Proud NGLCC Certified Business
Matthew Leffler is a proud member of the National Gay and Lesbian Chamber of Commerce. Ultimate SEO LLC is a certified NGLCC business as well as a CIVITAS member in Louisville KY.
Its been a few years since UltimateSEO.org was patched together and time for a reshuffle. Please pardon the mess as this is a work in progress. We've done SEO Migrations before but those were planned, this one was forced by a security exploit. Article coming soon...Digital Disaster Recovery.
Search Engine Optimization from a tech perspective.
I answer questions on Quora.com about SEO. This was one that I felt worth sharing...
Far from it. SEO that is easy is worthless today. People often confuse todays SEO with that of 2005, when just repeating a word over and over was all you had to do. Here is a secret that most SEOs don’t even know today … SEO has little to do with content. Now….hear me out.
Anyone who thinks SEO is about content should go out and build a site with the absolute best content and then sit there and tell us what happens. If you want a spoiler, nothing happens…you’re content will sit there alone and die a slow death from loneliness. If youre tinkering with the content you must have already done the hard work, that actually makes up about 75% of a site’s ability to rank. Or you don’t know what ranking factors are more important and then yes….you can believe you’re doing SEO. Most ranking factors have nothing to do with the on page factors.
Is content important? Sure … but as an SEO I never have time to worry about what a writer should know how to do. I’m not a writer.
How has it become tougher? Well, tell me the implications of PHP 7.4 vs PHP 5.6 on a shared hosted server’s load time that handles 10,000 requests a minute and how that differs when you add a Content Delivery Network to your infrastructure. Would running MySQL or MariaDB be better? While youre thinking that one over what are your thoughts on transitioning to Google’s New Multilingual Markup?
In a case study on VPS servers run from competing cloud providers I go into detail on the implications for SEO of a clients site …. that work has earned real gains. Another client saw 1200% increases in traffic and I never touched their content. I tell them to make obvious changes mostly to keep them busy and out of my way.
Search Engine Marketing similar to SEO but paid and often based on PPC
Social Media Optimization much like SEO is organic but focused on Social Media
Social Media Marketing is the the SEM equivalent in Social Media. Paid buzz
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