thinking thats what ranks them and it’s just not the case. Keyword stuffing actually hurts your ability to rank.

SEO Metrics

Your Domain Authority has nothing to do with your sites ability to rank. Its a good third party indicator along with Citation Flow, Trust Flow and Authority Score among others.

Custom SEO Site Audits identify your sites existing strengths and weaknesses.

Objective Review

Let’s face it our websites our like our babies and while we think they are the best thing on the planet Google has objective assessments it makes on our site before assigning search position. This bias for our site may blind some to real opportunities to grow the site in keywords and SERP visibility.

Our Custom SEO Site Audits give you all the info and the actionable data to make positive changes.

Audit packages range from $500 to $3000 and up depending upon the site and the detail level you desire. Our SEO Site Reviews are value based versions of our audit, learn about them below.

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Ultimate Upwork

As A "Top Rated" Upwork Freelancer, Matt Leffler discusses the freelance platform and provides Upwork advice and Tips. Ultimate Upwork pulls filtered feeds and displays projects of value for those interested in freelancing.

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Register your domain names with Namesilo or NameCheap.com. Avoid 1 and 1 or IONOS at all costs! Seriously like an ex who’s flipped out with a chainsaw, they’ll destroy you before they let you leave them.

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Ultimate SEO And Cloudflare

Cloudflare handles more internet traffic than Facebook, Twitter, AOL, Apple, Netflix, Instagram and Amazon combined. They are a leader in web performance optimization and security. Ultimate SEO Hosting is a Certified Partner and offers free cPanel integration with the Cloudflare network on all accounts.

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Data can convey a stronger message when visualized appropriately. Check out SEO Visualizations of sites we've worked on. Ultimate SEO also has experience integrating Google Analytics and Search Console data into Google Data Studio along with other aggrega

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About Ultimate SEO

Ultimate SEO LLC is a technical SEO and SEM agency located in Louisville KY and active in Chicago and New York.

Founded by Matthew Leffler, a Top Rated Upwork SEO, Ultimate SEO has a BBB A rating and offers services through this and other sites.

We’re a small business like yours and share your goals to improve your site. Check out our policies on the store product pages concerning our commitment to doing it right.

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Our payments are handled through Paypal primarily. For clients with larger project needs that include milestone payments we also use Escrow.com. Whichever is more convenient for you is what we can do..

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