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Ultimate SEO

Ultimate SEO

Coronavirus Update – While the world is experiencing greater challenges than web site optimization for Google ranking, Ultimate SEO is still providing all services as normal. We want to express our hopes and well wishes to all and remind everyone that it’s important to take this pandemic seriously while avoiding misinformation and remaining calm.  The best thing we can do is provide backlinks to the best resources available on this pandemic.  

Two good resources are Coronavirus Map and Coronavirus Information provided by John Hopkins University.

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Ultimate SEO is a unique solution to your search engine need.  We’re highly technical and audience intuitive but driven by the data. 

There are countless individuals who will repeat your chosen keyword over and over on a page.  That’s not what we do.  Our motto is “Make An Impact” and we can for you.

I’m Matthew Leffler, in 20 years of experience in technical fields and as an instructional designer my background sets Ultimate SEO apart.  

This skill set made me an Information Governance Software Trainer at Hewlett-Packard and I’ve worked at Gateway and Accenture.  I started Ultimate SEO in 2017 and through Upwork I’ve built a solid reputation.   I’ve never not been Top Rated there.

I founded Ultimate SEO LLC to build on the brand of SEO my clients have seen in action.  Our actions include improving DA by doubling referring domains to 800, improving traffic by 1200% or earning 1300 new keywords in 2 months.  However you define success we can reach it.

From our original Political SEO experience USEO has proven results and built on our local SEO skills in Chicago, New York City and Louisville SEO markets.  We have a strong focus Off Page SEOTechnical SEO and Page Speed Optimization.  This has made us innovators in site structure, data visualization with Google Data Studio and Cloud Computing infrastructure designed to rank.

These insights and backgrounds translate into rank-worthy content and an optimization experience beyond the average SEO…even beyond a Good SEO.  Review the site and hopefully you find use in the work spent here.  Feel free to contact us to learn what Ultimate SEO can do for you or visit our SEO store.

SEO Glossay Terms And FAQs

FAQs / Glossary

We have provided several free resources to you through our SEO Forum to the quick answer SEO FAQs. We are also developing videos on our Youtube channel which will cover popular topics in SEO, SEM, PPC and SMM. Don't know what those mean? You should check out our FAQ.

SEO FAQs
Page Speed Optimization Service
Page Speed Solutions: DIY or All-Inclusive
ccpa gdpr data privacy compliance

CCPAGDPR.org

CCPA and GDPR represent huge changes to data driven digital marketing domains. SEO, SEM,SMO,SMM all rely upon data to perform.

SEO Audit Review Service
SEO Site Review - A Mini Audit For Any Budget

Our Ultimate Digital Marketing Sites

UltimateSMO.com

SMO or Social Media Optimization is the organic unpaid marketing techniques utilized in social media. Similar to SEO.

Ultimate SMM

UltimateSMM.org

Social Media Marketing is paid promotion of content in social media. Its similar to SEM and uses nonorganic methods.

Ultimate SEM - PPC

UltimateSEM.com

SEO is about organic results. Paid results, including PPC or Google Adwords are part of SEM Search Engine Marketing. Ultimate SEM is our site dedicated to PPC and SEM services.

BlizzardSEO.com

Blizzard SEO provides subscription SEO services to ensure your site and SEO efforts remain insync.

SEO Tool Box

SEO Tool Box

We offer several SEO Tools throughout the site for free. These include keyword generators, online site auditors, search engine position tracking, backlink checkers, link building, guest post directories and a lot more.

Free SEO Tools

SEO Services

We offer a wide selection of SEO solutions all of which are customized to our clients. We also offer "SEO By The Hour" from within our online store where you can book a one hour meeting to discuss the topic of your choice or you can use these 1 hour blocks towards projects you define.

SEO Store

Not The Everyday Digital Marketer

 

BlizzardSEO.com

Blizzard SEO provides subscription SEO services to ensure your site and SEO efforts remain insync.

SEO Brings Attention Like A Crown

SEOArticle.org

If content is king, we're building a palace. SEOArticle.org is a new venture where we are matching content writers with a network of RSS feeds that can provide free syndicated content to subscribing websites.

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Ultimate SEO Articles

PRIVACY REVIEW

CCPA and GDPR Solutions

CCPA and GDPR are both in effect now.  If you aren’t familiar check out our article CCPA and GDPR 2020: What They Mean To Your Site We now offer compliance packages in the SEO Store, as well as CCPAGDPR.org There’s no time to wait, as compliance has already become required …
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CCPA GDPR COOKIES

CCPA, GDPR, 2020 And What They Mean To Your Site

CCPA AND GDPR Shoulda Made It On Your Radar by now, but I bet it hasn’t.  At least based on the random 24 sites I visited today.  Nearly three in four sites have no CCPA or GDPR mandated announcements. WHAT ARE COOKIES From the early days of the internet you’ve received cookies.  Cookies are a small text file that identifies you to a site once you visit it.  Now how does it identify you?  Not specifically in and of themselves, think of them as tokens.  Or prize tickets … the token or ticket doesn’t have to have information directly about you it could be just a number. Say you visit my site I give you a cookie and it has a number I assigned to you.  Your 777.  You come back a day later and your computer shows your cookie and I know that 777 was here yesterday so you’ve returned.  I may show content specifically for a returning visitor.  I may already know what content you saw on my site from last time. Seems harmless enough but that was the dawn of the internet today sites aggregate data, for instance Google Analytics runs on a lot of sites.  Maybe …
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Google Data Studio

Google Analytics And Adwords In Data Studio

Previously we’ve discussed Google Data Studio as a possible Wordstream Alternative and in Google Data Studio Knows Everything SEO, Or It Can we’ve noted to ability to combine different data sets from Google Search Console, Google Analytics, Google Ads and more. These combined data sources allow us to produce rich graphs that are easy to understand but key to website performance and search engine positioning. In this article we’re going to look further in the implications for your digital marketing strategy when PPC is fueled by Data Studio. Data From Multiple Sources To Improve Your CPC Campaign Adwords ads are priced along some similar factors as SEO.  The landing page experience is the prime example.  If Adwords or Google Ads determines your user experience is going to be poor it penalizes you by charging more .. many times more driving up your ad costs. It makes sense though, Google wants to deliver good user experiences so for them to send people to a poorly designed page with little relevancy it’ll cost you.  This metric is the quality score and it is a ten point scale.  1 meaning its awful and 10 it cant be any better. Monitoring our data we …
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keywords for seo sem smo smm

What is SEO? SEM SMM and even SMO

Each of these four domains of knowledge are collectively Digital Marketing. Digital Marketing is the promotion of online content to targeted audiences. Search Engine Optimization or SEO SEO is the oldest domain of Digital Marketing. Don’t be fooled though by the length of time this has been around. SEO is fluid and often changes making the methods of five, ten or twenty years ago worthless, if not a liability. Search Engine Marketing SEM is the second oldest and can be called PPC or Pay Per Click. PPC is actually a form of SEM you could pay per impression or pay per conversion. The key commonality of SEM methods that seperates it from SEO is that it is paid. Social Media Optimization or SMO Social Media is a ranking factor and it has been for sometime. SMO is the counterpart of SEO but rather than Search Engine’s the target is Social Media. Its all about creating a buzz and maintaining if through organic shares and retweets. Social Media Marketing or SMM SMM is the SEM counterpart with Social Media. Its paid, unlike SEO and SMO. Paying Facebook to boast your post is an example of SMM Why does SEO, SMM, SEM …
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Directory Sites

Directory Site Backlinks

Directory sites are a valid and important source of backlinks.  Is your site listed in the Yellowpages?  Isit registered with the BBB?  The BBB is actually an excellent backlink source.  Local SEO also relies heavily on directory sites.  Often noted as “Citations” for you to out rank in local search you should be listed on Yelp.com, Google My Business the list goes on and on.  Your local chamber of commerce is also an excellent source of backlinks  these all help establish legitimacy for your site and help Google rank the local options available for users searches.To that end directory sites are worth the effort todayand in 2020.  Not all sites are equal but the more the merrier.  Below are directory sites we run, you may submit a listing free! Thats 6 sites right there that you can submit too and gain a backlink. Here are some more, not operated by Ultimate SEO.1.      All Free Things  (Page Rank 4)
http://www.allfreethings.com 2. Free PR Web Directory (Page Rank 6)
http://www.freeprwebdirectory.com 3. Travel Tourism Directory Info (Page Rank 6)
http://www.traveltourismdirectory.info 4.  So Much (Page Rank 6)
http://www.somuch.com 5. High Rank Directory …
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Disavowing theglobe.net bad backlinks from Sweden

theglobe.net What’s worse?  The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink?  The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party.  But hey, Google knows this right, they wouldn’t hurt your site still…wrong! Monetized Bad Backlink Site With Spam Links I wish we could collect money like a nonprofit from SEOs everywhere and raise the $10,000,000 asking price of theglobe.com and just turn it off.  Why is it I hate theglobe.com so much?  Cause their links are bad. Previous to this post I’ve always said don’t use the Disavow Tool unless facing a manual penalty.  Its the Google answer … but I tried something, disavowed a few hundred domains all connected to theglobe.net and over the next 3 weeks I saw a marked improvement in keywords and their position. A client had the same issue.  300 domains from Sweden many with theglobe.com in their domain name mostly all with it at least in the page title included in their link profile. After Disavowing theglobe.net and theglobe.com Not A Link Building …
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All Seeing Eye Of Data

Google Data Studio Knows Everything SEO, Or It Can

SEO Integration With Google Data Studio
This is a big project that has been in the works for a year unbeknownst to anyone until it was … A client implemented a new inventory and POS solution and during a meeting he’d asked about Reporting and I then laid the desire out to utilize Google Data Studio.The use of Google Data studio was so attractive because it integrates into so many data repositories.  The more data the more we miss but the more integrated data that’s unstoppable insights.“If HP knew half of what HP knows, we’d be unstoppable.” – Lew Platt HP CEOSEO Is Big Data.Lets consider the implications of integrating our data into one visual tool. 
  • Google Search Console
  • Google Analytics
  • Google My Business
  • Adwords
  • Mail Chimp
All easily already integrate into Google Data Studio..  The value add of these 5 tools in itself is impressive.  Data Studio Demo Report The brilliance though is this integration of the POS … the system uses a Ms SQL database so we actually don’t have to even care about the POS.  Connected directly to the Ms SQL we utilize a service called Stitch tointegrate with Ms SQL then to transfer that data in regular intervals too …
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SEO Metrics

What’s Trust And Authority Using CF TF AS DR DP DA DS In SEO

Back in the early days of SEO (2000-2010) Google used “Page Rank” which was a number that was 1-10, the higher the rank the better the site would do when ranking keywords.  As is the story in SEO, every time folks get something thats useful they go to far and it gets the Google penalty smash down.  Page Rank was no longer shared with us, to prevent websites from just trying to learn the test and not trying to make the site good for users. A vacuum forms though when you take something away, and others were happy to fill that with, mostly just guesses.  Big difference now though is that the numbers go all the way to 100! SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking. If the title confuses you don’t worry. Id expect even intermediate SEOs are not familiar with all of those letters. Domain Authority or DA is a well established SEO metric by Moz.com that many often confuse with Google’s ranking of keywords.  Lets just remind everyone interested in their DA …that it has NOTHING to do with Google’s search results.  It MAY be based on some of the …
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Digital Ocean, AWS and Google Cloud logos

Technical SEO: Digital Ocean vs Google Cloud vs AWS

This post originally only focused on cost and user experience when we reviewed DigitalOcean vs AWS vs Google Cloud.  After a real world case study and experiment we have some performance data and it is actually surprising. Digital Ocean vs AWS Before testing servers I recall stating in a conference call “We all know AWS is gonna win, but ya we can test it.”  As a client’s IT team wanted to move our project team’s DigitalOcean web server on to one platform. Teaser here … in a head to head test between Digital Ocean vs AWS one of these  two out performed the other in:
  1. rate of requests handled
  2. number of requests processed
  3. time it took to process each request.
  4. The same winner of those also won 10 / 10 page speed tests and the results were not close.
The results of these tests convinced a previously skeptical client’s IT team into adopting the team’s choice in cloud providers. Scroll down to the section “VPS Performance” to see more about that specific use case scenario, or click the blue button just below.  Ultimate SEO has accounts on all but Azure and has powered its servers from AWS, Google Cloud …
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Louisville's New Bridge

More Than Keywords – How Local SEO Is Done

I’ve penned a lot of articles over the last couple years and it never crossed my mind to really attempt at ranking for the keyword Louisville SEO.  I searched it tonight and found the top result was an SEO firm or agency that pretty much uses 1999 (same year they were founded) tactics on their ranking page. Keyword stuffing is supposed to have gone the way of the doodoo and I push clients away from over using a phrase.  This page uses the target keyword 46 times.   There 1000 word article is 5% of the time Louisville SEO. I thought well, this just has to be done.  As a native Louisvillian who works full time in SEO I can’t sit aside and allow the leader of this keyword to be everything I claim is dead in modern day search algorithms. Louisville SEO appears 5 times in this paragraph, reading it does it seem they’re forcing it? This challenge I’ve decided to accept should serve as a testament to Louisville businesses seeking an expert in SEO strategy both Local SEO and National/Global SEO.  I hope to jump up in the top 10 by 2020, depending upon backlinks it could be …
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SEO Keywords

Ranking Keywords That People Search

Branded And Unbranded Keywords: Not Equal SEO ValueThis is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page SEO one of the least important factors in ranking yet one of the most obsessed over among the masses.In On Page SEO Just Doesn’t Rank Keywords like Backlinks and How To Rank Your Site On Google…Forget the Keywords I give my rationale on the most popular way to rank a site in 1995…keywords.Of course though it’s popular and people search it, and that’s what this article is all about, seeking keywords that people actually search.  There are two main divisions of keywords:Branded And Unbranded KeywordsIts every new clients dream realized when they see they are ranking number one for their brand name.  Almost immediately after that face of joy, I’ve learned to prepare, for the face of shock, followed by determination and then by reason.  I am quick to burst that bubble of happiness and tell them … who cares?  Of course you should rank high for your own name or brand, guess who should rank highest for any name?  The one who uses it.  But what about the unbranded keywords?In Political SEO terms it …
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sexy-fogged-window

Adult Site SEO Tips And Directory

A Porn Search Engine Check out PornEngine.net … an SEO Search Engine Experiment. How aggregation fares in organic growth.  Pornengine.net is an adult search engine. Porn Engine link opens in a new window. Originally A Guest Post at Stream SEO Make $1,000 per month with sexy Adult Blogs in 2019 Updated on SEPTEMBER 30, 2019 by  Intro (Servando): This is a guest post by Andrew. While we usually don’t cover anything adult related at Stream SEO, I can’t deny a lot of SEOs focus in this industry because it’s huge and there’s a lot of money to be made of. People have asked me in the past if I work with adult sites, and while I don’t, I have friends working in that niche. If you’re interested, here’s a great guide to get started! We’re in 2019 and the adult industry has grown a lot since the beginning of the internet. In 2010, 12% of the website on the internet were pornographic, 35% of all the downloads contained pornographic material and 25% of all search engine requests were pornography related. This was 9 years ago and the industry doesn’t sleep –it evolves. Day by day, new adult websites are launched and the industry is …
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Digital Ocean Video

How To Setup Digital Ocean Account – Client Video

Want a $50 credit towards Digital Ocean? Digital Ocean $50 Credit For New Accounts Disclosure: Using this link provides Ultimate SEO a $25 credit towards our Digital Ocean bill. × Dismiss alert Setting Up Digital Ocean Account You as a client have likely been lead to this page after being introduced to Digital Ocean and the SEO advantages a VPS (Virtual Private Server) can offer your user experience in terms of page load times.  Site speed is a strong indicator of a site’s ability to rank on Google, especially in mobile search results. This has been tested and proven to out perform AWS and Google Cloud Platform in previous articles such as Digital Ocean Vs AWS Vs GCP another similar article is Cloud Computing: Digital Ocean Vs AWS. Why Can’t We Do It? Each client should setup their account and enter their own billing method on their own.  This ensures your security and removes any question about who has your payment info. We will take it from there.  Once you have setup your account billing you can easily add Utimate SEO as an admin. Digital Ocean: Create A Team Once you have created your account you can add us as …
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Link Building

PBN, GuestPost or Syndication for Backlink Building

Backlink BuildingWe can spend all day optimizing our pages for keywords that we researched for days and never rank content on Google Search.  Its just the cold hard fact that in SEO onpage optimization is the easiest thing and it used to work in the 1990s … heck back then you could keyword stuff and just repeat the same phrase enough in the background and you’d get some traction.  Yes, SEO is dead … if thats the SEO you are using.Backlinks moved in and added some credence to the claims that our content should rank for this or that keyword.  It made sense, each site that links to you with the anchor text including your keyword was that site basically vouching for your content.  If thats all you think backlinks are then … Yes, SEO is dead … simply having a ton of links to your site isn’t a sure fire way to demonstrate that your content is rank worthy anymore.Backlinks created a storm of opportunity in SEO for gaming the system and stacking the deck.  I love telling people about the Google Bomb Miserable Failure and how it defined George Bush in 2004.  Or the story of the downfall …
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SEO Tools You Need

52 Mostly Free SEO Tools I Actually Use

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them.  I have not received anything from any of these sites and these site links are not affiliate links …. this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I’d still want a second opinion.  In the future as I post blog articles I’ll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other paid site do we are offering it totally free. You simply have to register an account so that it can help you track changes to your site, its rankings, backlinks and more. 1 SEO Tools On Other Sites Backlinks

A WordPress Design, SEO and Adwords Project Completed

WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization. Some of these sites include (all WordPress): https://www.ackerson2018.com https://www.votelouisville.com https://www.jeffersoncountyattorney.net https://www.countyattorney.info https://www.forbrent.com https://www.brentackerson.info https://mikeoconnell.info https://women.forbrent.com https://labor.forbrent.com https://40216.forbrent.com https://lgbtq.forbrent.com I created the following sites for myself: http://www.mattleffler.me (Bootstrap) https://www.matthewleffler.com https://www.data502.com (HTML/CSS) https://www.cloud502.com I currently host all of these sites on an Amazon Web Services (AWS) EC2 server running CentOS and WHM. I also built an SQL server with large tables of voter records, city crimes, city financial payments, jail population censuses, web traffic data. This web server is integrated with …
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Adding A User To Bing Ads

Adding A User To An Existing Bing Account You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in. Notice on the left-hand side of the main menu the second option is Users. Select Users Click the green button “Invite user” You’ll be asked to enter First and Last Name as well as Email address. Choose a role. My Information
  • Advertiser Campaign Manager. This role has permissions to view selected accounts and add, edit, or delete campaigns within the selected accounts.
  • Standard User. This role has permissions to manage campaigns, perform some billing activities on selected accounts, and manage users (except Super Admins).
It’s likely best to start off with the most restrictive and if you need to give more access you can later. I suggest Advertiser Campaign Managerthis role has less permissions than Standard and Super Admin Click Send Like this: Like Loading… Related Adding A User To Bing Ads
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Adding a User to Google Adwords as an Admin

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign. Google has made it easy to add an Admin to Adwords. Step One. In Adwords click the wrench, labeled “TOOLS” you’ll be able to then select “Account Access” From the Account Access screen click the blue circle with the plus in it on the left-hand side of the page. A lightbox opens with four options. To add an Admin who will be able to manage the accounts campaign you will likely need to select “Standard” This gives them access to the make changes to the campaigns but doesn’t allow them to manage who has access to the account, that stays with you. After selecting “Standard” you can enter their email address. If you’ve hired me, you can add me using the following email address: Once you have completed this all you need to do is set back and keep up …
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Adobe Flash

Adobe Flash Ends A Decade Late

Adobe Will No Longer Support Flash After 2020, 10 Years After Steve Jobs Argued Why It Should End In 2010. Google Announced in September 2019 that it was phasing out support for Flash from its Chrome browser following Adobe;s announcement that they would end support in 2020.  Apple users wont likely hear much about the end of Flash, in 2010,  Steve Jobs wrote a scathing review of Flash and in it explained why Apple products wouldn’t support it. Google’s Flash Announcement: For 20 years, Flash has helped shape the way that you play games, watch videos and run applications on the web. But over the last few years, Flash has become less common. Three years ago, 80 percent of desktop Chrome users visited a site with Flash each day. Today usage is only 17 percent and continues to decline. This trend reveals that sites are migrating to open web technologies, which are faster and more power-efficient than Flash. They’re also more secure, so you can be safer while shopping, banking, or reading sensitive documents. They also work on both mobile and desktop, so you can visit your favorite site anywhere. These open web technologies became the default experience for Chrome late last year when …
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Adwords in Google Data Studio

Adwords And Google Data Studio: Wordstream Alternative

I’ve been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It’s a little bit of a challenge I’m not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles “IT Help Desks” and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too. Wordstream Free Alternative In Ultimate SEO‘s  struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable help. I was pulled into a sales demo consultation and sure it seemed like it could offer insights but WOW … the expense associated with that out paced any other SEO tool I use. I felt the main task Wordstream was completing was organizing and presenting the data in a way that I could see the areas of need. Google Data Studio has been doing that for me in SEO for over a year now …
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Google Data Studio

Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template Google Data Studio Reports are some fun things.  Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool. You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right.  It’s nice to be able to pull in data from two very different Google tools.  Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report. You can check out all the information pulled here in this report and change the dates as needed using the drop down.  To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources.  Word of …
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theglobe.net

Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

UPDATE: 2020 – So the bad backlinks list hasn’t gotten shorter but my advice on the Disavow Tool is different than in 2019.  Originally I took the official Google answer and repeated it: “Don’t use the disavow tool unless you know of manual action taken against your domain” but … I’ve never been one to just say okay and believe it.  I need to test things and see it for myself. Prior to this experiment, I’d say that I was under the impression that using the disavow tool was dangerous.  It still is so proceed with caution. The statement in “” above is only a good one if we can trust that Google is smart enough to realize that you didn’t pay 350 sites in Sweden to link to you on a page with 10,000 other site’s links.  That would be dumb to do, so I assumed Google knew I didn’t do it.  That they wouldn’t penalize a site on theglobe.net or its hundreds of other crap domains. I was wrong, I think.  I disavowed theglobe.net’s 350 sites and overall I saw a steady improvement across the board in keyword performance. So should you disavow bad backlinks?  We’ll my answer …
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Page Speed

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

Before ya flip your lid on a DA93 site losing to a DA63 site dont forget…DA doesn’t mean anything to Google.  It is a made up number.  You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section.  Check it out for more SEO 411.  Let me show you how important speed is….below you see the search results for a keyword.  The one on the left is for desktop, the one on the right shows mobile.  They are close but one site out ranks another in mobile where it doesn’t in desktop.Why is realtor.com not higher than zumper.com in mobile search on the right?  It is higher on desktop.  Right off this tells us 1. Mobile search results are not just the desktop results in mobile format. 2. Mobile results are displayed more often than desktop, so you really should stop Googling yourself on a desktop if you want to see the results people most often see. Consider these metrics:Realtor.com = Domain Authority: 89 Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 …
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PRIVACY REVIEW

CCPA and GDPR Solutions

CCPA and GDPR are both in effect now.  If you aren’t familiar check out our article CCPA and GDPR 2020: What They Mean To Your Site We now offer compliance packages in the SEO Store, as well as CCPAGDPR.org There’s no time to wait, as compliance has already become required …
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Covid-19 workers

How To Apply For Unemployment – Help Self Employed During Coronavirus

Normally you might not qualify for unemployment, but this isn’t normally.  Self employed, contractors, Uber Drivers and servers normally do not earn unemployment benefits but you should apply!You may not get the state benefits but you could qualify for federal benefits of $600 a week.  You don’t know unless you apply.This is a video where, Matthew Leffler of Ultimate SEO walks you through the application of Kentucky question by question. A cell being attacked by many coronaviruses. Cell in green, virus in pink Video: How To Apply For Unemployment During Coronavirus Video Quality This was made using Camtasia’s free trial video editing. I needed to use the bur out feature and couldnt figure that out on iMovie. The quality is limited, but the video should still be useful. If you know of a way to accomplish blurred text in the video for free or next to nothing reach out to me! × Dismiss alert Many States Have Extended Coverage And The Federal Government Is Offering An Additional $600 A Week. It isn’t your fault the state is in lock down.  This pandemic is affecting all kinds of industries.  Even in SEO / Web Design there are many less projects because …
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/ SEO
Shawn Reilly And Political SEO

Political SEO Case Study: Louisville Metro Council Website

Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes a page builder that was new to me.  Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery. The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks.  Ultimately though I’d say the page builder is neither an asset or a liability for this theme. Reillyforcouncil.com wasn’t my preferred domain name, I prefer the candidate’s name but I joined the effort after the initial decisions were made, including the web host. Coronavirus and 2020 Election The COVID-19 pandemic has had an effect on the election.  The way it is carried out and the date have had to adapt.  The candidate created a smart section to the site about this new factor in the election.  A Coronavirus resource page for Louisville
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Drift and SEO

Optimizing For Page Speed: The High Price Of Drift In SEO

Drift AI Bot Aims To Improve Conversions, But Its Performance Kills Speed And Sinks Your SEO RankingThis an updated discussion on the use of Drift as an AI bot.  We go through the reason why this is important, we look at why its a problem and I’ll show you the results of recommendations offered by Drift.  It’s also important to note that Drift essentially admits there is a problem and they claim to be working to address it.  At least that’s inferred from this discussion providing a possible fix Tips For Optimizing Page Speed When Using Drift.  Before you follow those instructions, I’ll save you time … don’t until you read the results after I followed them.These chat applications allow web visitors to talk with web staffers.  It depends on how you implement this tool but Drift has clearly focused on the sales and conversion niche.  Drift claims that it helps sites discover potential customers and provides an avenue to lead visitors into customers.  It all makes sense certainly, but Drift is executed in a very sloppy way that pays little regard to SEO and drives your site’s traffic into the ground.Weighing The Conversions Vs The Page SpeedA plugin that …
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Minecraft Server Comes Back Amid Coronavirus Boredom

Passing Time In A Coronavirus Pandemic – Minecraft Is Back

A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, skyscrapers, government buildings, hospitals, houses, forts and more. Finding Coronavirus Boring? If you are bored from the Coronavirus news and staying home has you searching for an avenue to get out and maybe meet others then this might be for you. We’ve brought this classic Minecraft server map back and are hosting it free with anyone welcome to check out and play on. Minecraft Map Features The map includes a to scale Titanic in the harbor, the Sears Tower soars over the Great Pyramid of Giza along side a giant Statue of Liberty size statue of a Minecraft citizen.  The Empire State Building can be climbed to the top and the skyline reviewed from the many tall buildings you may recognize from the Chicago skyline or another city. Walk freely among the villagers and add too or found a village of your own in the distant lands …
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/ SEO

Conflict Of Interest Policy – USEO

The purpose of this policy is to provide guidance in identifying and handling potential and actual conflicts of interest involving the company. In most instances, conflicts of interest can be avoided simply by continuing to exercise good judgment and, indeed, the company relies on the sound judgment of its employees to prevent many such conflict situations. The company is committed to the highest levels of integrity. Employees of the company are expected to conduct their relationships with each other, the company, and outside organizations with objectivity and honesty. The general rule is that: company employees are obligated to avoid and disclose ethical, legal, financial, or other conflicts of interest involving the company, and remove themselves from a position of decision-making authority with respect to any conflict situation involving the company. The companys initial directors and officers are all directors and or officers of another for profit LLC. To ensure transparency the Ultimate SEO LLC will not contract with or compensate Ultimate SEO LLC for any services that may be donated. If at sometime in the future the majority of directors and the majority of officers are not involved with Ultimate SEO LLC that organization may become eligible for contract work …
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/ Corporate Policies, SEO

RSSFeeds

SEO RSS Feeds [widget id=”category_rss_widgets”] Tag [widget id=”tag_rss_widgets”] Author [widget id=”author_rss_widgets”] …
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data studio demo report

Data Studio Demo Report

I’ve shared a Google Data Studio Report about Louisville crime over the last 10 years that I made in an effort to demonstrate some of my reporting and data experience. The target audience for this is Upwork contracts that I am seeking to pick up. Its a cool tool though that I’ve used to make a lot of helpful reports. Its populated real time from an SQL server I have running on Google Cloud Platform. I’m more proud of the Louisville Voter Data Report but I think it would be a mistake to share that out there with everyone. Heres a teaser image though of a 14 page comprehensive break down of every voter in Jefferson County, their demographics and their voting history The report focuses heavily on voters who have previously voted in a majority of previous elections. People are likely to do the same thing they have always done so these are likely good targets for getting a message out too before election day. If your interested in cloud computing or data analysis feel free to follow along as I’m going to try and keep an updated discussion of what I experience with the Upwork requirements I receive …
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MatthewLeffler.com

I’ve begun a revamping of matthewleffler.com, which has been the same as my mattleffler.me site. I decided it was important to demonstrate WordPress use and diversify my personal domains. mattleffler.me continues the HTML5/CSS Bootstrap site while matthewleffler.com provides a card style WordPress implementation. These are in essence portfolio pieces that Upwork projects can view when I propose a new contract. My work with Brent Ackerson for Jefferson County Attorney concluded last week but I’m maintaining the sites built as part of the portfolio of work I’ve done in cloud computing, hosting, web design and SEO …
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/ Matthew Leffler, News, WordPress

Data Studio Demo Report

I’ve shared a Google Data Studio Report about Louisville crime over the last 10 years that I made in an effort to demonstrate some of my reporting and data experience. The target audience for this is Upwork contracts that I am seeking to pick up. Its a cool tool though that I’ve used to make a lot of helpful reports. Its populated real time from an SQL server I have running on Google Cloud Platform. I’m more proud of the Louisville Voter Data Report but I think it would be a mistake to share that out there with everyone. Heres a teaser image though of a 14 page comprehensive break down of every voter in Jefferson County, their demographics and their voting history. The report focuses heavily on voters who have previously voted in a majority of previous elections. People are likely to do the same thing they have always done so these are likely good targets for getting a message out too before election day. If your interested in cloud computing or data analysis feel free to follow along as I’m going to try and keep an updated discussion of what I experience with the Upwork requirements I receive …
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How Protecting Escort Sites Helped Cloudflare Defend Against DOS Attacks

Original Title: CloudFlare: more traffic than Amazon, Wikipedia, Twitter, Instagram, and Apple combined VENTUREBEAT STAFF JULY 18, 2012 9:00 AM This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on The Next Web’s pick, CloudFlare: CloudFlare is the internet you’ve never heard of. More than just a content delivery network, the service optimizes massive chunks of the web for delivery, screens out hacking and malware attacks, provides analytics, and more. And the service is growing like wildfire. A year ago, CloudFlare served about five billion page views a month. Today, the yes-we’re-a-content-delivery-network-but-more serves up an astounding 65 billion pages per month. “We do more traffic than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined,” chief executive Matthew Prince told VentureBeat. “We’re about half of a Facebook, and this month we’ll surpass Yahoo in terms of pageviews and unique visitors.” And it’s all based on a foundation of free. Most of CloudFlare’s 1500 daily new clients pay the company precisely …
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/ Cloud502, DNS, Hosting, Matthew Leffler

MOV: SEO Framework 25 steps

Reprint but thought some could find this useful. Its a good read to get a quick and broad understanding of what is involved in SEO of a site. Repost from Mov By: Cyrus Shepard May 14th, 2013 How to Rank: 25 Step Master SEO Blueprint Advanced SEO The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do – that is, the basic work of ranking a web page higher on Google. For newer SEOs, the process can be overwhelming. To simplify this process, I created this step by step SEO blueprint. It’s meant as a frameworkfor newer SEOs to build their own work on top of. This basic blueprint has helped, in one form or another, 100s of pages and dozens of sites to gain higher rankings. Think of it as an intermediate SEO instruction manual, for beginners. Level: Beginner …
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/ Matthew Leffler, SEO

How Protecting Escort Sites Helped Cloudflare

Original Title: CloudFlare: more traffic than Amazon, Wikipedia, Twitter, Instagram, and Apple combined VENTUREBEAT STAFF JULY 18, 2012 9:00 AM This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on The Next Web’s pick, CloudFlare: CloudFlare is the internet you’ve never heard of. More than just a content delivery network, the service optimizes massive chunks of the web for delivery, screens out hacking and malware attacks, provides analytics, and more. And the service is growing like wildfire. A year ago, CloudFlare served about five billion page views a month. Today, the yes-we’re-a-content-delivery-network-but-more serves up an astounding 65 billion pages per month. “We do more traffic than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined,” chief executive Matthew Prince told VentureBeat. “We’re about half of a Facebook, and this month we’ll surpass Yahoo in terms of pageviews and unique visitors.” And it’s all based on a foundation of free. Most of CloudFlare’s 1500 daily new clients pay the company precisely …
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My name is Glen and i have several businesses and have been in business over 19 years. I have ordered hundreds of gigs on Fiverr and Upwork and Ultimate-SEO and Matts team is by far the best computer IT and SEO freelancers on Upwork. Don’t hesitate to order from him. Matt, he is honest, prompt, very intelligent and most important is matt is 100% trustworthy.

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Often clients try to just repeat the same phrases on a page thinking thats what ranks them and it’s just not the case.  Keyword stuffing actually hurts your ability to rank.

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Search Engine Optimization Services
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